Max-Immo

What Max-Immo does

Max-Immo, operating commercially as Zabun, is a Belgian SaaS and professional-services provider for the real estate sector, headquartered in Wijchmaal with regional offices in Leuven and Waregem. The company sells an integrated four-pillar offering to Belgian real estate professionals and project developers: Zabun Software for portfolio, contact, and owner-dossier management with marketing and sales performance analytics; Zabun Websites for SEO-optimized web design and customer acquisition; Zabun Tools comprising Marketview (property discovery), Schattingstool (property valuation aid), and Prospect Manager (lead tracking); and Zabun Academy for training.

The underlying technology is a cloud-based property management platform with cross-platform connectivity to external business tools, supplemented by website services and dedicated market-intelligence modules. Distribution is sales-led through the zabun.be website, where prospects submit demo requests that are routed by postcode to regional Belgian field-sales experts, with the site presented bilingually in Dutch and French.

The business model blends recurring SaaS subscriptions (software, tools) with one-time project fees (websites) and professional services (academy training). Pricing is quote-based and not publicly disclosed. The stated customer base is "hundreds of Belgian professionals" in real estate and project development, with no individual customer logos, revenue figures, funding history, headcount, M&A, or leadership changes disclosed in the available data.

Name

Max-Immo

Legal name

Zabun

Website

https://max-immo.pro

Company type

Private

Operating status

Operating

Short description

Max-Immo (DBA: Zabun) is a Belgian SaaS provider offering portfolio management, websites, market-intelligence tools, and training to real estate professionals and project developers across Belgium, distributed via a sales-led, postcode-routed field sales model.

Ownership category

akta.pro rank

Headquarters

HQ city

Wijchmaal

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Subscription-based access to Zabun real estate software for portfolio management, contact management, and business tool integration
2. Website Services: Website design and development services for real estate professionals with SEO optimization
3. Professional Tools (Marketview, Valuation, Prospect Manager): Subscription or usage-based access to specialized real estate tools including market intelligence and lead management
4. Academy Training: Educational programs for real estate professionals

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Max-Immo offers software solutions specializing in portfolio management, contract management, and digital publication options for the real estate industry. Its product line (operating under the Zabun brand) includes a cloud-based property and contact management platform, SEO-optimized website design services, and specialized tools for property discovery, valuation, and prospect management targeting Belgian real estate professionals and project developers.

Product overview

Zabun offers a unified suite of real estate solutions comprising three core offerings: Zabun Software (property and contact management platform), Zabun Websites (professional web design with SEO), and Zabun Tools (including Marketview for property discovery, Schattingstool for valuations, and Prospect Manager for lead management). The portfolio serves Belgian real estate professionals and project developers, providing both software and website services with complementary training through Zabun Academy.

Differentiator

Problem solved

Functional benefit

Brands

• Zabun Software: Real estate portfolio and contact management software for property management.
• Zabun Websites
• Zabun Tools
• Zabun Academy

Products and services

• Zabun Software

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• RealPage: Large real estate technology platform with portfolio, asset, and property management solutions. Overlapping functionality with Zabun Software and Zabun Tools, but significantly larger and US-centric.
• AppFolio: Property management platform with portfolio, contact, accounting, and tenant communication features. Similar all-in-one SaaS model and target customer, but operates at significantly greater scale and breadth.
• MRI Software: Global real estate software platform serving property owners, managers, and occupiers. Comparable product category — portfolio management, accounting, analytics — at enterprise scale.
• Buildium: Residential property management SaaS with portfolio, contact, accounting, and tenant screening features. Comparable core functionality for real estate operators at a much larger scale, primarily US-focused.
• Yardi: Major incumbent in real estate software with portfolio management, ERP, and operational modules. Overlaps with Zabun's software offering but at vastly larger scale and broader portfolio.

Direct peers

• Re-Leased: Commercial real estate management SaaS with portfolio, contact, lease, and tenant workflows. Comparable in product breadth and SaaS delivery model, although Re-Leased is focused on commercial property.
• DoorLoop: Property management SaaS offering accounting, portfolio management, and tenant workflows as an integrated platform. Closely comparable all-in-one positioning for small-to-mid real estate operators.
• Ascora: Dutch-based software for real estate and construction professionals with portfolio management, contact management, and project tools. Closest peer in Benelux — overlapping target customer (SMB agents and project developers) and comparable vertical SaaS positioning.

Emerging players

• RentRedi: Property management SaaS for landlords with rent collection, tenant screening, and listing features. Comparable SMB real estate operator focus and SaaS-only delivery model.
• Hemlane: Property management software targeting independent landlords and small operators with portfolio and tenant features. Comparable SMB target customer and SaaS delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Max_Immo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max-Immo