Medical + Optical
Medical & Optical Instruments Australia (Medical + Optical) is a 1979-founded, Artarmon-based specialty medical device distributor selling orthopaedic implants, mini C-arm imaging, surgical instruments, and sterilisation products from international brands (Acumed, Orthoscan, Swemac, CBM) to Australian hospitals and day surgeries.
- Company typePrivate
- Founded1979
- HeadquartersArtarmon, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Medical + Optical does
Medical & Optical Instruments Australia Pty Ltd, trading as Medical + Optical, is a privately held specialty medical device distributor founded in 1979 and headquartered in Artarmon, NSW, Australia. The company operates four product divisions — Orthopaedics, Medical Imaging, Surgical Instruments, and Sterilisation Products — distributing branded devices from a roster of international manufacturers (notably Acumed, Orthoscan, Swemac, CBM Medical Equipment, RZ Medizintechnik, Ermis Medtech, Surgistar, and SP Medikal) to Australian hospitals, day surgeries, sterilising services departments, and orthopaedic surgical specialties.
Its core offerings include Acumed plating and fixation systems for hand/wrist, shoulder, foot/ankle, and elbow, Swemac Motec wrist prosthesis and arthrodesis systems, Orthoscan TAU-series and Versa mini C-arm imaging systems, RZ Medizintechnik laparoscopic and trocar systems, and CBM/Ermis/SP Medikal sterilisation containers, baskets, and consumables. Technical features embedded in the portfolio include Acumed Acutrak 2 headless compression screws, RibLoc U Plus chest wall plating with dual-locking screws, Orthoscan pulsed fluoroscopy and intelligent dose reduction, and ISO 11607 / EU 2017/745-compliant container systems with validated 2,000-cycle filters. Recent additions (Acumed RibLoc U Plus in 2024; Orthoscan Versa in November 2025) demonstrate ongoing portfolio refresh.
Commercially, the company sells via a traditional distributor model: quote-based pricing (not publicly listed), direct-to-hospital engagement through a 24/7 toll-free line, territory managers, and electronic brochures, with nationwide Australian delivery and 14-day payment terms. Marketing is primarily content-driven through medopt.com.au and event participation via its brand partners. Revenue is derived from one-time equipment and consumable sales across the four divisions; no subscription, software, or recurring-service revenue stream is evident. With 51–100 employees, Australia-only scope, and no disclosed funding history, the business operates as a mature specialty distribution franchise whose value is concentrated in its multi-vendor distribution rights and hospital relationships.
Medical + Optical firmographics
Firmographics- Name
- Medical + Optical
- Legal name
- Medical & Optical Instruments Australia Pty Ltd
- Website
- https://medopt.com.au
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Medical & Optical Instruments Australia (Medical + Optical) is a 1979-founded, Artarmon-based specialty medical device distributor selling orthopaedic implants, mini C-arm imaging, surgical instruments, and sterilisation products from international brands (Acumed, Orthoscan, Swemac, CBM) to Australian hospitals and day surgeries.
- Ownership category
- akta.pro rank
Medical + Optical industry classification
Industry- Product category
- Medical Device Distribution
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA)
- akta.pro secondary industry
- Single-Use Surgical Devices & Procedure Packs (Disposable instruments, drapes, kits) (HLAHADAM)
Keywords
Where Medical + Optical is headquartered
LocationHeadquarters
- HQ city
- Artarmon
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Medical + Optical business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Medical Device Distribution: Revenue is generated through the distribution and sale of medical devices and instruments across four divisions: Orthopaedics, Medical Imaging, Surgical Instruments, and Sterilisation Products. Products are sourced from international manufacturers and distributed to Australian healthcare facilities. The company sells branded products from partners including Acumed, Orthoscan, CBM Medical Equipment, Swemac, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Medical + Optical product offering
Product offeringCore offering
Medical + Optical is an Australian wholesale distributor of medical devices and instruments, operating across four divisions: Orthopaedics (implants, plating systems, fixation devices), Medical Imaging (mini C-arm systems), Surgical Instruments (laparoscopy, trocars, micro blades), and Sterilisation Products (baskets, containers, sterility assurance consumables). The company distributes products from international manufacturers such as Acumed, Orthoscan, CBM Medical Equipment, and Swemac to Australian hospitals, operating theatres, and sterilising services departments.
Product overview
Medical + Optical is a quality specialist provider to the Australian healthcare market, distributing a comprehensive portfolio of medical devices across four core divisions: Orthopaedics (surgical implants and fixation systems), Medical Imaging (mini C-arm systems), Surgical Instruments (laparoscopy and specialty surgical tools), and Sterilisation Products (containers, baskets, and monitoring consumables). The orthopaedics division operates primarily as a distributor for Acumed (hand/wrist, shoulder, foot/ankle, elbow, screw/pin systems, rib plating, orthobiologics) and Swemac (wrist prostheses and arthrodesis systems). The imaging division distributes Orthoscan's TAU series mini C-arms and Versa portable imaging systems. The surgical and sterilisation divisions include products from RZ MEDIZINTECHNIK, Surgistar, CBM Medical Equipment, Ermis Medtech, and SP Medikal. The company provides instrument care education, in-service training, and product support services to healthcare facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Orthopaedics Division
- Medical Imaging Division
- Surgical Instruments Division
- Sterilisation Products Division
Companies that use Medical + Optical
Customer profileSegments3 records
Ideal customer profiles3 records
Medical + Optical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Medical + Optical partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- AcumedcoreAcumed is a key brand partner of Medical + Optical, providing orthopaedic plating systems, screw and pin fixation devices, and surgical instruments. Medical + Optical distributes Acumed products including wrist plating systems, shoulder implants, foot/ankle devices, and surgical tools throughout Australia.
- OrthoscancoreOrthoscan is the medical imaging brand partner for Medical + Optical, supplying mini C-arm imaging systems including the TAU 2020, TAU 1515, TAU 1512, and Versa portable imaging devices.
- CBM Medical EquipmentcoreCBM Medical Equipment based in Italy is a key partner providing sterilisation baskets and containers. Medical + Optical is the Australian distributor for CBM products including the Permaside Filter Container System.
- SwemaccoreSwemac is a brand partner providing orthopaedic solutions including the Motec Wrist Joint Prosthesis and Wrist Arthrodesis System. Medical + Optical distributes Swemac products in Australia.
- RZ MedizintechnikminorRZ Medizintechnik from Germany provides surgical instruments including laparoscopic devices and advanced trocar systems. Distributed in Australia by Medical + Optical.
- Ermis MedtechminorErmis Medtech based in Germany supplies sterilisation container systems. Medical + Optical stocks Ermis Premium Container products in Australia.
- SurgistarminorSurgistar provides single-use micro blades for surgical procedures. Distributed in Australia by Medical + Optical.
- KLS MartinminorKLS Martin is a brand partner providing surgical instruments and medical devices included in the Medical + Optical product portfolio.
- SP MedikalminorSP Medikal San Ltd Sti from Istanbul, Turkey provides Sterintech branded sterility assurance products including sterilisation tapes, indicator labels, and documentation systems.
- Taylor SurgicalminorTaylor Surgical instruments are included in the Medical + Optical product range.
- Trewavis SurgicalminorTrewavis Surgical instruments are distributed by Medical + Optical in Australia.
- S Murray CominorS Murray Co is a brand partner whose surgical instruments are included in the Medical + Optical portfolio.
- Zepf Instruments GermanyminorZepf Instruments from Germany are distributed by Medical + Optical in Australia.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Medical + Optical competitors and assessment
Company assessmentEmerging players
- Anatomics: Australian medical device company with both manufacturing and distribution in orthopaedic and surgical implants. Comparable due to overlapping orthopaedic/surgical focus and Australian market presence.
Direct peers
- Surgical Specialties: Australian distributor of specialty surgical devices and implants. Comparable given the similar focus on orthopaedic and surgical specialties and hospital customers.
- Medigroup Australia: Australian medical and surgical device distributor serving hospitals and specialists. Comparable as a multi-brand specialty distributor with similar orthopaedic/surgical and theatre-focused portfolio.
- Device Technologies: Australia's largest specialty medical device distributor, supplying operating theatres, surgical, and sterilisation products across similar hospital channels. Most direct peer given overlapping product categories and Australian-only focus.
- LMT Surgical: Australian distributor of surgical instruments and orthopaedic products. Comparable as a niche surgical distributor serving operating theatres with international brand partnerships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Medical + Optical compliance and trust
Trust signalCompliance4 records
Medical + Optical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medical + Optical leadership team
Management profileNumber of profiles
Medical + Optical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medical + Optical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medical + Optical
What does Medical + Optical do?
Medical + Optical is an Australian wholesale distributor of medical devices and instruments, operating across four divisions: Orthopaedics (implants, plating systems, fixation devices), Medical Imaging (mini C-arm systems), Surgical Instruments (laparoscopy, trocars, micro blades), and Sterilisation Products (baskets, containers, sterility assurance consumables). The company distributes products from international manufacturers such as Acumed, Orthoscan, CBM Medical Equipment, and Swemac to Australian hospitals, operating theatres, and sterilising services departments.
Is Medical + Optical a public or private company?
Medical + Optical is a private company. It is classified as unknown and is currently operating.
When was Medical + Optical founded?
Medical + Optical was founded in 1979. It employs 51 to 100 people.
Where is Medical + Optical based?
Medical + Optical is headquartered in Artarmon, Australia, in the Oceania region.
How does Medical + Optical make money?
One revenue line is on record: medical Device Distribution.
Who are Medical + Optical's main competitors?
Anatomics is listed as an emerging player. Direct peers are Surgical Specialties, Medigroup Australia, Device Technologies and LMT Surgical.
Does Medical + Optical have an API?
No public API is recorded for Medical + Optical.
What industry is Medical + Optical in?
Medical + Optical's product category is Medical Device Distribution. Its primary akta.pro industry code is HLAHADAA, Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS), with a secondary code of HLAHADAM, Single-Use Surgical Devices & Procedure Packs (Disposable instruments, drapes, kits). Its NAICS code is 339112 and its SIC code is 5047.