I Love Eco Hotels

What I Love Eco Hotels does

I Love Eco Hotels, operating as EcoHotels.com through the Danish private limited company Eco Hotels ApS (org no. 41291354), is a bootstrapped online travel agency founded in 2020 and headquartered in Copenhagen, Denmark. The platform functions as a two-sided OTA marketplace: hotels self-register through an admin portal and connect via channel-manager integrations (Yield Planet, SiteMinder, HotelBeds, RateGain, D-Edge, CloudHosp, PrimalRES, Rate Tiger, RoomCloud, TravelClick, GrnConnect), while consumers search and book accommodations through ecohotels.com with one tree planted per booking under the "One Booking = One Tree" initiative.

The company monetizes exclusively through a flat 10% commission on hotel bookings — a deliberate undercut of the 15-30% industry standard — with monthly invoicing and 14-day payment terms on gross booking value including VAT, taxes, and add-ons. The product surface has expanded beyond the original GSTC-acknowledged-only focus to include all hotel types, complemented by the EcoLoyalty Program (launched April 2025), a Corporate Program for ESG-aligned business travel, the "Be Your Own OTA" white-label offering, and an Eco Blog serving as top-of-funnel content marketing.

The company claims 100K-107K hotels and 35+ partners, but the only disclosed demand metric — 369 eco-hotel searches in the most recent month — is very low for a global OTA, and no revenue, funding, or bookings data has been disclosed. Strategic partnerships with Plastic Exchange Bali (1 kg of plastic collected per booking) and Tree Nation (global reforestation) underpin the sustainability narrative used as the primary brand differentiator against large OTAs.

Name

I Love Eco Hotels

Legal name

Eco Hotels ApS

Website

https://ecohotels.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Eco Hotels ApS, operating as EcoHotels.com, is a Copenhagen-based online travel agency founded in 2020 that books 100K+ hotels at a flat 10% commission and plants a tree per booking under a sustainability-focused mission.

Ownership category

akta.pro rank

Product category

Online Travel Agency (Hotel Booking)

NAICS

Travel Agencies (561510)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)

akta.pro secondary industry

Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE)

Keywords

• Online travel agency
• Hotel booking platform
• Sustainable tourism marketplace
• Eco-certified hotels
• Travel commissions

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Hotel Commission: EcoHotels.com charges hotels a 10% commission on all bookings made through the platform. This includes room nights, VAT, taxes, and add-ons such as breakfast, meals, bicycle rental, late check-in/early check-out fees, extra person charges, resort fees, roll-away beds, theater tickets, and service fees. The commission is invoiced monthly on the 10th business day for the preceding month's bookings, with payment due within 14 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

EcoHotels.com operates an online travel agency (OTA) marketplace that lists eco-certified and non-certified hotels worldwide and lets travelers search and book accommodations directly through the website. The company charges hotels a flat 10% commission on each booking (including room nights, taxes, and add-ons), and plants one tree per booking through partnerships with Tree Nation and Plastic Exchange Bali. Complementary offerings include an EcoLoyalty Program, a Corporate Program, a self-service hotel extranet, and a white-label "Be Your Own OTA" solution.

Product overview

EcoHotels.com operates as an online travel agency (OTA) built around an eco-conscious mission. The core offering is the EcoHotels.com booking platform where travelers search and book accommodations worldwide, with one tree planted per booking. The platform is complemented by the EcoLoyalty Program for repeat bookers, a Corporate Program for business travel, the Partner Portal (extranet) for hotel property management, the 'Be Your Own OTA' white-label reseller option, and an Eco Blog providing sustainability-focused travel content. The product suite serves both consumers (direct travelers) and B2B partners (hotels, travel agents, corporate clients).

Differentiator

Problem solved

Functional benefit

Products and services

• EcoHotels.com Booking Platform An online travel agency (OTA) marketplace where travelers search and book accommodations worldwide from a network of 100K+ hotels. Each booking triggers the planting of one tree via Tree Nation and contributes to plastic cleanup in Bali; GSTC-acknowledged eco-certifications are highlighted in listings.
• EcoLoyalty Program Tiered loyalty program rewarding repeat bookers with exclusive discounts on accommodations booked directly through EcoHotels.com; discounts are applied at booking time without a points-based system.
• Corporate Program Tailored booking solution for companies and business travelers that enables contributing to environmental and social initiatives (tree planting, plastic cleanup) through the booking on EcoHotels.com.
• Be Your Own OTA White-label OTA solution enabling hotel chains, groups, and travel organizations to launch their own branded booking platform with access to EcoHotels.com's 100K+ hotel network and 0% commission on the operator's own hotels when loyalty members book.

Quantifiable outcome

• 10% commission rate vs industry-standard 15-30%
• +3 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Partnerships

Three partnerships are on record, tiered core and major.

• Yield PlanetcoreTechnology or IntegrationYield Planet is a premium software provider focused on hotel distribution and channel management. Their Channel Manager seamlessly connects hotels to over 300 OTAs, with more than 15,000 properties worldwide relying on their software solutions. EcoHotels.com integrates with Yield Planet to enable hotels to manage online distribution channels effectively from a single point of control.
• Plastic Exchange BalicoreStrategic or Co-development PartnerPlastic Exchange is a non-profit sustainability movement and barter system in Bali where communities exchange plastic for rice. For every EcoHotels.com booking, 1kg of plastic is collected, and rice is donated to the Plastic-Rice Exchanges. As of the source date, 50,000 kg plastic has been collected and 55,000 kg rice distributed throughout 200 Balinese villages. EcoHotels.com also implemented a 3-bin system to help local waste management.
• Tree NationmajorStrategic or Co-development PartnerEcoHotels.com plans to plant trees through Tree Nation, an international tree-planting organization, to expand reforestation efforts worldwide with different tree types across multiple countries.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Booking.com: The dominant global accommodation OTA (part of Booking Holdings). Compares because EcoHotels operates in the same hotel-booking marketplace space against Booking's massive inventory, brand, and marketing engine.
• Tripadvisor: Travel metasearch and OTA with a significant hotel-booking business. Comparable on inventory and traveler funnel, and increasingly overlapping on 'sustainable travel' content and filters.
• Expedia: Major global OTA with a wide hotel offering. Competes with EcoHotels on accommodation booking, with exponentially greater marketing scale and supplier relationships.
• Agoda: Asia-centric global hotel OTA within Booking Holdings. Competes with EcoHotels on the same hotel-booking marketplace model with comparable inventory aggregation and commission-based revenue.
• Airbnb: Largest alternative-stay marketplace. Adjacent competitor for traveler accommodation bookings and increasingly overlapping on eco-labeled listings and experiences categories.
• Trivago: Hotel metasearch engine redirecting travelers to OTA partners. Comparable because it competes for the same search-driven eco-conscious traveler at the top of the booking funnel.

Direct peers

• Mr & Mrs Smith: Curated boutique-luxury hotel booking club with commission economics and a thematic (curated/quality) angle. Comparable to EcoHotels as a specialist hotel OTA serving a defined traveler persona.
• Hostelworld: Specialist online accommodation marketplace focused on hostels and budget stays. Closely comparable to EcoHotels as a niche hotel OTA with commission economics and a vertically-aligned booking audience.
• Hotels.com: Hotel-focused OTA owned by Expedia Group. Direct functional competitor to EcoHotels.com, both offering a commission-based accommodation marketplace with similar front-end UX and hotel-extranet model.

Emerging players

• Ecobnb: Italian eco-accommodation booking platform focused on certified sustainable stays. Most direct niche comparator to EcoHotels on eco-certification filtering and mission-aligned hotel supply.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I Love Eco Hotels