Kunstpakket

What Kunstpakket does

Kunstpakket Nederland is a privately held Dutch e-commerce retailer operating from Utrecht, founded in 2015, that specialises in art-based gift products including bronze statues, modern sculptures, museum reproductions, and exclusive limited-edition replicas. The catalogue spans more than 900 SKUs across occasion categories such as weddings, anniversaries, graduations, retirements, corporate milestones, and team-building, with prices ranging from approximately €35 to €1,275 and average ticket sizes likely in the €80-€150 range. Notable assortment depth comes from named Dutch artist collections (Corry Ammerlaan, Ger van Tankeren with 292 SKUs, Mark Brouwers, Klaas Gubbels) and licensed Jeff Koons limited editions produced in runs of 500 pieces worldwide with certificates of authenticity. A €19.95 text-plate personalisation add-on, gift wrapping options, and fast domestic delivery (within two working days for orders placed before noon) are offered across the assortment.

The company runs a direct-to-consumer model exclusively through its own webshop at kunstpakket.nl, which is built on the Lightspeed e-commerce platform handling product catalogue, cart, checkout, and order management. There are no physical retail locations, no marketplace listings, and no third-party resellers; all fulfilment is shipped from the Netherlands with free delivery for qualifying orders. Customer acquisition is driven by SEO-optimised occasion pages, the Kunstpakket Nieuws content blog, and an email newsletter, with no paid advertising channels disclosed. The customer base comprises individual Dutch consumers purchasing personal gifts and a secondary segment of Dutch businesses purchasing recognition, retirement, and client gifts, supported by a 9.5/10 Webwinkelkeur customer rating and 7-day phone/WhatsApp support. The operation is small, with headcount reported in the 1-10 band, and no external institutional funding, parent company, or partnership network is disclosed.

Name

Kunstpakket

Legal name

Kunstpakket Nederland

Website

https://kunstpakket.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Kunstpakket is a privately held Dutch e-commerce retailer (Utrecht, 1-10 employees, founded 2015) selling 900+ bronze sculptures, modern art pieces, and licensed artist gift items directly to Dutch consumers and businesses via its own Lightspeed-powered webshop at kunstpakket.nl.

Ownership category

akta.pro rank

Product category

Art Gift E-commerce

NAICS

Art Dealers (459920), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

Keywords

• Bronze sculptures retail
• Art gift e-commerce
• Modern art collectibles
• Museum reproduction gifts
• Personalized art gifts

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time sale of physical art products including bronze statues, modern sculptures, museum reproductions, and gift items. Products are sold at fixed retail prices with occasional promotional pricing. Personalisation services (text plates, engraving) are offered as add-ons at additional cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kunstpakket is a Dutch e-commerce retailer specializing in bronze sculptures, modern art pieces, and museum-inspired art gifts sold online through kunstpakket.nl. The company offers over 900 curated products including limited-edition Jeff Koons replicas (500 pieces worldwide) and collections from Dutch artists such as Corry Ammerlaan, Ger van Tankeren, Mark Brouwers, and Klaas Gubbels. Customers can personalize sculptures with custom text plates and receive free shipping within the Netherlands.

Product overview

Kunstpakket is a Dutch online art gift retailer operating as a single unified e-commerce platform, offering over 900 art gift products. The core product line consists of bronze sculptures and modern art pieces sold through themed collections. Key product lines include: (1) Bronze Beelden & Kunstcadeaus as the main category with sculptures for occasions like weddings, anniversaries, graduations, retirements, and business relationships; (2) Jeff Koons Sculpturen featuring replica Balloon Dog, Rabbit, Swan, and Monkey sculptures in limited editions of 500 pieces with certificates; (3) Artist collections including Corry Ammerlaan, Ger van Tankeren (292 products), Mark Brouwers, and Klaas Gubbels; (4) Museum Kunstcadeaus featuring replicas inspired by Escher, Corneille, Rodin, Van Gogh, and Dalí; (5) Zakelijke Cadeaus for business gifting including teambuilding and appreciation items; (6) Schalen & Vazen ceramic and decorative pieces; (7) Gepersonaliseerde Tekstplaatjes as an add-on service for engraving names and messages on sculptures. The platform is powered by Lightspeed e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Bronzen Beelden & Kunstcadeaus The main product catalogue featuring bronze and modern sculptures sold as gifts for weddings, anniversaries, retirements, graduations, and business relationships, comprising over 900 art gift products.
• Jeff Koons Sculpturen Replica sculptures inspired by Jeff Koons' iconic works including Balloon Dog, Rabbit, Swan, and Monkey figures, made from cold cast resin in limited editions of 500 pieces worldwide with certificates of authenticity.
• Corry Ammerlaan Beelden Bronze sculptures by artist Corry Ammerlaan featuring themes of success, teamwork, love, and personal milestones, including notable works such as 'Samen op de voorste golf' and 'Chapeau' congratulatory figures.
• Ger van Tankeren Beelden Bronze sculptures by Maastricht artist Ger van Tankeren (1945-2025), known for tin alloy casting followed by bronze coating, featuring themes of love, relationships, teamwork, and professional milestones across 292 products.
• Museum Kunstcadeaus Exclusive collection of luxury resin and bronze-plated art objects inspired by master artists including Escher, Corneille, Rodin, Van Gogh, and Dalí, including mugs, vases, tea lights, and figurines.
• Zakelijke Cadeaus Curated business gift collection for occasions including farewells, thank-yous, team building, and future milestones, including teambuilding sculptures, appreciation awards, and partnership gifts.
• Mark Brouwers Beelden Tin-cast sculptures by artist Mark Brouwers featuring themes of love, relationships, and personal connections, including 'Elkaar bedanken' and 'Ware Liefde' figures.
• Schalen & Vazen Ceramic and decorative bowls and vases including Bosa keramiek from Venetië, as well as art objects inspired by artists like Escher and Klimt.
• Klaas Gubbels Originelen Original works on paper by Dutch artist Klaas Gubbels, including paintings, sculptures, and graphic works.
• Jeff Koons Rabbit XL & Monkey Limited Edition Limited edition replicas of Jeff Koons' Rabbit and Monkey sculptures in zinc alloy, packaged in luxury gift boxes with certificates, limited to 500 pieces worldwide.

Quantifiable outcome

• 9.5 out of 10 customer satisfaction score on Webwinkelkeur platform
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• YourSurprise: Netherlands-based personalised gift e-commerce retailer offering engraved and customised products for birthdays, weddings, and corporate gifts. Closely comparable business model — DTC Dutch gifting with personalisation as a core differentiator.
• Saatchi Art: Global online art gallery selling original art, limited editions, and sculpture from emerging and established artists. Comparable in the curated-art e-commerce category with similar limited-edition and artist-collection merchandising.
• Greetz: Dutch online gift retailer offering personalised gifts, flowers, and gift packages across a wide range of occasions. Directly comparable to Kunstpakket in Dutch gifting e-commerce, differentiated by gift cards and floral delivery versus Kunstpakket's art-sculpture focus.
• Cadeau.nl: Dutch online gift marketplace curating gifts for a wide range of personal and corporate occasions. Comparable as a Dutch gift e-commerce destination; broader assortment but lower art-specialist positioning than Kunstpakket.
• Singulart: Online art gallery offering original paintings, sculptures, and limited editions from international artists. Comparable in selling curated art online with artist collections, although Singulart focuses on higher-ticket originals versus Kunstpakket's gift-oriented price points.
• Artmajeur: European online art marketplace selling original artworks and reproductions across multiple price points. Comparable as a Europe-focused art e-commerce platform with broad artist collections and limited editions.

Broad incumbents

• Bol.com: Largest Dutch e-commerce platform selling books, toys, gifts, and home décor including decorative art. Indirect competitor for bronze statues and gift purchases, though Bol.com operates at vastly greater scale across all categories.
• Etsy: Global marketplace for handmade, vintage, and artisan goods including art prints and sculptures. Competitor for discovery of artisanal gift products, though Etsy operates as a marketplace whereas Kunstpakket is a curated single-brand storefront.

Regional players

• Topgeschenken.nl: Dutch online gift retailer curating gifts across categories for personal and business occasions. Comparable as a Netherlands-specialised gift e-commerce destination, though with broader gift assortment and lower art-specialist depth than Kunstpakket.

Others

• Vistaprint: Global customised-print and personalised-product platform with Dutch presence. Comparable in the personalisation infrastructure and corporate-gifting motion, though product category is print/promo versus sculptural art gifts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kunstpakketnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kunstpakket