EZ Dental

Name

EZ Dental

Legal name

EZDental PC

Website

https://ezdentalnyc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (6212), Ambulatory Health Care Services (621)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

Keywords

• General dentistry services
• Preventive dental care
• Cosmetic dentistry
• Dental implants
• Teeth alignment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service dental care revenue generated through direct patient payments. Services include cleanings, preventive care, restorative procedures (fillings, crowns, bridges, implants), cosmetic treatments (whitening, veneers), extractions, and dentures. The practice accepts most major dental insurance plans as payment assistance for patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EZ Dental is a dental care clinic operating two physical office locations in New York City and Maplewood, New Jersey, providing a comprehensive range of dental services including biannual cleanings and preventive care, restorative procedures (fillings, crowns, bridges, dentures, implants), cosmetic treatments (whitening, veneers), tooth extractions, and invisible alignment orthodontics. New patients receive an initial consultation, dental/medical history review, examination, and X-rays.

Product overview

EZ Dental is a dental practice offering a comprehensive range of dental services across eight core offerings: Cleaning and Prevention (biannual cleanings, fluoride treatments), Crowns/Bridges/Veneers (custom prosthetics for damaged or missing teeth), Dentures (partial and complete removable prosthetics), Extractions (surgical tooth removal), Fillings (amalgam and composite resin restorations), Implants (titanium root implants with custom crowns), Invisible Alignment (lingual braces and clear aligners), and Whitening (laser-activated professional teeth brightening). The practice serves patients in New York and New Jersey with two convenient locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleaning and Prevention Professional dental cleanings involving plaque removal, fluoride treatment, and polishing, recommended on a biannual basis for oral health maintenance and prevention of dental problems. Targeted at general patients seeking preventive oral healthcare.
• Crowns, Bridges, and Veneers Custom-fitted tooth prosthetics including crowns (caps for damaged teeth), bridges (to replace missing teeth), and thin porcelain/resin shells bonded to tooth surfaces for cosmetic correction. For patients with damaged, decayed, or cosmetically imperfect teeth.
• Dentures Removable prosthetic devices for replacing missing teeth, available as partial dentures (latching to remaining teeth) or complete dentures (for full arch tooth replacement), including implant-anchored options. For patients missing multiple teeth.
• Extractions Tooth removal procedures performed when teeth are unsalvageable due to decay, periodontal disease, or are malformed, damaged, impacted, or ingrown. For patients requiring surgical tooth removal.
• Fillings Restorative treatments using amalgam (silver) or composite resin (tooth-colored) materials to fill cavities, repair cosmetic damage, and prevent spread of tooth decay. For patients with cavities or minor cosmetic dental damage.
• Implants Titanium dental implants inserted into the jawbone as artificial tooth roots, topped with customized artificial crowns that match the patient's natural bite and tooth color. For patients seeking permanent tooth replacement.
• Invisible Alignment Orthodontic treatments for straightening teeth without traditional braces, including lingual brackets/wires attached to the back of teeth and sequential clear plastic retainers/custom aligners. For patients seeking discreet orthodontic correction of crooked or crowded teeth.
• Whitening Professional teeth whitening procedures using laser-activated whitening agents that can brighten teeth by five to ten shades in a single session, with optional at-home medication for continued treatment. For patients seeking cosmetic tooth brightening.

Quantifiable outcome

• Teeth can be brightened by five to ten shades in a single whitening session

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Dental365: A growing DSO operating multiple offices across the NY/NJ/CT tri-state area with extended hours and a broad service menu. Comparable to EZ Dental on tri-state geography, full-service offerings, and fee-for-service model, but with greater scale and corporate infrastructure.
• Smile Direct Club: Direct-to-consumer clear-aligner brand overlapping with EZ Dental's invisible alignment offering. Differs in telehealth/remote-care model and absence of in-office general dentistry, but competes for the same orthodontic consumer wallet.
• Tend: A venture-backed, tech-enabled dental startup with multiple NYC locations offering cleanings, whitening, aligners, and cosmetic services in a hospitality-grade environment. Comparable to EZ Dental on services offered and NYC geographic overlap, but competes on digital experience and brand.

Broad incumbents

• Gentle Dental: Multi-location dental group practice with broad service offerings including preventive, restorative, cosmetic, and specialty care. Comparable to EZ Dental in service mix and fee-for-service model, but with broader geographic reach and corporate backing.
• Heartland Dental: The largest DSO in the U.S., supporting thousands of dentists across general, restorative, and cosmetic services. Operates a multi-state footprint with similar service breadth to EZ Dental but with corporate-scale operations, technology, and marketing.
• Aspen Dental: One of the largest DSOs in the U.S. operating hundreds of branded dental offices nationwide. Comparable as a multi-location dental care provider targeting general and cosmetic dentistry, but at vastly greater scale than EZ Dental's two locations.
• Western Dental: Large DSO operating hundreds of dental offices offering general dentistry, orthodontics, and specialty care. Comparable to EZ Dental's full-service approach, but at a multi-state scale with insurance-driven patient acquisition.

Regional players

• Maplewood Dental Group: A general dentistry practice serving the Maplewood, NJ area. Comparable to EZ Dental's NJ office on local geography, suburban patient base, and comprehensive general dentistry service offerings.
• Midtown Dental Group: Independent multi-specialty dental practice in Midtown Manhattan offering general and cosmetic dentistry. Directly comparable to EZ Dental's NYC office on geography, patient demographic, and service mix.

Others

• Zocdoc: Online healthcare marketplace enabling appointment booking with dentists and other providers. Listed as a partner/ channel for EZ Dental, representing a critical patient acquisition and scheduling layer rather than a direct dental care competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZ Dental