Ventoura

Name

Ventoura

Legal name

Ventoura

Website

https://ventoura.com

Company type

Private

Founded year

2014

Operating status

Closed

Headcount range

11–50 employees

Short description

Ventoura was a Helsinki-based travel experiences marketplace that connected travelers with local hosts offering curated experiences across European destinations; the company has ceased operations and redirects users to Airbnb Experiences.

Ownership category

akta.pro rank

Product category

Travel Experiences Marketplace

NAICS

Tour Operators (56152), Tour Operators (561520)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Local travel experiences
• Social travel app
• Travel experiences marketplace
• Peer-to-peer travel platform
• Local host connections

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Ventoura operated a travel experiences marketplace that connected travelers with local hosts offering curated, authentic experiences across European destinations. The company functioned as a social travel app enabling users to discover and book local activities with verified hosts. Ventoura has ceased operations and now redirects visitors to Airbnb Experiences as an alternative booking channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Ventoura Platform A travel experiences marketplace that connected individual travelers with local hosts offering curated experiences across European destinations. The platform has ceased operations and is no longer available to users.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Headout: Headout is a curated marketplace for tours, attractions, and experiences with strong last-minute and mobile-first positioning. It overlaps meaningfully with Ventoura on European city experiences and competes for the same traveler persona.
• Peek: Peek is a software-driven experiences marketplace that partners with operators and resells inventory through OTAs. It competes with Ventoura for both traveler demand and supply relationships in the European experiences space.

Broad incumbents

• Booking.com Experiences: Booking.com's attractions and experiences product extends the world's largest accommodation OTA into tours and activities. It has the traveler demand, brand trust, and cross-sell advantage that sub-scale players like Ventoura could not match.
• Viator (Tripadvisor): Viator, owned by Tripadvisor, is a global tours and experiences booking platform with strong SEO, large inventory, and extensive European supply — directly competing with Ventoura for booking activity across European destinations.
• Airbnb Experiences: Airbnb Experiences is the dominant experiences marketplace and was the explicit replacement Ventoura directed its users to. It offers online-led and in-person experiences hosted by locals in thousands of cities and represents the structural competitive ceiling Ventoura could not overcome.
• GetYourGuide: GetYourGuide is one of the largest tours, activities, and attractions marketplaces globally, with deep European coverage. It competes for both traveler demand and local supplier hosts in the same destinations Ventoura served.
• Klook: Klook is a major Asia-headquartered activities and experiences platform that has expanded aggressively into Europe. It competes for the same European experiences inventory and traveler demand that Ventoura targeted.

Direct peers

• ToursByLocals: ToursByLocals connects travelers with vetted local private guides for customized tours. Like Ventoura, its core model is matching travelers with local hosts, making it a strong direct comparable despite its focus on guided tours.
• Withlocals: Withlocals is a direct competitor: it connects travelers with local hosts offering private, authentic experiences in destinations worldwide. It is the closest analog to Ventoura's model of pairing travelers with vetted local guides for off-the-beaten-path experiences.
• Showaround: Showaround is a peer-to-peer marketplace connecting travelers with local "showaround" companions for personalized city tours. Like Ventoura, it is built around the idea of pairing travelers with vetted locals for authentic experiences, making it a tight niche comparable.

Market position

Customer concentration

• Xx.com/VentouraApp
• Facebookfacebook.com/ventoura
• LinkedInlinkedin.com/company/ventoura

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ventoura