What CIT International does

CIT International, Inc. is a U.S.-based non-profit organization founded in 1988 and headquartered in Salt Lake City, Utah. It operates as the internationally recognized authority on the Crisis Intervention Team (CIT) Program model, originally developed as the Memphis Model, which coordinates law enforcement, behavioral health providers, and community agencies to deliver compassionate responses to behavioral health and intellectual/developmental disability (IDD) crises. The organization's core offerings include a 40-hour CIT Curriculum Train-the-Trainer program, CIT Coordinator Certification and three-year Recertification courses, an 8-hour CIT Support Training for 911 course, and customized technical assistance for communities building CIT programs. CIT International also operates two flagship events: the annual CIT International Conference (1,600-1,800 attendees in Orlando for 2026) and the inaugural 2026 Canadian CIT Summit in Hamilton, Ontario.

The business model is event- and training-driven, generating revenue through per-seat training and certification fees ($150-$2,000), conference and summit registrations ($436-$710 USD equivalent), and multi-tiered sponsorships ranging from $2,500 Bronze to $25,000 Premier Partner. Distribution is delivered via virtual self-serve online courses, in-person Train-the-Trainer events hosted at partner venues across multiple U.S. regions, on-site community training engagements, and the annual conference ecosystem. The primary customer segments are law enforcement professionals, 911 emergency dispatchers, certified CIT coordinators, and behavioral health/IDD providers, served across the United States and Canada. The organization is privately funded through course fees, sponsorships, and likely donations, with no disclosed external equity backing, parent company, or published revenue figures.

Name

CIT International

Legal name

CIT International, Inc.

Website

https://citinternational.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

CIT International is a U.S.-based non-profit that trains and certifies law enforcement, 911 dispatchers, and behavioral health providers in the Crisis Intervention Team (CIT) Program model for mental health crisis response across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Crisis Intervention Training and Behavioral Health Certification Services

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD)

Keywords

• Crisis intervention training
• Behavioral health crisis response
• Law enforcement de-escalation training
• Mental health crisis certification
• 911 dispatcher crisis training

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training and Certification Fees: Revenue from providing CIT training courses including Coordinator Certification, Train-the-Trainer programs, and Support Training for 911. Fees range from $150 for on-demand recertification to $2,000 for in-person Train-the-Trainer courses.
2. Conference and Event Revenue: Annual international conferences and regional summits generating revenue through registration fees, exhibitor booth fees, and sponsorship packages. The 2026 CIT International Conference in Orlando expects approximately 1,600-1,800 attendees.
3. Sponsorships: Multi-tiered sponsorship opportunities for organizations supporting CIT programs, ranging from Bronze ($2,500) to Premier Partner ($25,000) levels for conferences and summits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

CIT International promotes the Crisis Intervention Team (CIT) Program model—a collaborative approach to behavioral health crisis response involving law enforcement, mental health providers, and community agencies. The organization sells standardized training curriculum, multi-tier certification programs, annual conferences, regional summits, and customized technical assistance based on the Memphis Model CIT framework. Offerings are delivered through virtual courses, in-person Train-the-Trainer events, and large-scale conferences targeting law enforcement agencies, 911 dispatch centers, behavioral health providers, and certified CIT coordinators.

Product overview

CIT International offers a unified portfolio of training and certification programs centered on the Crisis Intervention Team (CIT) Program model. The core offerings include CIT Support Training for 911 (virtual 8-hour course for call-takers), CIT Coordinator Certification and Recertification courses (3-year certification with membership), and CIT Curriculum Train-the-Trainer programs (preparing coordinators to deliver 40-hour law enforcement training). The organization also hosts major annual events including the CIT International Conference and Canadian CIT Summit. Additionally, customized technical assistance is offered for CIT program development and implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• CIT Support Training for 911

Quantifiable outcome

• Reduces unnecessary justice involvement for individuals experiencing behavioral health crises
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Law Enforcement AgenciescoreStrategic or Co-development PartnerCore partnership model. CIT programs build partnerships between law enforcement, behavioral health providers, and community agencies. Law enforcement agencies collaborate with CIT International to train officers in crisis response and implement CIT programs in their jurisdictions.
• Behavioral Health and IDD ProviderscoreStrategic or Co-development PartnerEssential partners in the CIT model. Mental health and intellectual/developmental disability service providers collaborate with law enforcement to ensure appropriate care options for individuals in crisis, rather than unnecessary justice involvement.
• Community AgenciescoreStrategic or Co-development PartnerCommunity organizations and advocacy groups partner with CIT International to support crisis response systems that prioritize safety, dignity, recovery, and shared responsibility.
• 988 Suicide & Crisis LifelinemajorStrategic or Co-development PartnerCIT International promotes the 988 Suicide & Crisis Lifeline as a key resource. The Lifeline reduces reliance on law enforcement for behavioral health crises by offering a mental-health-first response, complementing CIT programs.
• Ferguson Township Municipal BuildingminorOthersHost venue for CIT Curriculum Train-the-Trainer course in State College, PA.
• Drury Plaza Hotel North CharlestonminorOthersHost venue and accommodation partner for CIT training in North Charleston, SC. Provides discounted room rates for attendees.
• Drury Plaza Hotel Phoenix/TempeminorOthersHost venue and accommodation partner for CIT training in Tempe, AZ. Provides discounted room rates for attendees.
• Lenape Valley FoundationminorOthersHost venue for CIT Curriculum Train-the-Trainer course in Doylestown, PA.
• Rosen Shingle CreekminorOthersConference venue for the 2026 CIT International Conference in Orlando, FL at 9939 Universal Blvd.
• Hamilton Convention CentreminorOthersConference venue for the 2026 Canadian CIT Summit in Hamilton, Ontario at 1 Summers Lane.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mental Health First Aid (National Council for Mental Wellbeing): Standardized, certification-style mental health crisis response training program widely delivered to first responders, educators, and community members. Competes for the same training budget and audience (law enforcement, 911, behavioral health) that CITI targets.
• QPR Institute: Provides 'Question, Persuade, Refer' gatekeeper training for suicide prevention — the same crisis-response training category as CITI, often delivered to law enforcement and 911 personnel and recognized as a complementary or substitute credential.
• University of Memphis CIT Center: The academic originator of the Memphis Model CIT program referenced throughout CITI's materials. Trains law enforcement and CIT coordinators in the same 40-hour curriculum and is the natural upstream/downstream alternative for any community building a CIT program.

Broad incumbents

• American Association of Suicidology (AAS): National membership organization promoting suicide prevention research, training, and intervention standards. Provides credentialing and training (e.g., CAMS, safe messaging) that overlaps with CITI's suicide and crisis intervention training scope.
• International Association of Chiefs of Police (IACP): Largest professional association of police chiefs and senior law enforcement executives. Sets training norms, conferences, and resources touching on crisis intervention; competes with CITI for the law enforcement training conference and training budget.
• National Council for Mental Wellbeing: Large national membership and advocacy organization for mental health and substance use providers that developed Mental Health First Aid USA and runs the SAMHSA-supported 988 back-end. Competes for institutional mindshare and training dollars allocated to crisis response.
• Police Executive Research Forum (PERF): National policing policy and research organization that publishes guidance and runs executive training on crisis response, including behavioral health and 911 reform. Overlaps with CITI on training law enforcement leadership on crisis intervention best practices.

Emerging players

• Crisis Text Line: National 24/7 text-based crisis intervention service that trains volunteer crisis counselors in de-escalation and triage. Represents the civilian/text-first alternative crisis response path that competes for behavioral health crisis response attention and funding.
• International Critical Incident Stress Foundation (ICISF): Delivers Critical Incident Stress Management and crisis response training to first responders and behavioral health professionals. Overlaps with CITI on crisis intervention training, but is broader (CISM, peer support) and does not focus on the Memphis Model.

Regional players

• 988 Suicide & Crisis Lifeline (SAMHSA / Vibrant Emotional Health): U.S. federally backed three-digit crisis line that CITI itself promotes as a 'Major' strategic partner and that competes in narrative share with law-enforcement-led response. As a complementary or substitute crisis pathway, it shapes demand for CIT-style training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIT International