Cdmc.cz

What Cdmc.cz does

CDMC.cz is a Czech Republic-based multi-channel specialty retailer operating under the legal entity Anička hračky s.r.o., founded in 1998 and headquartered in Ústí nad Labem. The company sells a broad assortment of children's toys, board games and puzzles, books, party supplies and costumes, school supplies, fashion accessories, and collectible trading cards — most notably Pokémon TCG products — to Czech consumer families, collectibles hobbyists, party planners, and students. Its product range spans budget items (10 Kč figurines, 35 Kč card sleeves) to premium collectibles (up to 9,999 Kč for Pokémon booster boxes), with pricing displayed in Czech Koruna and an optional EUR view.

The business operates a hybrid distribution model combining an e-commerce storefront built on the Shoptet SaaS platform with a network of 12 brick-and-mortar retail showrooms across the Czech Republic, covering cities such as Praha 7, Liberec, Most, Děčín, Jablonec nad Nisou, and Česká Lípa. Fulfillment is handled through three domestic logistics partners — Zásilkovna, DPD, and Česká pošta. The company is supported by a lean team of 1-10 employees and leverages outsourced capabilities including Mailchimp for email marketing and tictacroi.cz for marketing execution, with no proprietary technology stack beyond standard Shoptet e-commerce tooling.

Revenue is generated almost entirely through direct-to-consumer unit sales (one-time transactions) across the SKU portfolio, supplemented by a "bazar" discounted-unopened-items channel, gift vouchers, and an in-store helium balloon-filling service. The company positions itself on the value proposition of "Nejlepší ceny na trhu" (best prices on the market), reinforced by regular promotions, a Věrnostní loyalty program, Heureka verification, and active social media presence on Facebook, Instagram, YouTube, and TikTok. There is no disclosed revenue, no outside funding, and no evidence of AI/ML capability or proprietary technology development.

Name

Cdmc.cz

Legal name

Anička hračky s.r.o.

Website

https://cdmc.cz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

CDMC.cz (Anička hračky s.r.o.) is a Czech multi-channel specialty retailer selling toys, books, party supplies, school supplies, and collectible trading cards — primarily Pokémon TCG — to families, collectors, and students through a Shoptet-powered e-commerce site and 12 retail stores across the Czech Republic.

Ownership category

akta.pro rank

Product category

Specialty Toy Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Trading Card Games (TCGs) Retail (CRALALAF)

akta.pro secondary industries

Collectible Card Games (CCG/TCG) Retail (CRALAGAC), Collectible Card Games (CCGs/LCGs) Retail (CRALALAG)

Keywords

• Toy retail
• Children's products
• Collectible trading cards
• Party supplies
• School supplies

Headquarters

HQ city

Usti Nad Labem

HQ country

Czechia

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce retail sales: CDMC.cz generates revenue through direct online sales of toys, books, party supplies, and related products to consumers in the Czech Republic. The company operates both an e-commerce platform and physical retail stores, selling products at competitive prices with various promotional offers and discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Cdmc.cz, operating as Anička hračky s.r.o., is a Czech specialty retailer selling toys, board games, books, party supplies, costumes, school supplies, fashion accessories, CDs/DVDs, and collectible trading cards (including Pokémon TCG) to end consumers. The company runs both an e-commerce website and a network of 12 physical retail stores across the Czech Republic, complemented by services such as helium balloon filling and gift voucher sales.

Product overview

CDMC.cz is a Czech online and brick-and-mortar retail company specializing in toys, books, gifts, and children's products. The business operates both an e-commerce platform (built on Shoptet) and physical retail stores across Czech Republic. The product portfolio includes core categories: toys (plush, building blocks, puzzles, dolls, cars, fidget toys), board games, children's books, party supplies, costumes, school supplies, fashion accessories, collectible trading cards (Pokémon TCG, football, hockey), and media (CDs/DVDs). The company also offers services including helium balloon filling and sells gift vouchers and discounted bazar items. Key brands featured include LEGO, Pokémon TCG products, Hasbro, and various licensed merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Cdmc.cz Toy & Gift Retail (Omnichannel Assortment) Core retail assortment of toys, board games, children's books, party supplies, costumes, school supplies, fashion accessories, and CDs/DVDs, sold to Czech consumers via e-commerce and 12 physical stores.
• Pokémon TCG and Collectible Trading Cards Trading card games and collectible cards (including Pokémon TCG) sold to hobbyists, players, and collectors through retail and online channels.
• Party Supplies and Costumes Party-themed decorations, disposable tableware, and costume items purchased by families and party hosts for birthdays and themed events.
• Helium Balloon Filling Service Helium inflation of customer balloons at physical retail locations, serving families and party planners.
• Gift Vouchers Prepaid gift vouchers redeemable for products across the company's toy and gift assortment.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• Shoptet a.s.coreTechnology or IntegrationShoptet a.s. (Dvořeckého 628/8, Břevnov, 169 00, Praha 6, IČ 289 35 675) is the e-commerce platform provider powering CDMC.cz's online store. Shoptet provides the technical infrastructure for the e-shop operation.
• ZásilkovnacoreChannel Partner/ Reseller/ DistributorLogistics partner for shipping and delivery of products to customers.
• DPDcoreChannel Partner/ Reseller/ DistributorLogistics partner for parcel delivery services.
• Česká poštacoreChannel Partner/ Reseller/ DistributorPostal service partner for delivering packages to customers.
• Mailchimp (The Rocket Science Group, LLC)supportingTechnology or IntegrationEmail service provider for newsletter distribution and email marketing campaigns.
• TictacROI (tictacroi.cz)supportingGTM or Marketing PartnerMarketing agency partner for marketing activities and promotions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• Heureka (Heureka Group): Czech price comparison platform aggregating offers from multiple Czech e-commerce retailers including toy and hobby stores. Indirectly comparable as a customer acquisition channel where CDMC.cz holds verified merchant status, and as an ecosystem participant shaping Czech e-commerce competitive dynamics.

Direct peers

• Bambule: Czech brick-and-mortar toy retail chain specializing in toys, board games, and children's products with both physical stores and e-commerce. Directly competes with CDMC.cz in the Czech toy specialty retail segment with similar target customer (families with children).
• Hracky-hracky.cz: Czech online specialty toy retailer offering toys, board games, puzzles, and children's products to Czech consumers. Directly comparable to CDMC.cz in pure-play e-commerce toy retail with similar assortment strategy.
• Pompo.cz: Czech online and physical toy retailer specializing in toys, games, and children's products. Directly competes with CDMC.cz across the same product categories and Czech consumer base with similar multi-channel model.
• Knihy.ABZ.cz: Czech online book retailer offering children's books, coloring books, and puzzle books. Comparable to CDMC.cz's book category offering with focus on Czech-language children's literature and similar customer segments.
• Sparkys: Czech toy retailer chain offering toys, games, and children's products through physical stores and online channels. Directly comparable to CDMC.cz in specialty toy retail with overlapping customer base and product assortment.

Broad incumbents

• Alza.cz: Czech Republic's largest online retailer offering toys, books, hobby goods, and consumer electronics with nationwide delivery. Broader incumbent that competes with CDMC.cz across most categories, but operates at vastly larger scale with general merchandise focus.
• Mall.cz: Major Czech e-commerce marketplace offering toys, books, hobby products, and household goods. Comparable to CDMC.cz in product categories served but operates as a broad multi-category marketplace rather than a specialty hobby retailer.
• Rohlik.cz (Rohlik Group): Major Czech online grocery and household goods retailer expanding into adjacent categories. While primarily a grocery player, it competes with CDMC.cz on convenience, delivery speed, and pricing for household goods and select children's products.

Regional players

• Luxor (Luxor SK/CZ): Slovak-headquartered retail chain with Czech presence offering toys, books, hobby goods, and entertainment products. Comparable in category mix to CDMC.cz but primarily operates across Slovakia with Czech retail footprint rather than the inverse.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@CDMCEshop
• Facebookfacebook.com/cdmceshop
• Instagraminstagram.com/cdmc_cz
• TikToktiktok.com/@cdmccz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cdmc.cz