Physiomedica

What Physiomedica does

Physiomedica is a privately-held, founder-owned physiotherapy practice headquartered in Marousi, northern Athens, Greece, established in 2002 by Dr. Sokratis Iliadis. The company specializes in Orthopedic Manual Therapy based on the Maitland Concept (IFOMPT), delivered by a team of physiotherapists trained in-house by Dr. Iliadis and certified through the International Maitland Teachers Association (IMTA). Its core service portfolio includes manual therapy, orthopedic rehabilitation, therapeutic exercise, neurological rehabilitation (via the proprietary ILIADIS-PETKOF protocol), ergometric assessment and personal training, electrotherapy/mechanotherapy, acupuncture, sports massage, and home-based therapy visits for immobile patients.

The practice operates from a single physical clinic in Marousi (operated under the Manual Praxis Marousi brand since 2009/2010) and a sister therapeutic exercise facility called Physiotrainers established in 2021. The Marousi clinic is equipped with individual therapy booths, a rehabilitation gym, kinesiotherapy space, pedograph for gait analysis, biofeedback equipment, physiotherapy modalities, and CPM devices for knee, elbow, and shoulder. The company also maintains a specialized shoulder and upper extremity department aligned with EUSSER standards.

Physiomedica generates revenue on a per-session professional services basis, acquired primarily through physician referrals, organic search, content marketing (educational blog active 2018-2025), and social media engagement (Facebook and Instagram). Patients are served across orthopedic, neurological, and sports-related indications for all age groups. Pricing is not publicly disclosed. The business is entirely founder-owned with no external investment, no parent company, and no disclosed revenue figures. The original Athens center (Manual Praxis Athens) operated from 2002 to 2019 before being consolidated into the Marousi location.

Name

Physiomedica

Website

https://physiomedica.gr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Physiomedica is a privately-held Greek physiotherapy practice in Marousi, Athens, founded in 2002 by Dr. Sokratis Iliadis. It delivers evidence-based Orthopedic Manual Therapy (Maitland Concept), therapeutic exercise, neurological rehabilitation, and personal training to orthopedic, neurological, and sports patients.

Ownership category

akta.pro rank

Product category

Physiotherapy and Orthopedic Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082)

akta.pro primary industry

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

Keywords

• Orthopedic manual therapy
• Physiotherapy rehabilitation
• Neurological rehabilitation
• Therapeutic exercise programs
• Maitland concept treatment

Headquarters

HQ city

Maroúli

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Physiotherapy Services: Revenue generated through direct patient treatment sessions at the physiotherapy center. Services include manual therapy, therapeutic exercise, chronic pain management, ergometric assessment, and home-based therapy visits. The practice operates on a per-session basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Physiomedica operates a private orthopedic physiotherapy center in Marousi, Athens, delivering evidence-based Orthopedic Manual Therapy based on the Maitland Concept (IFOMPT) for musculoskeletal and neurological conditions. The practice treats spine and peripheral joint disorders, sports injuries, chronic skeletal pain, and post-surgical rehabilitation, and runs a dedicated shoulder/upper extremity department. Services include manual therapy, therapeutic exercise, neurological rehabilitation (using the proprietary ILIADIS-PETKOF protocol), ergometric assessment/personal training, home-based therapy, and adjunctive modalities such as electrotherapy, acupuncture, and sports massage.

Product overview

Physiomedica is a physiotherapy clinic offering Orthopedic Manual Therapy (Maitland Concept) as its core specialized service, supplemented by therapeutic exercise, ergometric assessment, and neurological rehabilitation. The clinic provides care for orthopedic, neurological, and sports-related conditions across all age groups, using evidence-based treatment models. Facility-based services include individual treatment cabins, a rehabilitation gym, kinesiotherapy space, pedograph/gait analysis, biofeedback, and mechanotherapy/electrotherapy modalities. The clinic also offers at-home therapy services and maintains specialized departments for shoulder and upper extremity rehabilitation. Dr. Sokratis Iliadis founded the centers (Manual Praxis Athens in 2002 and Manual Praxis Marousi in 2010) and serves as a certified Manual Therapist (IMTA/IFOMPT), training a team of orthopedic physiotherapists.

Differentiator

Problem solved

Functional benefit

Brands

• Physiotrainers: Therapeutic exercise physiotherapy center established in 2021 in Marousi

Quantifiable outcome

• The combination of therapeutic exercise with manual therapy is described as the gold standard approach for orthopedic conditions, leading to faster patient return to daily activities and sports

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IMTA (International Maitland Teachers Association)coreStrategic or Co-development PartnerDr. Iliádis serves as an IMTA Teacher/Mentor, providing advanced Maitland Concept training to physiotherapists in Greece and Europe. He and his team participate in official IMTA seminars and examinations, consistently achieving top positions. This is a deep educational partnership that underpins the clinic's therapeutic methodology.
• EUSSER (European Society for Shoulder and Elbow Rehabilitation)coreStrategic or Co-development PartnerDr. Iliádis is a recognized member of EUSSER. The clinic operates a specialized shoulder and upper extremity department aligned with EUSSER's rehabilitation standards for shoulder and elbow conditions.
• Πανελλήνια Ένωση Εργαστηριούχων Φυσικοθεραπευτών (PEEF)minorOthersProfessional membership association for laboratory physiotherapists in Greece, representing and regulating physiotherapy practice standards.
• Πανελλήνιος Σύλλογος Φυσικοθεραπευτών (PSF)minorOthersNational physiotherapy association representing physiotherapists in Greece and setting professional standards.
• Orthopedic Surgeons and Physicians (Referring Partners)coreChannel Partner/ Reseller/ DistributorOrthopedic surgeons and physicians refer patients to Physiomedica. The clinic notes that both medical partners and patients trust the practice based on successful rehabilitation outcomes. This referral network is a key patient acquisition channel.

Scale indicators2 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Physitrack: Digital physiotherapy platform offering exercise prescription, remote patient monitoring, and telehealth. Adjacent rather than direct competition — represents the digital channel that traditional clinics like Physiomedica could either adopt or lose share to.
• Hinge Health: Digital MSK care platform combining telehealth with in-person PT and AI-guided exercise programs. Emerging player in orthopedic and chronic pain rehabilitation that competes for the same patient population through a hybrid digital model.

Broad incumbents

• Select Medical / Select Physical Therapy: Major U.S. provider of outpatient physical therapy and rehabilitation services including orthopedic and sports rehabilitation. Comparable service mix (orthopedic PT, manual therapy, post-op rehab) but operates as part of a much larger specialty hospital and rehab network.
• Nuffield Health: UK not-for-profit healthcare provider operating fitness clubs, hospitals, and physiotherapy services. Comparable in offering outpatient orthopedic physiotherapy and rehabilitation, though as part of a much broader integrated health and fitness portfolio.
• ATI Physical Therapy: Large U.S. outpatient physical therapy chain specializing in orthopedic rehabilitation, sports medicine, and post-surgical recovery. Directly comparable outpatient PT service offering but at substantially larger scale and broader geographic footprint.
• FYZICAL Therapy & Balance Centers: U.S.-based franchise network of physical therapy clinics offering orthopedic, vestibular, and manual therapy services. Comparable as a multi-clinic outpatient physical therapy provider focused on musculoskeletal rehabilitation, though it operates at much greater scale.

Regional players

• Physiotherapie Zentrum (PREHAB/RehaTeam Germany): German outpatient physiotherapy group offering orthopedic manual therapy, sports rehabilitation, and post-op recovery. Comparable specialty outpatient clinic model with emphasis on evidence-based manual therapy techniques.
• Therapie (UK): UK-based network of physiotherapy and sports therapy clinics offering manual therapy, orthopedic rehabilitation, and sports injury treatment. Closely comparable outpatient PT service model, though geographically focused on UK/Ireland rather than Greece.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/physiomedica.iliadis
• Instagraminstagram.com/sokratis_iliadis_physiomedica
• Xx.com/physiomedicagr

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physiomedica