Empower Wellness

What Empower Wellness does

Empower Wellness is a sole-member wellness practice operated by Erin Tracy out of Raleigh, North Carolina, organized as an LLC and active since approximately 2013/2014. The business delivers Medical Qi Gong, health coaching, Qi Gong instruction, healing meditation, and meditation retreats, anchored by Tracy's credentials as a certified Pangu Shengong teacher under Qi Gong Master Ou (Wen Wei). Services are positioned as complementary or integrative support for clients managing chronic conditions, stress, and recovery, and are delivered both in-person (locally) and via distance to a worldwide audience.

The core commercial offering is a packaged program branded as FREEDOM, priced at $2,500 or $2,800, supplemented by one-on-one health coaching at $150 per hour and discrete retreat products. Distribution is direct-to-consumer through a sales-led motion on the company's website, with digital fulfillment handled through a Kajabi-based platform that supports worldwide remote participation. The model has no institutional contracts, insurance billing, or team-based service delivery; every revenue dollar is generated by Tracy personally.

The practice has cultivated a small affiliated ecosystem including Golden Hill Foundation, the Carolina Center for Integrative Medicine, and Blue Lotus Studio, which appear to serve primarily as referral and cross-promotion channels rather than revenue partners. The business has no outside funding, no patents, no AI or software components, and no employees beyond the owner. Operational scale is bounded by Tracy's personal capacity, and the website references serving "hundreds" of clients over the company's lifetime, implying a sub-million-dollar annualized run-rate with limited growth signals.

Name

Empower Wellness

Legal name

Empower Wellness, LLC

Website

https://empowerwellness.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Empower Wellness is a sole-practitioner Medical Qi Gong and health coaching practice operated by Erin Tracy in Raleigh, NC, serving individual clients worldwide via a Kajabi-based distance platform and a flagship $2,500-$2,800 FREEDOM program.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSADAJAA

Guided Meditation Instruction (1:1 & Group)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAJAB

Mindfulness-Based Coaching & Training (MBSR/MBCT-style)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAJAF

Meditation Retreats, Workshops & Immersive Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

Keywords

• Holistic health coaching
• Medical qi gong
• Energy healing
• Tai chi instruction
• Guided meditation

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. FREEDOM Private Mentoring Program: 16-week comprehensive mentoring program combining 1-on-1 sessions, recorded modules, Qi Gong instruction, unlimited text/voicemail support. Current pricing $2500/$2800. One-time program fee.
2. Qi Gong Instruction Classes: Individual Qi Gong classes taught in-person. Moving Form class: $120 (retake $60). Non-Moving Form: $120. Medical Qi Gong: $150/$75 retake. Pangu Tai Chi: $80 for three sessions.
3. Healing and Coaching Sessions: Private 1-on-1 healing and coaching sessions addressing anxiety, overwhelm, chronic health conditions. Includes discovery sessions for new clients.
4. Group Healing Meditation: Group meditation sessions providing healing energy work. Also available during Master Ou visits as Group Healing Sessions.
5. VIP Days and Retreats: Intensive retreat experiences offering extended time for transformational work.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Empower Wellness delivers Medical Qi Gong healing and holistic health coaching in private 1-on-1 sessions (in-person in Raleigh, NC and by distance), alongside structured multi-week mentoring programs such as the 16-week FREEDOM Private Mentoring, 12-week and 4-week intensives, and group classes in Pangu Shengong Qi Gong, Tai Chi Chu'an, and guided healing meditation. The practice also offers VIP day retreats, the 14-Day Reset Cleanse, and free/low-cost discovery sessions that funnel clients into paid programs.

Product overview

Empower Wellness is a wellness practice offering a unified suite of holistic health services centered on Medical Qi Gong, Health Coaching, and energy cultivation practices. The core offerings include one-on-one Healing and Coaching Sessions, Medical Qi Gong services, and Qi Gong Instruction (Pangu Shengong). These are complemented by structured programs: the 4-Week and 12-Week Intensive Programs, and the flagship 16-week FREEDOM Private Mentoring Program. Additional offerings include Group Healing Meditation, Tai Chi Chu'an Instruction, VIP Days retreats, and the 14-Day Reset Cleanse. The practice serves clients worldwide from its Raleigh, North Carolina location, primarily targeting women experiencing anxiety, anger, overwhelm, and chronic health conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• FREEDOM Private Mentoring Program (16-Week Intensive) A 16-week private mentoring program for individual clients that combines Medical Qi Gong healing with holistic health coaching to address anxiety, overwhelm, anger, and feeling stuck. Intended as the flagship multi-week engagement offered by Empower Wellness.
• 12-Week Intensive Program A 12-week structured coaching and Medical Qi Gong intensive for individual clients seeking a shorter commitment than the FREEDOM program.
• 4-Week Intensive Program A 4-week entry-level intensive combining Medical Qi Gong healing and health coaching for individual clients.
• Private Healing and Coaching Sessions (1-on-1) One-on-one Medical Qi Gong healing sessions and health coaching sessions delivered in person in Raleigh, NC or by distance for individual clients.
• Discovery Session A introductory session for prospective clients to experience the Empower Wellness approach before committing to a paid program.
• Pangu Shengong Qi Gong Classes Group Qi Gong instruction in the Pangu Shengong practice (as taught by Master Ou Jun Wen), offered to individual participants in the Raleigh, NC area.
• Tai Chi Chu'an Classes Group Tai Chi Chu'an instruction for individuals seeking a mind-body practice, offered in Raleigh, NC.
• Guided Healing Meditation (Group) Group guided healing meditation sessions led by Erin Tracy for individual participants.
• VIP Day Retreat A premium single-day immersive retreat experience for individual clients, offered as a higher-touch offering alongside the coaching programs.
• 14-Day Reset Cleanse A 14-day structured cleanse program offered by Empower Wellness to support a reset for individual clients.

Quantifiable outcome

• Blood pressure regulated within two weeks of starting Qi Gong practice
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Golden Hill FoundationminorStrategic or Co-development Partner · 22 June 2018Golden Hill Foundation is a local non-profit in Raleigh that brings Qi Gong, meditation, mindfulness, Tai Chi, and yoga to at-risk youth and their families. Erin Tracy supports the foundation through fundraising events like the Golden Hill Meditation event during Master Ou's annual visits, helping spread awareness and practice to underserved community members.
• Qi Gong Master Ou, Wen WeicoreStrategic or Co-development PartnerMaster Ou, Wen Wei is the originator of Pangu Shengong and a world-renowned Qi Gong Master. Erin Tracy is certified to teach Moving Form and Non-Moving Form Pangu Shengong. Master Ou makes annual visits to Raleigh where Erin hosts workshops, group healings, and advanced training sessions. This partnership is central to Empower Wellness's core methodology.
• Carolina Center for Integrative MedicineminorStrategic or Co-development PartnerErin Tracy has office space inside Carolina Center for Integrative Medicine at 4505 Fair Meadow Ln, Suite 111, Raleigh. This partnership provides a professional healthcare setting for wellness services and potential cross-referrals with integrative medicine practitioners.
• Blue Lotus StudiominorChannel Partner/ Reseller/ DistributorLocal yoga studio in Raleigh where Erin Tracy renewed her personal yoga practice. While not explicitly stated as a partnership, the relationship suggests community collaboration within the wellness space in Raleigh.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Mindbody: Wellness services marketplace and SaaS platform used by studios, spas, and holistic practitioners. Comparable ecosystem participant serving independent wellness practitioners with booking and discovery infrastructure.

Broad incumbents

• BetterUp: Enterprise coaching and mental wellness platform with B2B distribution. Comparable as a high-touch, premium-priced coaching business, though operating at much larger scale and via corporate channels.
• Headspace: Scaled meditation and mindfulness platform with consumer subscriptions and B2B employer offerings. Comparable as a guided meditation brand, but operating at vastly larger scale and price point.
• Calm: Mass-market meditation and wellness app with content, sleep, and coaching features. Comparable as a guided meditation and wellness content brand addressing anxiety and stress.

Emerging players

• Insight Timer: Free meditation and wellness app with large teacher community and live events. Comparable as a marketplace for guided meditation teachers monetizing their content, competing for the same practitioner-led audience.

Direct peers

• Dr. Roger Jahnke / IIQTC: Veteran Qi Gong and Tai Chi teacher operating the Institute of Integral Qigong and Tai Chi, with retreats, instructor certifications, and online programs. Comparable in modality, niche positioning, and teaching-led business model.
• Universal Healing Tao (Mantak Chia): Global Qi Gong/Taoist healing organization offering multi-level instructor certification programs. Comparable as a lineage-based Qi Gong teaching brand with a worldwide student community.
• Tai Chi for Health Institute (Dr. Paul Lam): International Tai Chi and Qi Gong education organization with certified instructor network and online learning programs. Comparable mind-body practice teaching and certification business.
• Lee Holden / Lee Holden's Qi Gong: Well-known Qi Gong instructor offering streaming classes, retreats, and teacher trainings. Directly comparable as a Qi Gong-led wellness brand monetizing instruction and coaching at premium prices.

Regional players

• Golden Hill Foundation: Raleigh-based nonprofit delivering Qi Gong, meditation, and yoga to at-risk youth. Comparable as a Qi Gong/mindfulness community operator in the same local market, partnered with Empower Wellness via annual fundraising events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9Sn4WdeGAQNKpcLm0kvsrg
• Facebookfacebook.com/empowerwellnesshealingcoaching
• LinkedInlinkedin.com/in/erintracyblack

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empower Wellness