Carolina Center for Integrative Medicine

What Carolina Center for Integrative Medicine does

The Carolina Center for Integrative Medicine (CCIM), founded in 1994 by Dr. John C. Pittman, MD, is a privately held medical practice headquartered in Raleigh, North Carolina, with a secondary location in Wilmington, NC. The practice delivers integrative and functional medicine that combines conventional medicine with nutritional, herbal, hormonal, and IV-based therapies, with a specialization in tick-borne illness (Lyme disease and co-infections such as Bartonella, Babesia, and Ehrlichia). Additional clinical focus areas include autoimmune disorders, complementary cancer care, heavy-metal toxicity, hormone replacement, and digestive disorders. Patient cohorts are largely individuals suffering chronic, complex conditions that have not responded to conventional treatment. Advanced diagnostics — ION Panel, NutrEval, GI Map microbial analysis, urinary organic acids, hormone testing, immunological and food-allergy IgG panels, and tick-borne PCR — are used to identify cellular- and metabolic-level drivers of disease before IV nutrient/chelation, colon hydrotherapy, manual lymphatic drainage, and immunoglobulin protocols are deployed.

CCIM operates a fee-for-service, direct-to-consumer model with a premium pricing structure: comprehensive 3-hour new patient visits are priced at $1,296, follow-up visits range from $160–$792 depending on provider and visit length, expedited colon hydrotherapy and lymphatic drainage visits are $376, and full 6-month treatment programs range from $2,500 to $15,000+ depending on condition complexity. Charges are filed as a courtesy with out-of-network insurance plans, but the practice does not contract with payors, with CareCredit accepted for patient financing. An affiliated associate business, Total Health Nutrition Center, retails nutritional and herbal supplements inside the Raleigh office, and an affiliate company, Carolina Thermascan, supplies infrared thermal imaging integrated into CCIM's diagnostic workflows.

Patient acquisition is organic: a Squarespace-hosted website, free biweekly Zoom orientation sessions led by Dr. Pittman, email inquiries, and patient referrals are the primary channels. Patients are onboarded through standardized health-history forms and a 3-hour initial consultation, followed by phased treatment plans. The practice is bootstrapped and founder-owned with no disclosed institutional capital, operates two physical NC locations, and extends its reach via Zoom telehealth across the Southeast United States.

Name

Carolina Center for Integrative Medicine

Legal name

The Carolina Center for Integrative Medicine

Website

https://carolinacenter.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Carolina Center for Integrative Medicine is a privately held, founder-led functional medicine practice in North Carolina that treats chronic complex illnesses — primarily Lyme/tick-borne disease, autoimmune disorders, and heavy-metal toxicity — using advanced diagnostics, IV therapies, chelation, colon hydrotherapy, and lymphatic drainage on a premium self-pay model.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Office Visit Fees: Fee-for-service model for comprehensive new patient visits ($1296), conversion visits ($1072-$1073), expedited colon therapy and lymphatic drainage visits ($376), and follow-up visits ranging from $160-$792 depending on visit type and provider.
2. Therapeutic Procedures: Colon hydrotherapy sessions ($120 each, with discounted packages), manual lymphatic drainage ($155/session with package discounts), and IV therapies billed separately.
3. Supplement Sales: Total Health Nutrition Center, an associate business, sells nutritional and herbal supplements to patients and the public, generating additional revenue stream.
4. Insurance Billing (Out-of-Network): As a courtesy, charges are filed with insurance companies for patients with out-of-network benefits. Reimbursement is received by the patient. Does not contract with insurance companies directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Carolina Center for Integrative Medicine is a private medical practice that delivers integrative and functional medicine services combining conventional medicine with nutritional, herbal, hormonal, and IV-based therapies. It treats complex chronic conditions such as Lyme disease and tick-borne co-infections, autoimmune disorders, cancer supportive care, environmental toxicity, and digestive disorders, supported by in-house advanced diagnostic testing and on-site supplement retail.

Product overview

Carolina Center for Integrative Medicine operates as a clinic offering a portfolio of coordinated healthcare services rather than a single software product. Its core clinical services include Comprehensive New Patient Visits and various Follow-Up Visit tiers (Standard, Extended, Brief) priced by provider, with discounted Conversion visits for prior service recipients. Specialized expedited visits cover Colon Hydrotherapy and Manual Lymphatic Drainage. The practice provides a full suite of treatment services including IV Nutrient Therapy (IV Minerals, IV Vitamin C, IV EDTA/Chelation, IV Glutathione, IV Alpha-Lipoic Acid, IV Iron, IVIG), Toxic Metal Removal & Chelation Therapy, Immunoglobulin Therapy, Nutritional Detoxification, Complementary Cancer Care, Hormone Replacement Therapy, and Targeted Nutritional & Herbal Therapies. A companion diagnostic arm offers Advanced Diagnostics & Testing (blood panels, hormone, food allergy, organic acids, GI mapping, NutrEval, toxic non-metal, mycotoxin, heavy metal, tick-borne infection, and thermal imaging testing). An associate sub-brand, Total Health Nutrition Center, retails supplements, while an affiliate company, Carolina Thermascan, provides infrared thermal imaging services.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive New Patient Visit A 3-hour face-to-face encounter (in person or by Zoom) with a provider, including extensive medical history intake and development of a preliminary treatment plan. Charge is $1,296, excluding lab testing, treatments, or supplements. For individual patients seeking integrative medicine care.
• Conversion New Patient Visit Discounted initial office visit available to individuals who have already been seen as an Expedited Colon Therapy patient, Thermography consultation, or Expedited Manual Lymphatic Drainage patient within the prior 12 months. Charge is $1,073.
• Expedited Colon Therapy Visit and Introductory Package A 30-minute face-to-face encounter (in person or by Zoom) with a provider, including one colon therapy session. Charge is $376, excluding lab testing, treatments, or supplements. Package pricing available for 4, 6, or 12 colonics at a 20% discount.
• Expedited Manual Lymphatic Drainage Visit and Introductory Package A 30-minute face-to-face encounter (in person or by Zoom) with a provider to provide medical clearance, including one lymphatic drainage session. Charge is $376, excluding lab testing, treatments, or supplements. Package pricing for 3, 6, or 9 sessions at a 20% discount.
• Thermal Imaging Consultation A 30-minute consultation for individuals who have undergone infrared thermal imaging by Carolina Thermascan within the previous year, including problem-focused health history, review of thermal image findings, and discussion of further evaluation or treatment recommendations. Charge is $192.
• Standard Follow-Up Visit Office visit based on a 60-75 minute patient encounter plus approximately 20-30 minutes of additional work. PA/NP rate is $448; John Pittman, MD rate is $620. Excludes lab testing, treatments, or supplements.
• Extended Follow-Up Visit Office visit based on a 75-90 minute patient encounter plus approximately 30-45 minutes of additional work, automatically applied for first follow-up visits and those requiring more time. PA/NP rate is $620; John Pittman, MD rate is $792.
• Brief Follow-Up Visit Shortest office visit offered, based on a 25-minute patient encounter with an additional 15 minutes of work after the visit. PA/NP rate is $160; John Pittman, MD rate is $288.
• IV Nutrient Therapy Intravenous delivery of vitamins, minerals, and antioxidants directly into the bloodstream to rapidly reverse nutritional deficiencies. Includes IV Minerals, IV Mega-nutrient, IV Vitamin C, IV EDTA/Chelation, IV Iron, IV Glutathione, IV Alpha-Lipoic Acid, and IV Immunoglobulin Therapy.
• Colon Hydrotherapy Safe and effective method of gently washing the large intestine with purified water combined with abdominal massage to break up and eliminate fecal waste matter. Sessions are 35-45 minutes; recommended course is 10-15 weekly sessions. $120 per session, with package pricing available.
• Manual Lymphatic Drainage Specialized massage technique using light, rhythmic hand movements to stimulate the lymphatic system, reduce swelling, improve detoxification, and relieve pain associated with lymphatic congestion. $155 per 90-minute session, with package pricing available.
• Toxic Metal Removal & Chelation Therapy Removal of toxic metals (mercury, lead, arsenic, cadmium) through chelation therapy (IV and oral) combined with antioxidant nutrients and herbals to support optimal detoxification.
• Immunoglobulin Therapy (IVIG/SIg) Intravenous or subcutaneous infusion of immunoglobulins (antibodies) collected from donated blood, used to treat immune deficiency and auto-immunity. Given every 3-4 weeks intravenously or weekly subcutaneously.
• Nutritional Detoxification with Assisted Modified Fasting Detoxification strategies incorporating nutritional and herbal supplements, dietary strategies such as juicing and modified fasts, and Liver/Gall Bladder Flush protocols to purge accumulated toxins.
• Complementary Cancer Care Integrative cancer therapies used alongside conventional treatment, including high-dose intravenous vitamin C, alpha-lipoic acid, herbal and nutritional agents (vitamin D3, omega-3 fatty acids, green tea, curcumin, berberine, melatonin), and repurposed pharmaceuticals.
• Hormone Replacement Therapy Bioidentical hormone replacement including estrogen, progesterone, testosterone, DHEA, thyroid, adrenal, and growth hormone therapies, dispensed through compounding pharmacy.
• Targeted Nutritional & Herbal Therapies Individualized use of nutrients, nutraceuticals, superfood concentrates, herbals, phytochemicals, glandulars, and nutrient metabolites, supported by nutritional and bio-energetic testing and Nutrition Education sessions.
• Advanced Diagnostics & Testing Comprehensive testing panel including General Blood Count and Metabolic Panels, Immunological Testing, Hormone Testing, Food Allergy Testing (IgG), Urinary Organic Acids Test, GI Microbial Analysis (GI Mapping), Comprehensive Nutrient Testing (NutrEval), Toxic Non-Metal Testing (GPL-Tox), Mold Mycotoxins, Heavy Metal Testing (chelation challenge), Tick-Borne Infections testing, and Infrared Thermal Imaging.
• Total Health Nutrition Center (Supplement Retail) An associate business providing recommended nutritional and herbal supplements for purchase, located inside the Raleigh office. Open to the public Monday-Thursday 9am-4pm and Friday 9am-12pm. Offers in-store, pickup, and mail order purchasing.
• Carolina Thermascan (Infrared Thermal Imaging) Infrared thermal imaging (thermography) service provided by an affiliated company. A safe screening tool for detecting temperature changes in the body that provide insight into physiological function, including breast thermography.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Total Health Nutrition CentercoreOthersTotal Health Nutrition Center, Inc. is an associate business that provides recommended nutritional and herbal supplements for purchase. Located inside the Raleigh office. Has over 20 years of experience evaluating the supplement marketplace. Reviews products from up to 300 companies looking for best utilized forms, reputable companies, right strength & standardization, and best customer prices. Open to the public Monday-Thursday 9am-4pm, Friday 9am-12pm. Accepts in-store, pickup, and mail orders.
• Carolina ThermascancoreChannel Partner/ Reseller/ DistributorAffiliate company providing infrared thermal imaging services. The Carolina Center offers thermal imaging consultations for patients who have undergone infrared thermal imaging by Carolina Thermascan within the previous year. Thermal Imaging Consultation is $192 and includes review of findings and clinical correlation. Amanda Blomberg is the Thermographic Technician at the Raleigh location.
• CareCreditminorOthersCareCredit healthcare credit card accepted for payment, offering financing options for expenses of $200 or more. Can be used to pay for deductibles, copays, and out-of-pocket expenses not covered by insurance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parsley Health: Venture-backed direct-to-consumer functional medicine practice offering membership-based integrative care with physician visits, advanced diagnostics, and health coaching. Closest DTC analog to CCIM's cash-pay, root-cause approach.
• Amen Clinics: Multi-location concierge practice specializing in brain health using advanced imaging (SPECT), integrative protocols, and lifestyle medicine. Comparable in cash-pay model, premium pricing, founder-led brand, and proprietary diagnostic testing.
• The Kaplan Center for Integrative Medicine: Independent integrative medicine practice in McLean, VA, offering functional medicine, IV therapy, chelation, and chronic disease treatment. Closely comparable in founder-led, multi-modality, cash-pay structure serving complex chronic illness patients.
• The UltraWellness Center: Dr. Mark Hyman's functional medicine practice built around systems biology, advanced testing, and chronic disease reversal. Directly comparable in integrative philosophy, premium cash-pay positioning, and thought-leadership-driven patient acquisition.
• Riordan Clinic: Long-established nonprofit integrative and orthomolecular medicine clinic in Wichita, KS, offering advanced diagnostics, IV nutrient therapy, chelation, and chronic disease programs. Strongly comparable multi-modality treatment philosophy and patient profile to CCIM.

Broad incumbents

• Mayo Clinic Integrative Medicine: Integrative medicine program within Mayo Clinic providing complementary therapies (acupuncture, massage, herbal medicine) integrated with conventional care. Overlaps with CCIM on modalities but operates as part of a large academic medical center.
• Cleveland Clinic Center for Integrative & Lifestyle Medicine: Integrative medicine service line within a major academic health system offering acupuncture, mind-body therapies, and lifestyle medicine alongside conventional care. Comparable in treatment modality overlap but embedded in a much broader hospital portfolio.

Others

• Genova Diagnostics: Clinical laboratory offering advanced specialty testing (GI mapping, hormone panels, nutritional assessments, toxic exposure) commonly ordered by integrative and functional medicine practitioners. Functions as a diagnostic supplier/ecosystem partner to practices like CCIM.
• Institute for Functional Medicine (IFM): Professional membership and education organization that trains and certifies practitioners in functional medicine. Not a clinical peer but shapes the practitioner pool and standards that CCIM operates against.
• Andrew Weil Center for Integrative Medicine: Academic center at the University of Arizona founded by Dr. Andrew Weil that trains physicians in integrative medicine and develops clinical protocols. Adjacent enabler of the integrative medicine category rather than a direct clinical competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheCarolinaCenter
• LinkedInlinkedin.com/company/the-carolina-center-for-behavioral-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Center for Integrative Medicine