Kaiti Expansion

What Kaiti Expansion does

Kaiti Expansion srl is a privately held, full-service marketing and communication agency founded in 1995 by Davide Caiti and headquartered in Reggio Emilia, Italy. The firm operates with 11–50 employees and delivers a complete outsourced marketing department to clients, covering strategy, digital marketing, design, video production, events, press office, and media planning across seven core service lines plus specialized practices in green, sports, territorial, and outsourced marketing.

The agency's underlying capability is built on a proprietary structured methodology called Conoscitestesso® (registered trademark) for client needs analysis, complemented by a digital division strengthened through the February 2017 acquisition of Visual Multimedia and an exclusive regional partnership with Google AdWords expert Andrea Testa. It also controls or co-owns adjacent media and venue assets: the Imprenditori magazine (10,000+ distribution), the Reggionline regional news portal, an exclusive Telereggio TV media-center concession reaching 150,000 daily viewers, and a stake in Smart Group S.c.a.r.l., which is the strategic partner of C.Volo S.p.A. managing the RCF Arena (Arena Eventi Reggio Emilia).

Kaiti generates revenue through bespoke project fees and multi-year retainer arrangements, with no publicly disclosed pricing. Its go-to-market combines direct enterprise and government field sales with event-driven marketing, supported by an Unindustria Reggio Emilia partnership, sports sponsorships (U.S. Sassuolo, Virtus Bologna, AC Reggiana), and owned media. The client base is split between SMEs, regional and national public administration (notably Regione Emilia-Romagna and MIBACT), sports organizations, non-profits, and consumer brands such as Consorzio del Parmigiano Reggiano. The company is ISO 9001:2015 certified, has won regional industry awards (Mediastars, Unindustria Digital Award), and has remained founder-controlled with no external funding rounds on record.

Name

Kaiti Expansion

Legal name

Kaiti expansion srl

Website

https://kaiti.it

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Kaiti Expansion srl is a privately held, full-service marketing and communication agency in Reggio Emilia, Italy, founded in 1995. It serves SMEs, public administration, sports organizations, and consumer brands across Italy as an outsourced marketing partner spanning strategy, digital, design, video, events, press, and media planning.

Ownership category

akta.pro rank

Headquarters

HQ city

Reggio Nell'emilia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Communication Services: Full suite of professional services including strategic marketing consulting, digital marketing, graphic design and copywriting, video production, event organization, press office, and media planning. Services are provided as bespoke projects coordinated by a team of specialists, functioning as an outsourced marketing department for clients. Revenue is generated through project fees and retainer arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kaiti Expansion is a full-service marketing and communication agency that delivers strategic consulting, digital marketing, creative design, video production, event organization, press office, and media planning to businesses and public entities. The agency operates as an outsourced marketing department, coordinating all communication needs through project-based engagements and retainer arrangements using its proprietary Conoscitestesso® methodology for client needs analysis and strategy development.

Product overview

Kaiti Expansion is a marketing and communication agency offering a comprehensive portfolio of services organized around core areas: Strategy (market research and strategic planning), Digital (website development, web marketing, social media, SEO), Design (brand identity, advertising, copywriting, publishing), Movie (video marketing and visual content creation), Events (event marketing and organization), Press (media relations and press office), and Media Center (advertising and media planning). The agency also provides specialized services including Green Marketing, Marketing in Outsourcing, Sports Marketing, Territorial Marketing, and Storytelling. Founded in 1995 by Davide Caiti and based in Reggio Emilia, Italy, the company positions itself as a full-service partner for businesses and public entities.

Differentiator

Problem solved

Functional benefit

Brands

• Conoscitestesso®: A structured interview methodology developed by Kaiti expansion to understand client needs, define objectives, and design shared and planned activity programs over time.
• Impresa Green
• VISIT

Products and services

• Strategy

Quantifiable outcome

• Festival dei Caseifici Aperti attracted thousands of visitors
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Visual MultimediacoreStrategic or Co-development Partner · 1 April 2018Kaiti expansion acquired Visual Multimedia in February 2017, significantly strengthening its digital marketing division. The acquisition added web development, digital art, and multimedia production capabilities to the agency's internal team.
• Andrea TestacoreStrategic or Co-development PartnerExclusive partnership for Emilia-Romagna with Andrea Testa, Google AdWords Evangelist, Top Contributor, Academy Google Cardinal Path alumnus, and Search Engine Marketing lecturer at Università IULM di Milano. Strengthens Kaiti's digital marketing and SEO/SEM capabilities.
• Smart Group S.c.a.r.l.majorStrategic or Co-development PartnerKaiti expansion, through Smart Group S.c.a.r.l., is a strategic and operational partner of C.Volo S.p.A. for the management of Arena Eventi Reggio Emilia. Smart Group is a business network in which Kaiti expansion holds a stake.
• C.Volo S.p.A.majorStrategic or Co-development PartnerPartnership with C.Volo S.p.A. for the strategic and operational management of Arena Eventi Reggio Emilia, one of Italy's largest event venues. Kaiti expansion, through Smart Group, serves as the strategic partner.
• Ambiente&SalutecoreStrategic or Co-development PartnerCo-founded Impresa Green initiative, combining Ambiente&Salute's sustainability expertise with Kaiti expansion's marketing and communication skills to support companies in sustainable transformation.
• ImprenditorimajorGTM or Marketing PartnerCo-founded magazine distributed to over 10,000 contacts, serving as a reference point for entrepreneurs and industry associations in Reggio Emilia and beyond. Kaiti expansion has been publishing the magazine since 1997.
• Smart GroupmajorStrategic or Co-development PartnerBusiness network (S.c.a.r.l.) in which Kaiti expansion participates, focused on event venue management and broader business synergies.
• TR MediamajorGTM or Marketing PartnerLong-standing media partnership with TR Media. Kaiti expansion was granted exclusive management of Telereggio's advertising spaces (150,000 daily viewers).
• Quotidiani OnlineminorGTM or Marketing PartnerPartnership with the Reggionline news portal (co-founded by Kaiti expansion with Modenaonline and Parmaonline), the most-read regional web news platform.
• C.VolomajorStrategic or Co-development PartnerStrategic and operational partner for Arena Eventi Reggio Emilia venue management, involving Smart Group S.c.a.r.l. in which Kaiti expansion participates.
• ReggionlineminorGTM or Marketing PartnerCo-founded in 2010 as a regional online news portal (with Modenaonline and Parmaonline), Reggionline has become the most-read regional news site in Emilia-Romagna.
• Unindustria Reggio EmiliamajorGTM or Marketing PartnerKaiti expansion is associated with Unindustria Reggio Emilia (industry association) and collaborates on events, workshops, webinars, and initiatives such as the Digital Club and general assemblies.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Caffeina: Italian independent creative, branding, and digital marketing agency of comparable size and full-service scope. Directly comparable to Kaiti as a mid-market Italian agency offering integrated strategy, digital, and content services to enterprises and institutions.
• Conversion E3: Italian performance and digital marketing agency focused on integrated online marketing, SEO, and content strategies. Comparable to Kaiti's Digital division and shared mid-sized Italian agency positioning serving SME and enterprise clients.

Broad incumbents

• GroupM Italy: Italian operations of WPP's media investment arm GroupM, which provides media planning and buying services. Directly comparable to Kaiti's Media Center division that manages advertising spaces including Telereggio TV.
• Publicis Italy: Italian arm of Publicis Groupe, one of the world's largest advertising and communication networks. Operates broadly across creative, media, and digital services in Italy, competing for the same enterprise and public-sector clients as Kaiti but at vastly greater scale.
• Havas Italy: Italian branch of Havas, the global communications group spanning creative, media, and health. Comparable in offering integrated marketing communications to enterprise clients in Italy, though as part of an international network.
• Dentsu Italy: Italian presence of Dentsu International, a global advertising and media-services group. Competes with Kaiti for enterprise and institutional marketing communications contracts across creative, media planning, and digital.
• McCann Italy: Italian office of McCann Worldgroup, a global advertising network. Competes for the same enterprise brand-strategy, creative, and event-marketing engagements as Kaiti, with broader international reach and resources.
• WPP: Parent of Ogilvy, GroupM, VMLY&R and other networks operating in Italy. Represents the holding-company competitive model that contrasts with Kaiti's privately held, founder-led independent structure.
• Ogilvy Italy: Italian operations of WPP-owned Ogilvy, a global creative and public-relations network. Overlaps with Kaiti's brand strategy, press, and event-marketing capabilities while operating as part of a much wider portfolio of services.

Others

• Pressline: Italian media-monitoring and press-clipping service. Listed as Kaiti's direct technology partner for press-monitoring services (newspapers, periodicals, web, TV, radio, social), representing an adjacent enabling provider in Kaiti's supply chain rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/Kaitiexpansion
• Facebookfacebook.com/kaitiexpansion
• LinkedInlinkedin.com/company/kaiti-expansion-s.r.l.
• Instagraminstagram.com/kaiti_expansion
• Xx.com/kaitiexpansion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaiti Expansion