What RegOnline by Lanyon does

Cvent, Inc. (Delaware) is a publicly traded event management software company headquartered in Tysons Corner, Virginia, with 5,500+ employees globally. The company was founded in 2000 and operates under legacy names including RegOnline by Lanyon. Cvent runs a cloud-based SaaS platform that covers the full event lifecycle — registration and marketing, venue sourcing via the Cvent Supplier Network (300,000+ venues, nearly 340,000 per the AI product page), room block management (Passkey), venue diagramming with 3D rendering, mobile event apps, on-site check-in and badging (OnArrival), virtual event hosting, webinars, and post-event analytics and surveys. In 2025 it layered an AI sub-brand, CventIQ, across venue sourcing, RFP building, and content repurposing, and launched Cvent Essentials as a self-serve product for repeatable and field events.

The platform is sold primarily through enterprise SaaS subscriptions on an annual billing cadence with quote-based pricing; a free trial self-serve motion is available for Cvent Essentials. Distribution combines direct enterprise field sales ("Request a demo", "Contact sales"), an integration marketplace with Salesforce, HubSpot, Marketo, and Mastercard, an annual user conference (Cvent CONNECT 2026, Nashville, July 13-16), and a content-marketing engine spanning a blog, podcast, webinars, and gated resources. Cvent reports 8M+ events managed, 350M+ registrations processed, and 1,000+ five-star G2 ratings, and names enterprise customers across financial services, technology, healthcare, pharma, logistics, media, and higher education including Morgan Stanley, Merck, Sony, UPS, Reuters, Aetna, Zoom, Okta, Wrike, Optimizely, Penn State University, and AAMC. The company holds G2 Grid Leader, G2 Users Love Us, and G2 Easiest Admin badges for Spring 2026 and a 4.5/5 Capterra rating across 950+ reviews.

Cvent is organized around four event-lifecycle stages — Before Your Events, During Your Events, After Your Events, and a separate hoteliers & venues portal — with explicit go-to-market segmentation by industry (agency, association, financial services, higher education, life sciences, technology), format (in-person, hybrid, virtual, webinar), event type (conference, field marketing, internal, networking, sales kickoff, trade show), and buyer role (event planner, marketing manager, marketing operations, demand generation, travel manager). The company has expanded through M&A, notably the 2013 acquisition of Passkey, and through product launches that extend the platform up the value chain into AI-augmented planning, marketing, and content workflows.

Name

RegOnline by Lanyon

Legal name

Cvent, Inc.

Website

https://lanyon.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cvent (formerly RegOnline by Lanyon) is a publicly traded event management SaaS platform serving enterprise organizations. It covers the full event lifecycle — registration, venue sourcing, mobile apps, check-in, and analytics — augmented by its CventIQ AI layer and a 300,000+ venue Supplier Network.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise SaaS Subscription: Cvent operates primarily as a SaaS platform, selling subscriptions to enterprise customers for access to its event management and marketing platform. Pricing is quote-based and tailored to the customer's event volume, feature set, and team size.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

RegOnline by Lanyon is an event management software solution for organizing events, meetings, and conferences. The platform provides online registration, venue sourcing, event design, on-site check-in, mobile event apps, virtual and hybrid event delivery, webinars, room block management, and post-event analytics. It sells as a subscription SaaS offering tailored to enterprise event programs across in-person, virtual, hybrid, and webinar formats.

Product overview

Cvent is an event management software platform offering a comprehensive suite of tools organized across the event lifecycle: Planning (venue sourcing, vendor marketplace, room block management, venue diagramming, meeting approvals and budgeting), Promotion (registration, event websites, email marketing, speaker management, exhibitor management), Day of Event (networking, mobile event apps, check-in and badging, virtual experiences, webinars), and Post Event (integrations, reporting, surveys, lead capture, engagement scoring). The platform supports in-person, virtual, hybrid, and webinar event formats. Key product lines include CventIQ (AI brand), Cvent Essentials (for repeatable events), Cvent Supplier Network (300K+ venue directory), and specialized tools like iCapture, Jifflenow, and OnArrival. The platform integrates with major tools like HubSpot, Salesforce, Marketo, and Mastercard.

Differentiator

Problem solved

Functional benefit

Brands

• Passkey: Room block management solution acquired by Cvent.
• CventIQ
• Cvent Essentials

Products and services

• Event Registration Software Create personalized registration experiences that capture attendee details and securely process payments for events of any size.
• Cvent Supplier Network Venue sourcing platform with access to 300,000+ venues (nearly 340,000 per CventIQ sourcing), enabling simplified venue sourcing from start to finish with AI-assisted RFP workflows.
• Cvent Event Design Software Collaborative venue diagramming tool featuring to-scale event diagrams, interactive floorplans, and photo-realistic 3D rendering for event planning and design.
• Cvent Essentials Simplifies repeatable in-person event programs, enabling users to launch on-brand events in minutes for field and recurring events.
• Passkey Room Block Management Streamlines room block management and manages preferred hotel programs for events, including transient and group hotel program administration.
• Mobile Event Apps Provides in-person and virtual attendees with personalized mobile event apps for networking, event updates, content access, sponsor connections, and QR-code badge check-in.
• OnArrival Event Check-in Software Onsite check-in and badging solution for quick attendee check-in, on-demand badge printing, and real-time attendance tracking.
• Virtual Event Platform Creates engaging virtual experiences with live and on-demand content, networking, sponsor meetings, and exhibitor interactions for virtual events.
• Webinar Platform Intuitive production tools for creating engaging webinars with interactive features, session chat, ratings, polls, and live/on-demand content.
• Cvent iCapture Trade show lead capture solution for collecting and managing leads at exhibitions and trade shows.
• Cvent Jifflenow Trade show meetings scheduling solution for arranging and managing meetings at trade shows and exhibitions.
• CventIQ AI-for-events product line that brings together decades of event expertise and AI to help plan, market, and host events, including AI-powered venue sourcing that refines results from 340K venues.
• AI Content Repurposing AI-powered tool that repurposes event content into new formats for extended engagement and reach after events.

Quantifiable outcome

• 8M+ events managed on the platform
• +3 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationCvent offers a pre-built integration with HubSpot's CRM and marketing automation platform, enabling event data to flow into marketing and sales systems for lead management and ROI measurement.
• SalesforcecoreTechnology or IntegrationCvent provides a pre-built integration with Salesforce's CRM platform, allowing event registrations, attendee data, and leads to be synced directly into Salesforce for follow-up by sales teams.
• Marketo (Adobe)coreTechnology or IntegrationCvent integrates with Marketo's marketing automation platform to enable event data to trigger nurture campaigns, score leads, and provide closed-loop attribution for event-driven demand generation.
• MastercardcoreTechnology or IntegrationCvent integrates with Mastercard's payment processing infrastructure to securely handle event registration payments and financial transactions on the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Webex Events (formerly Socio): Cisco's Webex Events platform (incorporating Socio) provides hybrid and in-person event management capabilities. It competes with Cvent for enterprise hybrid event programs and benefits from Webex's installed base.
• vFairs: vFairs provides virtual and hybrid event platforms with a strong focus on large-scale conferences, trade shows, and career fairs. It competes with Cvent's Virtual Event Platform in enterprise and association verticals.
• Splash: Splash provides event marketing software focused on branded event experiences and registration for marketing teams. It overlaps with Cvent's mid-market registration and event marketing capabilities.
• Whova: Whova offers event apps, registration, and networking tools popular with associations and conferences. It competes with Cvent's mobile event app and attendee engagement modules.

Broad incumbents

• Zoom Events: Zoom's Events and Webinars products bundle event functionality into its broader video communications platform. As a broad incumbent, Zoom competes with Cvent on virtual events and webinars at potentially lower incremental cost to existing customers.
• Microsoft Teams: Microsoft Teams includes webinar and town hall capabilities for large meetings within its broader collaboration suite. As a broad incumbent embedded in enterprise IT, Teams represents an indirect but material competitor for Cvent's virtual event use cases.

Direct peers

• Bizzabo: Bizzabo is an enterprise event experience platform offering registration, onsite solutions, and virtual event capabilities. It targets similar enterprise buyers as Cvent and competes most directly in mid-market and enterprise event marketing.
• Aventri: Aventri is an event management platform covering registration, venue sourcing, and onsite solutions for associations and mid-market enterprises. It is a direct peer in the registration and event lifecycle software space.
• Eventbrite: Eventbrite is a leading event registration and ticketing platform serving consumers, SMBs, and mid-market organizers. It directly competes with Cvent's registration product, though Eventbrite is weighted to consumer/SMB ticketing events while Cvent focuses on enterprise.
• Hopin (RingCentral Events): Hopin pioneered virtual and hybrid event platforms and was acquired by RingCentral. Its event platform competes with Cvent's Virtual Event Platform and Webinar product lines for hybrid event deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cvent
• YouTubeyoutube.com/user/CventVideo
• Facebookfacebook.com/Cvent
• LinkedInlinkedin.com/company/lanyon
• Instagraminstagram.com/cvent_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RegOnline by Lanyon