Moinho
Moinho is a private innovation hub in Juiz de Fora, Brazil, operating a coworking space, 22-unit housing, event venues, and entrepreneur development programs serving micro and small businesses, startups, and corporate partners across the Zona da Mata region of Minas Gerais.
- Company typePrivate
- Founded2022
- HeadquartersJuiz De Fora, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Moinho does
Moinho is a privately held innovation hub and modern urban center located in the North Zone of Juiz de Fora, Minas Gerais, Brazil, founded in 2022. The company operates as a multi-axis physical platform spanning five interconnected verticals: Hub de Inovação (flexible coworking and business development), Eixo Moradia (22 designed apartments), Eixo Educação (non-conventional education programming), Eixo Saúde (preventive health and wellness infrastructure), and Eixo Comércio (ground-floor retail and community services). Supporting infrastructure includes a 200-person auditorium, three multi-use rooms (capacity up to 40 each), the Mirante event space overlooking the Mata do Krambec Atlantic Forest preservation area, and commercial rooms for rent. Underlying technology is community-driven rather than software-based: the platform connects entrepreneurship, innovation, and creativity through physical infrastructure, recurring events, and managed programs rather than proprietary software, APIs, or data systems.
The business model is multi-stream and primarily subscription/recurring. Revenue is generated from Hub membership plans (monthly billing for access to workspace and closed business development groups), space rental (event venues, commercial rooms), housing (22 apartments), and event services. Supporting programs — Rede Empreendedora (entrepreneur network with 150+ participants), Liderança para Novos Tempos (leadership development with SEBRAE), Empreende Moinho (management training), Moinho Talks, and the monthly ESG Forum — function as both retention mechanisms and marketing channels. The go-to-market approach is community-led and event-driven, anchored by partnerships with SEBRAE Minas, UFJF, IF Sudeste MG, the Prefeitura de Juiz de Fora, FIEMG, and corporate partners including Wabtec, ArcelorMittal, Nexa Resources, and Unimed Juiz de Fora. The customer base is concentrated among micro and small entrepreneurs (180+ in the Hub community), with secondary segments including SMBs, established corporates engaging through ESG programming, and educational institutions.
Moinho firmographics
Firmographics- Name
- Moinho
- Legal name
- Moinho
- Website
- https://nossomoinho.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moinho is a private innovation hub in Juiz de Fora, Brazil, operating a coworking space, 22-unit housing, event venues, and entrepreneur development programs serving micro and small businesses, startups, and corporate partners across the Zona da Mata region of Minas Gerais.
- Ownership category
- akta.pro rank
Moinho industry classification
Industry- Product category
- Innovation Hub and Coworking Services
- NAICS
- Convention and Trade Show Organizers (561920), Facilities Support Services (561210), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Membership Organizations (8600), Operators Of Apartment Buildings (6513), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Meeting & Event Space Services (Setup/Teardown) (BPABAFAL)
- akta.pro secondary industries
- Multi-Purpose Event Halls & Community Centers (THAHAAAI), Venue Facilities, Maintenance & Capital Projects (Engineering, Renovations) (MPAGALAL)
Keywords
Where Moinho is headquartered
LocationHeadquarters
- HQ city
- Juiz De Fora
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Moinho business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Hub Membership Plans: Exclusive membership plans providing access to modern work infrastructure, business development groups, and ecosystem participation with cooperative advantages for business growth.
- Space Rental: Rental of flexible workspaces including commercial rooms, multi-use rooms, auditorium (200-person capacity), and the Mirante event space. Also includes retail/commercial spaces on the ground floor.
- Housing: 22 designed apartments for modern living needs, combining practicality, comfort, and connection with modern design.
- Event Services: Revenue from hosting corporate events, workshops, cultural events, and exhibitions in their auditorium and multi-use spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Hub Membership - Business Development Access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Moinho product offering
Product offeringCore offering
Moinho operates a multi-axis modern urban center in Juiz de Fora, Brazil, anchored by the Hub de Inovação — a coworking and innovation hub offering exclusive monthly membership plans with access to modern work infrastructure, closed business development groups, and cooperative advantages. The company also rents commercial spaces, residential apartments (Eixo Moradia, 22 units), event venues including a 200-person auditorium, three multi-use rooms (40 people each), and the Mirante event space, while running community programs such as Rede Empreendedora, Liderança para Novos Tempos, Moinho Talks, Fórum ESG, and hackathons for entrepreneurs, SMEs, and corporate clients.
Product overview
Moinho is a modern urban center that operates as a multi-axis platform rather than a single unified product. Its core offerings include the Hub de Inovação (Innovation Hub) with flexible workspaces and membership plans, Eixo Moradia (22 apartments for modern living), Eixo Educação (unconventional education programs), Eixo Saúde (preventive health services), and Eixo Comércio (ground-floor commercial spaces). Supporting infrastructure includes event venues (Auditório for 200 people, 3 Salas Multiuso for 40 people each, Mirante event space), commercial rooms, and contemplation spaces. The ecosystem also encompasses business development programs including Rede Empreendedora, Empreende Moinho, Liderança para Novos Tempos, Moinho Talks, and Fóruns ESG. Moinho positions itself as a hub connecting entrepreneurship, innovation, creativity, health, and well-being for collective life in Juiz de Fora, Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Hub de Inovação: Innovation hub providing flexible workspaces, business development programs, and coworking facilities
- Rede Empreendedora
- Fórum ESG
- Espaço Conectar
- Moinho Talks
Products and services
- Hub de Inovação (Innovation Hub) Modern workspace ecosystem offering flexible spaces, coworking, and exclusive membership plans with access to modern work infrastructure, closed business development groups, and cooperative advantages for entrepreneurs, SMEs, and corporate clients.
- Eixo Moradia (Housing) 22 designed apartments for modern living, featuring creative, dynamic, flexible, adaptable, and shareable spaces ideal for residents seeking practicality, comfort, connection, and modern design.
- Eixo Educação (Education) Unconventional education programming focusing on interdisciplinary learning and adaptability, promoting lifelong learning through technology integration, experiences, and welcoming environments linked to the labor market.
- Eixo Saúde (Health) Preventive health and wellness axis with adaptable environments for health, care, and prevention businesses, integrating innovation, care, and accessibility for the community.
- Eixo Comércio (Commerce) Ground-floor commercial area with shops and common spaces for coexistence, information, food services, leisure, entertainment, and public utilities serving the Moinho ecosystem and broader community.
- Espaço Conectar (Event Spaces) Flexible event venue combining the Mirante open space with views of Mata do Krambec, the 200-person Auditório, three multi-use rooms (capacity 40 each), and adjacent Salas Comerciais for corporate events, workshops, trainings, lectures, and cultural gatherings.
- Espaço Contemplar (Contemplation Space) Outdoor space with landscaped gardens, interactive fountains, accessible physical activities, and on-site solar energy generation, designed to inspire and awaken senses within the Moinho ecosystem.
- Rede Empreendedora (Entrepreneur Network) Network program connecting small businesses with expert encounters, individual consulting (in partnership with SEBRAE), and pitch opportunities for business presentation and feedback. Launched in 2022 with over 150 participants.
- Empreende Moinho Management training program for micro and small business leaders focusing on skills development, strategic thinking, and sustainable business growth.
- Liderança para Novos Tempos Leadership development program in partnership with SEBRAE for managers and middle management, featuring Moinho Talks and workshops on Design Sprint, Creativity, Agile Methodologies, and Communication. Launched in 2023 with 12 participating companies.
- Moinho Talks Monthly talk series program featuring relevant speakers discussing innovation, creativity, sustainable business, leadership, agile methodologies, and customer success topics.
- Fórum ESG Monthly ESG forum (Environmental, Social, Governance) featuring presentations by partner companies on sustainability best practices and impact topics, connected to the ODS/Sustainable Development Goals agenda.
- Hackathons and Innovation Events Technology hackathons and innovation festivals stimulating creation of technology projects for health and education sectors, organized with the Prefeitura de Juiz de Fora, with prizes including coworking access and community membership.
Quantifiable outcome
- 80% of micro and small businesses don't complete first year; Moinho programs aim to improve survival rates through training and networking
- +1 more outcomes
Companies that use Moinho
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Moinho technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moinho partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and supporting.
- IF Sudeste MG - Campus Juiz de ForacoreAcademic partnership for Dia da Inovação event connecting industry with academic projects. Collaborates on student innovation projects and technology transfer initiatives.
- UFJF (Universidade Federal de Juiz de Fora) - Projeto VUEIcorePartnership through Vivência Universitária em Empreendedorismo e Inovação (VUEI) project, connecting academia with market for territorial development.
- Centro Industrial de Juiz de ForacoreIndustrial sector partnership for connecting academic knowledge with industry needs, supporting innovation in manufacturing and production sectors.
- Wabtec CorporationsupportingGlobal leader in rail equipment, locomotives, systems, and digital solutions. Partner for Fator S Challenge ideathon, proposing challenges for participants to develop innovative solutions.
- SEBRAE MinascoreMajor strategic partnership for multiple programs including Rede Empreendedora (entrepreneur network with 150+ participants), Liderança para Novos Tempos (leadership program), Empreende Moinho (capacity building), and individual consulting services. SEBRAE provides methodology, specialists, and support for business development initiatives.
- Prefeitura de Juiz de ForacoreMunicipal government partnership for hackathons, innovation festivals, and public innovation initiatives. Co-organizer of technology challenges in health and education.
- FIEMG (Federação das Indústrias de Minas Gerais) - Regional Zona da MatasupportingSupport for ESG Forum and industrial innovation initiatives in the region.
- Fundação Roberto Marinho - co.ligacoreMoinho integrates the co.liga network, a virtual school for Creative Economy education targeting youth in social vulnerability. Moinho provides physical space with internet access for students.
- AACI (Associação de Apoio a Crianças e Idosos)supportingSocial partnership for permanent clothing donation campaign. Box collector installed at Moinho, donations support children, adolescents, women, and elderly served by AACI.
- SENAIsupportingTechnical education partnership for skills development programs and professional training.
- Rede Desafio 2030 / Pacto Global / HUB ODS MGsupportingPartnership for Sustainable Development Goals (ODS) agenda through ESG Forum programming.
- Ibiti ProjetosupportingPartner presenting at ESG Forum cycle 2023 on corporate sustainability and impact.
- Instituto VivartsupportingPartner presenting at ESG Forum focusing on diversity and corporate culture.
- LibrarsupportingPartner presenting at ESG Forum on sustainability and social impact topics.
- CesamasupportingWater and sanitation company partner presenting at ESG Forum on water rights and sanitation.
- Unimed Juiz de ForasupportingHealth insurance company partner presenting at ESG Forum on corporate governance in healthcare.
- Nexa ResourcessupportingMining company partner presenting ESG cases including recycling and circular economy projects.
- ArcelorMittalsupportingSteel company partner presenting at ESG Forum on PcD inclusion in the workplace.
- INC Empreendimentos (formerly Inter Construtora)supportingConstruction company partner presenting at ESG Forum on credit recovery programs.
- Paraibuna EmbalagenssupportingPackaging company partner in ESG Forum ecosystem.
- Editora ParatextosupportingPublisher partnership for children's book events and literacy promotion activities.
- KatalisarsupportingESG startup with focus on circular economy providing technical consulting for sustainability projects.
- Instituto CaldeirasupportingNon-profit innovation hub in Porto Alegre founded by 42 large companies. Source of inspiration and benchmarking for Moinho's innovation ecosystem development.
- Deode EnergiasupportingEnergy company co-realizing AI Talk event with Moinho on artificial intelligence impact.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Moinho competitors and assessment
Company assessmentDirect peers
- Instituto Caldeira: Non-profit innovation hub in Porto Alegre founded by 42 large companies. Moinho explicitly cites Instituto Caldeira as its benchmarking/inspiration partner, making it the closest comparable operating model in Brazil — large corporate-anchored hub with multi-axis programming.
- Distrito: Brazilian innovation hub and corporate venture platform connecting startups, corporates, and investors. Comparable through its community-driven innovation model and B2B focus on corporate innovation challenges and ESG programming.
Emerging players
- Liga Ventures: Brazilian open innovation platform running corporate-startup matching programs and events. Comparable on the corporate challenge / hackathon / innovation event side of Moinho's business, though without the physical hub.
- Casa de Cultura e Inovação: Regional Brazilian cultural/innovation centers combining workspaces, events, and community programming. Comparable on the community-driven, multi-use cultural and innovation space model at municipal scale.
Others
- Prefeitura de Juiz de Fora: Municipal government co-organizing innovation events with Moinho (hackathons, innovation festivals). Comparable as a public-sector innovation ecosystem participant and partner that influences local entrepreneurship programming.
- Sebrae Minas: Core strategic partner of Moinho but also adjacent as a national entrepreneurship support institution. Comparable as an ecosystem enabler delivering methodology, training, and consulting to micro/small businesses — directly overlapping Moinho's Rede Empreendedora and Empreende Moinho programs.
Broad incumbents
- Porto Digital: Established tech/innovation park in Recife operating a large innovation ecosystem with corporate, academic, and government partners. Comparable as a regional innovation hub but at much greater scale and with longer operating history.
- Impact Hub: Global network of impact-focused coworking and innovation spaces. Comparable through its membership-driven community model, ESG orientation, and event programming — though operating at international scale.
- WeWork: Global coworking and flexible-office incumbent. Comparable as a competitor for workspace rentals and event space within the broader Brazilian flexible-office market, though WeWork lacks Moinho's integrated community/innovation programming.
Regional players
- FIEMG (Federação das Indústrias de Minas Gerais): Minas Gerais industry federation that is simultaneously a partner and adjacent operator of industrial innovation programs in the region. Comparable as a regional innovation ecosystem facilitator with similar geographic scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Moinho social profiles
Digital presenceMoinho financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moinho leadership team
Management profileNumber of profiles
Profiles3 records
Moinho funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moinho M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moinho
What does Moinho do?
Moinho operates a multi-axis modern urban center in Juiz de Fora, Brazil, anchored by the Hub de Inovação — a coworking and innovation hub offering exclusive monthly membership plans with access to modern work infrastructure, closed business development groups, and cooperative advantages. The company also rents commercial spaces, residential apartments (Eixo Moradia, 22 units), event venues including a 200-person auditorium, three multi-use rooms (40 people each), and the Mirante event space, while running community programs such as Rede Empreendedora, Liderança para Novos Tempos, Moinho Talks, Fórum ESG, and hackathons for entrepreneurs, SMEs, and corporate clients.
Is Moinho a public or private company?
Moinho is a private company. It is classified as unknown and is currently operating.
When was Moinho founded?
Moinho was founded in 2022. It employs 11 to 50 people.
Where is Moinho based?
Moinho is headquartered in Juiz De Fora, Brazil, in the Latin America region.
How does Moinho make money?
Four revenue lines are on record. Hub Membership Plans are the primary driver. The others are space Rental, housing and event Services.
Who are Moinho's main competitors?
Direct peers on record are Instituto Caldeira and Distrito. Emerging players are Liga Ventures and Casa de Cultura e Inovação. Others are Prefeitura de Juiz de Fora and Sebrae Minas. Broad incumbents are Porto Digital, Impact Hub and WeWork. FIEMG (Federação das Indústrias de Minas Gerais) is listed as a regional player.
Does Moinho have an API?
No public API is recorded for Moinho.
What industry is Moinho in?
Moinho's product category is Innovation Hub and Coworking Services. Its primary akta.pro industry code is BPABAFAL, Meeting & Event Space Services (Setup/Teardown), with a secondary code of THAHAAAI, Multi-Purpose Event Halls & Community Centers. Its NAICS code is 561920 and its SIC code is 8600.