IBITI | Projeto
IBITI | Projeto is a private Brazilian regenerative tourism operator running a three-property luxury hospitality portfolio (Village, Engenho, Remote) across 6,000 hectares of rewilding Atlantic Forest, serving affluent travelers, corporate groups, and ESG-aligned corporate partners with conservation-integrated lodging, organic gastronomy, and nature-based investment opportunities.
- Company typePrivate
- Founded1982
- HeadquartersLima Duarte, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What IBITI | Projeto does
IBITI | Projeto is a privately-held regenerative tourism and socio-environmental project founded in 1982 in Lima Duarte, Minas Gerais, Brazil. The company operates across more than 6,000 hectares bordering the Ibitipoca State Park, of which 96% is under active rewilding, transforming former degraded cattle and coffee land into Atlantic Forest habitat supporting over 200 species and 130+ water springs. Its core business is a three-concept hospitality portfolio: Ibiti Village (rural community living), Ibiti Engenho Lodge (farmhouse luxury), and Remote (private wilderness retreats including Isgoné at ~1,500m altitude), complemented by the Yucca restaurant, Gaia Café, Village Spa, and guided trail and wellness experiences. Bookings are handled through a direct reservation center using WhatsApp, email, and the Omnibees platform under a quote-based pricing model.
The company's underlying operations extend well beyond hospitality into conservation science, organic agriculture, and community development. Core socio-environmental programs include the Rewilding program (species reintroduction including northern muriqui, jacutinga, maned wolf, puma, giant anteater), the Muriqui House Conservation Center (developed with MIB, UFV, ICMBio, and University of Wisconsin-Madison), Projeto ASAS (wildlife release area operating since 2016 with IBPN), and Gaia Produtos Ecológicos (organic food production supplying restaurants). The 300-350 person workforce is drawn primarily from local communities, with Mogol village revitalization, Comuniversidade education programs, and a Local Entrepreneurs Project anchoring community integration.
The go-to-market relies on earned media and PR rather than paid advertising, with coverage in Financial Times, Le Figaro, Forbes, Condé Nast Johansens (annual since 2010), Robb Report Top 50 Luxury Hotels Worldwide 2023, Hospitality Net, and Brazilian Rede Record TV. Distribution channels include Condé Nast Johansens, Remote LA, and Cookson Adventures referrals. Revenue streams encompass accommodation (quote-based), experiences and events (yoga retreats, harvest festivals, corporate events, weddings), organic product sales (notably Gaia Café specialty coffee at 85.25 SCA points), and the Ibiti Regenera nature-based investment platform inviting corporate ESG capital. Ibiti became Brazil's first B Corp-certified hotel in 2017/2020.
IBITI | Projeto firmographics
Firmographics- Name
- IBITI | Projeto
- Legal name
- Ibiti Projeto
- Website
- https://ibiti.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- IBITI | Projeto is a private Brazilian regenerative tourism operator running a three-property luxury hospitality portfolio (Village, Engenho, Remote) across 6,000 hectares of rewilding Atlantic Forest, serving affluent travelers, corporate groups, and ESG-aligned corporate partners with conservation-integrated lodging, organic gastronomy, and nature-based investment opportunities.
- Ownership category
- akta.pro rank
IBITI | Projeto industry classification
Industry- Product category
- Regenerative Eco-Tourism & Hospitality
- NAICS
- All Other Traveler Accommodation (721199), Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Luxury Eco-Resorts (THAGACAK)
- akta.pro secondary industries
- Eco-Resorts (Full-Service Sustainable Resorts in Natural Settings) (THAAAHAB), Eco & Sustainable All-Inclusive Resorts (THAGAKAF), Biodiversity & Habitat Conservation Services (Restoration, Wildlife-Safe Operations) (THAAANAH), Community-Based & Indigenous Tourism Enablement (Local Ownership, Benefit-Sharing) (THAAANAI)
Keywords
Where IBITI | Projeto is headquartered
LocationHeadquarters
- HQ city
- Lima Duarte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
IBITI | Projeto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Hospitality - Ibiti Village: Luxury rural accommodation in a typical Minas Gerais village setting. Includes multiple themed houses (Casa Guimarães Rosa, Casa Thomas Sowell, Casa Anna Primavesi, Casa Freud, Casa Einstein/Glass House, Loft Confúcio, Loft Douglas Tompkins, Loft John Muir, Suíte Da Vinci, Suíte Ayn Rand, Suíte Epiteto, Suíte Wangari, Suíte Marco Aurélio), restaurant (Yucca), Gaia Café, spa, fitness, and event spaces. Bookable via Omnibees and WhatsApp.
- Hospitality - Ibiti Engenho Lodge: Exclusive farmhouse-style accommodation combining traditional Minas Gerais design with sophistication. Includes wellness experiences (Raízes Spa) and gastronomy. WhatsApp booking.
- Hospitality - Ibiti Remote: Private, remote accommodations for total immersion in natural settings. Includes Isgoné (Eagle's Nest) at approximately 1,500m altitude near Pico do Gavião. Bookable via WhatsApp.
- Experiences and Vivências: Guided trail hikes to secret waterfalls, spa and wellness treatments, gastronomic dinners in caves, sunset picnics, waterfallside lunches, yoga, sound healing, e-bike tours, special events programming (harvest festivals, equinoxes, solstices), corporate events, and group celebrations.
- Events and Celebrations: Special event programming (Yoga Experience, Kids Special, Bike Clinic, Syntropic Agriculture, Vedanta & Ayurveda Retreat), group celebrations (weddings, birthdays), corporate events, and annual festivals (Festa do Café, Festa da Juçara, Festa do Morango, Festa da Maçã).
- Gaia Produtos Ecológicos: Organic food production sold locally and used in restaurant supply. Products include Gaia Café (award-winning specialty coffee, 85.25 SCA points, 2025 harvest, Arara variety). Products available at Gaia Café and for restaurant supply.
- Ibiti Regenera Investment: Invites individuals and companies to invest in nature-based solutions and ecosystem regeneration projects. Companies can partner with environmental initiatives and community programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Ibiti Village accommodation - themed houses and suites |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
IBITI | Projeto product offering
Product offeringCore offering
IBITI Projeto operates luxury regenerative tourism accommodations on a private nature reserve in Lima Duarte, Minas Gerais, offering upscale lodging (Ibiti Village, Ibiti Engenho Lodge, Remote), organic farm-to-table dining, wellness activities, and immersive nature experiences bundled with active wildlife conservation, reforestation, and community revitalization programs.
Product overview
IBITI | Projeto is a regenerative tourism and socio-environmental project offering a multi-property hospitality portfolio centered around nature immersion and sustainability. The core accommodations include Ibiti Village (rural community experience), Ibiti Engenho Lodge (farmhouse sophistication), and Remote (private wilderness retreats). These are complemented by gastronomic experiences at Yucca Restaurant and Gaia Café, wellness services including Village Spa, guided trail activities, environmental education programs, and special event programming. The project also encompasses extensive socio-environmental initiatives including rewilding, organic food production (Gaia Produtos Ecológicos), wildlife conservation (Projeto ASAS, Muriqui House), community revitalization (Mogol), and educational programs (Comuniversidade, Life School). Ibiti Regenera extends the ecosystem with nature-based investment opportunities. The portfolio is unified by a regenerative tourism philosophy that combines conservation, community development, and exceptional guest experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Ibiti Village: Rural community living experience in a traditional Minas Gerais village setting with organic restaurant Yucca and Gaia Café.
- Ibiti Engenho Lodge
- Remote
- Gaia Produtos Ecológicos
- Ibiti Regenera
- Projeto ASAS
- Rewilding
- Comuniversidade
- Revitalização do Mogol
- Projeto Empreendedores
- Village Spa
- Life School
Products and services
- Ibiti Village Luxury lodging property on the IBITI Projeto reserve in Lima Duarte, Minas Gerais, offering upscale accommodations integrated with organic dining and conservation experiences for individual leisure travelers.
- Ibiti Engenho Lodge Luxury lodge accommodation on the IBITI Projeto reserve, providing nature-immersive stays with access to organic restaurants, wellness activities, and guided conservation programs.
- Remote Premium remote accommodation offering on the IBITI Projeto reserve for guests seeking higher privacy and deeper immersion in the Mantiqueira Mountains landscape.
- Organic Farm-to-Table Restaurants On-site restaurants serving organic cuisine produced from the project's own agricultural operations, available to guests of IBITI Projeto properties.
- Wellness Programs Wellness activities and nature-based experiences offered to guests during their stay, integrated with the regenerative tourism proposition.
- Conservation & Wildlife Reintroduction Programs Guest-facing conservation experiences tied to the project's active wildlife reintroduction (red macaws, muriquis), reforestation, and biodiversity programs on the private reserve.
Quantifiable outcome
- 6,000 hectares transformed from degraded cattle/coffee land to biodiverse Atlantic Forest refuge over 40+ years
- +5 more outcomes
Companies that use IBITI | Projeto
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles1 record
IBITI | Projeto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
IBITI | Projeto partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- IBPN - Instituto Brasileiro de Proteção à NaturezacorePartnership since 2016 for Projeto ASAS (Wild Animal Release Area), with IBPN as the coordinating institution for wildlife rescue and rehabilitation. Ibiti hosts three large aviaries with native trees for animal recovery before release.
- Condé Nast JohansenscoreIbiti has been included and awarded annually since 2010 in the Condé Nast Johansens reference guide for luxury spas and hotels. Rewilding program, organic food, and outdoor activities highlighted in 2021.
- BLTA - Brazilian Luxury Travel AssociationminorAssociation created in 2008 to develop, train, and qualify Brazil as a desirable destination in the international market. Promotes 'authentic and high-value tourism for the country.'
- MIB - Muriqui Instituto de BiodiversidadecorePartnership with MIB for the Muriqui House conservation center, managing northern muriqui rehabilitation, reintroduction, and population reconstruction. Fernanada Tabacow serves as MIB director. MIB monitors approximately 700 individuals in the wild across dozens of partner projects.
- UFV - Universidade Federal de ViçosacorePartnership with Fabiano Melo, professor at UFV and MIB board member, for scientific monitoring, genetic diversity research, and muriqui conservation strategy. UFV provides primatology expertise for population management.
- ICMBio - Centro Nacional de Pesquisa e Conservação de Primatas BrasileiroscorePartnership for northern muriqui conservation authorization, monitoring, and management. ICMBio provides federal-level permits and scientific oversight for species reintroduction programs.
- Universidade de Wisconsin-Madison (EUA)minorAcademic research partnership for muriqui conservation science, contributing international expertise to the Muriqui House program.
- IEF - Instituto Estadual de Florestas (MG)minorState forest institute of Minas Gerais providing institutional support for conservation and rewilding activities within the Ibitipoca State Park buffer zone.
- SEMAD - Secretaria de Estado de Meio Ambiente e Desenvolvimento Sustentável (MG)minorMinas Gerais state environmental authority providing regulatory oversight and authorizations for environmental projects and land management.
- Sistema B BrasilcoreIbiti is a Certified B Corporation since 2017/2020, aligned with Sistema B's mission to build an ecosystem strengthening companies that use market power to solve social and environmental problems.
- Remote LAcoreSelect community of Latin America's most creative hoteliers and partners connected with the world's most innovative travel designers. Serves as a GTM channel for Ibiti to reach international luxury travelers.
- ABETA - Associação Brasileira das Empresas de Ecoturismo e Turismo de AventuraminorAssociation of ecotourism and adventure tourism companies committed to professionalism, safe fun, environmental preservation, sustainability, and outdoor enjoyment.
- Circuito EleganteminorAssociation of demanding travelers offering special and quality services with the goal not only to satisfy but to surprise, anticipating guests' desires.
- Gaia Produtos EcológicoscoreInternal social enterprise producing organic food without pesticides. Supplies most ingredients for Ibiti restaurants and sells products through Gaia Café. Uses intercropping for soil enrichment, producing vegetables, legumes, fruits, cereals, and specialty coffee.
- Non Violence Project Foundation (NVPF)minorPartnership with Claes Kalborg to install the 'Knotted Gun' / 'Non Violence' sculpture (Carl Fredrik Reuterswärd) at Ibiti, symbolizing transformation of violence into dialogue. NVPF uses sculpture sale proceeds to teach conflict resolution to underprivileged children.
- Cookson AdventuresminorBritish adventure travel company founded by Henry Cookson, bringing high-net-worth adventure travelers to Ibiti. Cookson is building a house at Ibiti and plans to bring clients and friends, serving as an informal referral channel.
- AIROM (Associação de Turismo Rural)minorRural tourism association contributing to Ibiti's network of sustainable tourism partners.
- CRAXminorEnvironmental partner contributing to conservation and biodiversity monitoring initiatives at Ibiti.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
IBITI | Projeto competitors and assessment
Company assessmentDirect peers
- Fogo Island Inn: Architect-designed luxury retreat on Fogo Island, Newfoundland, founded on a social enterprise model supporting a remote community through cultural and economic regeneration. Comparable to Ibiti as a remote, design-forward luxury property anchored in community and environmental regeneration.
- andBeyond: Luxury lodge operator in Africa and South America running conservation-led safari and nature experiences with a strong community impact model. Comparable to Ibiti in combining high-end accommodation with conservation tourism and ESG-aligned operations.
- Soneva: Ultra-luxury eco-resort brand (Maldives, Thailand) built around sustainability, low-impact design, and immersive nature experiences. Comparable to Ibiti as a remote luxury retreat where environmental performance is core to the brand promise and pricing.
- The Brando: Ultra-luxury resort on a private atoll in French Polynesia with a science-led sustainability program (renewable energy, marine conservation). Comparable to Ibiti as a remote, full-service luxury resort integrated with environmental research and high-net-worth guests.
- Six Senses Bhutan: Six Senses operates a portfolio of luxury wellness-led eco-resorts in pristine natural settings, including a five-lodge circuit in Bhutan. Comparable to Ibiti in combining luxury hospitality with wellness, sustainability, and deep-nature immersion in a remote region.
- Singita: Portfolio of luxury safari lodges across Africa with deep conservation and community programs, 100-year land leases, and an investor-aligned model. Like Ibiti, Singita integrates high-end hospitality with biodiversity, anti-poaching, and local employment outcomes.
- Kisawa Sanctuary: Ultra-luxury eco-resort on Benguerra Island, Mozambique with a conservation-first model and full-service hospitality. Named alongside Ibiti in Forbes Brasil (June 2025) as a comparable regenerative luxury destination, both targeting HNW travelers seeking nature immersion and impact.
- Wilderness Jao: Five-star safari lodge in the Okavango Delta with sustainability certification and conservation integration. Like Ibiti, it pairs luxury accommodation with biodiversity programs and was cited in the same Forbes Brasil regenerative destination list.
Broad incumbents
- Belmond: Global luxury hotel group operating iconic properties in nature and heritage destinations (Brazil, Peru, Italy, Asia). Comparable to Ibiti as a luxury hospitality portfolio in culturally/naturally distinctive settings, with broader distribution and corporate backing but a less regeneration-centric brand.
- Silver Origin (Silversea): Luxury Galápagos expedition cruise with a naturalist-guided, conservation-led guest experience. Grouped with Ibiti in Forbes Brasil's regenerative destination list as a comparable premium nature-immersion offering, though delivered as cruise rather than resort.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IBITI | Projeto social profiles
Digital presenceIBITI | Projeto compliance and trust
Trust signalCompliance8 records
IBITI | Projeto financial estimates
Financial estimateRevenue estimate
Valuation estimate
IBITI | Projeto leadership team
Management profileNumber of profiles
Profiles3 records
IBITI | Projeto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IBITI | Projeto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IBITI | Projeto
What does IBITI | Projeto do?
IBITI Projeto operates luxury regenerative tourism accommodations on a private nature reserve in Lima Duarte, Minas Gerais, offering upscale lodging (Ibiti Village, Ibiti Engenho Lodge, Remote), organic farm-to-table dining, wellness activities, and immersive nature experiences bundled with active wildlife conservation, reforestation, and community revitalization programs.
Is IBITI | Projeto a public or private company?
IBITI | Projeto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IBITI | Projeto founded?
IBITI | Projeto was founded in 1982. It employs 51 to 100 people.
Where is IBITI | Projeto based?
IBITI | Projeto is headquartered in Lima Duarte, Brazil, in the Latin America region.
How does IBITI | Projeto make money?
Seven revenue lines are on record. Hospitality - Ibiti Village is the primary driver. The others are hospitality - Ibiti Engenho Lodge, hospitality - Ibiti Remote, experiences and Vivências, events and Celebrations, gaia Produtos Ecológicos and ibiti Regenera Investment.
Who are IBITI | Projeto's main competitors?
Direct peers on record are Fogo Island Inn, andBeyond, Soneva, The Brando, Six Senses Bhutan, Singita, Kisawa Sanctuary and Wilderness Jao. Broad incumbents are Belmond and Silver Origin (Silversea).
Does IBITI | Projeto have an API?
No public API is recorded for IBITI | Projeto.
What industry is IBITI | Projeto in?
IBITI | Projeto's product category is Regenerative Eco-Tourism & Hospitality. Its primary akta.pro industry code is THAGACAK, Luxury Eco-Resorts, with a secondary code of THAAAHAB, Eco-Resorts (Full-Service Sustainable Resorts in Natural Settings). Its NAICS code is 721199 and its SIC code is 7000.