What Westace BD does

Westace BD is a direct-to-consumer fashion e-commerce retailer headquartered in Dhaka, Bangladesh, operating exclusively through its own online storefront at westacebd.com and serving style-conscious urban consumers nationwide. Founded in 2019, the company offers a men's and women's apparel assortment that includes shorts, polos, t-shirts, pants, traditional Panjabi (for Eid), Salwar Kameez, sweaters, and accessories, alongside branded reseller offerings from Adidas, Nike, SHEIN, and NEW LOOK. The store supports user accounts, shopping carts, and a product catalog segmented into men's, women's, and seasonal Eid collections, with bundled promotional mechanics (Buy 2 Get 1 Free, combo offers, percentage discounts) tied to cultural demand peaks.

The technology foundation is a standard WordPress/WooCommerce implementation with SSLCOMMERZ integrated as the payment gateway; there is no evidence of proprietary platform IP, custom recommendation engines, or data infrastructure. This positions the company as a typical SMB e-commerce operator rather than a technology-led retailer, with cost structure and feature set consistent with low-overhead market entry.

Westace BD's revenue model is straightforward direct retail: fixed unit pricing in Bangladeshi Taka, frequent promotional discounts (typically 19%-52% off), nationwide shipping across Bangladesh, and cash on delivery as a primary payment method. The go-to-market is digital-first organic social (Instagram, Facebook) amplified by seasonal Eid campaigns, with no disclosed paid acquisition budget, wholesale accounts, or B2B channels. The business is privately held with no external funding, M&A, or leadership changes identified.

Name

Westace BD

Legal name

Westace BD

Website

https://westacebd.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Westace BD is a Bangladesh-based direct-to-consumer fashion e-commerce retailer operating through its own online storefront, selling men's and women's apparel, traditional ethnic wear, and branded reseller products to style-conscious urban consumers across Bangladesh.

Ownership category

akta.pro rank

Product category

Online Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Online fashion retail
• Men's apparel
• Women's apparel
• Traditional clothing
• E-commerce clothing store

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Westace BD generates revenue through direct online retail sales of clothing and fashion accessories. Products are sold at fixed prices with frequent promotional discounts. The company operates on a one-time transaction model where customers purchase individual items through the e-commerce platform. Revenue is generated from the margin between product cost and retail selling price.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Westace BD is a direct-to-consumer online fashion retailer that sells men's and women's clothing through its own WooCommerce-based storefront at westacebd.com. The catalog includes casual and traditional apparel such as Panjabi, Polo shirts, T-Shirts, cargo and gabardine pants, shorts, women's tops, Salwar Kameez, sweaters, footwear, and accessories, with pricing in Bangladeshi Taka and nationwide delivery across Bangladesh.

Product overview

Westace BD is a fashion e-commerce platform based in Bangladesh offering a comprehensive range of apparel for style-conscious urban consumers. The platform operates primarily as a WooCommerce-based online store serving both men's and women's fashion segments. Men's collection includes Shorts (Camo, Cargo, Chino), Footwear (Adidas, Nike brands), T-Shirts (Round Neck with organic cotton options), Polo shirts, Pants (Cargo, Gabardine, Jeans), Innerwear (Boxers, Tank Tops), Panjabi (traditional long shirts in Cotton and Linen for Eid), and Sweaters. Women's collection features T-Shirts with various prints (USA, Stars, London, BTS, etc.), Tops (including NEW LOOK and SHEIN branded items), traditional Salwar Kameez (One Piece, Two Piece, Three Piece sets), Sweaters, Jewellery, and Cosmetics. The platform also offers seasonal EID Collections with promotional pricing and bundle offers. Westace BD positions itself as delivering premium-quality contemporary designs with versatile style and superior comfort for modern city life, accepting orders nationwide in Bangladesh with cash on delivery payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Shorts Men's shorts including Camo Shorts, Cargo Shorts, and Chino Shorts for casual and outdoor wear targeted at Bangladeshi male consumers.
• Men's Footwear Men's footwear including branded options from Adidas and Nike, sold as part of the Westace BD men's apparel catalog.
• Men's T-Shirts Men's T-shirts including Round Neck styles made from organic cotton with vintage logo prints targeted at fashion-conscious men in Bangladesh.
• Men's Polo Shirts Men's Polo shirts including Premium Cotton Polo T-Shirts with slim fit casual short sleeve design.
• Men's Pants Men's pants including Cargo Pants, Gabardine formal pants, and Jeans in various styles.
• Men's Panjabi Men's traditional Panjabi (long shirt) available in Premium Cotton and Premium Linen fabrics, suitable for the Eid collection and targeted at Bangladeshi men seeking culturally relevant ethnic wear.
• Men's Sweaters Men's sweaters for cold weather comfort and style.
• Men's Innerwear Men's innerwear including Boxers and Tank Tops.
• Women's T-Shirts Women's T-shirts with various prints including USA, Stars, London, Live, Hang, First, Everything, and BTS designs.
• Women's Tops Women's tops including NEW LOOK Floral Blouse, Satin Blouse, Organza Peplum, Peplum Top, and various SHEIN tops.
• Women's Salwar Kameez Traditional women's Salwar Kameez available in One Piece, Two Piece, and Three Piece sets.
• Women's Sweaters Women's sweaters available in various sizes from S to XXL.
• EID Collection Seasonal collection featuring Eid-appropriate clothing including Panjabi and supporting items, with offers including 15% off, Bundle Offers, Combo Offers, and Buy 2 Get 1 Free deals.

Quantifiable outcome

• 24/6 customer support availability
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• SSLCOMMERZcoreTechnology or IntegrationSSLCOMMERZ is integrated as the payment gateway provider for Westace BD's e-commerce platform. The partnership enables secure online payment processing for customers, supporting various payment methods through SSLCOMMERZ's payment infrastructure.
• AdidasminorOthersWestace BD carries Adidas footwear products as part of their men's footwear category, indicating a supplier/reseller relationship for branded athletic footwear.
• NikeminorOthersWestace BD carries Nike footwear products as part of their men's footwear category, indicating a supplier/reseller relationship for branded athletic footwear.
• SHEINminorOthersWestace BD resells SHEIN branded clothing products including tops, blouses, jumpsuits, and various fashion items. The relationship appears to be a product sourcing/resale arrangement.
• NEW LOOKminorOthersWestace BD resells NEW LOOK branded fashion products including blouses, satin blouses, and peplum tops. The relationship appears to be a product sourcing/resale arrangement.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Sailor: Sailor is a Bangladesh-based fashion brand with DTC e-commerce operations, offering casual and contemporary apparel for young consumers. Directly comparable to Westace BD on geography, segment, and channel.
• Daraz: Daraz is the largest multi-category e-commerce marketplace in Bangladesh, including a large fashion category. Directly comparable to Westace BD as an online apparel destination serving Bangladeshi consumers nationwide with COD and broad assortment.
• Le Reve: Le Reve is a Bangladesh-based fashion brand and DTC retailer focused on contemporary men's and women's apparel. Closely comparable to Westace BD on category, geography, and digital-first GTM.
• Cats Eye: Cats Eye is a long-standing Bangladesh fashion retailer with both offline stores and an online channel, offering men's and women's apparel at accessible price points. Directly comparable to Westace BD on product mix and Bangladeshi consumer targeting.
• AjkerDeal: AjkerDeal is a Bangladesh e-commerce marketplace with an apparel vertical and COD-led checkout, serving nationwide demand. Comparable to Westace BD as a multi-category online retailer addressing the same Bangladesh consumer.
• Yellow Clothing: Yellow is a Bangladesh-based contemporary fashion brand with its own DTC storefront, marketing toward style-conscious urban consumers. Closely comparable to Westace BD on geography, target segment, and DTC e-commerce model.
• Kay Kraft: Kay Kraft is a Bangladeshi apparel brand selling casual and contemporary clothing online. Comparable to Westace BD as a homegrown fashion retailer serving Bangladesh's style-conscious youth with e-commerce distribution.

Regional players

• Myntra: Myntra is India's largest fashion-focused online marketplace, operating in a comparable South Asian market with multi-brand apparel and COD/prepaid options. Comparable to Westace BD as a regional peer in South Asian online fashion retail.

Broad incumbents

• SHEIN: SHEIN is a global fast-fashion incumbent that already supplies products to Westace BD for resale. It is a relevant peer as the dominant global benchmark in affordable contemporary fashion and a key supplier/category threat.
• H&M: H&M is a global fast-fashion retailer with stores and online operations across South Asia, offering affordable contemporary apparel. Relevant as a broader incumbent peer in the value contemporary fashion category Westace BD addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/westacebd
• Facebookfacebook.com/westacebd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westace BD