Stop Finning
Stop Finning Deutschland e.V. is a German non-profit shark conservation organization that drives consumer awareness, corporate delistings, school education, and EU policy advocacy — most notably the #StopFinningEU European Citizens' Initiative that gathered 1.1 million+ signatures.
- Company typePrivate
- Founded2012
- HeadquartersTornesch, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
Stop Finning firmographics
Firmographics- Name
- Stop Finning
- Legal name
- Stop Finning Deutschland e.V.
- Website
- https://stop-finning.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stop Finning Deutschland e.V. is a German non-profit shark conservation organization that drives consumer awareness, corporate delistings, school education, and EU policy advocacy — most notably the #StopFinningEU European Citizens' Initiative that gathered 1.1 million+ signatures.
- Ownership category
- akta.pro rank
Stop Finning industry classification
Industry- Product category
- Marine Conservation Advocacy
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG)
- akta.pro secondary industry
- Food Safety & Veterinary Public Health (Meat/Milk Inspection) (HLAMAJAJ)
Keywords
Where Stop Finning is headquartered
LocationHeadquarters
- HQ city
- Tornesch
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Stop Finning business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Others
Revenue model
- Merchandise sales (online shop): Stop Finning sells branded merchandise including patches, bottle openers, zippers, calendars, and other shark-themed items through its online shop (shop.stop-finning.com). Revenue is generated through one-time product sales to supporters and donors.
- Donations and memberships: The organization relies on donations from supporters, facilitated through PayPal and its website. As a registered German non-profit association (e.V.), it likely accepts membership contributions.
- Eco-tourism / dive safari partnerships: Stop Finning co-organizes shark-focused dive safaris (e.g., 10-day special shark safari in the Red Sea, Hurghada) in partnership with external tour operators. Oliver Feist and Stefanie Volkmann provide educational presentations aboard. Revenue flows to the tour operator; Stop Finning's involvement is primarily mission-driven rather than commercially revenue-generating.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Stop Finning product offering
Product offeringCore offering
Stop Finning Deutschland e.V. is a non-profit shark conservation organization that runs public-facing advocacy campaigns, consumer education, and scientific research against the shark fin trade in Germany and the EU. It operates an interactive shark product map (Haikarte) for citizen reporting, raises consumer awareness about shark products in retail, conducts school visits and public presentations, and leads the #StopFinningEU European Citizens' Initiative. Revenue is generated through donations and sales of branded merchandise via its online shop.
Product overview
Stop Finning Deutschland e.V. is a non-profit shark conservation organization (eingetragener Verein) operating as a single unified program rather than a platform-plus-modules architecture. The organization offers shark protection advocacy, consumer education through its interactive Haikarte (shark map) for reporting shark products in Germany, public outreach via school visits and presentations, and an online merchandise shop. Research initiatives include scientific studies on shark contamination, while the Hai-Spezial Safari provides educational diving experiences in Egypt. The core offering is advocacy and education, not a technology product.
Differentiator
Problem solved
Functional benefit
Products and services
- Haikarte (Shark Map) Interactive map of shark products found in Germany, allowing consumers to report and view shark-derived products on the German market to support the organization's monitoring and corporate campaigning efforts.
- Online Shop E-commerce store selling branded merchandise including patches, bottle openers, zippers, and calendars to support the organization's shark conservation work.
- Hai-Kalender (Shark Calendar) Annual shark calendar featuring professional and hobby photographers' shark imagery and stories, sold through the online shop as a fundraising product.
- Hai-Spezial Safari 10-day shark-focused diving safari in the Red Sea (Hurghada, Egypt) co-organized with external tour operators, featuring educational presentations on shark biology and conservation by Oliver Feist, Stefanie Volkmann, and shark expert Martin Köchling.
- Poisonous Metal Study (Forschung & Studien) Scientific research publication investigating toxic metal contamination in sharks from the European market, conducted in collaboration with medical laboratories to support consumer protection and delisting campaigns.
Quantifiable outcome
- Over 1.1 million EU citizens signed the #StopFinningEU petition, triggering a mandatory EU Commission response
- +4 more outcomes
Companies that use Stop Finning
Customer profileSegments4 records
Ideal customer profiles3 records
Stop Finning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stop Finning partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Environmental Justice Foundation (EJF)coreEJF and Stop Finning partnered on the Blue Carbon initiative (2021), which addresses how climate change, pollution, and deep-sea mining threaten the ocean. EJF founder Steve Trent co-authored statements with Stop Finning, linking shark conservation to broader ocean protection.
- SharkprojectcoreSharkproject and Stop Finning Deutschland have been collaborating since 2017 on consumer awareness campaigns (e.g., Schillerlocke/dornhai health risks study), the #StopFinningEU European Citizens' Initiative, and the MSC 'Make Stewardship Count' alliance comprising 82 international organizations. Sharkproject leads the alliance within which Stop Finning operates.
- Sea ShepherdminorSea Shepherd and Stop Finning have collaborated at multiple events including Beach Clean Up Bremen (2013) and the annual Meeresschützertag (Marine Conservation Day) in Bremen, with Sea Shepherd organizing the events and Stop Finning participating as a co-exhibitor.
- Lush GmbHminorLush GmbH is listed as a supporter of Stop Finning Deutschland, likely providing product donations or funding for the organization's campaigns as part of Lush's charitable giving program.
- BloomminorBloom is listed as a supporting organization of the #StopFinningEU European Citizens' Initiative, collaborating on the pan-European campaign to ban shark fin trade in the EU.
- Sea Shepherd LuxemburgminorStop Finning participated in the Sea Shepherd Luxemburg Supporter Day in 2017 as its first event outside Germany, presenting its work and conducting a lecture for supporters.
- APECE, iSea, The Global Shark Conservation Initiative (TGSCI), Sharks Mission France, Sharks Educational Institute (SEI), Aktionsgemeinschaft Artenschutz, Mundus maris, Gesellschaft zur Rettung der Delphine, Deutsche Meeresstiftung, VDST, Deutsche Stiftung Meeresschutz (DSM), Shark Savers Germany, The Dolphins' Voice, Pro WildlifeminorThese organizations are listed as supporters of the #StopFinningEU European Citizens' Initiative. They collectively represent a coalition of 20 organizations advocating for EU-level shark protection regulations.
- BigFish ExpeditionsminorBigFish Expeditions is listed as a supporter of Stop Finning Deutschland, likely providing support for conservation-focused dive expeditions.
- SaveOurSharksminorSaveOurSharks is listed as a supporter of Stop Finning Deutschland.
- Robert Marc LehmannminorWildlife photographer and shark conservationist Robert Marc Lehmann supports Stop Finning by providing photography for campaigns and social media content.
- Sandy P. PengminorSandy P. Peng is listed as a supporter of Stop Finning Deutschland.
- ElasmOceanminorElasmOcean is mentioned as a collaborative partner in the organization's social media posts about 5 years of the #StopFinningEU campaign, working together in great teamwork.
- Shark AlliesminorShark Allies is mentioned as a collaborative partner in the organization's social media posts about 5 years of the #StopFinningEU campaign, working together in great teamwork.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Stop Finning competitors and assessment
Company assessmentBroad incumbents
- WWF (Marine Program): Global conservation organization with a substantial marine and sharks program advocating for sustainable fisheries and shark fin trade restrictions. Competes for the same donor funding and policy influence in marine conservation.
- Sea Shepherd: Established international marine conservation NGO that co-organizes events with Stop Finning (Beach Clean Up Bremen, Meeresschützertag) and is a named #StopFinningEU supporter. Far larger resource base and media reach, but operating across a much broader marine protection mandate.
- Oceana: Largest international ocean advocacy organization, operating globally with extensive EU policy and corporate campaigning capacity. Targets commercial fishing trade and shark protection, making it a broad incumbent peer in marine conservation advocacy.
Direct peers
- Bloom Association: French marine conservation NGO and a named #StopFinningEU supporter. Focuses on fisheries and ocean protection in EU policy, making it a directly comparable French-market peer in shark and marine advocacy.
- Shark Allies: US-based shark conservation organization that collaborates with Stop Finning on the #StopFinningEU campaign. Directly comparable mission, citizen-advocacy approach, and policy engagement focus.
- Pro Wildlife: German-based wildlife protection NGO advocating for humane treatment of wild animals and against wildlife trade. Listed as a #StopFinningEU supporter with a directly comparable policy-advocacy and corporate-campaigning model.
- Environmental Justice Foundation (EJF): International environmental and human rights NGO that partnered with Stop Finning on the 2021 Blue Carbon initiative (deep-sea mining, climate, ocean pollution). Shares a campaign-driven, evidence-based advocacy model and overlapping EU policy focus.
- Sharkproject: Pan-European shark conservation NGO that has been Stop Finning's core strategic partner since 2017, co-leading the MSC 'Make Stewardship Count' alliance (82 organizations) and commissioning the Schillerlocke mercury study. Operates in the same niche with overlapping campaigns and donor pools.
Regional players
- Aktionsgemeinschaft Artenschutz (AGA): German wildlife protection campaign platform listed as a #StopFinningEU supporter. Comparable German-market advocacy scope and donor base, with a broader wildlife (not shark-specific) remit.
- The Shark Trust: UK-based shark conservation charity focused on shark species protection, fisheries management, and policy advocacy. Comparable niche focus and citizen-science orientation, primarily UK rather than EU/Germany-centered.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Stop Finning social profiles
Digital presenceStop Finning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stop Finning leadership team
Management profileNumber of profiles
Profiles3 records
Stop Finning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stop Finning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stop Finning
What does Stop Finning do?
Stop Finning Deutschland e.V. is a non-profit shark conservation organization that runs public-facing advocacy campaigns, consumer education, and scientific research against the shark fin trade in Germany and the EU. It operates an interactive shark product map (Haikarte) for citizen reporting, raises consumer awareness about shark products in retail, conducts school visits and public presentations, and leads the #StopFinningEU European Citizens' Initiative. Revenue is generated through donations and sales of branded merchandise via its online shop.
Is Stop Finning a public or private company?
Stop Finning is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stop Finning founded?
Stop Finning was founded in 2012. It employs 11 to 50 people.
Where is Stop Finning based?
Stop Finning is headquartered in Tornesch, Germany, in the Europe region.
How does Stop Finning make money?
Three revenue lines are on record. Merchandise sales (online shop) is the primary driver. The others are donations and memberships and eco-tourism / dive safari partnerships.
Who are Stop Finning's main competitors?
Broad incumbents on record are WWF (Marine Program), Sea Shepherd and Oceana. Direct peers are Bloom Association, Shark Allies, Pro Wildlife, Environmental Justice Foundation (EJF) and Sharkproject. Regional players are Aktionsgemeinschaft Artenschutz (AGA) and The Shark Trust.
Does Stop Finning have an API?
No public API is recorded for Stop Finning.
What industry is Stop Finning in?
Stop Finning's product category is Marine Conservation Advocacy. Its primary akta.pro industry code is BPAGAIAG, Animal Cruelty Prevention, Investigation & Humane Law Enforcement, with a secondary code of HLAMAJAJ, Food Safety & Veterinary Public Health (Meat/Milk Inspection). Its NAICS code is 813312.