What Bloom Association does

Bloom Association (Association BLOOM) is a French nonprofit NGO (association loi 1901) founded on February 28, 2005, headquartered at 7 rue Martel, 75010 Paris, under the leadership of founder and General Director Claire Nouvian and Scientific Director Frédéric Le Manach. The organization's mission is to combat the destruction of the ocean, climate, and artisanal fishing livelihoods through scientific research, legal action, citizen mobilization, advocacy, and public education. Bloom operates across France and the broader European Union, producing investigative reports (e.g., 'TunaGate,' 'Délibérément ignorants,' 'Violence en boîte,' 'Les Oligarques de la Mer'), documentary films (including 'L'Océan vu du cœur'), policy scorecards (such as a 150-vote European Parliament environmental scorecard), and targeted litigation against states, corporations, and members of the European Parliament.

Its core deliverables are content-and-advocacy outputs rather than technology products; the organization maintains its own scientific publications, manages a dedicated petition platform (petitions.bloomassociation.org), and runs a secure donation portal (donate.bloomassociation.org). Bloom pursues legal accountability in French administrative courts and the Council of State, file formal notices to retailers such as Carrefour, and participates in criminal proceedings against TotalEnergies for climate damages.

Bloom's revenue model is purely philanthropic and diversified across three streams: individual donations and memberships (~70% of 2020 resources, providing recurring and one-time giving plus French tax receipts of 66% income tax / 60% corporate tax), foundation grants (~25% in 2022, from named supporters including Fondation Lemarchand, Fondation AKUO, Fondation AnBer, Fondation Cabestan, and Fondation 2050), and corporate partnerships spanning the '1% for the Planet' collective, skills-based volunteering, and solidarity e-commerce platforms (Lilo, Prizle, Solikend, Paygreen, Microdon, Brigand des Mers, Océane Jacob). Mission spend efficiency is reported at 81% of resources directed to social missions in 2020, with 10% on fundraising and 9% on operations. The organization deliberately structures its funding base around individual donors to preserve independence from corporate and political interests.

Name

Bloom Association

Legal name

Association BLOOM

Website

https://bloomassociation.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloom Association is a Paris-based French nonprofit NGO that combats ocean destruction, climate harm, and threats to artisanal fishing through scientific research, citizen mobilization, advocacy, and legal action across France and the European Union.

Ownership category

akta.pro rank

Product category

Environmental Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

Keywords

• Ocean conservation advocacy
• Marine environmental protection
• Artisanal fishing defense
• Environmental NGO research
• Citizen mobilization campaigns

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual donations and membership: The primary revenue stream comes from individual donors who make one-time or recurring donations. Nearly 70% of BLOOM's resources in 2020 came from individual donors, demonstrating strong individual supporter base. Donors can give via secure online platform, bank transfer, or check. BLOOM also offers membership (adhésion) options. As a general interest association under French law 1901, BLOOM delivers tax receipts enabling donors to claim 66% income tax reduction (individuals) or 60% corporate tax reduction (companies).
2. Corporate partnerships and solidarity purchases: BLOOM generates revenue through corporate partnerships including the '1% for the Planet' collective (member companies donate 1% of annual revenue), in-kind donations from companies (e.g., Main Gauche textile printing), skills-based volunteering (mécénat de compétences), and solidarity e-commerce partnerships (Brigand des Mers reverses 5% of sales, Océane Jacob reverses 5% of art sales, Solikend hotel bookings generate donations, Prizle triggers free donations via online shopping, Lilo search engine donates 50% of ad revenue).
3. Foundation grants and institutional funding: Approximately 25% of BLOOM's financing in 2022 came from foundation grants. Named foundation supporters include Fondation Lemarchand, Fondation AKUO, Fondation AnBer, Fondation Cabestan, and Fondation 2050. BLOOM is a member of the '1% for the Planet' approved environmental associations, enabling it to receive donations from corporate members of the collective.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Bloom Association is a French nonprofit NGO that conducts scientific research, legal advocacy, and citizen mobilization campaigns to protect the ocean, climate, and artisanal fishing communities. The organization produces investigative reports and scientific studies, files lawsuits against states and corporations, runs petition campaigns targeting EU and French policymakers, produces documentary films, and educates the public on marine conservation issues. It funds this advocacy work through a donation, membership, and corporate partnership program for individual supporters, companies, and foundations.

Product overview

Bloom Association is a non-governmental organization (NGO) focused on ocean conservation, climate protection, and defending artisanal fishing. The organization does not offer traditional technology products or services. Instead, Bloom operates advocacy campaigns, scientific research initiatives, citizen mobilization efforts, legal actions, and public education programs. Their activities include publishing scientific reports and analyses, managing petition platforms for various environmental causes, facilitating donations and charitable giving mechanisms, producing documentary films, organizing public events and exhibitions, and engaging in policy advocacy at the European and French levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Donation Program
• Membership Program (Adhésion)

Quantifiable outcome

• Successful ban on electric pulse fishing in the EU — BLOOM claims credit for this major policy victory achieved through its campaigns.
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Blue Marine FoundationcoreStrategic or Co-development PartnerBlue Marine Foundation (UK-based NGO) collaborated with BLOOM on the 'Délibérément ignorants' report ranking European supermarkets on tuna sourcing practices (2023). The two organizations conducted a joint investigation of 36 supermarket chains across France, UK, Spain, Italy, Germany, and Belgium.
• Human Rights at SeacoreStrategic or Co-development PartnerHuman Rights at Sea partnered with BLOOM on the 'Violence en boîte' report documenting human rights violations in the global tuna industry (2023). The organization contributed expertise on maritime human rights abuses.
• Harvard Law School International Human Rights CliniccoreStrategic or Co-development PartnerBLOOM worked in close collaboration with the International Human Rights Clinic at Harvard Law School (USA) to produce the 'Violence en boîte' report on human rights violations in tuna fisheries. Harvard law students and faculty contributed legal analysis and research.
• 1% for the Planet collectivecoreGTM or Marketing PartnerBLOOM joined the '1% for the Planet' environmental collective in 2014. As an approved member association, BLOOM can receive donations from corporate members who pledge 1% of annual revenue to environmental causes. The collective connects BLOOM with corporate philanthropists.
• Pleine MerminorStrategic or Co-development PartnerPleine Mer partnered with BLOOM and Eau & Rivières de Bretagne to campaign for the protection of Houat and Hoëdic islands from bottom trawling, advocating for a 'blue belt' exclusion zone around the Breton islands.
• Eau & Rivières de BretagneminorStrategic or Co-development PartnerEau & Rivières de Bretagne partnered with BLOOM and Pleine Mer to demand the banning of trawling within 3 nautical miles of Houat and Hoëdic islands in Brittany, targeting the regional prefect for legal action.
• Nature & Découvertes FoundationcoreStrategic or Co-development PartnerThe Fondation Nature & Découvertes launched the 'Le clan de l'océan' campaign with makesense and BLOOM as a partner. The campaign involves artistic and citizen mobilization events for ocean protection, including the 'Passe-moi le sel' event series featuring BLOOM founder Claire Nouvian.
• makesensecoreStrategic or Co-development Partnermakesense is a civic engagement organization that partnered with BLOOM and the Nature & Découvertes Foundation on the 'Le clan de l'océan' campaign. Makesense hosts community events and facilitates BLOOM's outreach to new supporters.
• PaygreenminorGTM or Marketing PartnerPaygreen is a solidarity online payment solution that BLOOM partners with to enable round-up donations. When consumers shop at partner retailers, they can round up their purchase to the nearest euro with the difference donated to BLOOM.
• MicrodonminorGTM or Marketing PartnerMicrodon is a B-Corp certified French solidarity company that develops micro-donation solutions for associations. BLOOM partners with Microdon to enable round-up donations at partner e-commerce sites.
• Greenpeace UKcoreStrategic or Co-development PartnerGreenpeace UK collaborated with BLOOM on the methodology for the European supermarket ranking on tuna sourcing ('Délibérément ignorants' report, November 2023). The investigation covered 36 retailers in 6 European countries.
• Brigand des MersminorGTM or Marketing PartnerBrigand des Mers is a French sustainable clothing brand based on Île d'Yeu that donates 5% of its annual revenue to BLOOM. Products are manufactured in France and Portugal using recycled fabrics, aligning with BLOOM's ocean protection mission.
• Océane Jacob (artist)minorGTM or Marketing PartnerFrench artist Océane Jacob creates marine-themed artwork (deep-sea species, sharks) and donates 5% of each sale to BLOOM. She combines her art with scuba diving and marine conservation advocacy.
• GandeeminorGTM or Marketing PartnerGandee offers corporate engagement and philanthropy advisory services, helping companies set up employee giving programs, payroll giving, and solidarity challenges to benefit BLOOM.
• Iolande Cadrin-Rossignol and Marie-Dominique Michaud (filmmakers)minorStrategic or Co-development PartnerBLOOM is a partner of the documentary 'L'Océan vu du cœur,' directed by Iolande Cadrin-Rossignol and Marie-Dominique Michaud. The film features Hubert Reeves and scientists exploring ocean threats and regenerative capacity. BLOOM team members (Valérie Le Brenne, Maud Maury) introduced post-screening discussions at the Paris premiere.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Others

• Marine Stewardship Council (MSC): International seafood certification body that BLOOM has publicly criticized for greenwashing in its 'Le label de la mort' report. Adjacent ecosystem participant rather than direct competitor, but central to BLOOM's corporate-accountability campaigns.

Direct peers

• Blue Marine Foundation: UK-based ocean conservation foundation focused on marine protected areas, sustainable fisheries, and ending overfishing. Directly comparable as a co-author with BLOOM on the 'Délibérément ignorants' report and as a European marine-policy focused funder.
• ClientEarth: Environmental law charity using strategic litigation against governments and corporations to advance climate and nature goals. Highly comparable to BLOOM's litigation-heavy strategy against the French State and corporate defendants.
• Surfrider Foundation: Grassroots ocean-protection organization with strong European (including French) chapters focused on coastal water quality, marine protected areas, and citizen mobilization. Highly comparable to BLOOM in mission, community-led advocacy, and French/European footprint.
• Sea Shepherd: International marine conservation NGO using direct-action campaigns, investigations, and legal advocacy to protect ocean ecosystems and marine species. Closely comparable to BLOOM in its blend of investigative research, public campaigns, and willingness to confront illegal fishing and corporate practices.

Broad incumbents

• WWF: Global conservation NGO with substantial fisheries, oceans, and sustainable seafood programs. Operates European policy offices in Brussels and engages EU institutions on fishing subsidies reform, overlapping with BLOOM's core policy battles.
• Oceana: Largest international advocacy organization focused exclusively on ocean conservation, running policy-driven campaigns on fisheries, biodiversity, and marine protected areas. Comparable in science-led advocacy targeting EU institutions and seafood supply chains.
• Greenpeace: Global environmental advocacy organization with significant ocean and fisheries campaigns. Co-investigator with BLOOM on supermarket tuna sourcing; comparable in citizen mobilization and investigative reporting, but operates at vastly larger scale and broader scope.

Regional players

• Eau & Rivières de Bretagne: Regional Breton environmental NGO that partnered with BLOOM on the Houat and Hoëdic bottom-trawling campaign. Comparable as a French environmental advocacy partner operating in the same fisheries and coastal-protection space, though focused on water-quality and regional issues.

Emerging players

• Human Rights at Sea: UK-based nonprofit focused on human rights within the maritime environment. Co-author with BLOOM on the 'Violence en boîte' report documenting human rights abuses in tuna fisheries; comparable as a smaller specialist partner in legal-evidence-driven advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bloom_fr
• Facebookfacebook.com/BLOOMAssociation
• LinkedInlinkedin.com/company/bloom-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Association