Perform America

Name

Perform America

Legal name

Perform America-TX, LLC

Website

https://perform-america-tx.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Student Music Group Travel & Performance Tour Management

NAICS

Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events (7113), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Touring Logistics & Crew Services (Backline, Transport, Staffing) (MPAIAFAG)

akta.pro secondary industries

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Student group travel
• Music education tours
• Marching band festivals
• Performance tour planning
• Youth ensemble travel

Headquarters

HQ city

Spring

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Group Travel Planning and Management Services: Perform America earns fees by organizing and managing travel for student music groups, including transportation (charter buses, airfare), accommodations, meals, attraction tickets, performance venue bookings, festival registrations, and on-ground logistics. Pricing is quote-based and customized per group based on destination, group size, number of complimentary packages, and itinerary specifics. Revenue is generated through service fees embedded in package pricing rather than a transparent per-unit markup. Payment is facilitated through an individualized WeTravel payment portal per group.
2. Festival and Competition Registration Fees: The company organizes and hosts competitive events including Gulf Coast Classic Marching Festival, Next Level Performances choral contests (Capital City Clash, METRO-City Clash), Pre-UIL Evaluations, and Round Top Festival Institute. Ensembles pay registration fees to participate — e.g., Pre-UIL Evaluations at $375 per ensemble. These events generate direct revenue and also drive future travel bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Perform America-TX, LLC is a travel management and event planning company that organizes performance-based group tours and competitions for student music ensembles, including marching bands, concert bands, orchestras, choirs, color guards, and dance teams. The company coordinates end-to-end trip logistics — transportation (charter buses, airfare), hotel accommodations, meals, festival and competition registration, performance venue bookings, on-ground logistics, and clinician/adjudicator coordination — and also hosts its own festival and evaluation events such as the Gulf Coast Classic Marching Festival, Pre-UIL Evaluations, Capital City Clash, and METRO-City Clash.

Product overview

Perform America-TX, LLC operates as a travel services company specializing in performance-based tours for student music, band, choir, orchestra, and dance groups. The core product is a comprehensive group travel planning service that encompasses multiple product modules including the Performance Series (festivals, Next Level Performances, special events), Educational Experiences (clinics and masterclasses), and extensive destination packages across major U.S. cities. The company coordinates transportation, accommodations, meals, attractions, and performance opportunities, offering both standardized festival and event packages as well as customized trip planning through their Director Questionnaire system. Additional features include an online payment portal and access to an Artistic Team and Educational Consultants network for clinic and adjudication services.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Series (Performance-Based Group Tours) End-to-end group travel and performance tours for student music and performing arts groups, coordinating transportation, accommodations, meals, performance venue bookings, festival/competition registration, and on-ground logistics across U.S. destinations.
• Houston/Galveston Destination Package Houston/Galveston destination travel package featuring NASA Space Center, museums, Galveston beaches, and Moody Gardens attractions for student groups.
• Los Angeles Destination Package Los Angeles travel package including Disneyland, Universal Studios, Hollywood attractions, and Tournament of Roses Parade participation opportunities for student ensembles.
• New York Destination Package New York City travel package featuring Broadway shows, Statue of Liberty, Central Park, and Macy's Thanksgiving Day Parade opportunities for student groups.
• Hawaii Destination Package Hawaii destination travel package featuring Pearl Harbor, Polynesian Cultural Center, and various island excursions for student performing arts groups.
• Gulf Coast Classic Marching Festival Competitive marching band festival hosted by Perform America for student ensembles, combining competition with travel programming.
• Pre-UIL Evaluations Pre-UIL performance evaluation service for Texas ensembles, including adjudicator feedback, ratings, reference recording, and a clinic or sight-reading session. Priced at $375 per ensemble.
• Bands of America Travel Participation Travel and participation services for student marching bands attending Bands of America competitions, including Super Regional and Grand National events.
• Music For All National Festival Travel Group travel and participation services for ensembles attending the Music For All National Festival for bands, orchestras, and choirs.
• Tournament of Roses Parade Travel Travel, accommodation, and performance coordination for marching bands and ensembles participating in the Tournament of Roses Parade in Pasadena, California.
• Macy's Thanksgiving Day Parade Travel Travel and performance coordination for ensembles performing in the Macy's Thanksgiving Day Parade in New York City.
• Disney Youth Programs Authorized Disney Youth Programs performance and workshop opportunities at Walt Disney World (Orlando) and Disneyland (Anaheim), including park performances, Epcot workshops, and meal vouchers.
• Universal Orlando Youth Programs Universal Orlando STARS Performance Program travel packages including music-based workshops, stage performances, and marching opportunities at Universal Orlando theme parks.
• The Midwest Clinic Travel Travel and performance coordination for ensembles performing at The Midwest Clinic in Chicago, including premier sponsorship presence at the conference.
• Clinics & Masterclasses Professional development opportunities with clinicians and masterclass sessions for music and performing arts groups, coordinated through the Artistic Team and Educational Consultants network.

Quantifiable outcome

• Ultimate Drill Book has been used by more than 100,000 students and educators in schools, colleges, and drum corps in North America, Europe, and Asia since 2010.
• +2 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SYTA (Student & Youth Travel Association)coreGTM or Marketing PartnerPerform America maintains an affiliation with SYTA, the leading trade organization for student and youth travel companies. SYTA affiliation provides industry credibility, networking, and standards certification for student travel operators.
• Disney (Walt Disney World and Disneyland)coreGTM or Marketing PartnerPerform America is an authorized seller of Disney Youth Programs, offering student groups performance and workshop opportunities at Walt Disney World (Orlando) and Disneyland (Anaheim). The company offers Disney performances at various parks and venues, Disney workshops at Epcot, and meal vouchers at Disney properties. Perform America appears on the Partners & Affiliations page of the website.
• Universal Orlando ResortcoreGTM or Marketing PartnerPerform America is a recognized Universal Orlando Youth Travel Planner specializing in group tours for Universal Orlando's STARS Performance Program. The company facilitates music-based workshops, stage performances, and marching opportunities at Universal Orlando theme parks for student groups. Perform America appears on the Partners & Affiliations page of the website.
• Texas Music Educators Association (TMEA)coreGTM or Marketing PartnerPerform America is affiliated with TMEA, the state's primary music educators association. TMEA organizes the annual Texas Music Educators Association Convention and manages TMEA Honor Groups and All-State ensembles. The affiliation is listed on the Partners & Affiliations page.
• Texas Bandmasters Association (TBA)coreGTM or Marketing PartnerPerform America is affiliated with TBA, the primary association for band directors in Texas. Perform America is the Premier Sponsor of the Art of Rehearsing and Conducting Workshop featured at TBA. Edward Lopez and Perform America received the Music Industry Award from the TBA Board of Directors in 2021. The affiliation is listed on the Partners & Affiliations page.
• Texas Choral Directors Association (TCDA)minorGTM or Marketing PartnerPerform America maintains an affiliation with TCDA, the state's primary choral directors association. Listed on the Partners & Affiliations page.
• Texas Orchestra Directors Association (TODA)minorGTM or Marketing PartnerPerform America maintains an affiliation with TODA, the state's orchestra directors association. Listed on the Partners & Affiliations page.
• American Choral Directors Association (ACDA)minorGTM or Marketing PartnerPerform America is affiliated with ACDA, the national choral directors association. Listed on the Partners & Affiliations page.
• Ultimate Drill Book (UDB)coreStrategic or Co-development PartnerUltimate Drill Book was founded by Edward Lopez, the same owner of Perform America. UDB creates educational tools (drill books and apps) for marching ensembles. Perform America offers exclusive discounts on UDB products (50% off UDB app or $5 off UDB Pro) to marching band clients. This is effectively a cross-promotional and bundled partnership between two companies sharing the same founder.
• GIFTS (Global Initiative for Talented Students)minorStrategic or Co-development PartnerGIFTS is a nonprofit founded by Edward Lopez, the same owner of Perform America, focusing on assisting students in Academia, Athletics, and the Arts. GIFTS organizes the National Youth Wind Ensemble and the Medal of Distinction (Concert Division). Perform America collaborates with GIFTS on events and is listed on the GIFTS movement website. This represents a co-branded, founder-aligned partnership.
• Ascension DanceminorGTM or Marketing PartnerPerform America promotes Ascension Dance Nationals as a special event opportunity for dance groups and is listed as a partner on the Ascension Dance website. The partnership is featured on the Parades & Special Events page.
• WeTravelcoreTechnology or IntegrationPerform America uses WeTravel's platform to create individualized payment portals for each group, enabling travelers to make payments online. The company links to perform-america.wetravel.com for online payments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Worldstrides: Worldstrides is the largest U.S. student travel company, offering performance tours for school music ensembles alongside athletic, academic, and educational travel. It is the dominant broad incumbent in student performance travel that Perform America competes against.

Direct peers

• Music For All: Music For All produces the Bands of America marching contests and Music For All National Festival, both of which Perform America's clients attend. It is a direct peer in organizing and hosting school music performance events and competitions.
• Encore Tours: Encore Tours specializes in customized performance tours for school choirs, bands, and orchestras. It is a direct peer offering comparable end-to-end travel planning for student music ensembles across the U.S.
• Bob Rogers Travel: Bob Rogers Travel is a long-established student group tour operator, particularly strong with music performance groups and Illinois-based schools. It directly competes with Perform America for school band, choir, and orchestra tour contracts.
• Pathfinder Tours by Mark Gentry: Pathfinder Tours is a Texas-based performance tour company for school bands and orchestras with deep Texas music education ties—closely mirroring Perform America's geographic and customer base.
• Educational Tours (ET): Educational Tours is a student and youth travel company offering performance tours to destinations including New York, Orlando, and Washington D.C. It competes directly with Perform America for middle and high school music performance travel bookings.
• ACFEA Tour Consultants: ACFEA Tour Consultants organizes performance tours for school and collegiate ensembles, including international itineraries. It is a direct peer in the music performance travel segment where Perform America operates.

Others

• Disney Youth Programs (Walt Disney World): Disney Youth Programs is the venue/partner that Perform America sells access to. It is an ecosystem participant and supply-side relationship rather than a direct competitor, but it shapes the destination experience Perform America packages.
• Universal Orlando Youth Programs: Universal Orlando's STARS Performance Program is a key venue partner for Perform America's marching and music group tours. It is an ecosystem participant and supply-side relationship that enables Perform America's Orlando offerings.

Emerging players

• Witte Travel & Tours: Witte Travel & Tours is a Michigan-based group travel company that handles school and church group performance tours, including music ensembles. It is an emerging peer with overlapping customer base but smaller scale than the national incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/perform-america---tx-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perform America