Loyalty app

What Loyalty app does

Loyalty App Pty Ltd is a Perth-based fintech operating a cloud-based mobile loyalty platform for Western Australian consumers and SMB merchants. Founded in 2014 and publicly launched in November 2017, it operates as Western Australia's first universal, multi-partner loyalty program, allowing users to earn and redeem reward points (stored as e-Gift Cards) across hundreds of participating merchants through a single iOS and Android app. Transactions are processed via QR code scanning at the point of sale, with the platform integrating into third-party POS systems and employing 256-bit SSL encryption on enterprise-grade servers.

The company's core product surface consists of three components: the consumer-facing mobile application, a merchant POS companion tool for transaction management and customer tracking, and e-Gift Cards functioning as universal virtual currency. The platform has since been extended with a travel booking module offering flights, hotels, and curated vacation packages to destinations such as Bali, Fiji, Singapore, and Vietnam, supported by three physical travel retail offices in the Perth metro area.

Loyalty App monetizes primarily through merchant transaction fees: merchants pay a percentage value (minimum 1%) on the invoice amount of goods or services purchased by users, with third-party funds excluded from the calculation. Consumers download and use the app free of charge and can earn, spend, and share points across merchants with no expiry. The company is founder-controlled (Ronnie Elhaj) and self-funded with over AUD 1M invested in development prior to launch. Its largest commercial relationship is with property developer Nicheliving — also co-founded by Elhaj — which guarantees AUD 1.5M in annual revenue from day one. There is no evidence of institutional venture or private equity capital, and operations remain concentrated in Western Australia.

Name

Loyalty app

Legal name

Loyalty App Pty Ltd

Website

https://loyaltyapp.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Loyalty App Pty Ltd is a Perth-based fintech operating a universal multi-merchant mobile loyalty platform for Western Australian consumers and SMB merchants. Users earn and redeem e-Gift Card points via QR codes across hundreds of WA merchants, paying no consumer fees; the company earns merchant transaction fees.

Ownership category

akta.pro rank

Product category

Mobile Loyalty & Rewards Software

akta.pro primary industry

Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA)

akta.pro secondary industries

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

Keywords

• Mobile loyalty platform
• Rewards program software
• Merchant transaction processing
• E-gift card system
• Universal loyalty network

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Transaction Fee from Merchants: Merchants pay a Percentage Value (minimum 1%) on the invoice amount for goods or services purchased by users. Third Party Funds (settlement funds, delivery costs) are excluded from the calculation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Loyalty app operates a cloud-based mobile rewards platform that enables consumers in Western Australia to earn, pay with, and share loyalty points (stored as electronic gift cards) across hundreds of participating merchants via QR code scanning. The company also provides a companion POS software for merchants to manage loyalty transactions, alongside an integrated travel booking service offering flights, hotels, and cruise packages where points can be earned and redeemed.

Product overview

Loyalty app is a unified mobile rewards platform consisting of a core mobile application for consumers and a POS companion system for merchants. The platform enables users to earn, pay with, and share loyalty points (stored as e-Gift Cards) across hundreds of West Australian merchants. An integrated travel booking module allows users to book flights, hotels, and cruises while earning and redeeming loyalty points. The platform operates on a cloud-based system with QR code scanning for transactions and supports both iOS and Android devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Loyalty App (Mobile Application) A free mobile rewards application that allows consumers to earn and redeem loyalty points (stored as e-Gift Cards) across hundreds of participating West Australian merchants via QR code scanning, and to refer friends for bonus rewards.
• Loyalty App POS Software Point-of-Sale companion software that integrates with third-party POS systems, enabling merchants to manage loyalty transactions, track customer spending habits, send push notifications, and process points earning and redemption.
• e-Gift Cards Electronic gift cards representing accumulated reward points that can be earned, purchased, transferred between users, and redeemed at participating merchants. Points function like cash across the merchant network.
• Loyalty App Travel Travel booking service integrated within the Loyalty app platform offering flights, hotels, cruise packages, and travel deals, where users can earn Loyalty app dollars faster and redeem accumulated points towards bookings.

Quantifiable outcome

• Points added instantly within minutes of QR code scan
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered major, flagship, core and minor.

• Auto MastersmajorChannel Partner/ Reseller/ Distributor · 31 May 2018Automotive service chain partnership bringing rewards to automotive maintenance and repair services.
• Perth GloryflagshipStrategic or Co-development Partner · 26 February 2018Partnership with Western Australian professional soccer club Perth Glory for fan engagement and rewards.
• City ToyotamajorChannel Partner/ Reseller/ Distributor · 16 November 2017Toyota dealership partnership for automotive purchases and servicing rewards.
• NichelivingcoreStrategic or Co-development Partner · 10 November 2017Anchor partnership with property developer Nicheliving guaranteeing $1.5 million in annual revenue from day one. Founder Ronnie Elhaj is also director of Nicheliving. Allows Loyalty app users to earn points on property purchases and rent payments.
• Ford & DoonanmajorChannel Partner/ Reseller/ DistributorAir conditioning and automotive services merchant partner in the home vertical.
• West Coast Hi-FimajorChannel Partner/ Reseller/ DistributorElectronics retailer offering 1% rewards on Bose and other audio equipment purchases.
• WaldecksmajorChannel Partner/ Reseller/ DistributorGarden centre and nursery merchant partner for home improvement rewards.
• Drovers Inside & OutminorChannel Partner/ Reseller/ DistributorHome goods retailer in the building and renovation merchant network.
• Hair SuppliesminorChannel Partner/ Reseller/ DistributorHair care products and services merchant partner.
• Infinitive HealthminorChannel Partner/ Reseller/ DistributorHealth services merchant partner.
• Singapore AirlinesmajorChannel Partner/ Reseller/ DistributorFlight deals offered through Loyalty app travel bookings with Singapore Airlines routes.
• The Kauphy PlaceminorChannel Partner/ Reseller/ DistributorRestaurant partner in 'Eat and Win' competition promotion December 2021.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Belly: US-based SMB-focused digital loyalty platform offering a tablet-based point-of-sale loyalty app and universal rewards network. Highly comparable on customer segment (small/medium local merchants) and product (mobile-first universal loyalty program).
• Yoyo: Mobile loyalty and payments platform enabling consumers to earn and redeem points at SMBs via QR-based in-store transactions. Same core mechanism (QR scan, universal points, merchant-portal, POS integration) targeting similar SMB customer segments in the UK/EU.
• Liven: Australian fintech that combines a mobile payment app with a universal rewards/loyalty currency accepted across restaurant and retail merchants. Directly comparable in product (app-based universal points), target market (Australia SMB merchants + consumers), and revenue model (merchant transaction fee).

Broad incumbents

• Square (Block): Major SMB payments and software provider with built-in loyalty, marketing, and gift card functionality. Operates at much larger scale but directly overlaps in targeting SMB merchants for integrated loyalty/payments solutions.
• Ant Group / Alipay: Global digital payments and lifestyle platform with universal merchant rewards and merchant-funded points programs. Operates at vastly larger scale but shares the universal-points-currency model and QR-based merchant acceptance.
• PayPal Honey: Cashback and rewards platform layered on top of PayPal's global payments network. Competes for consumer mindshare on universal rewards and merchant-funded offers, though its distribution model is digital-first rather than in-store QR.

Emerging players

• Stocard: Mobile wallet that consolidates loyalty cards from multiple retailers into one app and offers universal rewards/payment features. Closely aligned in aggregating multi-merchant loyalty for consumers, primarily in Europe.
• Smile.io: Loyalty and rewards platform powering points, referral, and VIP programs for independent ecommerce merchants. Comparable in providing universal rewards infrastructure to SMB merchants, though focused on ecommerce rather than in-store.
• ShopBack: Asia-Pacific cashback and rewards marketplace connecting consumers to online merchants. Overlaps on the merchant-funded rewards and points-as-currency model, with strong APAC presence including Australia.

Regional players

• Punchpass: Digital loyalty/stamp card platform for small businesses, mostly North American focus. Similar SMB loyalty mechanics but without universal cross-merchant redemption; useful proxy for SMB loyalty GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/loveloyaltyapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyalty app