Pirosig

What Pirosig does

Pirosig AG is a Swiss B2B trading and distribution company specializing in tools, equipment, consumables, and services for painters, plasterers (Gipser), floor layers, and wood-processing trades. Founded in 1983 by Herbert Schärli in Lucerne and now headquartered at Allmendstrasse 16, Sursee, the company operates three physical branches (Sursee as headquarters with 2,200-pallet high-bay warehouse, Bern acquired from Wälti Baumaschinen AG in 2017, and Jona pickup center opened March 2016) and an e-commerce platform (shop.pirosig.ch) listing 10,000+ products accessible 24/7. Since 2012 it has been an autonomous subsidiary of the Arthur Weber AG group (Schwyz), with Oliver Rauch as managing director.

The product portfolio centers on a deep catalog of branded power tools, construction machines, consumables, safety equipment, and Festool products — for which Pirosig holds exclusive Swiss distribution and operates the "World of Festool," described as the largest Festool exhibition worldwide (260m², 4,000+ articles) since 2010. Proprietary IP includes the VCut 2600 and VCut 4000 stationary milling and sawing tables for drywall processing, with modular milling and sawing units, and the Groove90 hand-guided V-groove milling machine co-developed with Mafell. The company operates an outside field-sales team (seven representatives) covering distinct Swiss regions including Romandy.

Revenue is generated through one-time product sales, usage-based equipment rental (mixing pumps, mortar pumps, Airless sprayers, plaster-spraying machines, compressors, water pumps), professional repair services from the in-house workshop (with VDE testing), and inspection services (ladder/scaffolding compliance). Pricing is transactional with a CHF 25 minimum order value, free delivery above CHF 800 net, and 30-day net payment terms with 5% late interest. Complementary services include leasing via GRENKELEASING SA, maintenance contracts, customer training workshops, and a curtain-profile mounting service, all targeted at a fragmented base of SMB trade customers across Switzerland.

Name

Pirosig

Legal name

Pirosig AG

Website

https://pirosig.ch

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Pirosig AG is a Swiss B2B distributor serving painters, plasterers, floor layers, and wood-processing trades with 10,000+ tools and consumables across three branches (Sursee, Bern, Jona), an online shop, and proprietary drywall-processing equipment (VCut, Groove90), operating since 1983 as a subsidiary of Arthur Weber AG.

Ownership category

akta.pro rank

Headquarters

HQ city

Sursee

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of tools, power tools, construction machinery, and consumables for painters and plasterers. Online shop offers over 10,000 products with 24/7 accessibility.
2. Equipment Rental: Rental of construction machines, pumps, compressors, and power tools. Services include mixing pumps, mortar pumps, plaster spraying machines, Airless devices, and more.
3. Repair Services: Repair workshop services for construction machines, spray equipment, and power tools. Includes VDE testing for electrical safety compliance.
4. Inspection Services: Ladder and scaffolding inspection services with control seal for compliance verification.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pirosig AG is a Swiss specialty trading company that supplies professional construction finishing trades — painters, plasterers, floor layers, and woodworkers — with power tools, hand tools, drywall processing machinery, spraying equipment, ladders, and personal protective equipment from premium brands such as Festool, Graco, Mafell, Scangrip, KRAUSE, and Sortimo. In addition to distributing third-party brands, Pirosig develops and sells its own proprietary machines (VCut 2600, VCut 4000, Groove90) for drywall processing, and complements product sales with services such as equipment rental, an in-house repair workshop, VDE and ladder inspection, training courses, and same-day/24-hour delivery via its own fleet.

Product overview

Pirosig is a Swiss trading company serving painters, plasterers, and construction professionals with a comprehensive B2B offering. The product portfolio centers on two proprietary machine lines: the VCut series (VCut 2600 and VCut 4000) — stationary routing and sawing tables for drywall processing with interchangeable milling and sawing aggregates — and the Groove90 hand-guided routing machine developed in partnership with Mafell. Supporting these core products is an extensive range of over 10,000 tools, power tools, consumables, safety equipment, and construction machines, including a dedicated World of Festool showcase with the complete Festool catalog. The company operates an e-commerce platform alongside services including delivery, equipment rental, repair workshops, ladder/scaffolding inspection, VDE testing, training workshops, maintenance contracts, and leasing solutions. The business model combines proprietary manufactured equipment with branded tool distribution and service offerings for the Swiss construction industry.

Differentiator

Problem solved

Functional benefit

Products and services

• VCut 2600 Drywall Processing Machine

Quantifiable outcome

• High product availability with 24-hour delivery across Switzerland
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Wälti Baumaschinen AGminorStrategic or Co-development Partner · 1 January 2017Acquired in January 2017 as part of succession planning. This acquisition gave Pirosig its Bern location and expanded product range to include construction site machinery.
• FestoolcoreTechnology or IntegrationExclusive Swiss distributor of Festool products. Home to 'World of Festool' - the largest Festool exhibition worldwide featuring over 4,000 products in a 260m2 dedicated space since September 2010.
• GRENKELEASING SAminorChannel Partner/ Reseller/ DistributorFinancing partner for equipment leasing. Offers leasing solutions from CHF 1,000 minimum financed amount to help customers preserve capital while accessing construction equipment.
• SMGV (Schweizerischer Maler- und Gipserunternehmer-Verband)minorChannel Partner/ Reseller/ DistributorSwiss painters and plasterers association partnership. SMGV is the main industry association representing painters in Switzerland.
• Regional Painter AssociationsminorChannel Partner/ Reseller/ DistributorPartnership with multiple regional associations including Luzerner Maler, MMUVLL, SMGV Aargau, MGVS, and others representing painters across different Swiss cantons.
• Gypsum Industry AssociationsminorChannel Partner/ Reseller/ DistributorPartnership with gypsum sector associations including SMGV Gipser Zentral Schweiz, ZMG, FREPP, and GUVZ for industry representation and professional development.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Würth: World's largest B2B distributor of fastening and assembly materials for the trades. Highly comparable business model: direct field sales, technical advisory, vast logistics footprint, and exclusive brand relationships serving painters, construction, and adjacent trades.
• Berner Group: Pan-European B2B specialist trade distributor across construction, automotive, and metalworking. Closely comparable to Pirosig's model of multi-channel distribution (catalog/sales rep/online), exclusive brand partnerships, and trade-association-driven demand generation in DACH.
• Schachermayer: Austrian family-owned B2B distribution specialist in construction fittings, tools, and accessories for carpenters, painters, and plasterers. Closely comparable niche model: trade-only customer base, large assortment, brand partnerships, and own logistics infrastructure in DACH.
• Arthur Weber AG: Parent company of Pirosig AG and a diversified Swiss construction/Fastener/Roofing/Sanitary distributor with similar trade customer base. Directly comparable Swiss distribution platform with overlapping but broader portfolio.

Broad incumbents

• Hilti: Global premium power tool and construction equipment manufacturer serving the same trade customers (painters, plasterers, contractors) via direct sales and tool fleet management. Overlapping customer base but Hilti is a manufacturer and direct seller, while Pirosig is a multi-brand distributor.
• Hornbach Baumarkt: European retailer operating large-format DIY/professional construction supply stores across DACH and beyond. Comparable in serving both DIY and construction professionals, but a high-street retail format vs. Pirosig's specialized trade distribution plus e-commerce model.

Regional players

• Bossard Holding: Swiss-listed industrial fastening and assembly technology specialist serving European manufacturers and constructors. Comparable Swiss B2B heritage and trade-customer focus, though Bossard's center of gravity is industrial fastening rather than painter/plasterer tooling.
• SFS Group: Swiss-headquartered engineered fastening solutions provider serving construction, automotive, and industrial markets. Comparable Swiss B2B distribution roots, but broader industrial focus rather than the painter/plasterer specialty of Pirosig.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pirosig
• LinkedInlinkedin.com/company/pirosig-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pirosig