Anicom

What Anicom does

Anicom is a French privately held advertising agency and communication studio founded in 2002 and headquartered in Guérande with an additional office in La Baule. The company specializes in proximity advertising on everyday consumer touchpoints, primarily the back of thermal receipts, but also bread bags and cinema tickets. Its core technology is a proprietary intranet that manages client relationships, production, and administrative operations, supported by an in-house creative studio. The company operates a two-sided model: it distributes advertising space sold to brands across a network of 250+ broadcast partners (hypermarkets, quick-service restaurants, specialty retailers, bakeries, cinemas) in 20 departments and more than 190 cities in Grand Ouest, while broadcast partners receive free consumables (thermal rolls, bread bags, cinema tickets) valued at approximately €4,500 in annual savings per partner.

Anicom generates revenue primarily through advertising space sales structured in three visibility tiers (Simple, Double, Triple) with multi-year contracts. It distributes 11 million coupons per month and produces more than 100 campaigns per month. Beyond physical advertising, Anicom operates two digital subsidiaries: monpompon.fr, a fraud-resistant, trackable digital coupon platform with over 15,000 community followers on Facebook and Instagram, and rpac.fr, an e-commerce site selling thermal rolls, CB rolls, DAC rolls, label rolls, cinema tickets, and paper bags to retailers. The company also offers communication agency services including graphic design, logo creation, marketing plans, website development, and social media animation.

Anicom is led by Benoît Anizon (Gérant) with Emilie Chaillou handling administration. The company actively recruits commercial agents and telemarketers to support a direct sales team of 10. There are no disclosed funding rounds, no parent company, and no institutional investors identified, indicating founder-controlled ownership. The company is privately held with SIRET 44331852200036 and operates exclusively in France.

Name

Anicom

Legal name

ANICOM

Website

https://anicom.fr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Anicom is a privately held French advertising agency founded in 2002 that sells proximity advertising on receipts, bread bags, and cinema tickets across 250+ broadcast partners in Grand Ouest France, with 11 million digital coupons distributed monthly.

Ownership category

akta.pro rank

Headquarters

HQ city

Guérande

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Receipt advertising space: Selling advertising space on the back of thermal receipts at checkout counters. Offers three ad sizes: Single (75% visibility), Double (98% visibility), and Triple (99% visibility). Advertisers pay for ad placement across the network of 250+ broadcasters.
2. Bread bag advertising: Customized advertising printed on bread bags distributed through bakeries. Services include graphic creation, manufacturing, and bakery recruitment/delivery.
3. Cinema ticket advertising: Advertising space on cinema tickets distributed through partnered cinemas.
4. Consumables sales (rpac.fr): Sale of receipt rolls, CB rolls, DAC rolls, label rolls, cinema tickets, paper bags, and ribbon cartridges through subsidiary rpac.fr website.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Anicom sells advertising space on everyday consumer touchpoints — primarily the back of thermal receipts (ticket de caisse), bread bags (sac à pain), and cinema tickets — across a network of more than 250 broadcast partners (hypermarkets, QSRs, specialty retailers, bakeries, cinemas) in the Grand Ouest region of France. Broadcast partners receive free consumables (receipt rolls, bread bags, cinema tickets) in exchange for advertising space, and advertisers buy three visibility tiers (Simple ~75%, Double ~98%, Triple ~99%). The offering is complemented by the monpompon.fr digital coupon platform and rpac.fr e-commerce site for consumables.

Product overview

ANICOM operates as a regional advertising and communication company based in La Baule, France, offering a portfolio of proximity advertising products. The core offering consists of advertising on everyday consumer touchpoints: receipt tickets (ticket de caisse), bread bags (sac à pain), and cinema tickets. The company manages advertising space sales across a network of over 250 distributors in 20 departments and more than 190 cities. Supporting the advertising products is a digital platform (monpompon.fr) for discount coupons with anti-fraud tracking capabilities, and an e-commerce site (rpac.fr) for consumables like paper rolls. The portfolio is complemented by a full-service communication agency providing print and digital design, marketing strategy, and web animation services.

Differentiator

Problem solved

Functional benefit

Brands

• monpompon.fr: Digital discount coupon website and social media platform with over 15K community followers
• rpac.fr

Products and services

• Publicité sur tickets de caisse (Receipt advertising) Advertising space sold on the back of thermal receipts at checkout counters across ANICOM's network of 250+ broadcast partners. Offers three ad size tiers — Passage Simple (~75% visibility), Passage Double (~98%), and Passage Triple (~99%) — designed for advertisers targeting consumers at point of sale across hypermarkets, QSRs, and specialty retailers in Grand Ouest, France.
• Publicité sur sacs à pain (Bread bag advertising) Customized advertising printed on bread bags distributed through partner bakeries across Grand Ouest. Bags are themed (zoo, parks, leisure) and delivered in batches of 1,000 to bakeries, which receive free personalized bags in exchange for distributing advertiser-branded bags to their customers — reaching consumers in their daily lives and homes.
• Publicité sur billets de cinéma (Cinema ticket advertising) Advertising space on cinema tickets distributed through partner cinemas. Targets consumers during leisure and entertainment moments; ANICOM handles printing and delivery in exchange for ad space placement on tickets.
• Agence de communication (Communication agency) Full-service communication agency offering print and digital services including logo creation, graphic design, magazines, menus, marketing plans, social media animation, and website development. Targets local businesses and brands in Grand Ouest that need integrated creative and strategic marketing services.

Quantifiable outcome

• 11 million coupons issued per month
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hypermarkets (Hypermarchés)coreChannel Partner/ Reseller/ Distributor · 1 January 2002Hypermarkets serve as broadcast partners receiving free receipt rolls while ANICOM sells advertising space on the back of receipts. Partner network includes 250+ broadcasters across Grand Ouest. Partners benefit from approximately 4,500€ annual savings on consumables.
• Quick Service Restaurants (Restauration rapide)coreChannel Partner/ Reseller/ Distributor · 1 January 2002QSR partners distribute receipt advertising to customers at point of sale. Partners receive free receipt rolls and personalized advertising space for their own promotions.
• Specialty Retailers (Magasins spécialisés)coreChannel Partner/ Reseller/ Distributor · 1 January 2002Specialty retail stores partner with ANICOM to offer receipt advertising to their customers. Partners benefit from free receipt rolls and localized coupon distribution.
• Bakeries (Boulangeries)coreChannel Partner/ Reseller/ Distributor · 1 January 2002Bakeries across Grand Ouest distribute branded bread bags with advertising to customers. Bags are customized (zoo themes, parks, leisure) and delivered in batches of 1000. Bakeries receive free personalized bags.
• CinemasminorChannel Partner/ Reseller/ Distributor · 1 January 2002Cinemas partner with ANICOM to receive free printed cinema tickets in exchange for advertising space on tickets.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Shopmium: Paris-based mobile digital-coupon app offering cashback and downloadable coupons from major CPG brands in France. Overlaps with Anicom’s monpompon.fr on digital coupon distribution and ROI-tracking, but delivers it through a pure mobile/online channel rather than physical POS distribution.
• Bonial: Berlin/HQ digital-leaflet and proximity-marketing platform (formerly MeineProspekte / Bonial) with strong French retail presence via Bonial France. Comparable because it is a digital alternative for retailer-driven promotional reach, addressing the same advertisers Anicom serves with print-on-receipt and bread-bag placements.

Broad incumbents

• HighCo: French publicly-listed marketing services group with multiple retail-media and shopper-marketing subsidiaries across France and Europe. Broader portfolio (digital, data, in-store) makes it a larger-franchise incumbent in the same retail-media category Anicom addresses, with stronger geographic reach.
• Catalina Marketing: US shopper-intelligence and in-store promotions company (part of the Kantar Group) that runs a leading network of digital coupons and basket-based offers at checkout. Comparable to Anicom at the receipt and at-checkout coupon layer, with significantly larger data infrastructure and CPG client base.
• Valassis: US-headquartered company specializing in receipt/FSI advertising, in-store coupons and direct mail promotions at massive scale across North America. Closest large-format international equivalent to Anicom’s receipt-based advertising model, with broader media mix and national footprint.
• JCDecaux: World leader in out-of-home advertising with French roots and global scale across billboards, transit, and street furniture. Tangentially comparable as a much larger French-based outdoor/proximity advertising incumbent, even though its formats (panels, transit) differ from Anicom’s POS and bread-bag inventory.

Direct peers

• PromoPub: French in-store and proximity-advertising company focused on shopper media at the point of sale. Most directly comparable peer: also operates in-store advertising networks across French retail, addressing the same advertiser needs (drive footfall, distributed couponing) through adjacent physical touchpoints.

Others

• Selecta Group: European unattended retail and vending operator headquartered in Switzerland. Comparable tangentially through shared end-customer base of high-footfall SMB retailers and as a channel partner potentially distributing receipt-style promotional surfaces, though not a direct competitor.
• RetailMeNot: US-headquartered digital-coupon and cashback platform serving large retailer and CPG advertisers. Adjacent competitor at the digital-coupon layer where Anicom’s monpompon.fr also operates, but without Anicom’s offline POS distribution backbone.
• TooGoodToGo: Paris-founded food-waste app offering discounted meals from local retailers and restaurants in France. Operates as an adjacent promotional channel for the same SMB restaurants and retailers Anicom serves via monpompon.fr, though focused on inventory clearing rather than coupon-based retail promotion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXv1o1CM_O4n7YInPVQ_loQ
• Facebookfacebook.com/monpompon.fr
• Instagraminstagram.com/monpompon_fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anicom