Radio Lübeck Lokalfunk

What Radio Lübeck Lokalfunk does

Radio Lübeck Lokalfunk is a private local radio broadcaster headquartered at the media docks in Lübeck's harbor area, operating under HL-Radio Betriebsgesellschaft mbH (which markets advertising) on behalf of Radio Lübeck GmbH (the licensed broadcaster). The station targets the Lübeck economic region covering 2.1 million residents across the Hanseatic city and surrounding districts (Ostholstein, Segeberg, Stormarn, Herzogtum Lauenburg, Nordwestmecklenburg), as well as tourists visiting the Baltic coast. Content comprises regional news, weather, traffic, sports, police reports, and event information alongside the proprietary "Sunny Mood" music format blending current hits with four decades of curated popular music. The station operates under regulatory oversight of Medienanstalt Hamburg/Schleswig-Holstein (MA HSH) and positions itself as the first and only broadcaster exclusively dedicated to the Lübeck region.

The technical infrastructure spans multiple distribution layers: analog FM at 88.5 MHz via the Lübeck-Stockelsdorf transmitter, DAB+ digital radio on Multiplex Lübeck Channel 9D through towers at Bungsberg, Lübeck-Stockelsdorf, and Mölln (extending reach from Fehmarn to Hamburg and Kiel to Wismar), cable on Vodafone channel 112 and Vereinigte Stadtwerke Media at frequency 96.40, plus live streaming and mobile apps distributed through RadioPlayer, TuneIn, radio.de, Phonostar, and LiveRadio. Programming output includes half-hour regional news, hourly national and international bulletins, weather, traffic, Blaulicht police reports, sports telegram, event tips, and niche shows such as Alltagswissen (with Prof. Dr. Andrea Gensel), Tiffany Club Party (DJ Guido Eichstädt, 80s/90s music), and Radioreise (travel, with Alexander Tauscher).

Revenue is generated entirely through advertising sold by a four-person media consulting team (Matthias Hawerkamp, Martin Hey, Elli Lembke, Vanessa von Bismarck) to local and regional SMB advertisers. Offerings include the SECHSER-PACK of six daily radio spots between 6 AM and 8 PM, weather report sponsorships with 12 weekday mentions (240+ monthly), 90-second expert interview segments aired six times, and full one-hour sponsored expert shows. Pricing is quote-based and not publicly disclosed. The station maintains 20+ regional media partnerships with sports clubs, cultural institutions, and tourism operators for cross-promotional content depth. Total headcount is 1–10 employees, with Roland Kahl as Geschäftsführer of HL-Radio Betriebsgesellschaft mbH.

Name

Radio Lübeck Lokalfunk

Legal name

HL-Radio Betriebsgesellschaft mbH

Website

https://radioluebeck.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Radio Lübeck Lokalfunk is a private local radio station in Lübeck, Germany, broadcasting exclusively to a 2.1 million-population economic region via FM, DAB+, cable, and digital streaming, monetizing through regional advertising products sold to local SMBs.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industry

Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)

Keywords

• Regional radio broadcasting
• Local radio advertising
• DAB+ digital radio
• FM radio station
• Radio program sponsorships

Headquarters

HQ city

Lübeck

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Radio Advertising (Funkspots): Radio advertising spots sold to local and regional businesses. The SECHSER-PACK offers 6 broadcast spots per day at prime time hours (6am-8pm) for guaranteed audience reach.
2. Program Sponsorship: Sponsorship of specific program elements such as weather reports. Sponsors receive 12 mentions per day during weekdays (240+ mentions per month) with their brand mentioned before weather segments.
3. Expert Formats (Infomercials): Special advertising formats including 90-second interview segments aired 6 times, and full one-hour expert shows where guests appear as studio experts discussing topics in areas like finance, real estate, health, sports, culture, and tourism.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Radio Lübeck Lokalfunk operates a regional commercial radio station serving the Lübeck metropolitan area and surrounding regions of Schleswig-Holstein. It delivers 24-hour programming — including local news, weather, traffic, sports, police reports, and a proprietary 'Sunny Mood' music format — via FM (88.5 MHz), DAB+, cable, live stream, and mobile apps. Revenue is generated primarily through radio advertising spots, program sponsorships, and expert infomercial formats sold to local and regional businesses.

Product overview

Radio Lübeck is a local commercial radio station serving the Lübeck metropolitan area and surrounding regions. The station operates a multi-platform broadcasting infrastructure including FM (88.5 MHz), DAB+ digital radio (Kanal 9D), cable networks (Vodafone, Vereinigte Stadtwerke Media), mobile apps, and internet live streaming through aggregator platforms. Programming centers on local news, weather, traffic, sports, and cultural events combined with a proprietary 'Sunny Mood' music format of current hits and four decades of popular music. The station generates revenue through advertising products including Funkspot radio ads (SECHSER-PACK), sponsorship slots (weather reports), and extended infomercial formats (Experten interviews and expert hours).

Differentiator

Problem solved

Functional benefit

Products and services

• FM Broadcasting (UKW 88.5 MHz) Analog FM radio broadcast on 88.5 MHz via Funkturm Lübeck-Stockelsdorf, reaching the greater Lübeck area. Free for listeners.
• DAB+ Digital Radio Digital audio broadcasting via DAB+ on Multiplex Lübeck Kanal 9D, covering areas through transmission towers at Bungsberg, Lübeck-Stockelsdorf, and Mölln. Free for listeners.
• Cable Broadcasting Radio distribution via cable on Vodafone at program place 112, and on Vereinigte Stadtwerke Media at cable frequency 96.40. Free for subscribers.
• Mobile App Streaming Live audio streaming via smartphone and tablet applications for on-the-go listening. Free for listeners.
• Live Stream (Web) Internet-based real-time audio streaming through web player (RadioPlayer) and third-party aggregator platforms such as TuneIn, radio.de, Phonostar, and LiveRadio. Free for listeners.
• Funkspot (Radio Ad Spots – SECHSER-PACK) Radio advertising spot package guaranteeing 6 airings per day at optimal broadcast times between 6 AM and 8 PM, sold to local and regional businesses. Quote-based pricing.
• Wetter-Sponsoring (Weather Sponsorship) Sponsored weather reports broadcast at the top and half-hour marks, weekdays with 12 airings per day (minimum 240 mentions per month), sponsor brand mentioned before weather segments. Sold to local businesses.
• Infomercial / Expertenformat Extended advertising formats including 90-second interview-style segments aired 6 times and full one-hour expert shows with branded studio guests covering topics like finance, real estate, health, sports, culture, and tourism. Sold to local businesses.

Quantifiable outcome

• Over 2.1 million people can receive Radio Lübeck programming
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

16 partnerships are on record, tiered minor.

• VfB LübeckminorGTM or Marketing PartnerSports media partnership with local football club VfB Lübeck for sports coverage and promotion on Radio Lübeck.
• VfL LübeckminorGTM or Marketing PartnerSports media partnership with VfL Lübeck for handball and sports content promotion.
• TSV TravemündeminorGTM or Marketing PartnerMedia partnership with Travemünde sports club for regional sports coverage.
• Theater LübeckminorGTM or Marketing PartnerCultural media partnership with Theater Lübeck for cultural events promotion and coverage.
• Nordische Filmtage LübeckminorGTM or Marketing PartnerMedia partnership with the annual Nordic Film Days Lübeck festival for cultural coverage.
• ADAC Schleswig-Holstein e.V.minorGTM or Marketing PartnerTravel tip partnership featuring weekly travel recommendations from ADAC on Radio Lübeck. ADAC Reisebüro Lübeck provides travel destination information for the 'Reise der Woche' segment.
• Tiffany Club LübeckminorStrategic or Co-development PartnerWeekly radio show partnership featuring 80s and 90s music. DJ Guido Eichstädt presents the 'Tiffany Club Party' show on Radio Lübeck every Thursday and Saturday, promoting the Lübeck cult disco.
• Prof. Dr. Andrea GenselminorStrategic or Co-development PartnerWeekly expert segment featuring Prof. Dr. Andrea Gensel providing Alltagswissen (everyday knowledge) psychology content every Wednesday. Associated with the Gensel Group/Academic Institute.
• Hamburg CougarsminorGTM or Marketing PartnerSports media partnership with American football team Hamburg Cougars.
• HSG HamburgminorGTM or Marketing PartnerSports media partnership with HSG Hamburg handball team.
• Phoenix LübeckminorGTM or Marketing PartnerMedia partnership with local sports club Phoenix Lübeck.
• Sea Life LübeckminorGTM or Marketing PartnerTourism media partnership with Sea Life Lübeck aquarium for visitor promotion.
• HL-SportsminorGTM or Marketing PartnerMedia partnership with HL-Sports for regional sports coverage.
• HL-LiveminorGTM or Marketing PartnerMedia partnership with HL-Live for event and live entertainment coverage.
• Vereinigte Stadtwerke MediaminorChannel Partner/ Reseller/ DistributorCable distribution partnership for Radio Lübeck on cable frequency 96.40 in the regional cable network.
• VodafoneminorChannel Partner/ Reseller/ DistributorCable distribution partnership for Radio Lübeck on cable channel 112 in the Vodafone network.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Radio Hamburg: Major commercial radio station in Hamburg — neighboring Radio Lübeck's DAB+ coverage zone — operating an analogous sales-led, advertising-funded business model targeting regional audiences and advertisers; provides the closest at-scale comp on commercial radio economics in northern Germany.
• Radio FFN: Lower-Saxony-headquartered commercial radio operator combining AC music with regional news; comparable mid-sized private German radio group with similar multi-channel distribution and ad-funded monetization.
• delta radio: Commercial local radio station based in Kiel, Schleswig-Holstein, broadcasting music and regional content in overlapping geography with Radio Lübeck; directly comparable commercial-local-radio model with music-led programming and ad sales.
• Ostseewelle Mecklenburg-Vorpommern: Regional commercial radio broadcaster serving Mecklenburg-Vorpommern, including coastal tourism areas, with similar music-news-weather-traffic programming format; the most directly comparable competitor for tourism-adjacent listenership across the Baltic region.
• R.SH (Radio Schleswig-Holstein): Privately operated commercial radio station licensed in Schleswig-Holstein, broadcasting regional music and news across the same northern German geography as Radio Lübeck; competes directly for local advertisers and listeners in the same HANSEATIC market region.
• Antenne Niedersachsen: Privately held commercial radio station serving Lower Saxony with a comparable mix of AC music, regional news and ad products; useful peer on commercial-radio unit economics and SMB advertiser sales motion.

Broad incumbents

• Antenne Bayern: Largest private commercial radio station in Germany; while not a direct competitor in Lübeck, it is the broad-incumbent reference point for German private radio advertising economics, packaged ad sales, and multi-platform distribution.
• NDR (Norddeutscher Rundfunk): Public broadcaster covering all of northern Germany including Hamburg and Schleswig-Holstein; operates multiple radio channels (NDR 2, NDR Info, NDR 1 Welle Nord) directly overlapping the Lübeck economic region and setting competitive benchmarks for ad-free public content.
• NDR 1 Welle Nord: Public-service local radio program from NDR serving Schleswig-Holstein; competes for the same regional listener pool and offers free news/weather/traffic content that displaces commercial ad inventory in the same geography.

Emerging players

• Klassik Radio: National commercial radio brand with a genre-specific (classical / soft AC) format carrying premium ad rates; serves as a partial-overlap reference point for specialized music-format positioning and digital streaming monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Lübeck Lokalfunk