Azulae

What Azulae does

Azulae SL (Grupo Azulae) is a privately held Spanish IT integrating consultancy headquartered in Badajoz, Extremadura, with a secondary office in Seville. Founded circa 2011 and operated as a founder-controlled Sociedad Limitada owned by Eugenio Sánchez García, the firm employs 11–50 staff organized across four service lines: Sistemas (IT infrastructure, managed services, identity management, and cybersecurity), Soluciones (custom software, business intelligence, big data, document management), Innovación (AI, IoT, Industry 4.0, R&D), and Marketing (digital marketing, UX/UI, Martech/Adtech). Its principal client base is Spanish SMEs, microenterprises, and self-employed professionals, accessed largely through its authorized status as a Digitalization Agent (Agente Digitalizador) for the government-subsidized Kit Digital / Acelera Pyme program, which provides SMEs with digital transformation vouchers of up to €29,000 per company. The firm also serves select public-sector clients, including municipalities such as Chiclana de la Frontera.

The company's revenue model is a mix of professional services (project-based consulting and custom development), managed IT services, and — increasingly — its proprietary Azulive ticketing and event-management software (web platform plus physical kiosk, first deployed at El Faro shopping center in December 2023). Pricing is predominantly quote-based per engagement, with Kit Digital solutions structured around pre-defined voucher tiers. Distribution is direct, supplemented by channel leverage through the Kit Digital program, a strategic partnership with DarkTrace for AI cybersecurity reselling (active since October 2020), and content/webinar marketing. The firm is ISO 9001 and ISO 14001 certified (2025), GDPR-compliant, and has received multiple EU co-financed grants (Consolidapyme, Xpande Digital, Pyme Cibersegura). AI capabilities are featured in offerings but rely substantially on third-party vendors — most notably DarkTrace Antigena — with no disclosed proprietary models or research pipeline.

Name

Azulae

Legal name

Azulae SL

Website

https://grupoazulae.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Azulae SL is a Spanish IT integrating consultancy headquartered in Badajoz, serving SMEs, microenterprises, and public-sector clients across Spain with digital transformation, cybersecurity, custom software, and proprietary Azulive ticketing software, primarily via its authorized Kit Digital Digitalization Agent channel.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ITSM Governance, Compliance & Audit Readiness (BPAEAJAM)

akta.pro secondary industries

IT Operations Management (ITOM) Platforms (HDAEALAC), Video Analytics & AI Security Solutions Integration (LPR, Facial, Behavior) (BPAKAGAK)

Keywords

• IT consulting services
• Digital transformation consulting
• Cybersecurity services
• Custom software development
• Ticketing platform software

Headquarters

HQ city

Badajoz

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. IT Consulting and Advisory Services: Professional consulting services for digital transformation, including systems integration, security consulting, and business process optimization. Provided on project basis with ongoing advisory relationships.
2. Managed IT Services: Ongoing managed services covering IT infrastructure, security, and system management with scalable, personalized planning aligned to client business needs.
3. Custom Software Development: Bespoke software development services including mobile applications (Android/iOS), web applications, and hybrid solutions tailored to client-specific requirements.
4. Kit Digital Agent Services: Free processing of Kit Digital government aid applications for SMEs, positioning the company to capture downstream consulting and implementation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Azulae is an integrating IT consultancy that delivers digital transformation, cybersecurity, custom software development, managed IT services, and digital marketing to Spanish SMEs and public institutions. Its proprietary Azulive platform provides ticketing and event management, while AI-powered identity management and DarkTrace Antigena cybersecurity underpin its security offerings. It also acts as an authorized Kit Digital Digitalization Agent, processing EU-subsidized digital vouchers for SMEs.

Product overview

Grupo Azulae is an integrating consultancy with three main divisions: Azulae Sistemas (infrastructure, security, and managed services), Azulae Soluciones (custom software, business intelligence, and data solutions), and Marketing. The company offers proprietary products including Azulive (ticketing platform with kiosk capability) and participates as a Digitalization Agent for Spain's Kit Digital program. Services span cybersecurity, AI-powered identity management, custom software development, digital marketing, and Industry 4.0 solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Azulive: Proprietary ticket management and event sales software solution, including web application and kiosk systems for venues.
• LovingTech

Products and services

• Azulae Sistemas Systems division providing infrastructure, cybersecurity, identity management, security governance, and managed services for SMEs and public institutions. Aimed at organizations needing secure, efficient IT environments and digital workplace setup.
• Azulae Soluciones Business solutions division providing custom software development, application integration, mobility, Big Data, Business Intelligence, and document process management to enable data-driven decisions and operational efficiency.
• Azulive Proprietary ticketing and event management software that enables creation of spaces and zones, multi-location ticket sales, subscription management, access validation, and autonomous event management. Includes a physical self-service kiosk version (Azulive Kiosk) for advance ticket purchases. Targeted at event venues, organizers, and shopping centers.
• Kit Digital Digitalization Services End-to-end Kit Digital aid processing and digital transformation implementation services for Spanish SMEs and microenterprises, including websites, e-commerce, CRM, process management, cybersecurity, and BI funded by government vouchers up to €29,000.
• Cybersecurity and Managed Security Services Information security services including threat detection, AI-powered identity management, security governance, and managed security services delivered in partnership with DarkTrace. Targeted at SMEs requiring enterprise-grade protection without internal SOC capabilities.
• Digital Marketing Services Digital marketing, inbound marketing, marketing automation, lead capture and conversion, UX/UI design, gamification, VR/AR, and Martech/Adtech services for SMEs seeking to grow online and improve customer experience.
• AI-Powered Identity Management Service Identity and access management service using artificial intelligence to continuously verify user identity, study behavior, and analyze risk based on contextual parameters for real-time automated decisions, reducing information leakage.

Quantifiable outcome

• Reduction in cybersecurity investigation time by 92%
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• BBVAminorGTM or Marketing Partner · 10 October 2022Media and industry engagement partnership through participation in BBVA-organized roundtable at HOY newspaper. Focus on promoting digitalization opportunities for Extremadura SMEs and Kit Digital program awareness.
• Acelera Pyme / KIT DIGITALcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Official authorized Digitalization Agent status for the KIT DIGITAL program. Manages free processing of digital transformation aid applications for SMEs (up to €29,000 per company). Enables access to government-funded customer acquisition channel across Spain.
• DarkTracecoreStrategic or Co-development Partner · 29 October 2020Strategic partnership for AI-powered cybersecurity solutions. DarkTrace Antigena provides enterprise immune system technology for real-time threat detection and response. Azulae serves as local implementation and sales partner, offering webinars and free 30-day pilot programs to clients. Partnership positions Azulae to address modern cyber threats requiring AI-based defense.
• Talavera Basket ClubminorGTM or Marketing Partner · 16 October 2017Local sports sponsorship and technology partnership supporting regional basketball club. Demonstrates corporate social responsibility and local business collaboration.
• Fundación ATABALminorOthers · 1 January 2017Social responsibility partnership providing technology support to foundation working in Sierra Leone and Extremadura. Demonstrates commitment to social impact beyond commercial activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vass: Vass is a Spanish digital transformation consultancy offering similar multi-service capabilities (cloud, cybersecurity, custom software, BI) for enterprise and public sector. Highly comparable in service mix and target segments, though larger in scale and more international in footprint.
• S2 Grupo: S2 Grupo is a Spanish cybersecurity specialist offering managed security, threat intelligence, and incident response to enterprise and public sector. Comparable to Azulae's cybersecurity practice including the AI-powered DarkTrace offering, though at a larger scale and with proprietary SOC capabilities.
• Kairós DS: Kairós DS is a Spanish digital solutions firm offering custom software, data, cloud, and cybersecurity services to enterprise and public-sector clients — directly overlapping Azulae's Sistemas / Soluciones / Innovación divisions and customer segments.
• Grupo Castilla: Grupo Castilla is a Spanish IT consultancy specializing in cloud, managed services, and digital transformation for SMEs and mid-market, with comparable service portfolio (infrastructure, custom dev, managed services). Same horizontal Spanish mid-market focus as Azulae.

Broad incumbents

• Inetum (formerly Gfi): Inetum is a major European IT services group with strong presence in Spain, providing managed services, application development, and digital transformation across the same verticals as Azulae. Much larger and broader in scope, but competes for the same mid-market and public-sector deals.
• Capgemini Spain: Capgemini is a global IT services leader with significant Spanish operations covering consulting, managed services, cybersecurity, and custom development. Competes with Azulae for enterprise and large public-sector digital transformation mandates.
• Indra: Indra is the largest Spanish IT services and consulting firm, offering systems integration, custom software, managed services, and cybersecurity to enterprise and government. Represents the upper bound of Azulae's competitive set for larger public-sector and enterprise contracts.
• IECISA (Informática El Corte Inglés): IECISA is a large Spanish IT services firm within El Corte Inglés group, providing systems integration, managed services, and application development across enterprise and public sector. Overlaps Azulae on managed infrastructure and application services.
• NTT Data Spain (formerly Everis): NTT Data is one of the largest IT consultancies in Spain, offering end-to-end digital transformation, managed services, and custom development. Operates in the same verticals (banking, public sector, telecom) where Azulae also competes, particularly for larger engagements.

Emerging players

• Eventbrite (Ticketea): Eventbrite (which absorbed Spanish ticketing platform Ticketea) is a global event-ticketing and event-management SaaS. Directly comparable to Azulae's Azulive product on functionality (online + kiosk ticket sales, subscription management), though at vastly greater scale and reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GrupoAzulae
• Facebookfacebook.com/grupoazulae
• LinkedInlinkedin.com/company/azulae

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azulae