event IT

What event IT does

event IT ApS is a Danish private limited company operating a web-based event ticketing and registration platform. Founded in 2011 and headquartered in Risskov, Denmark, the company serves small and mid-sized event organizers primarily within the Danish market, with a broader European footprint claim. Its core product, the 'event IT Billetsystem,' is a browser-based system that combines ticket sales, attendee registration, and organizational member management into a single integrated platform accessed via the company's website. The technology is described as a standard web-based ticketing and registration architecture with no disclosed API, SDK, mobile app, or third-party integrations.

The company's go-to-market is direct and self-serve: event organizers set up accounts through the event.it website, while members and attendees purchase tickets and manage registrations through the same web interface. The platform supports the full lifecycle of an event — ticket creation, online sales, registration intake, and member-level data management — positioned by the company as a unified alternative to juggling multiple tools. There is no evidence of formal sales-led motion, channel partnerships, or marketing-driven demand generation; the website is the sole disclosed distribution channel.

From a business model perspective, event IT operates two revenue streams: a transaction-fee commission on ticket sales processed through the platform, and recurring subscription-based revenue tied to event management and member management services for organizations running recurring events. Pricing is not publicly disclosed. The company is privately held, has no disclosed funding rounds, no named customers, no partnerships, and operates with a small team of 1–10 employees — consistent with a bootstrapped, life-style or micro-SaaS operation rather than a venture-backed growth business.

Name

event IT

Legal name

event IT ApS

Website

https://event.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

event IT is a Danish event ticketing and registration platform serving small and mid-sized event organizers. Its web-based 'event IT Billetsystem' handles ticket sales, attendee registration, and member management for events primarily in Denmark.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Event Marketing, Ticketing & Registration Management (HSACAAAM)

akta.pro secondary industries

Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Event ticketing software
• Event registration system
• Member management platform
• Online ticket sales
• Event management software

Headquarters

HQ city

Risskov

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Ticket Sales Commission: Platform facilitates ticket sales for event organizers, likely charging transaction fees or commissions on tickets sold
2. Event Management Services: Provides event registration and management services to event organizers and members

Distribution channels1 record

Core offering

event IT operates a web-based, browser-accessible ticketing and event registration platform. The system enables event organizers and member-based organizations to handle ticket sales, participant registration, and member management through a single integrated product, the event IT Billetsystem.

Product overview

event IT is a unified event management platform that provides a single integrated system for ticket sales, event registration, and member management. The company's core offering is their billeting platform, which enables event organizers to handle all aspects of attendee registration and ticket sales.

Differentiator

Problem solved

Functional benefit

Products and services

• event IT Billetsystem Web-based ticket management and registration system for handling event attendance, ticket sales, and member registrations across all types of events; designed for event organizers, clubs, associations, and member-based organizations.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves3 records

Broad incumbents

• Eventbrite: Eventbrite is a global self-serve ticketing and event management platform used by organizers of all sizes. It directly overlaps with event IT's ticketing and registration core, but operates at vastly larger scale and across many geographies.
• Ticketmaster: Ticketmaster is the dominant incumbent ticketing and live event platform worldwide, providing box office, access control and event promotion for large venues. It competes with event IT in the same broad ticketing category but at much higher enterprise scale.
• Eventim: Eventim is one of Europe's largest live entertainment ticketing and event services providers, operating across multiple countries. It is a broader incumbent that shares the event ticketing and promoter-services category with event IT.

Direct peers

• Billetto: Billetto is a Nordic-focused ticketing platform helping SMB event organizers sell tickets and manage registrations online. It targets the same Denmark/Nordic SMB organizer segment as event IT, making it a close direct peer.
• Tito: Tito is a self-serve ticketing platform focused on simple, polished ticketing flows for conferences, festivals, and community events. It mirrors event IT's product-led, SMB-friendly positioning and feature set around registration and ticket sales.
• Ticket.io: Ticket.io is a European cloud-based ticketing solution offering online ticket sales, scanning, and event management for organizers of all sizes. It overlaps with event IT's ticketing and registration functionality across European markets.
• Universe (part of Live Nation): Universe is a self-serve event ticketing and registration platform acquired by Live Nation, aimed at SMBs and independent organizers. It directly competes with event IT in the same self-serve online ticketing category.

Regional players

• Billetnet: Billetnet is a Danish ticketing platform serving local venues, festivals, and event organizers in Denmark. It directly parallels event IT's geography and customer base as a domestic Danish ticketing competitor.

Emerging players

• TryBooking: TryBooking is a low-fee online ticketing and event registration service popular with community and not-for-profit events. It overlaps meaningfully with event IT for small organizers who want an integrated ticketing and registration workflow.
• Bizzabo: Bizzabo is an event experience platform focused on registration, ticketing, and engagement for B2B conferences and corporate events. While more enterprise-leaning, it competes for similar event registration budgets that event IT serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/eventitdk
• LinkedInlinkedin.com/company/flexbillet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about event IT