ExpoPublicitas

What ExpoPublicitas does

ExpoPublicitas is a privately held B2B exhibition organizer, operated by the Mexican entity ARMEXPO, S.A. de C.V., that produces the largest advertising and marketing trade show in Mexico and Latin America. The company runs a single annual 3-day expo at Centro Banamex in Mexico City across approximately 16,000 m2 of exhibition floor, organized into five specialized pavilions: Retail Marketing & Visual Merchandising, Digital Signage & Smart Retail, Empaque/Impresos & Equipos de Impresión, Marketing & Event Marketing, and Promocionales & Regalo Corporativo. Each edition draws roughly 498 exhibiting companies and more than 15,000 qualified B2B buyers, of whom ~4,000 are VIPs and 61-67% hold C-level or senior management positions with purchasing authority.

The core product is the physical expo, supplemented by PublicitasTalks (a tiered paid conference program, 1-day to 3-day passes priced from MXN $1,200 to $2,600 + IVA), a year-round online exhibitor directory (203+ suppliers in 2026), an Innovations Pavilion, and customizable sponsorship tiers (VIP, Oro, Digital, PublicitasTalks, Foro Startups, A la Carta). The underlying technology is a web-based event platform with online registration, exhibitor listings, booth-rental inquiry forms, and an e-commerce store for conference passes — no proprietary AI/ML, hardware, or software platform is described as core.

Revenue is generated primarily from exhibition stand rental (quote-based, not publicly priced), multi-tier sponsorship packages sold to brands and MarTech/AdTech companies, paid PublicitasTalks conference passes, and ancillary services. Distribution is a hybrid of enterprise field sales for booth and sponsorship deals, self-serve online registration for visitors, a dedicated regional channel partner (Shanghai Longhuan Exhibition Co.) for China/Taiwan/HK/Macau, and hospitality/airline partnerships (Aeroméxico, Hospedalia) to facilitate attendance. The company maintains 11-50 employees and operates as an independent private business with no disclosed investors, parent company, or subsidiaries.

Name

ExpoPublicitas

Legal name

ARMEXPO, S. A. de C. V.

Website

https://expopublicitas.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

ExpoPublicitas, operated by ARMEXPO S.A. de C.V., organizes Mexico and Latin America's largest annual advertising and marketing trade show at Centro Banamex in Mexico City, hosting ~498 exhibitors across 5 specialized pavilions and 15,000+ qualified B2B buyers per edition.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Industry Trade Shows & Expos (MPAGAGAA), Trade Shows & Industry Expos (B2B) (MPAGAHAB)

Keywords

• B2B trade show
• Advertising expo
• Marketing exhibition
• Event management services
• Exhibitor marketplace

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Exhibition Booth Rental (Stand Space): Companies lease physical exhibition space (stands) at the Centro Banamex venue. Pricing varies by pavilion and stand configuration. Leads are generated via an online rental request form with commercial team follow-up. This is the primary revenue driver.
2. Event Sponsorship Packages: Tiered sponsorship packages (VIP, Oro, Digital, PublicitasTalks, Foro Startups, A la Carta) provide brands with premium visibility, speaking slots, digital amplification, and networking access. Sponsorship is sold as multi-tiered annual contracts aligned to each edition of the expo.
3. Conference Passes (PublicitasTalks): Conference session passes sold to attendees wanting to participate in PublicitasTalks speaker content. Three tiers available: 1-day ($1,200 + IVA), 2-day ($1,900 + IVA), and 3-day ($2,600 + IVA) packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

ExpoPublicitas organizes and operates an annual 3-day B2B trade show for the advertising, marketing, retail, and promotional products industries, held at Centro Banamex in Mexico City across five specialized pavilions. The company sells exhibition stand rentals to ~500 exhibiting companies, multi-tiered sponsorship packages to brands and MarTech/AdTech firms, paid PublicitasTalks conference passes, and operates a year-round digital exhibitor directory.

Product overview

ExpoPublicitas is a B2B event and exhibition platform that organizes the most important advertising and marketing trade show in Mexico and Latin America. The core offering is the annual ExpoPublicitas event featuring 5 specialized pavilions, supplemented by PublicitasTalks conference packages, exhibitor directory access, stand rental, sponsorship opportunities, and an innovations showcase. The event occupies approximately 16,000 square meters of exhibition space and connects over 500 leading companies with qualified B2B buyers and decision-makers.

Differentiator

Problem solved

Functional benefit

Brands

• PublicitasTalks: Conference and talk sessions featuring industry experts and opinion leaders on trending topics in advertising and marketing.

Products and services

• ExpoPublicitas Event (Annual B2B Trade Show)
• Exhibition Stand Rental

Quantifiable outcome

• 61% of visitors decide or approve purchases
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Centro Banamex (Banamex Convention Center)coreOthersThe primary venue partner for ExpoPublicitas. Centro Banamex, located at Avenida del Conscripto 311 in Mexico City's Miguel Hidalgo borough, hosts the 3-day event. The venue provides the 16,000 m2 exhibition floor across multiple halls and is the fixed location for each edition.
• AeroméxicominorGTM or Marketing PartnerAeroméxico provides 10% airline discount to ExpoPublicitas exhibitors and visitors via a discount code published on the event website, facilitating attendance from across Mexico and Latin America.
• Shanghai Longhuan Exhibition Co., Ltd.minorChannel Partner/ Reseller/ DistributorRegional partner for China, Taiwan, Hong Kong, and Macau markets. Manages exhibitor recruitment and booth sales for companies based in these regions, providing localized contact (Ms. Tina Cai, +86-21-60344279).
• Casa Díaz de Máquinas de CoserminorOthersSponsor partner featured in the Sponsors & Partners section of the website. Casa Díaz is a sewing machine and embroidery equipment company participating as a sponsor of ExpoPublicitas.
• CDO PromocionalesminorOthersSponsor partner. CDO Promocionales is a manufacturer and importer of promotional products and corporate gifts listed as a sponsor in the website's sponsors section.
• HIT Mercadotecnia y EventosminorOthersSponsor partner. HIT Mercadotecnia y Eventos is a marketing and events agency listed as a sponsor of ExpoPublicitas.
• HospedaliaminorOthersSponsor partner and hotel accommodation partner. Hospedalia provides hotel booking services for ExpoPublicitas attendees with special rates.
• JHK MéxicominorOthersSponsor partner. JHK México is a textile and uniform company listed as a sponsor of ExpoPublicitas.
• KobboxminorOthersSponsor partner. Kobbox is a promotional products and branding solutions company listed as a sponsor of ExpoPublicitas.
• PromoLifeminorOthersSponsor partner. PromoLife is a promotional products company listed as a sponsor of ExpoPublicitas.
• PromoOpcionminorOthersSponsor partner. PromoOpcion is a promotional products company listed as a sponsor of ExpoPublicitas.
• RentableminorOthersSponsor partner. Rentable is a company listed as a sponsor of ExpoPublicitas (likely event equipment rental).
• 4PromotionalminorOthersSponsor partner. 4Promotional is a promotional products company listed as a sponsor of ExpoPublicitas.
• C-Media FilmsminorOthersSponsor partner. C-Media Films is a film and video production company with 17 years of experience producing commercials for brands such as Televisa, MasterCard, and Suburbia. Listed as a sponsor of ExpoPublicitas.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GL Events: French-headquartered global operator of trade fairs, exhibitions, and conventions. Comparable as a publicly-traded, mid-sized operator of B2B industry-specific events with a similar venue-anchored business model.
• Advertising Week: Global advertising and marketing industry conference and expo with editions in New York, London, and Tokyo. Comparable as a high-profile advertising/marketing B2B event targeting brands, agencies, and MarTech/AdTech vendors.
• Messe Frankfurt: One of the world's largest trade fair organizers, operating more than 150 B2B events globally across multiple verticals including marketing/retail. Comparable for its portfolio of industry-specific B2B expos and recurring annual event model.
• DMEXCO: Leading European digital marketing and advertising expo held annually in Cologne. Directly comparable as an industry-specific B2B trade show focused on digital marketing, advertising technology, and brand-innovation verticals.
• dmg events: Major international trade show organizer with a portfolio of B2B exhibitions across advertising, marketing, retail, and construction. Comparable for its industry-specific B2B expo model and recurring annual event cadence.

Broad incumbents

• Informa Markets: Informa Markets runs large-scale B2B exhibitions and conferences globally, including advertising/marketing events such as the former ad:tech series. Directly comparable as a large-scale B2B trade show organizer serving marketing and advertising verticals worldwide.
• Reed Exhibitions (RX): One of the world's largest B2B trade show organizers, operating dozens of industry-specific events across marketing, advertising, retail, and technology. Comparable because RX operates the global template for industry-specific trade shows that ExpoPublicitas replicates regionally in Mexico/LatAm.

Regional players

• Expo Guadalajara: Mexico's second-largest trade show venue and organizer, hosting industry-specific B2B expos in Guadalajara. Direct competitor in the Mexican B2B exhibition market, including for marketing/advertising suppliers that choose between venues.
• IFEMA Feria de Madrid: Spain's leading trade fair and congress organizer, hosting large industry-specific expos. Highly relevant peer given Spanish-language market overlap and similar mix of B2B vertical trade shows serving European and Latin American exhibitors.
• Salon Marketing de Lima: Peru's principal marketing, advertising, and packaging trade fair, sharing Latin American Spanish-speaking market dynamics. Closest geographic competitor in LatAm for advertising/marketing exhibitors evaluating regional event participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/expopublicitas_
• YouTubeyoutube.com/user/ExpoPublicitas1
• Facebookfacebook.com/Expopublicitas
• LinkedInlinkedin.com/company/expopublicitas
• Instagraminstagram.com/expopublicitas
• TikToktiktok.com/@expopublicitas_2025

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ExpoPublicitas