Major League Dodgeball

What Major League Dodgeball does

Major League Dodgeball is a Melbourne-based amateur sports organization founded on November 18, 2012, by Robert Di Fabio, operating as a trading entity of Major League Sports Pty Ltd (ACN: 160 323 900). The company runs a tiered dodgeball league portfolio comprising weekly social leagues across 8+ Melbourne suburbs (Bulleen, Caroline Springs, Footscray, Greensborough, Hawthorn, Northcote Beach, Reservoir, Vermont South) and a competitive Victorian Premier League (VPL) with Men's, Mixed (Div 1 & Div 2), and Women's (4x4) divisions played under World Dodgeball Federation cloth-ball rules. The VPL was launched in 2024 as the successor to the Australian Dodgeball Premier League (ADPL, 2016-2019) and serves as the local pathway to the Australian Dodgeroos national team.

The business operates with no proprietary technology platform; core operations are manual and venue-based, with payment processing handled via Square Reader (card, Apple Pay, Google Pay) and EFT bank transfers. Revenue is generated through four streams: (1) recurring social league match fees of $75 per team per weekly game plus a $50 per-season team registration, (2) VPL round fees of $190 per team (or $95 for single-game rounds), (3) branded merchandise including official 7-inch dodgeballs ($28 each or $160 per set of 6), embroidered headbands ($20), compression arm sleeves ($20), and custom team uniforms (jerseys $50, shorts $35, t-shirts/singlets $30, hoodies/jumpers $55) produced via partnership with Melbourne Merch, and (4) episodic private events including corporate team-building, birthday parties, and bucks/hens parties.

The customer base is long-tail, comprising recreational social-league participants as the primary segment, organized amateur club teams in the competitive tier, and episodic corporate and consumer event buyers. Distribution is exclusively direct, relying on community-led marketing through Facebook, Instagram, YouTube, LinkedIn, and a refer-a-team promotion offering one free game per successful referral. The company employs 11-50 staff, is privately held with no external institutional investment disclosed, and operates exclusively within Victoria, Australia.

Name

Major League Dodgeball

Legal name

Major League Sports Pty Ltd

Website

https://majorleaguedodgeball.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Major League Dodgeball, founded 2012 in Melbourne, operates weekly social dodgeball leagues across 8+ venues and the competitive Victorian Premier League, serving recreational players, amateur club teams, and corporate/private event clients with branded merchandise sales.

Ownership category

akta.pro rank

Product category

Recreational Sports Leagues

NAICS

Spectator Sports (71121), Sporting Goods Retailers (45911), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

• Social dodgeball leagues
• Competitive dodgeball tournaments
• Corporate team building events
• Sports league management
• Private dodgeball events

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Weekly Team Match Fees: Teams pay weekly match fees of $75 per game. This is the primary recurring revenue stream from social league operations.
2. Season Registration Fees: Team registration fee of $50 per team per season. Seasons typically run for approximately 16 weeks.
3. VPL Competition Fees: Victorian Premier League round fee of $190 per team (or $95 if only playing one game in that round). Higher-tier competitive league with different fee structure.
4. Dodgeball Equipment Sales: Sale of official 7-inch dodgeballs ($28 per ball, $160 per set of 6), foam balls supplied by Dodgeball Australia. Retail product sales through the company shop.
5. Team Uniform Sales: Custom apparel sales through partnership with Melbourne Merch. Products include jerseys ($50), shorts ($35), t-shirts ($30), singlets ($30), hoodies ($55), jumpers ($55).
6. Accessories Sales: Sale of branded accessories including headbands ($20) and compression arm sleeves ($20).
7. Private Event Hosting: Revenue from hosting private events including corporate events, birthday parties, and bucks/hens parties. Custom event packages tailored for each occasion.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Major League Dodgeball operates weekly social dodgeball leagues across seven Melbourne venues and the Victorian Premier League (VPL) competitive circuit, complemented by private event hosting (corporate team building, birthday parties, bucks/hens parties) and retail sales of official dodgeballs, headbands, compression arm sleeves, and custom team uniforms produced through partner Melbourne Merch.

Product overview

Major League Dodgeball is a sports organization operating a dual-tier product portfolio: (1) Social Leagues offering weekly mixed dodgeball competitions across Melbourne venues for all skill levels, and (2) the Victorian Premier League (VPL) providing competitive tier play in Men's, Mixed, and Women's divisions. The company also operates Private Events for corporate team building, birthday parties, and bucks/hens parties. A complementary merchandise line includes official dodgeballs (7-inch international standard), headbands, compression arm sleeves, and custom team uniforms through a partnership with Melbourne Merch. The organization supports two rule systems: Foam Ball Rules for social play and Cloth Ball Rules (WDBF-based) for competitive VPL matches.

Differentiator

Problem solved

Functional benefit

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Melbourne MerchcoreChannel Partner/ Reseller/ DistributorMelbourne Merch is the official custom apparel partner for Major League Dodgeball. They supply team uniforms including sublimated jerseys, shorts, t-shirts, singlets, hoodies, and jumpers. MLD forwards customer orders and designs to Melbourne Merch for production. Production timeframes are 7-10 business days for standard apparel and 15-20 business days for playing kits.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ZogSports: US-based social sports league operator offering co-ed leagues across multiple sports. Closely mirrors MLD's mixed-format, weekly schedule, and corporate event offerings in a larger North American market.
• Sixes Social Cricket: Social cricket league operator running weekly team-based competitions across multiple venues. Operates the same venue-anchored, weekly fee-based social league business model as MLD but in the larger cricket category.
• Dodgeball Australia: National governing body for dodgeball in Australia and direct partner of MLD. Operates state-level competitive structures and the Australian Dodgeroos national team, mirroring the VPL pathway MLD runs at the Victorian level.
• Volley (Social Volleyball): Australian social volleyball league organizer running mixed competitions at multiple venues. Closely comparable in business model — weekly team fees, multiple venues, social and competitive tiers — to MLD's dodgeball operation.
• Urban Rec: Operator of social sport leagues across multiple sports and venues in Canada. Same multi-sport-venue, weekly league-fee model as MLD, with structured seasons and tournament pathways.

Broad incumbents

• Touch Football Australia: National governing body for touch football running structured social and competitive competitions. Represents a larger, more established version of the kind of social-league ecosystem MLD runs for dodgeball.
• World Dodgeball Federation: International federation governing dodgeball worldwide, of which Dodgeball Australia (and MLD via VPL) is a member. Sets competitive standards MLD adopts for its VPL and equipment line.
• Oztag Australia: National organizer of social tag-rugby leagues across Australia. Operates the same multi-venue, weekly fee-based mixed league format as MLD but at national scale and in a more popular sport.

Regional players

• Dodgeball New Zealand: National dodgeball body in New Zealand running competitive and social leagues. Mirrors MLD's VPL/social-league split at the national level in a neighboring market, making it a direct regional peer.

Emerging players

• Baller League: Emerging indoor football league concept with a community-driven, entertainment-led format. Shares MLD's social league DNA but targets a much larger mass-market sport (football) with significant media interest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCByNL2UmaDJF1TReLS8PLmg
• Facebookfacebook.com/MajorLeagueDodgeball
• LinkedInlinkedin.com/company/major-league-dodgeball
• Instagraminstagram.com/majorleaguedodgeball
• Xx.com/MLD_Dodgeball

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Major League Dodgeball