dapolino

What dapolino does

dapolino is a single-person digital marketing consultancy based in Kassel, Germany, founded in 2014 by Wolfgang K. Weber and operating as a Freiberufler (freelance/self-employed) practice since 2021. The firm provides integrated marketing services — strategic consulting, marketing coaching and interim marketing leadership, web development, paid search (Google AdWords) and analytics (Google Analytics), social media channel management, copywriting, photography (sub-brand dapolino.photo), and video/film/animation production (sub-brand dapolino.tv) — to B2B industrial companies and regional B2C/SMB clients primarily in the Nordhessen region. Distribution is direct via the founder's network (Marketing-Club Nordhessen and Wirtschaftsclub Kassel board positions) and in-person consultation at the Science Park Kassel office; no external channel partners or resellers are used.

Technically, the offering is a portfolio of professional services executed with industry-standard digital marketing tooling (Google Analytics and AdWords certifications were obtained in 2015) and production capabilities including responsive web design, corporate and product films, stop-motion 2D/3D animation, product photography and compositing, and app distribution via the Apple App Store. The most notable scale signal is the Solarchecker iPhone app, a GPS/compass/tilt-based solar-yield calculator that reached over 250,000 downloads, alongside the SMA Pixi children's book co-developed with Carlsen-Verlag (several hundred thousand copies, 11 language translations) — both outputs produced under the founder's prior SMA Solar Technology tenure.

The business model is straightforward project-based professional services: bespoke deliverables priced on consultation, no published rate card, no subscription or platform revenue, no disclosed ARR, and no external funding. Revenue is not publicly reported; headcount is one (the founder), and the firm does not currently anchor on any large recurring enterprise contract based on disclosed customer logos. Customer concentration risk and scale ceilings are accordingly the principal investment-grade considerations.

Name

dapolino

Legal name

dapolino GmbH

Website

https://dapolino.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

dapolino is a single-person digital marketing consultancy in Kassel, Germany, providing strategic marketing consulting, content production (photography, video, animation), and marketing coaching to B2B industrial firms and regional SMB/B2C clients across the Nordhessen region.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Digital marketing services
• Marketing strategy consulting
• Content production services
• Corporate video production
• Web development services

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Consulting Services: Strategic marketing consulting, coaching, and interim marketing leadership services for B2B and B2C clients. Includes marketing strategy development, project management, and effectiveness control.
2. Content Production: Production of video/film content, photography, copywriting, text content, and animated content for marketing purposes. Includes social media channel management.
3. Web Development and Application: Website creation, web applications, and app development services. Includes responsive design, SEO optimization, and AdWords campaign management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

dapolino is a one-person digital marketing agency delivering strategic marketing consulting, content production (corporate films, animation, photography, copywriting), responsive web development, and Google AdWords/Analytics-based effectiveness measurement to B2B industrial companies and B2C clients. Services are delivered through direct client engagement and bundled offerings unified under the dapolino, dapolino.photo, and dapolino.tv sub-brands. The agency combines planning, implementation, and effectiveness control into a single integrated engagement model.

Product overview

dapolino is a digital marketing agency offering a portfolio of integrated services as a single unified offering rather than a platform-plus-modules architecture. The core services include strategic marketing consulting, content creation (photography, film/animation, copywriting), and marketing coaching. These are delivered through two sub-brands: dapolino.photo for photography services and dapolino.tv for film/animation production. The agency combines text and moving images from a single source for client materials including flyers, websites, and social media channels.

Differentiator

Problem solved

Functional benefit

Brands

• dapolino.photo: Photography services specializing in portraits, work situations, and technically-scientific imagery.
• dapolino.tv

Products and services

• Marketing Strategy Services Strategic digital marketing consulting covering planning, implementation, and effectiveness control across classical advertising, HTML5/CSS3 web, social media channels, and Google Analytics-driven search engine marketing.
• dapolino.tv Corporate Film and Animation Production Corporate films, product films, and stop-motion animations in 2D or 3D with professional voice-over, licensed music, and post-production; includes YouTube/Vimeo channel setup and management.
• dapolino.photo Photography and Compositing Product photography, employee portraits, workplace situations, building photography, and complex image retouching/photomontage services.
• Text and Content Services Copywriting for headlines, short texts, technical articles, press releases, flyers, and social media content (Facebook, blogs), bundled with visual content as an integrated offering.
• Marketing Coaching and Interim Marketing Leadership External consultation service providing a critical-neutral perspective on marketing ideas, projects, and strategies, including interim marketing leadership during transitions or vacancies.
• Web Development and Application Services Website creation, responsive web design using HTML5/CSS3, web applications and SEO-optimized page builds.

Quantifiable outcome

• Solarchecker app achieved 250,000+ downloads
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency combining advertising, digital, content, and brand strategy. Comparable to dapolino for providing integrated marketing services to German and European clients, though kempertrautmann serves larger brands and operates with a much bigger team.
• UEBERBIT: Düsseldorf-based digital agency specializing in strategy, digital marketing, and content for B2B and B2C clients. Comparable to dapolino as a German digital agency offering integrated strategy and execution services, though with larger headcount and broader service portfolio.
• achtung!: Hamburg-based creative and digital agency combining brand strategy, campaign development, and digital production. Comparable to dapolino as a German creative/digital agency serving B2B and consumer clients, though with substantially broader headcount and client portfolio.
• denkwerk: Cologne-based digital agency providing strategy, design, technology, and content services for B2B and B2C clients. Directly comparable to dapolino as a German digital agency offering integrated marketing services, though denkwerk is significantly larger.
• Kolle Rebbe: Hamburg-based creative agency offering brand strategy, campaigns, digital products, and content production. Directly comparable to dapolino's integrated strategy-plus-content model, though at much larger scale and with stronger digital product capabilities.

Broad incumbents

• Scholz & Friends: Major German creative and digital agency headquartered in Hamburg and Berlin. Comparable to dapolino as a German-language provider of integrated advertising and digital marketing services, but operating at significantly larger scale across multiple offices and international clients.
• Serviceplan Group: Munich-headquartered integrated marketing group and Germany's largest independent agency. Comparable to dapolino in offering strategy combined with content, digital, and media services for B2B and B2C clients, though operating at vastly larger scale across 20+ offices.
• Jung von Matt: One of Germany's largest independent creative agencies with offices in Hamburg, Berlin, Munich, and beyond. Comparable to dapolino for offering full-service marketing from strategy through digital execution, though at substantially larger scale and with global client reach.
• DDB Germany: German operations of the global DDB network, providing advertising, digital, and brand strategy services. Comparable to dapolino as a German provider of integrated marketing services for major brands, though with global network resources and significantly larger scale.
• Ogilvy Germany: Frankfurt-based German operations of the global Ogilvy network, providing advertising, brand strategy, digital, and PR services. Comparable to dapolino for offering integrated marketing services to German enterprise clients, though at vastly larger scale with global network support.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dapolino.de
• Xx.com/dapolinogmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dapolino