Berde

What Berde does

Berde is a German manufacturer, importer, and rental-services provider of professional Christmas and event decorations, headquartered in Eschweiler, Germany, with a secondary warehouse in Stolberg. Founded approximately in 1995, the company operates an integrated portfolio of product lines including BERDELIGHTS LED lighting systems (light strings, icicle curtains, cluster lights, cherry lights), artificial Christmas trees and wreaths with B1 flame-retardant certification, garlands, Berdestone fibre-stone décor, GRC architectural elements, Berde Plants artificial plants, and PURE sculptures. Customers can purchase items outright or subscribe through the Mietservice rental program, which includes planning, installation, maintenance, dismantling, and storage; rental contracts typically run for three years.

The business is fundamentally B2B, serving municipalities and city administrations, shopping centers and retail operators, hotels and hospitality venues, and Christmas market and event organizers in over 70 countries. Underlying capabilities include a registered trademark portfolio (BERDE, BERDELIGHTS, Berdestone, Berde Plants, PURE), more than 8,000 m² of warehouse capacity across the two German sites, and a dedicated e-commerce platform at berdelights.de supported by an account-based ordering system. Pricing is quote-based and not publicly disclosed, varying by article selection, project size, service level, and rental duration. Concept development typically begins 3-6 months before project start, reflecting a consultative, project-managed sales motion rather than transactional self-service.

The company's revenue mechanics combine one-time product sales through e-commerce and direct channels with a recurring rental stream from the Mietservice, supplemented by bespoke custom-design services for individual projects. While the firm is privately held with no disclosed funding, M&A, or leadership-team information in the source material, its 30+ year operating history and stated global reach position it as an established Mittelstand operator in the European professional-decoration segment rather than an early-stage or venture-backed business.

Name

Berde

Legal name

Berde

Website

https://berde.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Berde is a German manufacturer and rental-services provider of professional Christmas decorations, LED lighting systems, and architectural décor, serving municipalities, shopping centers, hotels, and event organizers across 70+ countries from facilities in Eschweiler and Stolberg.

Ownership category

akta.pro rank

Product category

Holiday Decorations Manufacturing

NAICS

Electric Lighting Equipment Manufacturing (3351), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Holiday & Seasonal Event Decor (Home/Commercial) (HSACAOAM)

akta.pro secondary industries

Seasonal/Holiday Outdoor Lighting Installation & Takedown (HSAIAHAN), Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)

Keywords

• Professional christmas decorations
• LED lighting products
• Holiday decoration rental
• Artificial christmas trees
• Architectural decor manufacturing

Headquarters

HQ city

Eschweiler

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of Christmas decorations, LED lighting products, artificial trees, wreaths, garlands, Berdestone products, and accessories through e-commerce platform
2. Rental Service (Mietservice): Rental of Christmas decorations with flexible service levels from simple rental to full-service including planning, installation, dismantling, maintenance, and storage. Contract terms typically 3 years.
3. Custom Decoration Design: Bespoke decoration concepts and custom-made decorations for individual projects

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Berde manufactures and imports professional Christmas decorations and architectural décor, including LED lighting (BERDELIGHTS), artificial Christmas trees, wreaths, garlands, stone-effect décor (Berdestone), and sculptural pieces (PURE). The company sells these products directly through its e-commerce platform (berdelights.de) and also offers a full-service rental program (Mietservice) covering planning, installation, maintenance, dismantling, and storage. Customers span 70+ countries, with primary segments being municipalities, shopping centers, hotels, and event organizers.

Product overview

BERDE® is a manufacturer and importer of professional decorations, specializing in exclusive Christmas decorations and architectural décor for commercial projects. The company operates across multiple product lines: BERDELIGHTS (LED lighting solutions including light strings, icicle curtains, cluster lights, and curtain lights), artificial Christmas trees (with fire-resistant B1 certification), wreaths, garlands, Berdestone® (stone-effect décor including fountains, vases, sculptures, and wall decorations), GRC (Glass Reinforced Concrete elements), Berde® Plants (artificial plants), and PURE® (sculptural décor). Additionally, the Mietservice (rental service) provides complete project planning, implementation, assembly, maintenance, and storage with over 8,000 m² of warehouse space. The company serves customers in over 70 countries worldwide from its facilities in Eschweiler and Stolberg, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Berdestone®: Decorative stone product line including fountains, vases, bowls, pedestals, sculptures, and wall decorations.
• Berde® Plants
• PURE®
• GRC

Products and services

• BERDELIGHTS LED Lighting Proprietary LED lighting product line including light strings, icicle curtains, curtain lights, cluster lights, cherry lights, and battery light strings for professional indoor and outdoor decorations in warm white or cold white options.
• Artificial Christmas Trees Professional artificial Christmas trees available in standard heights up to 450 cm or custom dimensions, with B1 fire-resistant certification. Includes multiple varieties such as Bavaria Pine, Nordland Pine, Dramatic Pine, Addison Hard Needle, and others. Optionally decorated and illuminated with BERDELIGHTS.
• Wreaths (Kränze) Atmospheric professional wreaths in standard sizes up to 180 cm or custom diameter, optionally decorated and illuminated. Available varieties include Bavaria Kiefer, Dramatic Kiefer, Greenville Kiefer, Addison, and Colorado Kiefer.
• Garlands (Girlanden) High-quality artificial specialty garlands in Douglas, Nordland, and Bavaria Pine varieties, available in lengths up to 5 m from stock or custom lengths, optionally illuminated with BERDELIGHTS.
• Berdestone® Stone Decoratives Stone-effect decorative product line including fountains, vases, bowls, plant containers, pedestals, sculptures, wall decorations, and accessories for architectural applications.
• GRC (Glass Reinforced Concrete) Glass Reinforced Concrete decorative elements for architectural and decorative applications.
• Berde® Plants Artificial plants for decorative installations.
• PURE® Sculptures Premium sculptural decorative elements and design pieces for high-end installations.
• Mietservice (Rental Service) Full-service rental program offering project planning, implementation, assembly, dismantling, maintenance, and storage of decorations. Ranges from simple rental to full-service including setup and teardown. Includes giant Christmas trees, large-scale decorations, illuminated motifs, decorated trees, wreaths, garlands, and custom photopoints, with typical 3-year contract terms and 8,000+ m² of supporting storage capacity.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kaemingk: Dutch importer and producer of seasonal decorations (Christmas, Easter, spring/summer) sold through wholesale to retailers worldwide. Highly comparable to Berde in product categories (trees, lighting, wreaths) and European B2B decoration distribution.
• Festive Lights: UK-based specialist retailer and supplier of Christmas and festive lighting, serving both consumer and trade/commercial customers in Europe. Comparable in LED Christmas/festive lighting product focus, though more retail-weighted than Berde's full-service rental model.
• Sirius (by Kaemingk): Sirius is Kaemingk's professional Christmas lighting brand, covering LED light strings, motifs, and project lighting for commercial customers. Closely overlaps with Berde's BERDELIGHTS line and B2B festive lighting offering.
• Blachere Illumination: French-headquartered designer, manufacturer, and installer of professional urban Christmas and festive lighting. Directly comparable to Berde in serving municipalities and shopping centers with turnkey seasonal illumination solutions across Europe and globally.
• Village Lighting Company: North American provider of commercial Christmas lighting design, installation, removal, and storage services for municipalities, shopping centers, and commercial properties. A close functional analog to Berde's Mietservice full-service model.
• Europalms (by Bold Wetzel / Hagemann Group): European brand specializing in artificial plants, floral arrangements, and decorative greenery used in commercial and event decor. Overlaps with Berde's Berde Plants and decorative product lines, particularly for non-seasonal commercial interiors.

Regional players

• Holman Industries: Australian manufacturer and supplier of Christmas and festive lighting, including commercial-grade LED systems. Comparable in commercial LED Christmas lighting, though primarily serving the Australian/APAC market rather than Europe.
• Christmas Designers: US-based commercial Christmas lighting, décor, and installation provider serving municipalities, shopping centers, and HOAs. Comparable product/service mix to Berde's Mietservice but focused on the North American market.

Others

• TraumGarten / Weihnachtsbaumland (industry exhibition ecosystem): German trade ecosystem for Christmas trees and seasonal decorations including producers, importers, and trade events. Useful comparable context for Berde's domestic German market positioning rather than a direct product competitor.

Broad incumbents

• Seasonal Specialties (Easter Unlimited): Large US-based importer and distributor of seasonal decorations and artificial trees including Christmas, Halloween, and Easter lines. Comparable product breadth to Berde, though distributed through wholesale/retail rather than rental.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/berde.weihnachtsdekoration
• Instagraminstagram.com/p/CN7LuF8F6l4/?utm_source=ig_web_button_share_sheet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berde