Festive Lights
Festive Lights is a UK-based, family-run e-commerce retailer founded in 1999 that designs and sells decorative, solar, connectable, and security lighting products to UK households, event planners, and commercial trade clients through its own websites and marketplaces.
- Company typePrivate
- Founded1999
- HeadquartersChorley, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Festive Lights does
Festive Lights Ltd is a UK-based, family-run decorative and functional lighting specialist founded in 1999 and headquartered in Chorley, Lancashire. The company designs, sources, and retails a broad catalog spanning solar-powered outdoor lighting, connectable lighting systems (the proprietary ConnectPro® 240V commercial range, ConnectGo® 24V domestic range, and FestoonPro® E27 event range), Christmas decorations, fairy lights, festoon lights, rope lights, security lights, water features, LED candles, and accessories, alongside the Twinkly™ smart-lighting sub-brand. Its core technical differentiation centres on three registered, modular connectable systems — including a ConnectPro® capability to power up to 7,600 LEDs or 950 metres from a single plug with IP65-rated rubber cabling — and on solar products engineered specifically for diffused British light conditions, with accessible battery compartments designed for repairability.
The business operates a multi-channel go-to-market. The consumer-facing festive-lights.com storefront serves UK homeowners and renters directly, supported by phone-based sales, email marketing with first-order incentives, active social media presence across Facebook, Instagram, TikTok, Pinterest, YouTube, and LinkedIn, and Trustpilot reviews. A separate dedicated B2B platform, business.festive-lights.com, serves trade customers including local authorities, event planners, venues, and commercial property managers with trade pricing, dedicated account management, trade brochures, and Express delivery. Distribution is further extended through Amazon and eBay marketplace listings, a physical collection point near the Lancashire headquarters, and courier partnerships (Evri, DPD) covering Great Britain, the Scottish Highlands, Northern Ireland, the Channel Islands, the Isle of Man, and the Scilly Isles.
Revenue mechanics are predominantly transactional unit sales with free standard GB delivery on orders over £75, Klarna buy-now-pay-later offered at checkout, and pricing spanning from £5.99 (rope lights) to £189.99 (water features). Commercial customers access multi-year trade pricing arrangements. The company is privately held with no disclosed parent, institutional investor, or public listing, and operates as a close-knit team of 11–50 employees under the continued ownership of founder Mark Higginson. Five product-level trademarks (ConnectGo®, ConnectPro®, FestoonPro®, Ember Candles™, DRIBOX) and a Disney licensing partnership for branded Christmas decorations round out the asset base.
Festive Lights firmographics
Firmographics- Name
- Festive Lights
- Legal name
- Festive Lights Ltd
- Website
- https://festive-lights.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Festive Lights is a UK-based, family-run e-commerce retailer founded in 1999 that designs and sells decorative, solar, connectable, and security lighting products to UK households, event planners, and commercial trade clients through its own websites and marketplaces.
- Ownership category
- akta.pro rank
Festive Lights industry classification
Industry- Product category
- Decorative Lighting Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Holiday & Decorative String Lighting Retail (CRAIAHAJ)
- akta.pro secondary industries
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD), Holiday & Seasonal Event Decor (Home/Commercial) (HSACAOAM), Outdoor Lighting & Landscape Lighting Retail (CRAIAIAJ)
Keywords
Where Festive Lights is headquartered
LocationHeadquarters
- HQ city
- Chorley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Festive Lights business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Retail E-commerce Sales: Direct-to-consumer online sales through festive-lights.com. Products include fairy lights, festoon lights, solar lights, Christmas decorations, connectable lighting systems, and accessories. Standard delivery available with free shipping over £75.
- B2B/Commercial Lighting Sales: Dedicated business division (business.festive-lights.com) serving commercial clients with large-scale Christmas displays, cone trees, lamp post motifs, and commercial connectable systems. Features trade pricing, dedicated account management, and commercial brochures.
- Marketplace Sales: Products sold through Amazon and eBay marketplaces, extending reach to customers on third-party e-commerce platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer products at standard retail pricing |
| Transaction based/ take rate | Pay-as-you-go | UK delivery options with free standard delivery threshold |
| Unit Pricing | Multi-year contract | Trade/B2B commercial pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Festive Lights product offering
Product offeringCore offering
Festive Lights designs, brands, and retails decorative indoor and outdoor lighting products to UK consumers and trade customers. Its core portfolio centres on three proprietary connectable lighting systems (ConnectPro® 240V commercial, ConnectGo® 24V domestic, FestoonPro® E27 event), complemented by solar-powered lighting, fairy lights, festoon lights, rope lights, Christmas decorations, security lighting, garden water features, LED candles, and accessories. Products are sold through a dedicated consumer e-commerce site, a dedicated B2B trade site, and Amazon/eBay marketplaces, with delivery across the UK.
Product overview
Festive Lights operates as a multi-channel UK-based decorative lighting specialist offering a comprehensive portfolio of lighting products across both consumer retail (festive-lights.com) and business/commercial (business.festive-lights.com) channels. The core product architecture centres on three proprietary connectable lighting systems: ConnectPro® (240V commercial-grade, IP65, up to 950m/7,600 LEDs), ConnectGo® (24V domestic, up to 100m), and FestoonPro® (E27-based event festoons). These are complemented by category-specific product lines spanning Solar Lights, Fairy Lights, Festoon Lights, Rope Lights, Christmas Lights, Garden Lights, Security Lights, Water Features, LED Candles, Battery Lights, and Outdoor Wall Lights. The brand also stocks the Twinkly™ smart lighting sub-brand. Supporting the hardware portfolio is a full accessories range (batteries, hooks, timers, storage, DRIBOX weatherproof connection boxes) and dedicated ConnectPro®/ConnectGo®/FestoonPro® system accessories. The company targets both consumer homeowners and commercial/event professionals, with free standard GB delivery over £75 and a 12-month warranty on products.
Differentiator
Problem solved
Functional benefit
Brands
- ConnectGo: Low-voltage (24V) connectable lighting system designed for domestic garden displays, typically up to 100m with PVC cable.
- ConnectPro
- FestoonPro
Products and services
- ConnectPro® 240V Commercial Connectable Lighting System 240V heavy-duty connectable lighting system for commercial and professional use, supporting up to 950 metres or 7,600 LEDs from a single UK plug. Features IP65 rating, thick rubber cabling, modular push-and-screw connector design with watertight seals, and a 2-year warranty. Designed for permanent outdoor commercial installations including large Christmas displays, lamp post motifs, and cone trees.
- ConnectGo® 24V Low-Voltage Connectable Lighting System Low-voltage (24V) connectable lighting system designed for domestic garden displays, typically supporting runs up to 100m with PVC cable. Provides safer, shorter-run installations for festive and ambient lighting in residential settings.
- FestoonPro® E27 Professional Event Lighting System E27 bulb-based festoon lighting system designed for year-round event lighting, featuring large bulbs with character suitable for celebrations, weddings, and commercial installations. Includes supporting accessories such as E27 belts, bulbs, and mounting hardware.
- Solar-Powered Lighting Range Comprehensive range of solar-powered outdoor lighting including garden lights, lanterns, fairy lights, stake lights, path lights, lamp posts, water features, security lights, festoon lights, and animal lights. Uses high-purity monocrystalline and polycrystalline silicon cells with improved battery capacity, IP44/IP65-rated weatherproof housings, and accessible battery compartments for repairability. Engineered for British climate including diffused spring light conditions.
- Outdoor Security Lighting Collection Solar-powered, battery-operated, and PIR motion-sensing outdoor security lights designed for driveways, gardens, and outbuildings without mains electricity connection. Includes heritage-inspired solar lighting, high-performance solar wall lights, and battery-operated mains-free security lights to address UK home security and winter darkness.
- Fairy Lights Decorative fairy lights available in outdoor, indoor, micro, solar, and battery-powered variants, plus cluster lights for various ambient lighting applications.
- Festoon Lights Outdoor festoon lighting for gardens, patios, and events, available in various bulb styles including G50 filament effect and frosted caps. Priced at £44.99–£54.99 for connectable ranges.
- Rope Lights LED rope lights including cut-to-length options, neon flex, and strip lights for flexible outdoor and indoor installations, starting at £5.99.
- Christmas Lights and Decorations Seasonal Christmas lighting range including string lights, icicle lights, silhouettes, tree lights, wreaths, garlands, inflatables, reindeer, and other figures for indoor and outdoor decoration. Includes Disney-branded Christmas decorations under a licensing partnership.
- Garden Lights Outdoor garden lighting including lanterns, wall lights, and ambient garden illumination products for residential landscaping.
- Garden Water Features Solar-powered and plug-in garden water features including tiered fountains and cascading fountains, with some dual power options. Priced from £112.99 to £189.99.
- Ember Candles™ LED Candles Battery-operated LED candles marketed under the Ember Candles™ brand, offering realistic flickering effects as safer alternatives to traditional candles for indoor and outdoor home use.
- Battery-Operated Lights Battery-operated lighting solutions including fairy lights, festoon lights, and outdoor battery lights for locations without mains power access, including Christmas and ambient outdoor use.
- Twinkly™ Smart LED Lights Smart LED lights retailed under the Twinkly brand through an authorised partnership, offering app control, mapping, grouping, and customisable lighting effects. Available in standard consumer and Twinkly Pro versions for professional installations.
- Festive Lights for Business (B2B Trade Division) Dedicated B2B/commercial division offering trade pricing, business brochures, and commercial lighting solutions including large Christmas displays, cone trees, lamp post motifs, and professional installation guidance for local authorities, event planners, venues, retailers, and commercial property managers.
Quantifiable outcome
- 7,600 LEDs or 950 metres connectable from single power source (ConnectPro system)
- +4 more outcomes
Companies that use Festive Lights
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Festive Lights technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Festive Lights partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DisneycoreFestive Lights holds a licensing partnership to sell Disney-branded Christmas decorations and products, as evidenced by the dedicated 'Disney Christmas Decorations' category on their website featuring Disney-branded holiday decor items.
- TwinklycoreFestive Lights serves as an authorized retailer for Twinkly smart LED lights, offering Twinkly and Twinkly Pro product lines that integrate app control, customisable effects, mapping, and grouping capabilities for both consumer and professional use.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Festive Lights competitors and assessment
Company assessmentEmerging players
- Primrose: UK online retailer specializing in garden products including outdoor lighting, solar lighting, and water features. Overlaps specifically with Festive Lights' solar and garden lighting categories.
Broad incumbents
- John Lewis & Partners: UK department store and home retailer offering Christmas lighting, garden lighting, and outdoor decorative ranges. Operates at significantly larger scale with both physical and digital presence, competing for premium festive lighting basket.
- Wayfair: Global online home goods retailer with extensive UK assortment including outdoor lighting, decorative lighting, and garden décor. Vastly larger SKU breadth and logistics scale; competes on price, range, and delivery speed.
- The Range: Large UK multi-category home, garden, and leisure retailer carrying an extensive seasonal lighting and outdoor lighting assortment. Significantly broader portfolio and physical store footprint than Festive Lights, making it a scaled incumbent in overlapping SKUs.
- B&Q: UK DIY and home improvement big-box retailer with deep outdoor, garden, and seasonal lighting ranges. Competes on outdoor wall lights, solar lighting, and security lighting; much larger scale with national store coverage.
Regional players
- Festive Lights USA / Lumify (formerly known under various US brands): US-based smart lighting brand (Lumify / formerly LIFX-related ecosystem) operating in a different geography but comparable on the connected/app-controlled decorative lighting category that Festive Lights retails via the Twinkly partnership.
Direct peers
- Lights4fun: UK-based online specialist in decorative and outdoor lighting, including fairy lights, festoon lights, and solar lighting. Closest direct competitor to Festive Lights, with similar category breadth, DTC e-commerce motion, and seasonal Christmas focus.
- Garden Trading: UK home and garden lifestyle brand selling outdoor lighting, lanterns, and seasonal décor. Comparable DTC positioning with a premium outdoor living and garden lighting focus.
- Lights.co.uk: UK-focused online lighting retailer specializing in indoor and outdoor lighting fixtures for residential customers. Direct competitor on decorative and functional lighting, with broader depth in fixed lighting fixtures.
- Cox & Cox: UK online home and garden retailer with strength in decorative lighting, indoor and outdoor ambient lighting, and seasonal home décor. Closely comparable on premium decorative positioning and DTC e-commerce model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Festive Lights social profiles
Digital presenceFestive Lights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Festive Lights leadership team
Management profileNumber of profiles
Profiles2 records
Festive Lights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Festive Lights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Festive Lights
What does Festive Lights do?
Festive Lights designs, brands, and retails decorative indoor and outdoor lighting products to UK consumers and trade customers. Its core portfolio centres on three proprietary connectable lighting systems (ConnectPro® 240V commercial, ConnectGo® 24V domestic, FestoonPro® E27 event), complemented by solar-powered lighting, fairy lights, festoon lights, rope lights, Christmas decorations, security lighting, garden water features, LED candles, and accessories. Products are sold through a dedicated consumer e-commerce site, a dedicated B2B trade site, and Amazon/eBay marketplaces, with delivery across the UK.
Is Festive Lights a public or private company?
Festive Lights is a private company. It is classified as family owned and is currently operating.
When was Festive Lights founded?
Festive Lights was founded in 1999. It employs 11 to 50 people.
Where is Festive Lights based?
Festive Lights is headquartered in Chorley, United Kingdom, in the Europe region.
How does Festive Lights make money?
Three revenue lines are on record. Retail E-commerce Sales are the primary driver. The others are B2B/Commercial Lighting Sales and marketplace Sales.
Who are Festive Lights's main competitors?
Primrose is listed as an emerging player. Broad incumbents are John Lewis & Partners, Wayfair, The Range and B&Q. Festive Lights USA / Lumify (formerly known under various US brands) is listed as a regional player. Direct peers are Lights4fun, Garden Trading, Lights.co.uk and Cox & Cox.
Does Festive Lights have an API?
No public API is recorded for Festive Lights.
What industry is Festive Lights in?
Festive Lights's product category is Decorative Lighting Retail. Its primary akta.pro industry code is CRAIAHAJ, Holiday & Decorative String Lighting Retail, with a secondary code of CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck). Its NAICS code is 459420 and its SIC code is 5700.