What MS Solutions does

MS Solutions Co., Ltd. is a Japan-based smartphone and tablet accessories manufacturer founded in 2008 and headquartered in Fukuoka City. The company operates a multi-brand portfolio targeting Japanese consumers through direct-to-consumer e-commerce (Smart Stock), third-party marketplaces (Amazon Japan, Rakuten, Yahoo Shopping), physical outlet stores (LEPLUS Outlet), and B2B wholesale portals (WIZARDWEB, WEBSTYLE). Core products include protective films (GLASS PREMIUM FILM with 9H hardness, SHIELD·G Japanese-made series with antibacterial coating), cases, cables, selfie sticks, telephoto lenses, USB-C earphones, and MagSafe-compatible accessories under the LEPLUS and LEPLUS NEXT brands. Product releases are tightly synchronized to handset launch cycles for iPhone, Galaxy, AQUOS, arrows, Xperia, and other major Japan-market models.

The company generates revenue across four streams: (1) consumer mobile accessory sales via owned e-commerce and third-party marketplaces, (2) electric motorcycle and scooter distribution under the XEAM brand featuring models from Vmoto, Super SOCO, NIU, TROMOX, and Zero Motorcycles, (3) B2B/OEM custom tablet case manufacturing and bulk procurement through dedicated portals, and (4) health and lifestyle products including +Life non-woven masks and MININAL supplements. Pricing is unit-based at retail for consumers and inquiry-based for OEM/enterprise customers, with periodic promotional campaigns.

The business model is product-led growth combined with multi-channel distribution. MS Solutions maintains direct distribution relationships with electric motorcycle OEMs for Japan market entry, operates proprietary B2B ordering infrastructure, and sustains an extensive social media presence across X, Instagram, TikTok, YouTube, and LINE. The privately-held company is led by founder and Representative Director Shiokawa Masaaki (塩川正明), with no disclosed external funding, parent company, or institutional ownership. Revenue, headcount, and customer counts are not publicly disclosed.

Name

MS Solutions

Legal name

株式会社MSソリューションズ

Website

https://mssjapan.jp

Company type

Private

Founded year

2008

Operating status

Operating

Short description

MS Solutions is a Fukuoka-headquartered smartphone and tablet accessories manufacturer founded in 2008, operating a multi-brand portfolio including LEPLUS, LEPLUS NEXT, and XEAM electric motorcycles, distributed across Japan via owned e-commerce, major marketplaces, and B2B portals.

Ownership category

akta.pro rank

Product category

Smartphone and Tablet Accessories

NAICS

Glass and Glass Product Manufacturing (3272)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Wearables & Personal Electronics Distribution (CRAOACAI)

Keywords

• Smartphone accessories
• Protective films
• Phone cases
• Electric motorcycles
• OEM manufacturing

Headquarters

HQ city

Hakata

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Mobile Accessories Sales: Sale of smartphone and tablet accessories (protective films, cases, straps, earphones, chargers, selfie sticks, etc.) to individual consumers through owned e-commerce stores, marketplace platforms (Amazon, Rakuten, Yahoo Shopping), and physical outlet stores. Products are model-specific (iPhone, Galaxy, AQUOS, arrows, Xperia, etc.) and brand-segmented (LEPLUS NEXT, LEPLUS, VIAGGI, CorVin, uniq, VIVA MADRID, +U, Lucy., MOEZ, SHOULTY, MAGTUS).
2. Electric Motorcycle Sales (XEAM): Sale of electric motorcycles and scooters under the XEAM brand. Products include models from Vmoto (CU, CUX PRO, TC MAX, CPX EXPLORER), Super SOCO (CUX, TC MAX), NIU (NQi GT), TROMOX (MINO), and Zero Motorcycles (SR/F, SR/S, FXE). The company operates a dedicated XEAM e-commerce site and physical showrooms including XEAM Hakata.
3. B2B / Enterprise Solutions and OEM/ODM: Custom tablet case manufacturing and OEM product development services for corporate clients. Dedicated B2B sales portal (WIZARDWEB) and web ordering system (WEBSTYLE) for business customers. OEM consultations offered for organizations seeking custom-branded accessories.
4. Health and Lifestyle Products (+Life, MININAL): Sale of health-related products including non-woven masks (3D Keep-Fit, Ultra Silky, Diamond Mask series) and supplements (MININAL Luteolin) under the +Life brand. Products distributed via e-commerce and retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

MS Solutions is a Japanese manufacturer of smartphone and tablet accessories, designing and selling protective glass films (9H tempered), PET-based protection films, phone cases (PU leather, TPU, hard PC, denim flap), MagSafe magnetic accessories, selfie sticks, clip-on telephoto lenses, USB Type-C earphones, and e-cigarette cases under brands such as LEPLUS, LEPLUS NEXT, MOEZ, SHOULTY, CORVIN, MAGTUS, and Myclat. The company also distributes electric motorcycles and scooters under the XEAM brand (Vmoto, Super SOCO, NIU, TROMOX, Zero Motorcycles), and offers health products (non-woven masks under +Life; luteolin supplements under MININAL). A separate B2B division provides custom tablet case manufacturing and OEM/ODM product development services.

Product overview

MS Solutions is a smartphone and tablet accessories manufacturer operating a multi-brand portfolio. The core offering consists of mobile accessories under the LEPLUS and LEPLUS NEXT brands, featuring protective cases (PU leather, TPU, hard PC), tempered glass screen protectors (GLASS PREMIUM FILM with 9H hardness), and PET-based protection films (SHIELD・G HIGH SPEC FILM Japanese-made series). Extended product lines include e-cigarette cases (IQOS, glo, Ploom TECH compatible), selfie sticks (SELF SHOT STICK Bluetooth series, Majidori Stick series), and lifestyle accessories (MAGTUS MagSafe magnetic accessories, SHOULTY straps, Myclat personalization accessories). The company diversifies into electric motorcycles via the XEAM sub-brand featuring Vmoto, SUPER SOCO, and Zero Motorcycles. Parallel brands target health/hygiene (+Life masks) and supplements (MININAL). Distribution operates through the Smart Stock online platform alongside third-party marketplaces (Amazon, Rakuten, Yahoo Shopping).

Differentiator

Problem solved

Functional benefit

Brands

• LEPLUS NEXT: スマートフォンアクセサリー専門ブランド
• LEPLUS
• XEAM
• +Life
• MININAL
• Smart Stock
• MOEZ
• SHOULTY
• CORVIN
• UNIQ
• Coehl
• SKINARMA
• MAGTUS
• TRAVALO
• Lucy.
• VIAGGI
• +U
• VIVA MADRID

Products and services

• Tempered Glass Screen Protectors (GLASS PREMIUM FILM series) 9H hardness tempered glass screen protectors with ultra-high transparency, anti-fingerprint, bubble-resistant, and shatter-resistant coating. Available in regular and blue-light cutting variants at approximately 0.33mm thickness. Sold under LEPLUS for Japanese consumers and available for enterprise/OEM use.
• PET Protection Films (SHIELD・G HIGH SPEC FILM series) Japanese-made PET protection films available in high-gloss and anti-glare/matte ultra-high-definition finishes. Features antibacterial coating, fluorine coating for smooth operation, and easy application. Targeted at consumers seeking precise matte and high-gloss protection.
• Smartphone Protective Cases Phone cases in PU leather (PRIME, BOOK series), TPU clear cases, PC hard cases, denim flap cases (Monica), and One Sheet Leather cases (James). Model-specific for iPhone, Galaxy, AQUOS, arrows, Xperia, dtab and other Japanese smartphones.
• Majidori Stick Series (selfie sticks) Selfie stick product line including Majidori Stick mini, Majidori Stick Pro, and Majidori Stick Zoom (with dedicated zoom camera application). Targeted at Japanese smartphone users seeking photo and selfie convenience.
• SELF SHOT STICK Bluetooth Selfie Stick Bluetooth Ver3.0 wireless selfie stick with one-touch shutter, extends to approximately 1 meter, 45mAh battery, 30-minute charging time, 100-hour standby. Carries technical standards conformity certification; compatible with iOS 4.0+ and Android 3.0+.
• ZOOMEE Telephoto Lens Line (ZOOMEE, ZOOMEE 2, ZOOMEE PRO) Clip-on smartphone telephoto lenses. ZOOMEE 2 offers 18x magnification; ZOOMEE PRO offers 22x magnification; newer models feature improved clip stability. Sold to Japanese consumers seeking enhanced mobile photography.
• MAGTUS Magnetic Smartphone Accessories (MAGTUS, MAGTUS COOL) MagSafe-compatible magnetic smartphone accessories including dual-sided magnetic phone rings, cooling accessories (MAGTUS COOL with PCM technology), and mounting solutions. Reduces smartphone temperature by up to ~11°C for ~90 minutes.
• USB Type-C Earphones (極の音域 SATIN / VELVET) Direct-plug USB Type-C earphones (no adapter required) under the LEPLUS NEXT brand. Two models — SATIN and VELVET — for calling and audio playback on USB Type-C smartphones.
• E-Cigarette Cases (IQOS / glo / Ploom TECH compatible) Cases for electronic cigarettes including IQOS, glo, and Ploom TECH. Various styles: compact type, long type, Lucy shoulder chain pouch type, Noah carry case style, and Amanda smartphone pouch style. Sold to Japanese e-cigarette users.
• STRAP SHEET Series Insertable sheet products that add strap hole functionality to smartphones without built-in strap holes, allowing users to attach straps to any smartphone.
• Myclat Series (Personalization Accessories) Smartphone personalization accessories brand featuring colorful decorative accessories for smartphones, sold through LEPLUS NEXT.
• XEAM Electric Motorcycles and Scooters Electric motorcycles and scooters under the XEAM brand. Distributed models include Vmoto (CU, CUX PRO, TC MAX, CPX EXPLORER), Super SOCO (CUX, TC MAX), NIU (NQi GT), TROMOX (MINO), and Zero Motorcycles (SR/F, SR/S, FXE). Sold through dedicated XEAM e-commerce (xeam.jp) and showrooms including XEAM Hakata in Fukuoka, with test-ride facilities including e-Mobility Park Tokyo Tama.
• +Life Non-Woven Masks and Hygiene Products Hygiene products under the +Life brand including non-woven masks (3D Keep-Fit, Ultra Silky, Diamond Mask series) in various layers and sizes, distributed via e-commerce and retail channels.
• MININAL Supplements (e.g., MININAL Luteolin) Supplement brand featuring products like MININAL Luteolin with two-stage packaging design for convenient outdoor use, sold via e-commerce and retail channels.
• B2B / OEM Custom Tablet Cases and OEM/ODM Manufacturing Custom tablet case manufacturing and OEM/ODM product development for corporate clients. Includes dedicated B2B sales portal (WIZARDWEB), web ordering system (WEBSTYLE) for business customers, distributors, and dealers, and direct OEM consultations for organizations seeking custom-branded accessories.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• RICE MediaminorOthers · 10 June 2026RICE Media is a media company that produced a YouTube series titled '#1month Decarbonized Life' (>#1ヶ月脱炭素生活). XEAM provided electric motorcycles charged with renewable energy for the travel documentary project.
• VmotocoreOthersVmoto is an Australian-origin electric scooter manufacturer. MS Solutions distributes Vmoto electric motorcycles in Japan under the XEAM brand. Products include the CU (original-class electric scooter with 4-hour charging), CUX PRO, TC MAX, and CPX EXPLORER (250cc-class electric scooter). Multiple new Vmoto models are introduced through XEAM, including early reservation campaigns.
• Super SOCO (niu subsidiary)minorOthersSuper SOCO is an electric motorcycle brand under NIU Technologies. MS Solutions distributes Super SOCO products including the TC MAX (awarded Best Electric Motorcycle at Move Electric Awards 2022) and CUX through the XEAM brand in Japan.
• NIU TechnologiesminorOthersNIU Technologies is a leading global smart urban mobility provider. MS Solutions distributes NIU's NQi GT electric motorcycle model in Japan through the XEAM brand.
• Zero MotorcyclesminorOthersZero Motorcycles is a California-based electric motorcycle manufacturer. MS Solutions distributes Zero Motorcycles models including SR/F, SR/S, and FXE through the XEAM brand in Japan. Products have been featured in motorcycle publications including BikeJIN, ヤングマシン, and Motorcyclist.
• TROMOXminorOthersTROMOX is an electric motorcycle manufacturer. MS Solutions distributes the TROMOX MINO model in Japan through XEAM. The MINO won the EV Bike Most Excellence Award in MonoMax magazine's 2021-2022 review.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Gogoro: Taiwan-based electric scooter maker and battery-swap network operator expanding into Japan. Adjacent to MS Solutions' XEAM business in the EV two-wheeler category, though not currently competing directly in the same Japan distribution model.

Direct peers

• Belkin: Global consumer electronics accessory maker with a strong Japan business via Belkin Japan. Overlaps with MS Solutions in charging, cables, and MagSafe-compatible accessories adjacent to the MAGTUS line.
• Spigen: Korean-origin global smartphone case and accessory specialist. Sells model-specific cases and films for iPhone, Galaxy, and other major smartphones across Japan, directly competing with MS Solutions' LEPLUS/LEPLUS NEXT portfolio.
• Green House: Japanese manufacturer of smartphone, tablet, and digital lifestyle accessories. Competes with MS Solutions across entry-level to mid-range films, cases, and cables distributed through Japanese mass-market retail.
• Anker: Global charging and consumer electronics accessories brand with strong presence in Japan via Amazon Japan and Rakuten. Overlaps with MS Solutions' LEPLUS NEXT charging cables, earphones, and mobile power products.
• CASETiFY: Premium smartphone case brand with strong Japan presence. Competes with MS Solutions' fashion-oriented brands (Lucy., +U, VIAGGI, CorVin) in the design-forward and personalization accessories segment.
• Hori: Japanese accessory maker best known for gaming and handheld console accessories that also sells smartphone protection films and cases. Competes with MS Solutions in model-specific film and case SKUs in Japan.
• ELECOM: Largest Japanese manufacturer of PC, smartphone, and tablet accessories including cases, films, cables, and chargers. Directly competes with MS Solutions across nearly every smartphone accessory SKU it sells on Amazon Japan, Rakuten, and Yahoo Shopping.
• Sanwa Supply (Sanwa Direct): Japanese maker and direct-to-consumer seller of smartphone, tablet, and PC accessories. Competes head-to-head with MS Solutions in the same Japanese e-commerce and B2B channels, particularly in protection films, cases, and charging accessories.

Broad incumbents

• OtterBox: US-based premium protective case and accessory brand with a Japan retail and e-commerce presence. Competes with MS Solutions' rugged and premium LEPLUS NEXT case lines as a larger, broader-incumbent brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mssjapan_info
• YouTubeyoutube.com/c/MSSolutionsMOVIES_info

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MS Solutions