What The BlocPartners does

The BlocPartners, doing business as The Bloc, is a privately held, health-native marketing and communications agency founded in July 2000 by Susan Miller and Rico Viray and operating under the legal entity The CementWorks, LLC. The company serves large global pharmaceutical companies and emerging biotechs bringing first products to market, delivering marketing communications, medical communications, behavioral creative, and omnichannel strategy services through 20+ health-native offices distributed across the Americas, Europe, and AMEA regions with regional headquarters in New York (Americas), London (Europe), and Singapore (AMEA).

At the core of the company's offering is BE-COMMS (Behaviorally Enriched Communications), a proprietary operating system built on evidence-based behavioral science principles and organized into four toolkit components (Understand, Define, Activate, Optimize) that integrate non-conscious and conscious decision-making factors into creative and omnichannel execution. The platform is reinforced by a sister agency, The Value Builders, which delivers specialized market access expertise for US and EU markets covering payer decisions, HTAs, and coverage/reimbursement strategy. Notable clients visible in case studies include AstraZeneca, GSK, Novo Nordisk, Amarin, Leo Pharma, Braintap, Big Muscles Nutrition, and select NGO engagements.

The revenue model is professional services with quote-based, customized agency engagements sold through direct enterprise field sales and relationship-driven business development supported by regional managing directors. The company holds WBENC women-owned certification, Green Business Bureau Platinum certification, and a portfolio of high-credibility creative industry awards (Cannes Lions, Clio Health, D&AD, LIA, ONE Show, Manny Awards, MM&M). Ownership remains with the founders, and Jennifer Matthews serves as Global CEO & President overseeing the transformation from a US-focused agency into a fully integrated global network.

Name

The BlocPartners

Legal name

The CementWorks, LLC

Website

https://theblocpartners.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The BlocPartners is a privately held, health-native marketing agency operating 20+ global offices across Americas, Europe, and AMEA, delivering marketing communications, medical communications, and omnichannel strategy powered by its proprietary BE-COMMS behavioral science operating system to pharmaceutical companies, biotechs, and healthcare organizations worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices27 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Medical Communications Services: Full-service agency providing marketing communications, medical communications, behavioral creative, and omnichannel strategy services for pharmaceutical and healthcare clients worldwide.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The BlocPartners is a health-native marketing and medical communications agency that designs behavior-changing campaigns for pharmaceutical, biotech, and healthcare clients globally. Its core delivery is built around the proprietary BE-COMMS® operating system, which applies behavioral science to creative, marketing communications, medical communications, and omnichannel strategy. Service modules are delivered through a network of 20+ offices with regional leadership across the Americas, Europe, and AMEA.

Product overview

The BlocPartners is a health-native marketing agency operating as a unified platform built around its proprietary BE-COMMS® (Behaviorally Enriched Communications) operating system. The platform encompasses service modules including Behavioral Creative, Marketing Communications, Medical Communications, and Omnichannel Strategy, all powered by behavioral science insights. A sister agency, The Value Builders, provides specialized market access expertise. Together, these offerings enable The BlocPartners to deliver behavior change campaigns for healthcare clients globally.

Differentiator

Problem solved

Functional benefit

Brands

• The Value Builders: Sister agency delivering market access expertise in the US and EU markets.
• BE-COMMS

Products and services

• BE-COMMS® (Behaviorally Enriched Communications) Proprietary operating system at the heart of The Bloc's approach; leverages behavioral science to understand non-conscious and conscious factors shaping customer decision-making and transforms insights into behavioral strategy integrated into creative and omnichannel execution. Delivered to pharmaceutical and healthcare clients.
• Marketing Communications Full-service marketing communications spanning pre-launch through lifecycle management, building brands across HCP and patient audiences for pharmaceutical and healthcare clients.
• Medical Communications Medical communications applying scientific principles to data communication, supporting publications, scientific storytelling, and HCP engagement for pharmaceutical and biotech clients.
• Behavioral Creative Award-winning creative work drawing on behavioral insights to deliver innovative campaigns that build and define brands while driving healthy behavior change.
• Omnichannel Strategy End-to-end omnichannel planning and execution that builds brands, engages customers, and activates brand adoption through coordinated channel deployment.
• The Value Builders (Sister Agency) Sister agency delivering market access expertise across US and EU markets, specializing in payer decisions, HTAs, and coverage/reimbursement strategy for pharmaceutical clients.

Quantifiable outcome

• Handxiety addresses anxiety disorders affecting over 300 million people globally
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• The Value BuilderscoreStrategic or Co-development PartnerSister agency within The Bloc network specializing in market access expertise. The Value Builders delivers deep market access expertise serving US and EU markets, understanding intricacies impacting payer decisions, HTAs, and coverage and reimbursement.
• Serviceplan GroupcoreStrategic or Co-development PartnerJoint venture partnership for The Bloc Munich office. The Bloc Munich operates as part of Serviceplan Group's House of Communication, offering world-class talent in creative, medical, media, and technology to deliver behavior-powered medical communications.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FCB Health: IPG-owned (now part of FCB Global) healthcare creative agency serving major pharma brands. Direct competitor for pharma brand and medical communications mandates.
• McCann Health: IPG-owned global health creative network competing for the same big-pharma brand and medical communications mandates, with comparable global-to-local delivery capability.
• Publicis Health: Publicis Groupe's health-focused agency network covering creative, medical, and patient communications for global pharma. Competes directly with The Bloc for enterprise pharma AOR work.
• DDB Health: Omnicom-owned health creative network offering brand communications, medical education, and omnichannel services to pharma — directly comparable in offering and client base.
• Real Chemistry: Independent, PE-backed healthcare marketing and communications firm (formerly W2O) with data-driven creative, medical, and PR capabilities serving global pharma — directly comparable in client base and category.
• Saatchi & Saatchi Wellness: Publicis-owned agency focused on consumer health, wellness, and pharma brand communications. Comparable independent-feeling creative shop competing for similar OTC and Rx brand assignments.
• Ogilvy Health: WPP-owned global healthcare communications network offering creative, medical, and omnichannel services to the same large pharma clients. Direct competitor for enterprise pharma AOR reviews.
• Havas Health Network: Havas-owned global network of health and wellness creative agencies targeting pharma and consumer health clients. Closely comparable offering and client overlap with The Bloc.
• Evoke: Independent global health communications and marketing agency competing for pharma creative, medical education, and patient engagement work with a comparable global footprint.
• VMLY&R Health: WPP-owned health and wellness creative agency offering omnichannel, medical, and brand communications to global pharma. Competes directly with The Bloc in enterprise reviews.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-bloc
• Xx.com/TheBlocPartners
• Facebookfacebook.com/theblocpartners

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The BlocPartners