Silicon Valley Pride

What Silicon Valley Pride does

Silicon Valley Pride, legally the Gay Pride Celebration Committee of San Jose, Inc., is a 501(c)(3) nonprofit organization (EIN 77-0101107) founded in 1975 that produces the largest LGBTQ+ Pride celebration in Northern California outside of San Francisco. Headquartered in San Jose, California, the organization operates the annual Silicon Valley Pride Festival and Parade at Plaza de César Chávez Park (scheduled for August 29-30, 2026) and draws 15,000+ attendees, 175+ parade entries, and a multi-tier corporate sponsorship base. The organization is governed by an unpaid Board of Directors and volunteer coordinators, with an 11-50 person stated headcount.

The organization's product portfolio centers on the flagship annual Festival & Parade, supplemented by year-round programming including monthly LGBTQ+ Community Mixers, quarterly Drag Brunch events at SoFA Market, the Pride Health Fair (free HIV/STI testing and wellness resources), the annual PRIDE 5K/10K run, Hey Girl womxn-focused programming, and the Thaddeus Orlando Campbell Scholarship Fund (awarding $30,000 annually to LGBTQ+ students). Sub-brands include Hey Girl, the Thaddeus Orlando Campbell Scholarship Fund, and PRIDE 5K/10K. Technology infrastructure is limited to a Squarespace website, EventHub ticketing platform, and standard social media channels.

Revenue is generated across five streams: tax-deductible donations and contributions, festival ticket sales via EventHub, corporate sponsorships (tiered), vendor and booth fees, and dedicated scholarship fundraising. Distribution occurs through direct self-serve channels (svpride.com, EventHub), venue partnerships (SoFA Market, Billy DeFrank Center, Queer Silicon Valley, Live Sapphire), and a community organization network including the Office of LGBTQ Affairs, Human Rights Campaign, and BAYMEC. Leadership is undergoing transition: Nicole Altamirano served as CEO following the 2019 passing of Board President Thaddeus Campbell, and Jerry Mai was appointed Interim CEO effective January 1, 2026, while the board conducts a nationwide permanent CEO search. The organization holds membership in InterPride, USAP, and CAPI and was awarded the GuideStar Gold Seal of Transparency in 2023.

Name

Silicon Valley Pride

Legal name

Gay Pride Celebration Committee of San Jose, Inc.

Website

https://svpride.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Silicon Valley Pride is a 501(c)(3) nonprofit that produces the largest LGBTQ+ Pride celebration in Northern California outside San Francisco, serving 15,000+ annual attendees in San Jose through festivals, parades, health fairs, scholarships, and year-round community programming.

Ownership category

akta.pro rank

Product category

Nonprofit LGBTQ+ Community Event Organization

NAICS

Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Community Pride & Identity Events (Pride, Cultural Identity Days) (MPAGAEAL)

Keywords

• LGBTQ+ community events
• Pride festival organization
• Nonprofit advocacy programs
• Community parade events
• Scholarship fund administration

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Tax-deductible charitable contributions to support LGBTQ+ community events and advocacy programs. The organization is a 501(c)(3) nonprofit with EIN 77-0101107.
2. Event Ticket Sales: Revenue from festival wristbands and tickets for the annual Pride Festival and Parade events. Tickets go on sale through authorized channels including the EventHub platform.
3. Corporate Sponsorships: Partnership revenue from businesses and organizations sponsoring Pride events, with various sponsorship tiers available. Contact [email protected] for sponsorship details.
4. Vendor and Booth Fees: Fees collected from vendors and exhibitors participating in festival marketplaces and vendor villages.
5. Scholarship Fundraising: Dedicated fundraising for the Thaddeus Orlando Campbell Scholarship Fund supporting LGBTQ+ students, with $30,000 total awarded in scholarships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Silicon Valley Pride organizes the annual Silicon Valley Pride Festival & Parade in Downtown San Jose, attracting over 15,000 attendees and 175+ parade entries. Beyond the signature event, it runs year-round community programming including monthly LGBTQ+ Community Mixers, quarterly Drag Brunch shows, a free Pride Health Fair, the annual PRIDE 5K/10K, queer womxn-focused Hey Girl events, and the Thaddeus Orlando Campbell Scholarship Fund that awards $30,000 annually to LGBTQ+ students.

Product overview

Silicon Valley Pride is a 501(c)(3) non-profit organization operating as a community events and advocacy organization rather than a technology product company. Its core offerings center on the annual Pride Festival & Parade, complemented by year-round programming including LGBTQ+ Community Mixers, Drag Brunch events, the Pride Health Fair, PRIDE 5K/10K runs, Hey Girl womxn-focused events, the Thaddeus Orlando Campbell Scholarship Fund, and volunteer/sponsorship opportunities. These programs serve the South Bay LGBTQ+ community through celebration, advocacy, health resources, education, and community building.

Differentiator

Problem solved

Functional benefit

Brands

• Hey Girl: Queer womxn programming initiative within Silicon Valley Pride
• Thaddeus Orlando Campbell Scholarship Fund
• PRIDE 5K/10K

Products and services

• Pride Festival & Parade Annual LGBTQ+ celebration featuring a night festival, parade, and day festival with live entertainment, vendors, community resources, and family-friendly activities. The signature event draws over 15,000 attendees annually to Downtown San Jose.
• LGBTQ+ Community Mixer Monthly networking event connecting LGBTQ+ individuals and allies in a welcoming, casual social setting across various venues in the South Bay area.
• Drag Brunch Quarterly drag show event featuring local drag performers, DJ music, and brunch offerings at SoFA Market in Downtown San Jose.
• Pride Health Fair Free community health event providing HIV/STI testing, wellness resources, health screenings, and expert-led wellness activities for LGBTQ+ individuals.
• PRIDE 5K/10K Annual running event promoting fitness and Pride community engagement, open to all ages with optional themed costumes, held at Hellyer Park in San Jose.
• Hey Girl Programming Queer womxn and femme-focused events including pool party brunches, dance nights, and visibility day celebrations.
• Thaddeus Orlando Campbell Scholarship Fund Scholarship program providing financial support to LGBTQ+ students demonstrating academic excellence, leadership, and community involvement, with awards totaling $30,000 annually.

Quantifiable outcome

• Over 15,000 attendees annually at the Festival and Parade
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• SoFA MarketcoreStrategic or Co-development PartnerSoFA Market serves as a primary venue partner for drag brunch events and community programming, hosting regular events including drag brunch shows, AAPI Pride Concert, and other LGBTQ+ community gatherings. The partnership provides space for year-round community engagement activities.
• Office of LGBTQ AffairscoreStrategic or Co-development PartnerSanta Clara County Office of LGBTQ Affairs co-hosts community mixers, health fairs, and other LGBTQ+ programming with Silicon Valley Pride. The partnership supports advocacy efforts and community resource distribution.
• Billy DeFrank LGBTQ+ Community CentercoreStrategic or Co-development PartnerCo-hosts monthly LGBTQ+ community mixers and partners on volunteer kickoff events. The partnership provides venue space and community outreach support for Pride programming.
• Human Rights Campaign (HRC)coreStrategic or Co-development PartnerCo-hosts community mixers and collaborative advocacy efforts. Jerry Mai previously served as Steering Committee Co-Chair for HRC, lobbying in Washington D.C. on national LGBTQ+ equality efforts.
• BAYMEC Community FoundationcoreStrategic or Co-development PartnerPartners on health fair events including Pride Health Fair. BAYMEC provides community health resources and advocacy support for LGBTQ+ wellness initiatives.
• Kendra ScottminorGTM or Marketing PartnerRetail partnership where Kendra Scott Santana Row hosts give-back events with 20% of purchases benefiting Silicon Valley Pride. Event hosted June 14, 2025.
• San Jose Sharks / SAP CentercoreStrategic or Co-development PartnerAnnual San Jose Sharks Pride Night partnership featuring pre-game drag shows and group tickets. Event held at SAP Center, promoting LGBTQ+ visibility through professional sports.
• Broadway San Jose / Montgomery TheaterminorStrategic or Co-development PartnerPride Night partnerships for theatrical productions including Waitress, Rock of Ages, and The Cher Show. Features pre-show drag performances and discount codes for LGBTQ+ community.
• Children's Musical Theater San Jose (CMT)minorStrategic or Co-development PartnerPartnership for Pride Night theater events with special discount codes (PRIDE25, PRIDE10) for LGBTQ+ community access to performances.
• The Q CornercoreStrategic or Co-development PartnerCo-hosts monthly LGBTQ+ community mixers and collaborative community programming for LGBTQ+ resource sharing and networking.
• Silicon Valley Rainbow RotarycoreStrategic or Co-development PartnerCo-hosts community mixers and collaborative community service initiatives supporting LGBTQ+ visibility and advocacy in Silicon Valley.
• Queer Silicon ValleycoreStrategic or Co-development PartnerVenue partner for health fairs and community programming. Located at 240 South Market Street #10, San Jose, hosting Pride Health Fair and other LGBTQ+ wellness events.
• Bakla CollectiveminorStrategic or Co-development PartnerPartnership for quarterly Drag Brunch programming, bringing together local drag talent and community celebration through the newly formed Bakla Collective.
• InterPridecoreOthersMembership in international Pride organization network for global LGBTQ+ advocacy coordination and best practice sharing.
• United States Association of Prides (USAP)coreOthersMembership in national Pride organization association for advocacy coordination and resources.
• Consolidated Association of Pride, Inc. (CAPI)coreOthersMembership in regional Pride organization association for unified advocacy efforts for LGBTQ+ communities around the globe.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Others

• Human Rights Campaign (HRC): Largest LGBTQ+ civil rights advocacy organization in the United States and a direct programming partner of Silicon Valley Pride. Comparable as a 501(c)(3) LGBTQ+ advocacy nonprofit, though HRC operates at a national advocacy scale rather than a regional event-festival scale.
• PFLAG National: National LGBTQ+ family and community advocacy nonprofit with a strong local-chapter model. Comparable as a 501(c)(3) community-driven LGBTQ+ organization, though focused on family advocacy and education rather than annual festival events.
• InterPride: International network of Pride organizations of which Silicon Valley Pride is a member. Relevant as an ecosystem/network peer that provides shared resources, advocacy coordination, and best practices across hundreds of Pride organizations globally.

Direct peers

• LA Pride (Christopher Street West): One of the oldest and largest Pride organizations in the United States, running a major annual LGBTQ+ festival, parade, and community programming in Los Angeles. Highly comparable in mission, organizational structure, and event-based model — Silicon Valley Pride would look to LA Pride as an aspirational scale peer.
• Oakland Pride: Another Bay Area Pride organization running an annual LGBTQ+ festival, parade, and community programming, with a similar community-driven nonprofit structure and corporate sponsorship model — directly comparable in mission, scale, and geography.
• San Francisco Pride: The most directly comparable peer — also a 501(c)(3) nonprofit running a major annual LGBTQ+ Pride parade and festival in the same Bay Area market, with year-round programming and corporate sponsorship. Silicon Valley Pride explicitly positions itself as the second-largest Pride in Northern California behind San Francisco Pride.
• Billy DeFrank LGBTQ+ Community Center: Silicon Valley's primary LGBTQ+ community center and a direct co-programming partner of Silicon Valley Pride (monthly mixers, volunteer kickoffs). Highly comparable as a community-led LGBTQ+ nonprofit serving the same South Bay geography, though focused on year-round center-based services rather than annual festival events.

Broad incumbents

• NYC Pride: The largest Pride organization in the United States, operating WorldPride-scale events and year-round advocacy in New York City. Comparable in mission, structure, and event mix, though operating at a vastly larger scale and budget that places it in incumbent territory relative to regional peers like Silicon Valley Pride.

Regional players

• San Diego Pride: Larger California Pride nonprofit running an annual festival, parade, and year-round advocacy programming. Comparable in mission, nonprofit structure, and event-based revenue model, though operating at a meaningfully larger scale in Southern California.
• Sacramento Pride: California-based LGBTQ+ Pride nonprofit running an annual parade, festival, and community events. Comparable as a mid-sized regional Pride organization with similar community-led, volunteer-driven operational model, though serving a different (Central Valley / state capital) market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SiliconValleyPride
• LinkedInlinkedin.com/company/silicon-valley-pride
• Instagraminstagam.com/svpride

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silicon Valley Pride