Broadway San Jose

What Broadway San Jose does

Broadway San Jose is a private live entertainment presentation company that brings touring Broadway productions to Silicon Valley audiences at the San Jose Center for the Performing Arts, a historic 2,677-seat theater in downtown San Jose operated by Team San Jose. Founded in 2009 as a Nederlander Presentation and a wholly-owned entity of The Nederlander Organization, the company has presented more than 70 shows in Downtown San Jose and serves close to 10,000 season subscribers with annual attendance reaching 300,000+ patrons from across the Bay Area. Its core product is a curated Broadway touring season — currently 19 productions across the 2026-2027 season including Hamilton, Mamma Mia!, Disney's Beauty and the Beast, and Phantom of the Opera — supported by ancillary ticketing and community programs.

Revenue is generated through multiple streams: individual show ticket sales (transaction-fee model via Ticketmaster), 5-play and 6-show season subscriptions with Auto Renew and priority seating (recurring subscription model), a President's Club premium tier offering Director's Circle and Producer's Circle levels, group ticket sales for organizations of 10 or more, corporate ticket packages, program advertising sold to local businesses, a Dining Partner program, and ticket donations to educational arts organizations. Customer segments span Bay Area theater enthusiasts (primary geographic segment from Santa Cruz to Livermore and Monterey to San Francisco), corporate clients, school and youth groups, and high school musical theater programs participating in the Rita Moreno Awards competition.

The technology stack is intentionally lean: Ticketmaster serves as the primary ticketing platform, account manager, and mobile entry system; a self-guided virtual venue tour enables pre-purchase seating preview; and digital programs replace printed materials. Distribution runs through the broadwaysanjose.com website, Ticketmaster, the San Jose Civic Box Office, dedicated group and corporate sales channels, and community partnerships (including BIPOC and Latina-owned business networks such as Sueños). Pricing is variable by show and seat with annual subscription billing cadence, per-ticket facility fees, and a $12/seat Rita Moreno Awards contribution folded into full-season packages.

Name

Broadway San Jose

Legal name

Broadway San Jose

Website

https://broadwaysanjose.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Broadway San Jose presents touring Broadway productions at the 2,677-seat San Jose Center for the Performing Arts, serving close to 10,000 season subscribers and 300,000+ annual Bay Area patrons as a wholly-owned Nederlander Organization presentation launched in 2009.

Ownership category

akta.pro rank

Product category

Live Theater

NAICS

Theater Companies and Dinner Theaters (71111)

akta.pro primary industry

Touring Theatre Productions (MPAGABAC)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Theater & Performing Arts Ticketing (HSACALAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live theater productions
• Broadway touring shows
• Season ticket subscriptions
• Performing arts venue
• Group ticket sales

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Show Tickets: Single-ticket sales for individual Broadway performances through Ticketmaster and the Broadway San Jose website.
2. Season Subscriptions: Season ticket packages offering 5 or 6 show selections with benefits including priority seating, exchange privileges, and Auto Renew enrollment. Includes per-ticket facility fees and subscription fees.
3. Program Advertising: Theater program advertising sold to local businesses to reach the 220,000+ annual patrons. Includes standard ad placements and Dining Partner program.
4. Group Sales: Bulk ticket sales for groups of 10 or more, including school groups, corporate groups, and community organizations.
5. Corporate Tickets: Dedicated corporate ticket packages for business entertainment and client engagement.
6. Ticket Donations: Donation of tickets to educational arts-related organizations, with priority given to such organizations. Limited to 2 tickets per organization per calendar year.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Broadway San Jose presents touring Broadway productions at the San Jose Center for the Performing Arts, a historic 2,677-seat theater in downtown San Jose. The company sells individual show tickets, multi-show season subscription packages (5-play and 6-show options), group tickets for organizations of 10 or more, and dedicated corporate ticket packages, with all ticketing processed through the Ticketmaster platform.

Product overview

Broadway San Jose operates as a theater presentation company bringing touring Broadway productions to Silicon Valley. The company offers a portfolio of live entertainment products centered around Broadway-style performances at the San Jose Center for the Performing Arts. The core offering consists of touring Broadway shows (19 productions in the 2026-2027 season including Hamilton, Mamma Mia!, and Disney's Beauty and the Beast), supported by subscription products including Season Packages (5 and 6-show options), the President's Club premium tier, and Group Tickets for organizations. Additional offerings include Corporate Tickets, Accessible Viewing services, program advertising, the Dining Partner program, ticket donations, and the Rita Moreno Awards community program. The primary ticketing channel runs through Ticketmaster's platform.

Differentiator

Problem solved

Functional benefit

Brands

• Rita Moreno Awards: A awards competition that recognizes outstanding achievement in high school musical theater, co-hosted by Broadway San Jose and Children's Musical Theater San Jose at the San Jose Center for Performing Arts.

Products and services

• Touring Broadway Shows Live touring Broadway productions presented at the San Jose Center for the Performing Arts, featuring musicals and concerts for Bay Area theater patrons.
• Season Packages Multi-show subscription packages (5-play and 6-show options) offering discounted pricing, priority seating, exclusive events, and auto-renewal enrollment for Broadway San Jose performances, with close to 10,000 active subscribers.
• President's Club Premium subscription tier with Director's Circle and Producer's Circle levels offering priority access to shows, exclusive events, concierge services, and special seating options for dedicated Broadway patrons.
• Group Tickets Discounted ticket bundles for groups of 10 or more, with dedicated group management services and flexible scheduling for schools, corporations, and community organizations.
• Corporate Tickets Corporate ticketing options for business entertainment, client events, and employee outings at Broadway San Jose performances.
• Accessible Viewing Services Accessibility services including wheelchair seating, assisted listening devices, audio description, and other accommodations for patrons with disabilities attending Broadway San Jose performances.
• Program Advertising Theater program advertising opportunities allowing businesses to reach over 220,000 annual Broadway San Jose patrons through print advertisements in show programs.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• The Nederlander OrganizationcoreStrategic or Co-development PartnerBroadway San Jose is a Nederlander Presentation and part of The Nederlander Organization, a nationally recognized entertainment company operating theaters in New York, Los Angeles, Chicago, Durham, Greensboro, North Charleston, Oklahoma City, San Diego, Tucson, Washington D.C., and London since 1912.
• TicketmastercoreTechnology or IntegrationPrimary ticketing platform partner handling ticket sales, transfers, and mobile ticketing. Email newsletter signup and account management integrated through Ticketmaster's platform.
• Team San JosecoreStrategic or Co-development PartnerOperator of the San Jose Center for the Performing Arts where all Broadway San Jose performances are held.
• Cameron MackintoshminorStrategic or Co-development PartnerProducer presenting the revitalized new production of The Phantom of the Opera, which was rapturously received by London critics in 2021.
• BBC Studios and Andrew KayminorStrategic or Co-development PartnerCo-producers of Bluey's Big Play UK & Ireland Tour, presented in association with Windmill Theatre Co.
• Children's Musical Theater San JosecoreStrategic or Co-development PartnerCo-host of the Rita Moreno Awards, an awards competition recognizing outstanding achievement in high school musical theater in Northern California.
• SueñosminorGTM or Marketing PartnerLatina-owned collective and community partner featuring over 30 minority-owned small businesses. Offers Broadway San Jose patrons a 10% discount. Located at 60 N. San Pedro St., San Jose, CA 95110.
• Community Partners NetworkminorGTM or Marketing PartnerNetwork of local BIPOC and community businesses including EriLuxe, Guitar Wars, Downtown San Jose Yoga Six, Studio Petall, Ashy Aromas, Get Down Dance Studios, and others supporting the Broadway San Jose community.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Center Theatre Group: Los Angeles-based nonprofit that presents Broadway-scale touring productions at the Ahmanson Theatre along with subscription and group programs. Closely comparable as a major West Coast regional Broadway presenter with similar season-ticket offerings.
• Segerstrom Center for the Arts: Costa Mesa, California presenting venue that hosts touring Broadway productions for Orange County audiences. Comparable in operating model — venue-based Broadway presentation with season subscriptions and group sales targeting affluent Southern California patrons.
• Broadway Across America: Largest North American presenter of touring Broadway productions across multiple cities. Directly comparable in business model — presenting touring titles to regional audiences via subscription and group sales — but at much greater geographic scale.
• BroadwaySF: San Francisco Bay Area presenter of touring Broadway productions. Operates the same Northern California market as Broadway San Jose with an overlapping subscriber base and similar subscription, group, and corporate ticketing model.
• Broadway in Hollywood (Hollywood Pantages Theatre): Operates the Pantages Theatre in Los Angeles and is also a Nederlander Presentation. Directly comparable as a fellow West Coast Broadway touring presenter operating in a major metro market under the same parent network.

Broad incumbents

• Live Nation Theatrical: Theatrical arm of Live Nation Entertainment. Competes in presenting touring Broadway and large-scale theatrical productions, but as part of a much larger global live entertainment portfolio rather than a regional specialty.
• The Shubert Organization: Owns and operates the largest collection of Broadway theaters in New York and is a major producer/presenter of theatrical productions. Comparable as a Broadway industry incumbent, though concentrated on Broadway rather than touring presentations.
• Ambassador Theatre Group (ATG): Global theater owner and presenter operating in the US and UK. Comparable in presenting and producing Broadway-scale work, but at far greater scale and with a diversified portfolio across multiple cities and venues.
• Jujamcyn Theaters: Owns and operates multiple Broadway theaters in New York. Comparable as a Broadway theater owner and producer, but does not focus on touring regional presentation like Broadway San Jose.

Regional players

• Civic Theatre / San Diego Theatres: San Diego presenting organization hosting Broadway touring productions at a similarly sized historic Southern California venue. Comparable regional presenting model, though serving a different metropolitan market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BroadwaySanJose
• YouTubeyoutube.com/user/MyBroadwaySanJose
• Facebookfacebook.com/broadwaysj
• Instagraminstagram.com/broadwaysanjose_
• Pinterestpinterest.com/broadwaysanjose
• LinkedInlinkedin.com/company/broadway-san-jose

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway San Jose