Magners Cider
Magners Cider is a 1935-founded Irish cider brand producing a multi-flavor range of ciders from 17 apple varieties, brewed in Clonmel, Ireland, and sold to adult cider consumers in the UK and US via wholesale and direct e-commerce.
- Company typePrivate
- Founded1935
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Magners Cider does
Magners Cider is a privately held alcoholic beverage brand founded in 1935 that produces and sells a range of Irish ciders crafted from 17 apple varieties at its origin in Clonmel, Ireland. The company positions itself as "The Original Irish Cider" and markets a multi-flavor cider portfolio as refreshing, fizzy alcoholic beverages targeted at general adult cider consumers (a horizontal consumer segment). Operations span the United Kingdom and the United States, with the company headquartered in London, UK, and a workforce reported in the 501–1,000 range.
The company monetizes through two primary channels: direct e-commerce via its own website (magners.com/uk/buy-online/) and wholesale distribution to retailers and venues (signposted via the "Stock Magners" wholesale pathway). Pricing is not publicly disclosed; consumers are routed to online purchase or wholesale inquiry. Brand-building activity centers on the "Magnertism" campaign — an experiential positioning emphasizing the fizzy, refreshing quality of the product — supported by a corporate website, email newsletter sign-up, and a "Share The Craic" content hub. Geographic reach is explicitly limited to the UK and US via a website country selector.
The product set is a single core line, "Magners Irish Cider," with multiple flavor variants. There is no disclosed technology stack, proprietary software platform, app, API, or data asset; the offering is a physical consumer good rather than a software-enabled product. No partnerships, patents, certifications, M&A activity, funding rounds, or management team details are surfaced in the provided data, which constrains any deeper operational or financial inference.
Magners Cider firmographics
Firmographics- Name
- Magners Cider
- Website
- https://magners.co.uk
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Magners Cider is a 1935-founded Irish cider brand producing a multi-flavor range of ciders from 17 apple varieties, brewed in Clonmel, Ireland, and sold to adult cider consumers in the UK and US via wholesale and direct e-commerce.
- Ownership category
- akta.pro rank
Magners Cider industry classification
Industry- Product category
- Cider
- NAICS
- Breweries (31212)
- akta.pro primary industry
- Cider & Perry Producers & Brands (CRADAIAE)
- akta.pro secondary industries
- Cider & Perry Production (AFAFAAAD), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
Keywords
Where Magners Cider is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Magners Cider business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Distribution channels2 records
Marketing channels3 records
Magners Cider product offering
Product offeringCore offering
Magners produces and sells an Irish cider range crafted in Clonmel, Ireland, made from a blend of 17 apple varieties. The brand is sold to consumers in the UK and US through its own e-commerce site and via wholesale distribution partners.
Product overview
Magners Cider is a single-product cider brand offering a range of Irish cider variants. The company sells its core cider products through online and wholesale channels, with the portfolio consisting of their signature Irish cider line. The products are positioned around refreshment and the brand's Irish heritage.
Differentiator
Problem solved
Functional benefit
Products and services
- Magners Irish Cider A range of Irish ciders made from a blend of 17 apple varieties, crafted in Clonmel, Ireland, and sold to adult consumers in the UK and US.
Companies that use Magners Cider
Customer profileSegments1 record
Ideal customer profiles1 record
Magners Cider technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magners Cider partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Magners Cider competitors and assessment
Company assessmentDirect peers
- Strongbow: Strongbow is a leading mass-market cider brand owned by Heineken, distributed globally and positioned similarly to Magners as a mainstream packaged cider. Direct competitor in on-premise and off-premise cider occasions across the UK and international markets.
- Angry Orchard: Angry Orchard is the leading US craft cider brand owned by Boston Beer Company, specializing in traditional and flavored ciders. Directly comparable business model targeting mainstream cider consumers with a portfolio of flavor variants.
- Thatchers Cider: Thatchers is a family-owned UK cider producer with a multi-variant product range, directly comparable to Magners in the UK on-premise and retail cider market. Both brands emphasize heritage and craft positioning.
- Bulmers: Bulmers is a mainstream UK and Irish cider brand under C&C Group (the same group that owns Magners). Comparable product positioning, packaging formats, and consumer base make it the closest direct peer in the cider category.
- Woodchuck Cider: Woodchuck Cider is a US craft cider brand with a multi-flavor portfolio, comparable to Magners in offering a range of cider variants to consumers. Competes directly in the US market where Magners has active distribution.
Peers
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Magners Cider social profiles
Digital presenceMagners Cider financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magners Cider leadership team
Management profileNumber of profiles
Magners Cider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magners Cider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magners Cider
What does Magners Cider do?
Magners produces and sells an Irish cider range crafted in Clonmel, Ireland, made from a blend of 17 apple varieties. The brand is sold to consumers in the UK and US through its own e-commerce site and via wholesale distribution partners.
When was Magners Cider founded?
Magners Cider was founded in 1935. It employs 501 to 1,000 people.
Where is Magners Cider based?
Magners Cider is headquartered in London, United Kingdom, in the Europe region.
Who are Magners Cider's main competitors?
Direct peers on record are Strongbow, Angry Orchard, Thatchers Cider, Bulmers and Woodchuck Cider. Aspall Cyder is listed as a peer.
Does Magners Cider have an API?
No public API is recorded for Magners Cider.
What industry is Magners Cider in?
Magners Cider's product category is Cider. Its primary akta.pro industry code is CRADAIAE, Cider & Perry Producers & Brands, with a secondary code of AFAFAAAD, Cider & Perry Production. Its NAICS code is 31212.