Laguna Golf

What Laguna Golf does

Laguna Golf is a division of The Banyan Tree Group that operates three 18-hole championship golf courses embedded within integrated luxury resorts across Southeast Asia: Laguna Golf Phuket (Thailand, par 71), Laguna Golf Bintan (Indonesia, par 72), and Laguna Golf Lăng Cô (Vietnam, par 71). The Phuket and Bintan courses leverage natural terrain features including native Banyan trees, water features, coconut groves, wetlands, and a jungle quarry, while the Lăng Cô course was designed by six-time major winner Sir Nick Faldo and measures approximately 7,100 yards from the championship tees. The Bintan course, originally designed by Greg Norman, was revamped by Laguna Golf in 2015 and spans 60 hectares.

The company generates revenue across five streams: green fees and individual rounds played at the three courses, annual and recurring membership programs, golf academy instruction (notably at the Laguna Golf Phuket Academy), corporate events and tournaments, and integrated resort partnerships bundling golf with hotel, spa, and dining at Banyan Tree properties. Distribution is direct-to-consumer via individual destination websites for each course, on-site bookings, and on-property concierge referrals from the Banyan Tree Group ecosystem. Supporting services include golf club facilities at Laguna Golf Phuket and events/tournaments programming, particularly at the Lăng Cô property.

Laguna Golf targets three primary customer segments: resort vacation golfers seeking premium integrated leisure experiences, casual and hobby golfers of all skill levels (including beginners), and corporate groups hosting hospitality events and team outings. Pricing is not publicly disclosed, but the business model combines transactional play, subscription-style memberships, professional instruction services, and bundled resort revenue. The company is privately held as a subsidiary of the Singapore-based Banyan Tree Group, employs 501-1000 people, and operates from offices in Thalang (Thailand), Lagoi (Indonesia), and Loc Vinh Commune (Vietnam).

Name

Laguna Golf

Legal name

Laguna Golf

Website

https://lagunagolf.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Laguna Golf is a Banyan Tree Group division operating three 18-hole championship golf courses embedded in integrated luxury resorts across Thailand, Indonesia, and Vietnam, serving resort vacationers, hobby golfers, and corporate event clients through green fees, memberships, academy instruction, and bundled resort packages.

Ownership category

akta.pro rank

Product category

Golf Resort Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Championship golf courses
• Golf resort operations
• Golf academy programs
• Golf tournament hosting
• Golf membership programs

Headquarters

HQ city

Thalang

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees and Golf Play: Revenue from individual golf rounds played at the three championship courses in Phuket (18-hole, par 71), Bintan (18-hole, par 72), and Lăng Cô (18-hole, par 71)
2. Membership Programs: Annual and recurring memberships offering preferential access, rates, and benefits to repeat customers
3. Golf Academy and Lessons: Instructional services including golf lessons and academy programs for players of all abilities
4. Events and Tournaments: Hosting of corporate events, tournaments, and golf outings at the championship courses
5. Integrated Resort Partnerships: Bundled packages combining golf with hotel accommodations, spa, and other resort amenities at Banyan Tree Group properties

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Laguna Golf operates three 18-hole championship golf courses across Southeast Asia—Phuket (Thailand), Bintan (Indonesia), and Lăng Cô (Vietnam)—each embedded within a Banyan Tree Group integrated resort destination. The company sells green fees, memberships, golf academy instruction, corporate event hosting, and bundled golf-with-resort packages directly to consumers and corporate clients.

Product overview

Laguna Golf operates a portfolio of three championship golf courses across Asia: Laguna Golf Phuket (18-hole, par 71 in Thailand), Laguna Golf Bintan (18-hole, par 72 in Indonesia), and Laguna Golf Lăng Cô (18-hole, par 71 in Vietnam). Each course operates within integrated resort destinations managed under the Banyan Tree Group. Supporting services include golf academies and club facilities at select locations. The courses target resort guests and tourists seeking premium golf experiences in Southeast Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Laguna Golf Phuket An 18-hole, par 71 award-winning championship golf course set within the Laguna Phuket Resort in Thailand. Features native Banyan Trees, natural water features with water lilies and wildlife; designed to be playable for golfers of all abilities.
• Laguna Golf Bintan An 18-hole, par 72 championship golf course within the Laguna Bintan Resort in Indonesia. Spans 60 hectares of lush landscaping across forest, wetland, beachfront coconut groves, and a jungle quarry. Originally designed by Greg Norman and revamped by Laguna Golf in 2015.
• Laguna Golf Lăng Cô An 18-hole, par 71 championship golf course at the heart of Laguna Lăng Cô, Vietnam's first fully integrated resort in Thua Thien Hue Province. Designed by Sir Nick Faldo; measures nearly 7,100 yards from championship tees and 5,263 yards from front tees, suitable for experienced players and beginners.
• Laguna Golf Academy Golf instruction and training facilities at Laguna Golf Phuket, providing lessons and development programs for golfers of varying skill levels from beginners to experienced players.
• Corporate Events and Tournaments Hosting of corporate events, golf tournaments, team-building outings, and business hospitality at the Laguna Golf championship courses, with dedicated sales effort for group bookings.
• Laguna Golf Membership Program Annual and recurring golf memberships offered at Laguna Golf courses (including under the Laguna Golf Club at Phuket), providing preferential access, member rates, and benefits to frequent golfers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Banyan Tree GroupcoreStrategic or Co-development PartnerLaguna Golf operates as a division of the Banyan Tree Group, one of the world's leading international operators in the hospitality and leisure industry. The Banyan Tree Group has created hotels, spas, and golf courses to suit modern travelers' needs and lifestyle. Laguna Golf locations in Thailand, Indonesia, and Vietnam are integrated within Banyan Tree's portfolio of integrated resort destinations, including Laguna Phuket Resort, Laguna Bintan Resort, and Laguna Lăng Cô (Vietnam's first fully integrated resort).

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Saadiyat Beach Golf Club: Oceanfront championship course in Abu Dhabi operated within a luxury resort community. Compares as an integrated, designer-attributed venue relying on resort guests and destination tourism, similar to Laguna Golf's model.
• Jumeirah Golf Estates: Operator of multiple championship courses (Earth and Fire) within an integrated luxury residential and resort development in Dubai. Comparable model of resort-anchored, designer-led championship golf targeting premium leisure and corporate demand.
• Mission Hills Group: Operator of the world's largest golf complex (Mission Hills China) and a network of resort-integrated courses across Asia. Competes with Laguna Golf for premium leisure and tournament golf demand in the Asia-Pacific region.

Direct peers

• Sentosa Golf Club: Two championship 18-hole courses (Serapong and Tanjong) at a Singapore resort destination. Comparable to Laguna Golf as a premium, tournament-grade Asian venue integrated with hospitality and leisure amenities.
• Hoiana Shores Golf Club: Robert Trent Jones Jr. II-designed championship course adjacent to the Hoiana integrated resort in central Vietnam. Directly comparable to Laguna Lăng Cô as a rival resort-anchored championship course in Vietnam targeting similar tourist and corporate segments.
• The Els Club Malaysia: Two championship courses (Ocean and Valley) designed by Ernie Els in Malaysia. Comparable as another premium designer-led course brand in Southeast Asia competing for resort golfers, tournaments, and corporate events.
• Blue Canyon Country Club: Two-course championship golf club located in Phuket, Thailand, directly competing with Laguna Golf Phuket for resort golfers, premium green fees, and corporate event bookings in the same destination market.

Regional players

• Siam Country Club: Multi-course club in Pattaya, Thailand, hosting professional tournaments and serving Bangkok-area resort and tourist golfers. Closest Thai domestic competitor to Laguna Golf Phuket for resort and international golf tourist demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LagunaGolfPhuket
• LinkedInlinkedin.com/company/laguna-golf-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laguna Golf