H&M Insurance

What H&M Insurance does

H&M Insurance, officially Herriott & Mijailovic Insurance Agency Inc, is a family-owned independent insurance agency established in the 1970s and headquartered at 801 Washington Street, San Diego, California (CA License #0F82768). The firm operates as an intermediary distribution platform, representing 11+ A+ rated insurance carriers including Safeco, Travelers, The Hartford, Progressive, Nationwide, CIG, FirstComp, Markel, First American, Employers, and Midwest. It places commercial, business, property, and personal lines coverage for SMB clients across California, with particular vertical specialization in contractors, restaurants, hotels, gyms, and retail trade businesses. There is no proprietary technology stack; the agency delivers service through licensed agents via phone, website quote forms, and in-person consultation, with a stated 6-hour quote response SLA.

The business model is commission-based: H&M earns carrier commissions on each policy placed, with revenue mechanics tied to policy volume, premium size, and carrier commission schedules rather than any usage or subscription pricing. Products span commercial property, commercial auto and fleet, workers' compensation, general liability, BOP, cyber liability, E&O, inland marine, landlord, condo, earthquake, fire, and personal auto/homeowners lines. Customer segments are segmented vertically (small business, contractors, restaurants, hotels, gyms, property owners, fleet/transportation) and horizontally (personal lines). Distribution is exclusively direct: phone, website, and in-person at the San Diego office. Marketing channels include SEO-optimized vertical landing pages, a blog resource center, Google AdWords remarketing, and word-of-mouth referrals from long-tenured clients (7-17+ years).

Name

H&M Insurance

Legal name

Herriott & Mijailovic Insurance Agency Inc

Website

https://hminsurance.net

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

H&M Insurance is a family-owned independent insurance agency in San Diego, California, established in the 1970s, that places commercial, business, property, and personal lines coverage through 11+ A+ rated carrier partnerships for SMB and individual clients across California.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Professional Liability (E&O) (FSAJAGAC)

Keywords

• Commercial insurance brokerage
• Small business insurance
• Independent insurance agency
• Workers compensation coverage
• Personal lines insurance

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: H&M Insurance operates as an independent insurance agency that earns commissions from insurance carriers for policies sold. As an independent agency, they represent multiple A+ rated insurance providers (Safeco, Travelers, CIG, The Hartford, Progressive, Nationwide, Midwest Insurance, FirstComp, Markel, First American, Employers) and receive commission payments when customers purchase policies through their agency.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

H&M Insurance (Herriott & Mijailovic Insurance Agency Inc) is a family-owned independent insurance agency based in San Diego, California, licensed under California License #0F82768. The agency sells and brokers commercial, business, property, and personal insurance policies to small businesses and consumers across California, representing 11+ A+ rated carriers including Safeco, Travelers, CIG, The Hartford, Progressive, and Nationwide. The firm earns commission revenue on each policy placed and offers industry-tailored bundles for contractors, restaurants, hotels, gyms, retailers, and other verticals.

Product overview

H&M Insurance is an independent insurance agency offering a comprehensive portfolio of insurance products through multiple carrier partnerships. The agency operates as a distribution platform providing both commercial and personal insurance lines, including property, casualty, liability, and specialty coverage. Key product categories include commercial insurance (property, auto, umbrella), business insurance by industry (contractors, restaurants, gyms, retail, trades), workers compensation, property insurance (landlord, condo, earthquake, fire), and personal auto/homeowner coverage. The agency acts as an intermediary connecting customers with insurance carriers like Safeco, Travelers, The Hartford, Progressive, and Nationwide, offering tailored policies for individuals and businesses in the California market.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Property Insurance Insurance coverage for commercial buildings, equipment, and inventory against damage or loss, offered through multiple A+ rated carrier partners to California small businesses.
• Apartment Complex Insurance Specialized insurance for multi-family residential properties and apartment buildings, bundling property and landlord liability coverages for California landlords.
• Commercial Auto Insurance Vehicle insurance for business-owned cars and trucks used for commercial purposes, sourced from carriers such as Progressive and Travelers for California small businesses.
• Fleet Insurance Coverage for businesses operating multiple vehicles under a single commercial auto policy, including hired and non-owned auto exposure for fleets and service vehicles.
• Trucking Insurance Insurance for trucking companies and independent truckers covering cargo, liability, and physical damage for commercial trucking operations in California.
• Commercial Umbrella Insurance

Named customers5 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SafecocoreChannel Partner/ Reseller/ DistributorA+ rated insurance provider partner. Safeco offers personal and business insurance products. H&M Insurance agency represents Safeco to offer policy options to customers seeking coverage.
• TravelerscoreChannel Partner/ Reseller/ DistributorA+ rated insurance provider. Travelers is a major commercial and personal lines insurer. H&M represents Travelers to provide coverage options to San Diego clients.
• CIG (CIG Insurance)coreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering business and commercial insurance products. H&M agency represents CIG alongside other major carriers.
• The HartfordcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier providing business insurance solutions. H&M Insurance represents The Hartford for commercial lines and business owner policies.
• ProgressivecoreChannel Partner/ Reseller/ DistributorA+ rated insurance provider offering auto, business, and commercial insurance. H&M represents Progressive for various coverage options.
• NationwidecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering business and personal coverage. H&M Insurance offers Nationwide products to customers seeking comprehensive coverage.
• Midwest InsuranceminorChannel Partner/ Reseller/ DistributorInsurance provider represented by H&M Insurance agency for additional coverage options.
• FirstCompminorChannel Partner/ Reseller/ DistributorWorkers' compensation specialist carrier partner offering competitive rates for small businesses. H&M offers FirstComp as an option for workers' comp coverage.
• MarkelminorChannel Partner/ Reseller/ DistributorInsurance carrier offering specialty coverage for small businesses and niche industries. H&M represents Markel for additional coverage options.
• First AmericanminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering title and property insurance products through H&M agency.
• EmployersminorChannel Partner/ Reseller/ DistributorWorkers' compensation insurance specialist. H&M offers Employers as a carrier option for California workers' comp policies.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• CoverWallet: Digital insurance platform (acquired by Aon) enabling SMBs to compare and bind commercial policies online. Competes with H&M for the same small business segment via a self-serve model rather than agent-led sales.
• Next Insurance: California-based insurtech providing direct online binding of commercial policies (GL, workers' comp, commercial auto, professional liability) to small businesses. Direct competitor to H&M's target SMB segment but bypasses the agent channel entirely via digital self-service.
• Pie Insurance: Insurtech carrier focusing on workers' compensation for small businesses. Adjacent competitor to a key H&M product line, distributing directly to small employers and through digital channels.

Broad incumbents

• HUB International Limited: North American insurance brokerage operating through regional offices. Comparable in independent-agency distribution and SMB commercial focus, with significant presence in California and the western US.
• Brown & Brown, Inc. National insurance brokerage and agency built on a decentralized independent-agent model. Operates with similar carrier relationships and product breadth as H&M, but with vastly larger scale and geographic reach.
• Burns & Wilcox: Specialty wholesale insurance broker and managing general agent distributing complex commercial and personal coverage through independent agents. Comparable to H&M in carrier-intermediary role and specialty line focus, though Burns & Wilcox serves agents rather than direct insureds.
• Arthur J. Gallagher & Co. One of the largest global insurance brokerages, offering retail and wholesale brokerage plus risk management services. Overlaps with H&M in commercial P&C, workers' comp, and SMB segment focus, though Gallagher serves enterprise and mid-market far more deeply.
• Alliant Insurance Services: Major US insurance brokerage headquartered in California, offering commercial, personal, and specialty lines through a multi-carrier platform. Comparable to H&M in independent distribution model and California roots, but with national reach and institutional scale.
• Heffernan Insurance Brokers: Large California-based independent insurance brokerage founded in 1978, serving commercial and personal lines through multiple carrier relationships. Heffernan shares H&M's independent agency model and California focus but operates at significantly greater scale.

Direct peers

• Woodruff-Sawyer & Co. San Francisco-based independent insurance brokerage serving commercial and personal clients through multiple carrier relationships. Closely mirrors H&M's independent agency model, California presence, and SMB/mid-market focus, though at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hminsure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H&M Insurance