What Goldeimer does

Goldeimer is a Hamburg-based non-profit company founded in 2013 that sells sustainable hygiene and sanitation products under a Verantwortungseigentum (responsible ownership) structure, meaning no profits flow to private owners and all surpluses are reinvested into charitable sanitation, education, and advocacy work. The portfolio centers on two lines: (1) Soziale Rollen — recycled-cardboard toilet paper and kitchen rolls carrying the Blauer Engel (Blue Angel) certification, packaged in 50% wild plastic via a partnership with WILDPLASTIC; and (2) Trockentoiletten — a range of waterless, chemical-free dry toilets (Basic, Camper Mini, Camper Maxi, Cube, Premium) with tool-free assembly, optional urine separation, and supporting products such as Kackpulver bedding and DIY components. The company also runs an experiential / service channel operating dry toilets at 12+ major German festivals with 250+ annual volunteers.

Commercially, Goldeimer operates a hybrid B2C/B2B go-to-market: own e-commerce storefront (goldeimer.de) with subscription/recurring delivery and volume discounts, German retail and supermarket distribution via a shop finder, a dedicated B2B login portal for commercial buyers, special-edition crowdfunding campaigns (e.g., Klugscheißer-Klopapier with Fun Facts / CORRECTIV in 2025), and festival service contracts. Customer segments include environmentally conscious household consumers, off-grid and vanlife users, B2B buyers seeking ethical procurement, and festival organizers. Reported impact metrics — €156,000 raised for sanitation projects, 8,500 annual volunteer hours, and 170 tons of fecal donations processed — frame the commercial activity as a funding mechanism for the underlying mission. Distribution extends across 21+ European countries for DTC shipping.

Name

Goldeimer

Legal name

Goldeimer

Website

https://goldeimer.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Goldeimer is a Hamburg-based non-profit (Verantwortungseigentum) selling Blauer Engel-certified recycled toilet paper, kitchen rolls, and a line of waterless dry toilets, plus operating festival sanitation services with 250+ annual volunteers across 21+ European countries.

Ownership category

akta.pro rank

Product category

Sustainable Hygiene and Sanitation Products

NAICS

Waste Collection (56211)

SIC

Sanitary Services (4950), Refuse Systems (4953)

akta.pro primary industry

Recycled-Content & Sustainable Tissue/Hygiene Products (IMAMAGAK)

akta.pro secondary industries

Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ), Industrial Laundry & Textile Waste Services (Non-hazardous) (EUAIAGAI)

Keywords

• Recycled toilet paper
• Waterless dry toilets
• Sustainable hygiene products
• Eco-friendly packaging
• Circular sanitation solutions

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. E-commerce Product Sales: Direct sales of toilet paper, kitchen rolls, dry toilets, accessories, books, and merchandise through goldeimer.de online shop. One-time purchases and subscription/recurring delivery options available.
2. Subscription/Recurring Deliveries: Subscription model for toilet paper and kitchen rolls with discounts for longer commitment (weekly, bi-weekly, monthly deliveries). Customers can save up to €40 on toilet paper subscriptions.
3. B2B Business Sales: Business and trade sales of social toilet paper and kitchen rolls to commercial customers through B2B login portal.
4. Crowdfunding Campaigns: Special edition product crowdfunding (Klugscheißer-Klopapier with Fun Facts) where €1 per pack supports the Fun Facts news format combating fake news.
5. Donations: The organization collects money donations, time donations (volunteering), and fecal donations (kaackespenden) as part of its charitable mission.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Goldeimer is a German non-profit that sells recycled toilet paper and kitchen rolls along with waterless dry toilet systems for off-grid, camping, and garden use. All revenue funds charitable sanitation projects worldwide, with packaging made from 50% wild plastic recovered from the environment. The company also operates dry toilet facilities at major German festivals through a volunteer program.

Product overview

Goldeimer is a non-profit company selling sustainable hygiene and sanitation products, operating since 2014. The product portfolio consists of two core product lines: (1) Soziale Rollen (Social Rolls) — recycled toilet paper and kitchen rolls with Blauer Engel certification, packaged in wild plastic, where all proceeds fund non-profit sanitation projects; and (2) Trockentoiletten (Dry Toilets) — a range of waterless, chemical-free toilets for gardens, camping vans, and festivals, including Basic, Camper Mini, Camper Maxi, Cube, and Premium models, all produced in Germany from recycled materials. Supporting products include Kackpulver Premium bedding, accessories (EMs, compostable bags, replacement parts), DIY toilet components for custom builds, and fan merchandise including books (65 Karten über Kacke, Kochen für den Arsch cookbook), soap, posters, and stickers. The company also operates a festival volunteer program providing dry toilets at major German music festivals.

Differentiator

Problem solved

Functional benefit

Products and services

• Soziales Klopapier (Social Toilet Paper) Core recycled cardboard toilet paper made from 100% recycled carton and old paper, unbleached, mineral-oil-free printed, Blauer Engel certified, and packaged in 50% wild plastic (from WILDPLASTIC). All proceeds fund Goldeimer's non-profit sanitation projects. Available in bundle sizes from single pack (8 rolls) to full palette (1,512 rolls).
• Das Klugscheißer-Klopapier (Fun Facts Special Edition Toilet Paper) Limited-edition special toilet paper created in partnership with Fun Facts news format featuring humor and democracy advocacy content. €1 per pack supports Fun Facts and anti-fake-news efforts. 3-layer recycled paper with mineral-oil-free printing, packaged in 80% wild plastic recyclable film. Sold as 8 rolls of 150 sheets each.
• Soziale Küchenrolle (Social Kitchen Roll) 100% recycled, unbleached kitchen roll/towels with three-layer construction for high absorbency and tear resistance. Humorous illustrations. Packaging uses minimum 50% WILDPLASTIC. Supports Goldeimer's non-profit sanitation work. Available in single pack (4 rolls), family pack, annual supply, and palette quantities.
• Soziale Küchenrolle B-Ware (Social Kitchen Roll B-Grade)

Quantifiable outcome

• €156,000 raised for sanitation projects
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• WEPA Hygieneprodukte GmbHcoreTechnology or IntegrationWEPA is the exclusive manufacturer of Goldeimer toilet paper and kitchen rolls. Produces recycled cardboard toilet paper at their Giershagen facility in Sauerland. WEPA's innovative process enables production of soft toilet paper from recycled cardboard boxes.
• WERKHAUScoreTechnology or IntegrationWERKHAUS manufactures the wooden housings for Cube and Premium dry toilets in Bad Bodenteich. Uses certified sustainable materials with patented plug assembly system. Partnership for designing and producing premium dry toilet enclosures.
• WILDPLASTIC (WILDPLASTIC GmbH)coreStrategic or Co-development PartnerHamburg-based company that collects wild plastic from the environment and processes it into recycled plastic granules. Goldeimer packaging contains 50% wild plastic (PCR), making it the first toilet paper packaging with wild plastic in German supermarkets.
• Fun Facts / CORRECTIVflagshipStrategic or Co-development PartnerCollaborative special edition toilet paper campaign 'Klugscheißer-Klopapier' with Fun Facts news format. Features content from Marc-Uwe Kling, Sarah Bosetti, Ralph Ruthe, Nico Semsrott, Sebastian23 and others. €1 per pack supports Fun Facts and combating fake news. Close cooperation with CORRECTIV for independent journalism.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Who Gives a Crap: B Corp selling 100% recycled or bamboo toilet paper and kitchen rolls with a donation model (50% of profits to sanitation nonprofits). Closely comparable to Goldeimer on product category (recycled rolls), mission-driven pricing, subscription model, and DTC e-commerce focus.
• Separett: Swedish manufacturer of waterless, urine-separating dry toilets for off-grid, tiny house, and cottage use. Directly comparable to Goldeimer's dry toilet line on product category (separation toilets), sustainability positioning, and DIY/vanlife customer segments.
• PlantPaper: European bamboo-based toilet paper brand sold via DTC subscription. Comparable on sustainable hygiene product positioning, subscription model, and European DTC distribution strategy.
• Nature's Head: US-based composting dry toilet brand for RVs, cabins, boats, and off-grid use. Comparable to Goldeimer on waterless dry toilet technology, separation system design, and off-grid/tiny-house customer use case.
• The Good Roll: Dutch/European sustainable toilet paper brand made from bamboo or recycled fibers, donating profits to toilet construction in developing countries. Directly comparable on product (recycled rolls), European distribution, and social mission overlap.
• Trelino: German manufacturer of compact wooden dry toilets with separation inserts for camper vans, garden houses, and tiny homes. Comparable to Goldeimer on product category (separation dry toilets), German/DACH market focus, and the camper/vanlife segment.
• Bumboo: German-based eco-friendly toilet paper brand using bamboo and recycled fibers, sold via DTC subscription and retail. Closely comparable on geography (DACH region), product (sustainable toilet paper), and DTC e-commerce/subscription model.

Broad incumbents

• Seventh Generation: Major North American brand of eco-friendly household and hygiene products (toilet paper, paper towels, cleaning) with certified recycled content. Broadly comparable to Goldeimer's recycled tissue line at much larger scale and mainstream retail presence.
• WEPA Hygieneprodukte: Major European private-label and own-brand manufacturer of hygiene papers including recycled toilet paper and kitchen rolls. Comparable as Goldeimer's exclusive manufacturing partner and as a broad incumbent in the recycled tissue market at industrial scale.

Others

• WILDPLASTIC: Hamburg-based social enterprise recovering environmental (wild) plastic and processing it into recycled PCR granules used in packaging. Not a competitor but a strategic supply-chain partner of Goldeimer, and adjacent to Goldeimer's eco-packaging innovation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@goldeimer3644
• Facebookfacebook.com/Goldeimer
• LinkedInlinkedin.com/company/goldeimer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldeimer