Ethically Aligned AI
Ethically Aligned AI is an Edmonton-based social enterprise that delivers AI ethics training, consulting, and advisory services to government and corporate clients. It teaches two proprietary frameworks (Data-Models-People and the 4C's) and distributes content through LinkedIn Learning, DATAVERSITY, and Athabasca University PowerED.
- Company typePrivate
- Founded2017
- HeadquartersEdmonton, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ethically Aligned AI does
Ethically Aligned AI is a Canadian social enterprise headquartered in Edmonton, Alberta, that provides AI ethics research, training, advisory, and audit services to organizations building or deploying AI systems. Founded in 2017 by Katrina Ingram after she transitioned from senior executive roles in technology and media, the company targets government agencies, corporate clients, professional associations, and working professionals across North America. Its stated mission is to help organizations build better AI systems and make sound choices when selecting responsible AI-enabled products.
The company's service portfolio is anchored by two proprietary, brand-named frameworks. The Data, Models, People Framework organizes AI ethics training across three pillars — data ethics, model ethics, and people/societal impacts — using case-based learning scenarios. The 4C's Framework (Context, Culture, Content, Commitment) is the firm's methodology for helping organizations operationalize Responsible AI through consulting engagements covering AI governance, policy development, risk assessments, and impact analysis. Core commercial offerings include instructor-led workshops (half, full, or multi-day), bespoke asynchronous online training, project-based consulting, and keynote and panel speaking engagements. Standardized curriculum is distributed via three channel partnerships: LinkedIn Learning (two courses, including 'Using Generative AI Ethically at Work' which reached over 10,000 learners in its first 90 days), DATAVERSITY (a three-course Data and AI Ethics Learning Plan plus a monthly 'Ask a Data Ethicist' column), and PowerED by Athabasca University (the company positions its AI Ethics Micro-Credential as Canada's first, a four-course online asynchronous certification covering AI Ethics Introduction, Data, Machine Learning Models, and Roboethics).
Revenue is generated entirely through professional services: custom-quoted consulting and workshop fees, micro-credential enrollment (with potential Canada-Alberta Job Grant eligibility for Alberta-based companies), LinkedIn Learning royalties, and speaking fees. The go-to-market couples direct B2B sales for bespoke consulting and workshops with channel-distributed course sales for standardized content, supported by sustained founder-led thought leadership across media (CTV, CBC, IT World Canada, University Affairs), a monthly DATAVERSITY column, conference speaking, and a comprehensive blog. The team numbers 1-10 people — including Founder and CEO Katrina Ingram (MACT, CIPP/C) and Developer Adam Caar — with project consulting teams assembled per-project from an interdisciplinary bench. The firm operates as a founder-owned social enterprise, has not raised external capital, and maintains its principal operations out of Edmonton.
Ethically Aligned AI firmographics
Firmographics- Name
- Ethically Aligned AI
- Legal name
- Ethically Aligned AI Inc.
- Website
- https://ethicallyalignedai.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ethically Aligned AI is an Edmonton-based social enterprise that delivers AI ethics training, consulting, and advisory services to government and corporate clients. It teaches two proprietary frameworks (Data-Models-People and the 4C's) and distributes content through LinkedIn Learning, DATAVERSITY, and Athabasca University PowerED.
- Ownership category
- akta.pro rank
Ethically Aligned AI industry classification
Industry- Product category
- AI Ethics Consulting and Training
- NAICS
- Computer Training (611420)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)
- akta.pro secondary industries
- Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL), Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE)
Keywords
Where Ethically Aligned AI is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Markets served
Ethically Aligned AI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Training Programs: Revenue from instructor-led workshops (half, full, or multi-day) and bespoke online asynchronous training delivered to government and corporate clients. Also includes partnership revenue from LinkedIn Learning courses and DATAVERSITY learning plans. AI Ethics Micro-Credential with Athabasca University PowerED generates enrollment-based revenue.
- Speaking Engagements: Keynote and panel presentations on AI ethics topics to various audiences including boards, executives, academics, and students.
- Consulting Services: Project-based consulting engagements including AI governance, policy development, risk assessments, and responsible AI strategy. Consulting teams assembled per-project to match client needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Instructor-Led Workshops - quote-based pricing |
| Subscription | Monthly | LinkedIn Learning Courses - platform subscription |
| One time/ perpetual license | Pay-as-you-go | AI Ethics Micro-Credential - per program pricing |
| Other | Multi-year contract | Consulting Services - project-based quotes |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Ethically Aligned AI product offering
Product offeringCore offering
Ethically Aligned AI is a social enterprise that helps organizations build, deploy, and govern AI responsibly. It sells bespoke instructor-led and asynchronous online training, project-based consulting (AI policy, governance, risk assessments), and keynote speaking engagements. Its consulting and training are organized around two proprietary frameworks: the Data, Models, People Framework for training and the 4C's Framework (Context, Culture, Content, Commitment) for operationalizing Responsible AI.
Product overview
Ethically Aligned AI is a social enterprise offering a portfolio of AI ethics education and consulting services. The core offerings include instructor-led workshops and bespoke online training programs built around their proprietary Data, Models, People™ Framework. They partner with external platforms (LinkedIn Learning, DATAVERSITY, PowerED by Athabasca University) to deliver structured courses including the AI Ethics Micro-Credential, Using Generative AI Ethically at Work, Building a Responsible AI Program, and a Data and AI Ethics Learning Plan. Their consulting services are anchored by the 4C's Framework (Context, Culture, Content, Commitment) for operationalizing Responsible AI, complemented by tailored AI policy development and speaking engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Instructor-Led Workshops Half-day, full-day, or multi-day instructor-led workshops delivered online, tailored to organizational needs and covering AI ethics concepts using the Data, Models, People Framework with case-based learning scenarios. Sold directly to government and corporate clients.
- Online Training (Bespoke Asynchronous) Bespoke asynchronous online training for government and corporate clients covering topics from Data Ethics to AI Ethics to Responsible AI Strategy to Ethics in the ML Pipeline, with domain-specific customization available.
- AI Ethics Micro-Credential A four-course online certification program delivered in partnership with PowerED by Athabasca University, covering AI Ethics: An Introduction, AI Ethics: Data, AI Ethics: Machine Learning Models, and AI Ethics: Roboethics. Designed for working professionals with both technical and non-technical backgrounds.
- Using Generative AI Ethically at Work Online course distributed on LinkedIn Learning covering strategies for making conscious, ethical decisions when using generative AI. Achieved over 10,000 learners within the first 90 days of launch.
- Building a Responsible AI Program Online course distributed on LinkedIn Learning providing actionable steps to operationalize responsible AI, organized around the 4C's Framework: Context, Culture, Content, and Commitment.
- Data and AI Ethics Learning Plan Three-course learning plan on Data and AI ethics covering foundation principles, practical guidance, and real-world examples, developed and distributed in partnership with DATAVERSITY for data and AI professionals.
- AI Policy and Guidance Development Consulting service for developing tailored AI policies, guidelines, and governance frameworks for organizations, including privacy, AI, data, and human rights impact assessments, facilitation, and training workshops.
- 4C's Framework for Responsible AI Proprietary methodology for operationalizing Responsible AI, providing a structured approach to implementing ethical AI practices across organizations. Comprises Context, Culture, Content, and Commitment.
- Speaking Services Keynote presentations, panel appearances, and moderated discussions on AI ethics topics delivered by founder Katrina Ingram for audiences including board members, executives, academics, and students.
Quantifiable outcome
- Over 10,000 learners enrolled in LinkedIn Learning courses within first 90 days
- +1 more outcomes
Companies that use Ethically Aligned AI
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Ethically Aligned AI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ethically Aligned AI partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- LinkedIn LearningcoreCourse distribution partnership through LinkedIn Learning platform. Ethically Aligned AI developed 'Using Generative AI Ethically at Work' and 'Building a Responsible AI Program' courses available to LinkedIn Learning subscribers. The first course achieved over 10,000 learners within 90 days.
- PowerED by Athabasca UniversityflagshipLaunched Canada's first AI Ethics Micro-Credential certification - a four-course online asynchronous program. Courses include AI Ethics: An Introduction, AI Ethics: Data, AI Ethics: Machine Learning Models, and AI Ethics: Roboethics. The partnership received extensive media coverage from CTV, CBC, IT World Canada, and University Affairs.
- DATAVERSITYcorePartnership for course content distribution (Data and AI Ethics Learning Plan - three courses) and monthly column 'Ask a Data Ethicist.' The column addresses thorny data and AI ethics issues with topics including data sovereignty, data ownership when companies go bankrupt, and generative AI impact on professional work.
- Tech AlbertaminorListed as a supporter of Ethically Aligned AI. Tech Alberta is an industry association supporting technology companies in Alberta.
- National Research Council of Canada (NRC)minorListed as a supporter of Ethically Aligned AI. NRC is Canada's premier research organization.
- Innovation, Science and Economic Development Canada (IRP)minorListed as a supporter of Ethically Aligned AI. ISED program supporting innovation and economic development.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ethically Aligned AI competitors and assessment
Company assessmentEmerging players
- Apolitical: Apolitical is a learning platform for government professionals that has expanded into AI and emerging-technology training. Comparable in the training-led GTM to government buyers that defines a key segment of Ethically Aligned AI's customer base.
- Fairly AI: Fairly AI provides an AI governance and assurance platform with bias and compliance testing. Comparable in targeting the AI governance/compliance buyer, but differentiated by product-led delivery versus Ethically Aligned AI's services-led approach.
- Credo AI: Credo AI offers an AI governance platform for risk management, policy, and compliance, with adjacent advisory services. Comparable as a competitor in the AI governance and compliance space, but primarily product-led rather than services-led.
Direct peers
- Holistic AI: Holistic AI provides AI governance, risk, and compliance auditing services and software for organizations deploying AI systems. Most directly comparable to Ethically Aligned AI as a competing AI governance/audit services firm targeting enterprise and regulated buyers.
- Responsible AI Institute: Responsible AI Institute is a non-profit that provides AI certification, assessment frameworks, and training. Comparable to Ethically Aligned AI in mission and training/credentialing approach, though structured as a non-profit and focused on certification programs.
- Trilateral Research: Trilateral Research provides AI ethics, human rights impact assessments, and responsible technology consulting to governments and multilaterals. Closely comparable in services mix (impact assessments, policy advisory) and public-sector client base.
- BABL AI: BABL AI is an AI auditing and consulting firm that provides responsible AI services including bias audits, risk assessments, and policy advisory. Closely comparable to Ethically Aligned AI's consulting offering in scope, customer profile, and boutique-services model.
Broad incumbents
- Deloitte (AI Ethics & Governance practice): Deloitte's Trustworthy AI practice provides AI ethics advisory, governance frameworks, and compliance services as part of its broader consulting portfolio. Comparable as a competitor in enterprise AI ethics engagements, but bundled with much larger transformation work.
Others
- DATAVERSITY: DATAVERSITY is a data management education and content company that publishes resources and runs training programs for data/AI professionals. Comparable in target audience (data/AI practitioners) and as a distribution partner of Ethically Aligned AI's course content.
- OECD AI Policy Observatory: OECD AI provides policy guidance, frameworks, and educational resources on responsible AI adopted by governments globally. Comparable in thought leadership and policy framing that influences Ethically Aligned AI's frameworks and content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ethically Aligned AI social profiles
Digital presenceEthically Aligned AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ethically Aligned AI leadership team
Management profileNumber of profiles
Profiles2 records
Ethically Aligned AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ethically Aligned AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ethically Aligned AI
What does Ethically Aligned AI do?
Ethically Aligned AI is a social enterprise that helps organizations build, deploy, and govern AI responsibly. It sells bespoke instructor-led and asynchronous online training, project-based consulting (AI policy, governance, risk assessments), and keynote speaking engagements. Its consulting and training are organized around two proprietary frameworks: the Data, Models, People Framework for training and the 4C's Framework (Context, Culture, Content, Commitment) for operationalizing Responsible AI.
Is Ethically Aligned AI a public or private company?
Ethically Aligned AI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ethically Aligned AI founded?
Ethically Aligned AI was founded in 2017. It employs 1 to 10 people.
Where is Ethically Aligned AI based?
Ethically Aligned AI is headquartered in Edmonton, Canada, in the North America region.
How does Ethically Aligned AI make money?
Three revenue lines are on record. Training Programs are the primary driver. The others are speaking Engagements and consulting Services.
Who are Ethically Aligned AI's main competitors?
Emerging players on record are Apolitical, Fairly AI and Credo AI. Direct peers are Holistic AI, Responsible AI Institute, Trilateral Research and BABL AI. Deloitte (AI Ethics & Governance practice) is listed as a broad incumbent. Others are DATAVERSITY and OECD AI Policy Observatory.
Does Ethically Aligned AI have an API?
No public API is recorded for Ethically Aligned AI.
What industry is Ethically Aligned AI in?
Ethically Aligned AI's product category is AI Ethics Consulting and Training. Its primary akta.pro industry code is BPAEAHAJ, Responsible AI, AI Governance & Compliance Services, with a secondary code of HDAAAKAL, Audit, Explainability & Accountability Tooling (traceability, reporting). Its NAICS code is 611420 and its SIC code is 7370.