What DATAVERSITY does

DATAVERSITY is a data management education, training, and certification company founded in 2012 and headquartered in Studio City, California. It operates an online learning platform, conference business, and content publishing operation targeting data governance professionals, data stewards, data architects, chief data officers, and enterprise teams seeking to build data management capabilities. Core products include the DAMA International-endorsed CDMP certification training program (the only such offering in the United States), the proprietary Applied Data Governance Practitioner (ADGP) certification developed with Athabasca University, an online Training Center with 600+ hours of on-demand content offered via Elite and Premier annual subscriptions, and a portfolio of annual conferences including DGIQ (Data Governance & Information Quality), Enterprise Data World (EDW), the AI Governance Conference (AIGov), and Data Architecture Online (DAO). The company also publishes a Resource Hub of 2,898+ items spanning articles, webinars, podcasts, case studies, and demo days, and operates the Women in Data Management & Governance (WDMG) community program with 1,000+ members.

The platform is built around DAMA's Data Management Body of Knowledge (DMBoK) and DATAVERSITY's own Applied Data Governance Body of Knowledge, delivered via a digital learning management system (training.dataversity.net) with online proctored certification exams, self-paced and live instructor-led course delivery, and a resource/content hub. Technology infrastructure is conventional education technology (LMS, content management, event registration, webinar platforms) rather than AI-native; the company's intellectual property is concentrated in its proprietary Body of Knowledge, certification program design, and the accumulated content library.

DATAVERSITY's revenue model is a hybrid of training subscriptions (Elite/Premier annual tiers, individual course purchases, custom team training), one-time certification testing fees ($300 CDMP exam plus $11 proctor), conference and event ticket sales, and B2B sponsorship and advertising revenue from data platform vendors (Informatica, Collibra, Precisely, Reltio, Semarchy, IBM, and others). The sponsorship channel is the largest go-to-market motion by enterprise value, with 67%+ first-year sponsor renewal and 40%+ of in-person event attendees holding budget or decision-making authority. The company has served 15,000+ companies across 166 countries, with a cumulative learner base of 200,000+, and remains founder-owned (CEO Tony Shaw) with no institutional funding rounds disclosed.

Name

DATAVERSITY

Legal name

Dataversity Digital LLC

Website

https://dataversity.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

DATAVERSITY is a data management education and certification company that delivers CDMP and ADGP training, annual conferences (DGIQ, EDW, AIGov, DAO), and a digital learning platform to data governance professionals and enterprise teams across 166 countries.

Ownership category

akta.pro rank

Product category

Data Management Education and Training

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Data Science & Analytics (Data Literacy, SQL, Visualization) (EDAMACAF)

Keywords

• Data management training
• Data governance certification
• Professional data education
• Data management conferences
• Data quality education

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Training Subscriptions: Subscription-based access to the Training Center platform offering on-demand courses, learning plans, and live online instructor-led training. Two subscription tiers are offered: Elite Training Subscription and Premier Training Subscription, billed annually. Individual courses and learning plans are also available for purchase on a one-time basis.
2. ADGP Certification Revenue: Revenue from the Applied Data Governance Practitioner certification exam and associated micro-credential training modules. Micro-credentials are sold as individual training modules (each 6-7 hours of instruction with assessment), and full certification requires passing a separate two-hour proctored exam. The program is developed in partnership with Athabasca University.
3. CDMP Certification Testing Revenue: CDMP exam fees generate revenue as a DAMA-endorsed Registered Education Provider. The CDMP exam costs $300 plus an $11 proctor fee. DATAVERSITY offers a 20% discount on the exam for those who train with them. Conference attendees can take the exam on-site and pay only if they pass.
4. Conference and Event Revenue: Revenue from in-person conference tickets (DGIQ West+EDW, DGIQ East+AIGov, EDW, DAO) and online/virtual event attendance fees. Conferences feature sold-out sessions and attract attendees holding significant budget authority. The company also generates sponsorship revenue from these events.
5. Sponsorship and Advertising Revenue: Sponsors pay for multi-channel brand exposure across conferences, webinars, demo days, white paper syndication, and email campaigns. Tailored sponsorship packages include special events, signage, speaking opportunities, on-site sessions, and product showcases. Clients include Denodo, Informatica, Precisely, Collibra, Atlan, Alation, erwin, data.world, and others. More than two-thirds of first-year sponsors renew.
6. Webinar and Demo Day Content Revenue: Sponsor-hosted webinars generate revenue through turnkey and ad hoc webinar programs, with sponsors receiving all qualified leads from these sessions. Demo days feature live product demonstrations for audiences actively evaluating data governance, data quality, and data architecture solutions.
7. Podcast and Content Publishing Revenue: Revenue generated through podcast content including the 'My Career in Data' series and branded content partnerships. The company also publishes white papers and research reports, including the annual 'Trends in Data Management' survey, which can serve as sponsorship and syndication assets.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels13 records

Core offering

DATAVERSITY is a data management education and training company that sells practitioner-led courses, two named certification programs (the proprietary ADGP and the DAMA-endorsed CDMP), annual data governance and data management conferences (DGIQ, EDW, AIGov, DAO), and supporting content such as webinars, podcasts, and a Resource Hub. The company monetizes through subscription access to its online Training Center, one-time certification exam fees, conference ticket sales, and B2B sponsorship and advertising packages sold to data technology vendors.

Product overview

DATAVERSITY is a data management education company offering a comprehensive portfolio of training, certification, events, and community programs. The core offerings include two major certification programs: the Applied Data Governance Practitioner (ADGP) Certification built on the company's proprietary Applied Data Governance Body of Knowledge, and DAMA-endorsed CDMP Certification Training aligned with the DMBoK framework. These certifications are supported by the DATAVERSITY Training Center, an online platform providing self-paced courses, live instructor-led training, and subscription bundles (Elite and Premier). The company operates multiple annual conferences including DGIQ (Data Governance & Information Quality Conference), Enterprise Data World Conference (EDW), Data Architecture Online (DAO), and the AI Governance Conference (AIGov). Educational content is delivered through free webinars, the 'My Career in Data' podcast, and a Resource Hub containing articles, case studies, white papers, and product demos. The Women in Data Management & Governance (WDMG) community supports diversity in the field. Together, these products form a complete ecosystem for data professional development from foundational training through advanced certification.

Differentiator

Problem solved

Functional benefit

Brands

• Applied Data Governance Practitioner (ADGP) Certification: Industry-recognized certification program developed by DATAVERSITY in partnership with Athabasca University for data governance professionals.
• Women in Data Management & Governance (WDMG)
• DGIQ (Data Governance & Information Quality Conference)
• Enterprise Data World (EDW)
• AI Governance Conference (AIGov)

Products and services

• Applied Data Governance Practitioner (ADGP) Certification Industry-recognized certification program for data governance professionals, built on DATAVERSITY's proprietary Applied Data Governance Body of Knowledge (BoK). The program comprises three micro-credentials (Business Imperatives for Data Governance, Data Governance Foundations, and Data Governance in Practice) and culminates in a two-hour online proctored exam.
• CDMP Certification Training DAMA-endorsed Certified Data Management Professional (CDMP) certification training program offered as the only DAMA-endorsed Registered Education Provider in the United States. Includes 40+ courses, self-paced learning plans, instructor-led training, free study groups, practice exams, and on-site conference proctoring with pass-then-pay, mapped across Associate, Practitioner, Master, and Fellow levels.
• DATAVERSITY Training Center Online learning platform providing 600+ hours of on-demand and live instructor-led data management training across governance, data quality, metadata management, data modeling, data architecture, and AI governance specializations. Available via Elite and Premier annual subscriptions, individual course purchases, and custom team training.
• Data Governance & Information Quality Conference (DGIQ) Annual in-person conference series held in East and West U.S. locations focused on data governance and information quality, featuring practitioner-led sessions, networking, and sponsor showcases.
• Enterprise Data World Conference (EDW) Longest-running DATAVERSITY annual conference providing comprehensive data management education through sessions, workshops, and networking, frequently co-located with DGIQ events.
• Data Architecture Online (DAO) Virtual conference dedicated to data architecture strategies and best practices, providing online education and networking for data professionals globally.
• AI Governance Conference (AIGov) Annual conference focused on AI governance, including compliance requirements and strategic alignment of AI initiatives with data governance practices.
• Webinars Free and sponsored webinar series (Data-Ed, Analytics Architecture, DGIQ Dialogs, Leading AI Governance) covering data quality, governance, architecture, AI governance, and analytics, taught by industry professionals and supported by sponsor-hosted programs.
• My Career in Data Podcast Podcast series featuring interviews with data professionals from organizations such as the U.S. Department of Defense, Meta, and Mastercard, sharing career journeys, insights, and experience in data management, governance, and leadership roles.
• Demo Days Live product demonstration sessions hosted on the DATAVERSITY platform showcasing vendor solutions in data governance, data quality, data architecture, and related categories to audiences actively evaluating solutions.
• Women in Data Management & Governance (WDMG) Community Community initiative with 1,000+ members dedicated to amplifying women and marginalized genders in data management through workshops, networking opportunities, resources, and advocacy, including a dedicated half-day event at DGIQ+EDW.
• Resource Hub Digital library containing 2,187+ articles, 238+ webinars, 139+ podcast episodes, 5 white papers, 97+ case studies, 114+ data concept explainers, and 104+ demo days covering data management, governance, AI, and related topics, filterable by topic and content type.

Quantifiable outcome

• More than 100,000 data professionals trained since 2012
• +10 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered core and minor.

• DAMA InternationalcoreStrategic or Co-development PartnerDAMA International is the governing body of the CDMP certification program. DATAVERSITY is the only DAMA-endorsed Registered Education Provider in the United States offering official CDMP test preparation. The partnership provides DATAVERSITY with exclusive credentialing authority for CDMP training and certification in the U.S. market, and DAMA International benefits from DATAVERSITY's reach and training infrastructure to expand CDMP adoption globally.
• Athabasca UniversitycoreStrategic or Co-development PartnerDATAVERSITY partnered with Athabasca University to develop the Applied Data Governance Practitioner (ADGP) certification program and its associated Body of Knowledge (BoK). The partnership combines DATAVERSITY's practitioner expertise in data governance education with Athabasca's academic credentials and program development capabilities to deliver an industry-recognized, academically backed certification.
• DenodominorGTM or Marketing PartnerDenodo is a past sponsor of DATAVERSITY conferences and events. As a sponsor, Denodo gains targeted brand exposure to data governance leaders and practitioners at DATAVERSITY events, and contributes to the content ecosystem through sponsored sessions and demos.
• InformaticacoreGTM or Marketing PartnerInformatica is a recurring sponsor of DATAVERSITY conferences, webinars, and demo days. The company hosts demo day sessions on the platform (e.g., 'Enterprise Master Data to AI Superpower,' 'Governance Built for Agents') and sponsors webinar series. Informatica's sponsorship provides high-visibility placement across DATAVERSITY's multi-channel audience.
• PreciselycoreGTM or Marketing PartnerPrecisely is a past sponsor of DATAVERSITY events and demo day programs. Sponsorships include demo sessions such as 'Where Trust Begins: Prove Your Data Is AI-Ready with the Data Catalog' and 'Automate Data Trust: From Assessment to Action at Scale.' Precisely leverages DATAVERSITY's audience to generate qualified leads and reinforce brand positioning.
• CollibracoreGTM or Marketing PartnerCollibra is a past sponsor of DATAVERSITY conferences, having participated in online conferences that generated quality leads for the company. Collibra's sponsorship includes branding across DATAVERSITY's event platforms and access to data governance decision-makers and practitioners in the audience.
• AtlanminorGTM or Marketing PartnerAtlan is a past sponsor of DATAVERSITY events, participating in DGIQ and EDW conferences as a sponsor. Sponsorship provides branding exposure, booth presence, and access to DATAVERSITY's community of data governance and management professionals.
• erwin (Quest Software)minorGTM or Marketing Partnererwin (Quest Software) has sponsored DATAVERSITY's DGIQ and EDW conferences. The sponsorship provides access to data governance and architecture professionals evaluating tools and solutions, with booth presence and branding opportunities at the events.
• AlationminorGTM or Marketing PartnerAlation has been a sponsor of DATAVERSITY events, participating in DGIQ and EDW conferences. The sponsorship enables Alation to reach and engage data governance practitioners and decision-makers within the DATAVERSITY event audience.
• data.worldminorGTM or Marketing Partnerdata.world is listed as a past sponsor of DATAVERSITY events, participating in conference sponsorship at events such as DGIQ East + AIGov. The sponsorship provides access to data governance and analytics professionals in the audience.
• SyncariminorGTM or Marketing PartnerSyncari sponsors DATAVERSITY demo day programs, hosting live product demonstrations on the platform such as 'Agentic MDM, Your Way – Unified Pipelines, Flexible Architecture, and Autonomous Data Intelligence.' Sponsorship generates high-intent leads from practitioners evaluating data management solutions.
• ReltiocoreGTM or Marketing PartnerReltio is a recurring sponsor of DATAVERSITY programs, hosting demo day sessions such as 'Modernizing MDM for the Agentic Era – Building a Real-time System of Context.' Sponsorship includes multi-channel brand exposure across the platform's webinars, demo days, and email campaigns.
• SemarchycoreGTM or Marketing PartnerSemarchy is a sponsor of DATAVERSITY events, including demo days with presentations such as 'From MDM to AI-Ready Data Products with DataOps and AI Agents.' Semarchy CTO Craig Gravina presented at a Dataversity MDM Demo Day (May 2026). The sponsorship provides product showcase opportunities in front of high-intent buyers.
• TamrminorGTM or Marketing PartnerTamr sponsors DATAVERSITY demo day programming, hosting sessions such as 'Tamr AI-Native MDM Overview & Demo.' The sponsorship enables Tamr to showcase its AI-native master data management solution to an audience of data practitioners actively seeking MDM solutions.
• IBMminorGTM or Marketing PartnerIBM sponsors DATAVERSITY demo day programs, hosting sessions such as 'AI-Powered Data Intelligence: Governing Enterprise Data for Trusted Analytics and GenAI.' Sponsorship provides exposure to data governance practitioners evaluating enterprise AI and data intelligence platforms.
• Monte CarlominorGTM or Marketing PartnerMonte Carlo sponsors DATAVERSITY demo day programs, hosting sessions on data observability and AI-ready data practices. Sponsorship provides access to data engineering and governance professionals in the audience seeking data observability solutions.
• QualyticsminorGTM or Marketing PartnerQualytics sponsors DATAVERSITY demo days, hosting sessions such as 'AI Doesn't Know Fit for Purpose: Introducing the Validate-Before-Use Model.' The sponsorship targets data governance practitioners and provides lead generation for the company's data quality solutions.
• OneTrustminorGTM or Marketing PartnerOneTrust sponsors DATAVERSITY demo day programs with sessions such as 'Governing AI and Agents at Scale.' The sponsorship enables OneTrust to reach data governance and AI governance professionals within the DATAVERSITY audience.

Scale indicators17 records

Recent moves5 records

Expansion highlights5 records

Others

• Collibra (Collibra University): Collibra is both a sponsor of DATAVERSITY events and a vendor operating its own training/certification program (Collibra University) for the same data governance practitioner audience. It is an adjacent competitor and a key ecosystem partner that materially shapes DATAVERSITY's sponsorship economics.
• DAMA International: DAMA International is the certifying body for CDMP and DATAVERSITY's strategic partner that grants exclusive U.S. Registered Education Provider status. As the standards authority and a fellow educator/publisher, it is a structural peer whose governance decisions materially shape DATAVERSITY's market position.
• Informatica (Informatica Academy): Informatica is a major DATAVERSITY sponsor and demo-day partner, while also running Informatica Academy for product-specific training. It is a key channel partner whose own training directly competes with DATAVERSITY for the same governance-aware practitioner audience.

Broad incumbents

• Coursera: Coursera is a leading online learning platform offering enterprise team subscriptions and individual certifications in data, AI, and analytics. It overlaps with DATAVERSITY's enterprise team training and certification prep, but at vastly broader scale and across universities rather than industry bodies.

Direct peers

• IAPP (International Association of Privacy Professionals): IAPP runs the dominant privacy professional certification (CIPP/CIPM/CIPT) via conferences, training, and a member community — a near-analogous certification-led, conference-anchored education model in an adjacent governance domain. Like DATAVERSITY, IAPP monetizes through member subs, conference tickets, vendor sponsorship, and certification fees.
• IIBA (International Institute of Business Analysis): IIBA operates a similar certification-and-community model (CBAP/IIBA-AAC) with chapters, conferences, and endorsed education providers for a different practitioner niche. It is a structural analog for how DATAVERSITY monetizes the CDMP through conferences, endorsed training providers, and exams.
• TDWI (The Data Warehouse Institute): TDWI is the closest direct peer: a U.S.-based education and conference business for data management/analytics professionals, offering paid training, certifications, and an annual flagship conference portfolio. DATAVERSITY and TDWI compete for the same practitioner audience, sponsorship dollars from governance/analytics vendors, and enterprise team-training budgets.

Emerging players

• DataCamp: DataCamp provides self-paced, subscription-based training on data, analytics, and AI topics aimed at individual practitioners and enterprise teams. It overlaps with DATAVERSITY's Training Center subscription audience but skews toward hands-on coding (SQL, Python) rather than governance/management frameworks.
• O'Reilly (O'Reilly Media / O'Reilly Learning): O'Reilly operates a subscription-based technical learning platform with books, videos, and live online training for data and IT professionals. It overlaps with DATAVERSITY's Training Center subscription and resource hub but spans a much broader technology library rather than specializing in data management/governance.
• KnowledgeHut / Simplilearn: KnowledgeHut and Simplilearn offer practitioner-led, certification-aligned professional training in data and analytics with live instructor-led cohorts. They compete for the same individual-practitioner + enterprise team-training budget as DATAVERSITY's live online CDMP courses, albeit across a broader IT curriculum.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dataversity
• YouTubeyoutube.com/channel/UCeTLK-PN9ZynubJ5UIxzk-Q
• Facebookfacebook.com/dataversity
• LinkedInlinkedin.com/company/dataversity
• Instagraminstagram.com/dataversity_edu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DATAVERSITY