Promobil

What Promobil does

Promobil is a Danish mobile-device repair and service provider operating two physical retail locations in Aarhus C (Sønder Allé 3) and Odder (Rosengade 30), supplemented by an on-site/mobile repair service (Udekørsel) that travels to the customer's location. The company serves individual consumers with walk-in repair of smartphones, tablets, and PCs across multiple brands — Apple, Samsung, OnePlus, Huawei, Sony, Nokia, HTC, LG, and Windows Phone — and offers a 24-month warranty on repairs. Technicians are described as having more than 10 years of experience and Samsung-certified training, and the company holds authorized-service status with several OEMs.

Beyond direct consumer repair, Promobil has expanded its commercial surface with two newer offerings: an Erhverv (B2B) service line targeting business customers with device fleets, and a trade-in program (Sælg din enhed) that allows customers to sell used devices back to the company, creating a secondary revenue stream and a potential inventory pipeline for refurbished resale. Payment acceptance spans Dankort/VISA-Dankort, VISA, VISA Electron, MasterCard, and MobilePay, reflecting a primarily Danish consumer base.

The business model is transactional and service-based: revenue is generated per repair at price points ranging roughly from 599 DKK for older-device screen replacements up to approximately 2,999 DKK for premium models, augmented by trade-in margin and any B2B service agreements. There is no software product, app, or API exposed in the input data. Firmographic data lists a 1989 founding year, though other inputs reference "more than 10 years of experience," creating a data inconsistency that should be flagged; the firmographic descriptor also characterizes the company as a software/hardware platform, which conflicts with all other sources describing a physical device repair shop. The input provides no disclosed revenue, headcount figure beyond the 1–10 range, or unit-volume data.

Name

Promobil

Legal name

Pro Mobil

Website

https://promobil.dk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Promobil is a Danish mobile-device repair provider operating two retail locations in Aarhus C and Odder, offering walk-in repairs, on-site service, a B2B offering, and a trade-in program for individual consumers and small business customers across eastern Jutland.

Ownership category

akta.pro rank

Product category

Mobile Device Repair Services

NAICS

Personal and Household Goods Repair and Maintenance (8114)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty) (CRACALAI)

akta.pro secondary industries

Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA), Consumer Electronics & Mobile Device Protection Plans (FSAJALAH), Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD), Data Recovery, Device Unlocking & Software Repair Services (CRACAJAJ)

Keywords

• Mobile device repair
• Smartphone repair services
• Tablet repair services
• Screen replacement service
• On-site mobile repair

Headquarters

HQ city

Hillerød

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Device Repairs: One-time transaction-based repair services for smartphones, tablets, and PCs. Customers pay per repair based on device type, brand, and specific repair needed (screen replacement, battery, etc.).
2. Device Trade-In: Promobil purchases used mobile devices from customers, refurbishes them, and resells or recycles them.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Promobil operates a multi-location mobile device repair service in Denmark, providing walk-in and on-site repairs for smartphones, tablets, laptops, and desktop computers across brands such as Apple, Samsung, OnePlus, Huawei, Sony, Nokia, HTC, LG, and Windows Phone. Repairs cover screen replacement, battery replacement, camera and charging port fixes, and other component-level services using OEM Original and A+ quality parts with a 24-month warranty. The company also buys used devices for refurbishment/resale and offers corporate repair service agreements.

Product overview

ProMobil is a Danish mobile device repair service operating a multi-location retail network in Aarhus and Odder. The company offers repair services for smartphones, tablets, laptops, and desktop computers across multiple brands including Apple, Samsung, OnePlus, Huawei, Sony, Nokia, HTC, LG, and Windows Phone. The product portfolio centers on walk-in repair services at physical store locations, complemented by an on-site mobile repair service (Udekørende reparation) that dispatches technicians to customer locations. Additional services include a device trade-in program (Sælg din enhed) and business-to-business service agreements (Erhverv) offering corporate clients discounted rates and priority service. Repairs are backed by 24-month warranties on parts and labor, with lifetime warranty specifically on iPad repairs.

Differentiator

Problem solved

Functional benefit

Products and services

• iPhone Repair Professional repair service for all iPhone models covering screen replacement, battery replacement, camera repair, and component fixes, delivered to individual consumers and business customers with a 24-month warranty.
• iPad Repair Comprehensive repair service for all iPad models covering screen replacement, glass repair, home button, battery replacement, and cover repairs with a lifetime warranty.
• MacBook Repair Repair service for MacBook Pro, MacBook Air, and other MacBook models, with a diagnosis fee applicable before proceeding to repair.
• iMac Repair Repair service for iMac desktop computers, covering curved and angular back cover designs, with a diagnosis fee applicable before proceeding.
• Samsung Galaxy Repair Repair service for Samsung Galaxy smartphones (Galaxy S, Note, A, J series) and Galaxy Tablets, performed using original Samsung parts by Samsung-trained technicians.
• OnePlus Repair Professional repair service for OnePlus smartphones, including Nord, OnePlus 7 series, and earlier models, with a 2-year warranty.
• Huawei Repair Authorized repair service for Huawei smartphones, including P series and Mate series, with a 2-year warranty on all repairs.
• Sony Repair Repair service for Sony Xperia smartphones, including Z series models, with a 2-year warranty.
• Nokia Repair Professional repair service for Nokia smartphones, including Nokia 8.1, 7 series, 6 series, 5 series, and 3 series, with a 2-year warranty.
• HTC Repair Authorized repair service for HTC smartphones, including U series, One series, and Desire series, with a 2-year warranty.
• LG Repair Repair service for LG smartphones, including the G series, with a 2-year warranty.
• Windows Phone Repair Repair service for all Windows Phone models, with a 2-year warranty and pricing available on request.
• On-Site Mobile Repair (Udekørsel) Mobile/outbound repair service where technicians travel to the customer's home, workplace, or other location to perform repairs on-site, typically within 15 minutes, with a 24-month warranty and no extra travel charge.
• Device Trade-In Service (Sælg din enhed) Service enabling customers to sell their used smartphones and tablets to Promobil, which then handles secure data erasure, device reset, and refurbishment for resale or recycling.
• Business Service Agreements (Erhverv) Corporate repair service agreements for business customers, offering discounted rates, free loaner phones during repair, priority handling, and a 24-month warranty on all business repairs for Apple and Samsung devices.

Quantifiable outcome

• Many repairs completed within 1 hour
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• CompAsia: Asia-Pacific trade-in, refurbishment, and corporate device lifecycle management provider; overlaps with Promobil on device trade-in, data erasure, and B2B service agreement model.

Broad incumbents

• Samsung Service / Samsung Care: OEM-operated and authorized Samsung Galaxy device repair network; directly competes with Promobil's Samsung-trained technician offering, especially under warranty.
• Apple Authorized Service Providers: OEM-affiliated authorized repair network offering warranty and out-of-warranty Apple repairs; Promobil's most direct premium-repair competitor for iPhone, iPad, and Mac.
• Asurion: Global device protection, insurance, and repair services giant (parent of uBreakiFix); broader portfolio but competes with Promobil on consumer and corporate device repair.

Others

• Back Market: European refurbished device marketplace; adjacent to Promobil's trade-in vertical, providing both demand (refurbished device buyers) and competition (alternative trade-in channel for consumers).
• iFixit: Open-source repair community and parts/tools retailer for DIY device repair; adjacent ecosystem player whose parts supply and repair culture influence Promobil's supply chain and end-market behavior.

Direct peers

• uBreakiFix (Asurion): Largest US-based chain of smartphone, tablet, and computer repair stores; offers walk-in same-day repair across all major brands with warranty — directly comparable model to Promobil's walk-in retail approach.
• Swappie: Finnish-headquartered refurbished iPhone seller operating across Europe; combines device trade-in with refurbishment and resale — directly comparable to Promobil's Sælg din enhed trade-in vertical and European geographic overlap.
• CPR Cell Phone Repair: Franchise-based mobile device repair chain operating across the US and Canada; offers screen/battery/component repairs for smartphones and tablets with warranty — directly comparable multi-brand repair model.
• Timpson: UK high-street service chain offering mobile phone and tablet repairs alongside shoe/key cutting; comparable in-store multi-service retail format and customer experience model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promobil