Person Centered Housing Options
Person Centered Housing Options is a Rochester, NY nonprofit that provides street outreach, rapid rehousing, permanent supportive housing, and peer advocacy to people experiencing homelessness across Monroe County, operating a network of housing sites and partner programs.
- Company typePrivate
- Founded2015
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Person Centered Housing Options does
Person Centered Housing Options (PCHO) is a Rochester, New York-based 501(c)(3) nonprofit organization founded in 2015 that delivers homelessness intervention services across the Monroe County region. Its program portfolio spans street outreach, rapid rehousing, permanent supportive housing, peer advocacy led by individuals with lived experience of homelessness, and emerging non-congregate shelter formats including tiny-house and pallet-shelter models. PCHO operates the only housing-focused street outreach team in its service area, conducting daily in-person engagement at encampments and hotspots to connect unsheltered individuals with shelter, housing, and supportive services.
The organization's owned and operated housing assets include Cecilia's Place Apartments (opened January 2024) and the recently absorbed Edgerton Meadows tiny house community (acquired from REACH Advocacy in 2025), with additional developments underway through partnerships with Home Leasing (Flower City Apartments) and City Roots (Peace Village). Service delivery is grounded in a peer-led model in which staff with prior experience of homelessness provide advocacy and case management alongside licensed professionals, an approach intended to build trust with a population often underserved by traditional service systems.
PCHO's revenue model is grant- and contract-driven, with a current annual budget of approximately $5.2 million and cumulative funding of roughly $37 million since inception. Funding sources span federal (HUD), state (NYS HHAP), county (Monroe County Department of Human Services), philanthropic (including the Farash Foundation), corporate, and healthcare-payor channels (Excellus BlueCross BlueShield). The organization employs approximately 35 staff, up from two founding members at incorporation.
Person Centered Housing Options firmographics
Firmographics- Name
- Person Centered Housing Options
- Legal name
- Person Centered Housing Options Inc.
- Website
- https://pcho.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Person Centered Housing Options is a Rochester, NY nonprofit that provides street outreach, rapid rehousing, permanent supportive housing, and peer advocacy to people experiencing homelessness across Monroe County, operating a network of housing sites and partner programs.
- Ownership category
- akta.pro rank
Person Centered Housing Options industry classification
Industry- Product category
- Homeless and Supportive Housing Services
- NAICS
- Other Community Housing Services (624229), Other Residential Care Facilities (6239)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Housing Assistance & Homeless Services (BPAGAEAB)
- akta.pro secondary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where Person Centered Housing Options is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Person Centered Housing Options business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Government Grants and Contracts: Primary funding from federal, state, and local government sources including HUD programs (Going Home, Housing First), New York State Homeless Housing and Assistance Program (HHAP), and Monroe County Department of Human Services
- State Funding: Seeking state funding through Homeless Housing and Assistance Program for tiny house projects like Edgerton Meadows
- Foundation and Corporate Grants: Funding from foundations including Farash Foundation, corporate sponsors, and community partners
- Individual Donations: Public donations through annual gala, Amazon Wish List program, and direct contributions supporting staffing, construction, program creation, and service delivery
- Healthcare Partnership Fees: Health Home Care Management services delivered in partnership with healthcare providers for approximately 175 individuals monthly
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Donation-based support - no fees charged to clients |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Person Centered Housing Options product offering
Product offeringCore offering
Person Centered Housing Options (PCHO) is a not-for-profit organization that delivers Housing First-model homeless services in Monroe County, NY. Its core offerings include street outreach to visibly homeless individuals, Rapid Re-Housing with short-term financial assistance, Permanent Supportive Housing (site-based at Cecilia's Place and Flower City Apartments, plus scattered-site HUD-funded Going Home and Housing First programs), Health Home Care Management, and Peer Recovery Support. Services are provided at no cost to clients and funded through government grants, foundation/corporate grants, individual donations, and healthcare partnership fees.
Product overview
Person Centered Housing Options (PCHO) is a not-for-profit social services organization that operates as a unified Housing First-focused program portfolio rather than a technology platform. The organization offers a continuum of homeless services including: Homeless Outreach (street engagement with 35-50 individuals daily), Rapid Re-Housing (short-term financial assistance), Permanent Supportive Housing in both site-based (Cecilia's Place with 15 units, Flower City Apartments with 35 units) and scattered-site models (Going Home and Housing First programs serving 160+ individuals/families with vouchers), Health Home Care Management (serving ~175 clients monthly), and Peer Recovery Support. PCHO also oversees Peace Village, a sanctioned homeless encampment. The organization connects clients to emergency shelters at partner agencies, provides case management, rental assistance, and links participants to healthcare, mental health services, addiction treatment, and basic needs support.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeless Outreach The only housing-focused street outreach team in Rochester, NY, engaging 35-50 visibly homeless individuals daily and connecting them to social supports, healthcare, and housing placement. Includes licensed social workers and peer advocates with lived experience.
- Rapid Re-Housing Provides short-term financial assistance, security deposit, rental subsidies, and housing case management to individuals and families experiencing homelessness, typically serving 45 individuals/families each month.
- Permanent Supportive Housing (Scattered-Site) Provides rental assistance and supportive services to households struggling to achieve housing stability through scattered-site voucher programs (HUD Going Home and Housing First programs serving 160+ individuals and families with vouchers, security deposit, rental subsidies, and services).
- Cecilia's Place Apartments Permanent supportive housing project providing 15 units of permanent rental housing for formerly homeless individuals, with on-site supportive services. Located in the rehabilitated historic Polvino Building on Central Park, Rochester.
- Flower City Apartments 35-unit supportive housing property providing on-site staffing and intensive services for 35 residents through partnership with Home Leasing.
- Peace Village City of Rochester-sanctioned homeless encampment created in 2018 and overseen by PCHO and partner nonprofit entities, providing safe outdoor space with access to housing, healthcare, and supportive services.
- Health Home Care Management Coordinated care management service partnering with approximately 175 clients monthly to ensure access to healthy food, community engagement, social supports, and transportation to care providers.
- Peer Recovery Support Pairs Peer Recovery Support Specialists with clients who benefit from their life experiences with substance abuse, mental health challenges, and homelessness. Annually serves over 100 clients.
Quantifiable outcome
- 93% housing retention rate
- +5 more outcomes
Companies that use Person Centered Housing Options
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
Person Centered Housing Options technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Person Centered Housing Options partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor and core.
- REACH AdvocacyminorTaking over REACH's tiny house project (Edgerton Meadows) after REACH dissolved. Not reopening Project Haven shelters.
- The NetworkcoreStatewide advocacy organization for supportive housing. PCHO participates in annual State Lobby Day advocating for NYS Supportive Housing Program and Homeless Housing Assistance Program funding.
- Home LeasingcorePartnership with Rochester real estate developer for housing projects including Cecilia's Place (15 units) and Flower City Apartments (35 units). Funded by NYS Homeless Housing and Assistance Program and Historic Tax Credits through Five Star Bank.
- DePaulcoreCommunity partner in housing and social services for Rochester community
- City of RochestercoreMunicipal partner providing support for Peace Village sanctioned encampment and housing initiatives. Pledged $290,000 for Peace Village oversight.
- Monroe CountycoreCounty government partner managing funding for shelters and low-income individuals through Department of Human Services
- City Roots Community Land TrustcoreLand trust owning Peace Village lot and partnering on tiny house development. Original developer of Edgerton Meadows before transfer to PCHO.
- Peace Village Inc.coreNonprofit entity co-overseeing Peace Village sanctioned homeless encampment with PCHO, City of Rochester, and City Roots Land Trust
- House of MercycoreRochester shelter for homeless - referral partner for housing placements
- Open Door MissioncoreFaith-based shelter organization seeing 124% increase in emergency shelter nights - referral partner
- YWCAcoreWomen's shelter and housing provider - referral partner for housing placements
- Volunteers of America (VOA)coreNational homeless services organization - referral partner for housing placements
- St. Peter's and Paul's KitchenminorProvides food services for Peace Village encampment residents
- Continuum of CarecoreCoordinating body for homeless services in Monroe County
- Providence Housing Development CorporationminorHousing development partner for affordable housing projects
- St. Joseph's House of HospitalityminorShelter and services provider - referral partner for housing placements
- Dimitri HouseminorHomeless shelter - referral partner for housing placements
- Catholic CharitiesminorSocial services organization - referral partner for housing placements
- Salvation ArmyminorEmergency shelter provider - referral partner for housing placements
- Center For YouthminorYouth services organization - referral partner for housing placements, served 600 street-involved youth under 18
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Person Centered Housing Options competitors and assessment
Company assessmentDirect peers
- Catholic Charities of the Diocese of Rochester: Regional social services nonprofit providing housing assistance, case management, and shelter referrals. Listed referral partner for PCHO and addresses overlapping client needs in Monroe County.
- Dimitri House: Rochester emergency shelter and day services organization providing meals, shelter, and referral services. Direct PCHO referral partner serving the same chronically homeless client base in Monroe County.
- House of Mercy: Rochester homeless shelter serving as a core referral source and program partner for PCHO. Provides overlapping shelter, food, and case management services to the same target population.
- Open Door Mission: Rochester faith-based emergency shelter and recovery organization with a 124% surge in shelter nights. Functions as both a referral partner and a parallel provider of low-barrier shelter services to the same homeless population.
- Providence Housing Development Corporation: Rochester affordable and supportive housing developer partnering with PCHO on PSH projects. Comparable in mission and increasingly collaborates on site-based developments serving chronically homeless populations.
- YWCA of Rochester & Monroe County: Operates emergency housing and supportive services for women and families in Rochester. Direct referral partner and shares the low-barrier, Housing First-adjacent service philosophy in the same catchment area.
- Salvation Army of Greater Rochester: Operates emergency shelter and transitional housing programs in Rochester and is an established PCHO referral partner. Comparable mission (shelter + recovery services) and competes for similar government and private funding.
- Volunteers of America (Rochester & Finger Lakes): National nonprofit operating homeless services, supportive housing, and rehousing programs across Rochester and Monroe County. Direct referral partner of PCHO and operates overlapping PSH and outreach models targeting the same population.
- Center For Youth: Rochester youth services nonprofit serving 600 street-involved youth annually. Listed PCHO referral partner with overlapping case management and housing navigation services for at-risk youth populations.
- DePaul Community Services: Rochester-based housing and social services nonprofit providing supportive housing and homelessness programs. Listed as a core PCHO community partner and competes for the same HUD/Continuum of Care funding streams in Monroe County.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Person Centered Housing Options social profiles
Digital presencePerson Centered Housing Options financial estimates
Financial estimateRevenue estimate
Valuation estimate
Person Centered Housing Options leadership team
Management profileNumber of profiles
Profiles11 records
Person Centered Housing Options funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Person Centered Housing Options M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Person Centered Housing Options
What does Person Centered Housing Options do?
Person Centered Housing Options (PCHO) is a not-for-profit organization that delivers Housing First-model homeless services in Monroe County, NY. Its core offerings include street outreach to visibly homeless individuals, Rapid Re-Housing with short-term financial assistance, Permanent Supportive Housing (site-based at Cecilia's Place and Flower City Apartments, plus scattered-site HUD-funded Going Home and Housing First programs), Health Home Care Management, and Peer Recovery Support. Services are provided at no cost to clients and funded through government grants, foundation/corporate grants, individual donations, and healthcare partnership fees.
Is Person Centered Housing Options a public or private company?
Person Centered Housing Options is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Person Centered Housing Options founded?
Person Centered Housing Options was founded in 2015. It employs 11 to 50 people.
Where is Person Centered Housing Options based?
Person Centered Housing Options is headquartered in Rochester, United States, in the North America region.
How does Person Centered Housing Options make money?
Five revenue lines are on record. Government Grants and Contracts are the primary driver. The others are state Funding, foundation and Corporate Grants, individual Donations and healthcare Partnership Fees.
Who are Person Centered Housing Options's main competitors?
Direct peers on record are Catholic Charities of the Diocese of Rochester, Dimitri House, House of Mercy, Open Door Mission, Providence Housing Development Corporation, YWCA of Rochester & Monroe County, Salvation Army of Greater Rochester, Volunteers of America (Rochester & Finger Lakes), Center For Youth and DePaul Community Services.
Does Person Centered Housing Options have an API?
No public API is recorded for Person Centered Housing Options.
What industry is Person Centered Housing Options in?
Person Centered Housing Options's product category is Homeless and Supportive Housing Services. Its primary akta.pro industry code is BPAGAEAB, Housing Assistance & Homeless Services, with a secondary code of BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 624229 and its SIC code is 8300.