Grow My Business

What Grow My Business does

Grow My Business is a privately held, Wellington-based web design and development agency founded in 2015 by Ben Elwood and operating with 1-10 employees. The firm delivers custom website design, rapid rebuilds, website rescue work, membership sites, managed WordPress hosting, and recurring care plans for small and medium businesses, associations, and non-profit organisations primarily in New Zealand, with remote-delivery reach into international clients. The technology stack is anchored on WordPress as the primary CMS, supplemented by the Divi and Bricks page builders for design execution and Shopify for e-commerce builds, with documented integrations spanning Stripe (payments), MailerLite (email marketing), Calendly (scheduling), Figma (design collaboration), RankMath (SEO), UpdraftPlus (backups), WP Rocket (caching), and Gravity Forms (lead capture). A standardized 6-step delivery process (Discovery, Strategy, Design, Build, Launch, Maintain & Support) backed by a 42-point pre-launch checklist and a self-serve tutorial resource hub is positioned as the operational backbone, with the firm reporting 400-500+ completed projects and a five-star Google review profile.

The business model combines one-time project fees (New Website builds starting at $3,500 NZD) with recurring subscription revenue from Care Plans (from $49/month), Managed WordPress Hosting, and Growth Plans ($395/month, bundling a build with 12 months of care). Distribution is sales-led and consultative, anchored by a 'Book a Call' funnel and supported by SEO, content marketing through a blog and resource hub, and client referrals. Go-to-market is segmented by vertical, with associations/membership organisations and non-profits identified as primary segments alongside SMBs, and selective real estate and enterprise custom-solutions work offered on quote-based pricing. The company is 100% NZ owned and operated, holds no disclosed external funding, and serves clients globally via remote delivery despite its Wellington headquarters.

Name

Grow My Business

Legal name

Grow My Business

Website

https://growmybusiness.co.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Grow My Business is a Wellington, New Zealand-based WordPress web design agency serving SMBs, associations, and non-profits. Founded in 2015, the firm delivers custom website builds, rescue services, managed hosting, and recurring care plans across multiple verticals.

Ownership category

akta.pro rank

Product category

Web Design and Development Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAFAE

Product & Growth Marketing Strategy

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

SECONDARYBPAFAJAH

SEO Content Strategy & Production (Topic Research, Editorial Planning)

Business & Public Services/Marketing, Advertising & PR Services/Search Engine Optimization (SEO) Services

Keywords

• Web design services
• WordPress development
• Website maintenance
• Managed website hosting
• Membership website builds

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Website Design and Build: One-time website design and development services with custom builds starting at $3,495 NZD. Includes strategy, custom design, WordPress build, SEO setup, and launch support.
2. Managed Hosting and Care Plans: Recurring monthly subscriptions for website hosting, security, updates, backups, and ongoing support. Plans start at $49/month for basic care and $395/month for comprehensive growth plans.
3. Growth Plans: Comprehensive packages combining new website builds with 12 months of care, support, and improvements. Includes priority NZ-based support and ongoing optimization.
4. Professional Services: Custom development solutions for larger businesses with more complex needs, including additional development support and tailored website solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Grow My Business is a Wellington-based web design and development agency that designs, builds, and maintains WordPress websites for businesses, organisations, and associations. Core offerings include custom website design, rapid website rebuilds, website rescue/fix services, managed WordPress hosting, and ongoing care plans covering updates, backups, security, and SEO.

Product overview

Grow My Business is a New Zealand-based website design and development company offering a portfolio of services centered on WordPress website creation, maintenance, and growth. The core offering consists of custom website design, rapid website rebuilds, website rescue, and membership website builds, all powered by a managed WordPress infrastructure. Ongoing value is delivered through Website Care Plans (from $49/month) and Managed WordPress Hosting, which provide updates, backups, security, and support. Two primary service tiers structure pricing: a New Website build (starting at $3.5k) and a Growth Plan (from $395/month) that bundles a new website with 12 months of care and support. The company primarily uses WordPress as its CMS, supplemented by Shopify for e-commerce builds, and offers integrations with MailerLite, Stripe, Calendly, Figma, RankMath, UpdraftPlus, and WP Rocket. A library of self-service tutorials covering Divi, Bricks, Gravity Forms, and content management is also provided as part of client empowerment.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Custom website design service creating tailored visual designs that align with brand identity, guide visitor behavior, and support conversion goals, including UX/UI design and customer pathway planning for businesses and organisations.
• Rapid Website Rebuild Expedited website design and build service delivering a lead-generating website within a few weeks, targeting businesses needing a fast site launch without compromising quality.
• Website Rescue Remediation service fixing broken, underperforming, or outdated websites to improve loading speed, conversion rates, and manageability for business clients.
• Website Care Plans Ongoing website maintenance service covering plugin, theme, and WordPress updates, backups, security, anti-spam protection, and free migration, priced from $49/month.
• Managed WordPress Hosting Premium managed hosting service handling all technical server infrastructure, software updates, daily backups, security, and site analytics so clients can focus on their business.
• Membership Websites Specialized website build service for associations and membership-based organizations, providing member portals and tools to connect members and simplify administration.

Quantifiable outcome

• 13% increase in order value, 41% increase in e-commerce conversion rate, 230% increase in users, 319% increase in sales within 3 weeks post-launch for Getting Lost e-commerce client
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

One partnership is on record.

• WordPresscoreTechnology or IntegrationPrimary content management system platform used for all website builds. WordPress powers over 43% of the world's websites and is chosen for its flexibility and ease of use.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Duda: White-label website building platform purpose-built for agencies, comparable to the operational model GMB uses on WordPress. Represents an alternative stack agencies adopt to scale web design delivery.

Emerging players

• Webflow: Visual web design platform increasingly used by SMBs and agencies to build custom, SEO-optimized sites without WordPress. Directly overlaps with GMB's custom design and SEO-bundled offering in the same target buyer profile.
• Durable: AI website builder targeting SMBs, enabling near-instant site generation. A rising alternative that compresses the value proposition of bespoke build services for entry-tier SMB customers.
• Kinsta: Premium managed WordPress hosting with agency-style plans. Competes for the hosted WordPress layer that GMB re-bundles and offers as part of its Growth Plan, and has been expanding agency partnership programs.

Broad incumbents

• Squarespace: DIY website builder with strong brand among SMBs and creatives, the same ICP as Grow My Business. Functions as the default do-it-yourself alternative to commissioning an agency build.
• SiteGround: Managed WordPress hosting provider with strong agency channel. Competes for the same managed hosting spend that backs GMB's Growth Plan and offers competing migration and care services.
• WP Engine: Large managed WordPress hosting provider that GMB effectively resells. WP Engine competes for the same WordPress-economy budgets and offers integrated studio tooling that agencies can use in place of standalone hosts.
• Automattic (WordPress.com): Commercial steward of the WordPress ecosystem offering hosted builder and agency solutions. A platform-level incumbent that can absorb SMB web design demand that would otherwise go to agencies like GMB.
• Hostinger (Website Builder + Hosting): Affordable hosting bundle with AI-assisted site builder aimed at SMBs globally. Competes in the same low-end site-build-and-host bucket that GMB's $3.5k entry tier addresses.
• Wix: Mass-market website builder with Wix ADI leveraging AI for SMB site creation. Represents the highest-volume substitute for GMB's bread-and-butter small business web design service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grow-my-business
• Facebookfacebook.com/growmybusinessNZ

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grow My Business