Duda
Duda is an AI-ready, white-label responsive website builder platform serving digital marketing agencies, SaaS platforms, hosting companies, and POS providers, with 14M+ sites built and 20,000+ agency and SaaS partners worldwide.
- Company typePrivate
- Founded2008
- HeadquartersPalo Alto, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Duda does
Duda is a private, venture-backed website builder platform founded in 2008 by Itai Sadan (CEO) and Amir Glatt (CTO), headquartered in Palo Alto with R&D in Tel Aviv and additional offices in Colorado, the United Kingdom, and Brazil. The company provides an AI-ready, white-label responsive website builder aimed at digital marketing agencies, SaaS platforms, hosting companies, and point-of-sale providers, enabling them to create, manage, and resell websites to SMB end customers. Its technology stack runs on AWS and centers on a drag-and-drop editor augmented by an AI Stack (Duda Copilot, AI Widget Builder, MCP server integration, and Answer Engine Optimization tools), a full REST API, native eCommerce (Snipcart acquisition plus Stripe payments), Cal.com-powered bookings, client management, team collaboration, client billing, and an App Store marketplace. Duda reports 14+ million sites built, 20,000+ agency and SaaS platform partners, 100M+ monthly visits, and a $100 million total capital raised across disclosed rounds.
The company monetizes primarily through SaaS subscriptions (monthly and annual White Label and Enterprise tiers with a 14-day free trial and 30-day money-back guarantee), transaction fees on native eCommerce payment processing handled by Stripe, add-on services (App Store applications, client billing facilitation, bookings), and an affiliate program paying up to $300 per conversion via the Impact platform. Go-to-market combines product-led growth (self-serve signup, no-credit-card trial) with enterprise field sales (dedicated account and technical account managers for white-label partners and SaaS platforms) and channel partners (affiliates and content creators). The company has raised a disclosed $100 million total, led most recently by Claridge IL's $50 million Series D in June 2021, and completed one acquisition (Snipcart, September 2021) to add eCommerce capabilities.
Duda firmographics
Firmographics- Name
- Duda
- Legal name
- Duda, Inc.
- Website
- https://duda.co
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Duda is an AI-ready, white-label responsive website builder platform serving digital marketing agencies, SaaS platforms, hosting companies, and POS providers, with 14M+ sites built and 20,000+ agency and SaaS partners worldwide.
- Ownership category
- akta.pro rank
Duda industry classification
Industry- Product category
- Website Builder Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
- akta.pro secondary industry
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
Keywords
Where Duda is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Duda business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: SaaS subscription model with monthly and annual billing. Offers 14-day free trial of White Label plan and 30-day money-back guarantee for most subscription services.
- eCommerce Payment Processing: Payment solution using Stripe as processor, charging eCommerce fees as per contract terms. Includes transaction fees for payment processing.
- Add-On Services: Additional services including App Store applications, client billing facilitation, and booking solutions that may be billed separately.
- Affiliate Commissions: Commission-based revenue from affiliate program, offering up to $300 per conversion through Impact tracking platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | White Label Plan with 14-day free trial |
| Subscription | Annual | Enterprise tier with dedicated support |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Duda product offering
Product offeringCore offering
Duda provides an AI-ready, white-label website builder platform built on AWS infrastructure that enables digital marketing agencies, SaaS platforms, hosting providers, and POS systems to create, manage, and scale responsive websites efficiently. The platform includes a drag-and-drop editor, a proprietary AI Stack (Copilot, AI Widget Builder, MCP server), built-in SEO and AEO tools, eCommerce with Stripe payments, native Bookings via Cal.com, and a REST API for programmatic control. Subscriptions are sold on tiered monthly and annual plans with a 14-day free trial and 30-day money-back guarantee.
Product overview
Duda is an AI-ready website platform built for web professionals (agencies, SaaS platforms, and web teams) that enables scalable website creation and management. The platform uses a unified core product architecture combining a white-label website builder with specialized modules: the AI Stack suite (including Copilot, AI Widget Builder, and MCP server integration), Duda AEO for answer engine optimization, SEO tools, eCommerce with Stripe payments, Duda Bookings powered by Cal.com, Client Management, Team Collaboration, Client Billing, White Label capabilities, App Store, and Automation features. Duda Academy provides AI-powered training. The platform offers REST APIs for programmatic control and integrates with Zapier, Google Business Profiles, Yext, HubSpot, Google Sheets, and Airtable. SaaS companies report 25% lower churn rates and 29% higher MRR when embedding Duda.
Differentiator
Problem solved
Functional benefit
Brands
- Duda Academy: AI-powered customer training platform with custom learning plans and 24/7 personalized assistance for web professionals.
- Duda AI Stack
- Duda Copilot
- The Simple Editor
- Duda Bookings
- Duda AEO
Products and services
- Duda Website Builder AI-ready drag-and-drop website builder enabling agencies, SaaS platforms, hosting providers, and POS systems to create beautiful, responsive websites at scale with time-saving tools, global design settings, and universal themes. Sold via tiered subscription plans with a 14-day free trial.
- Duda AI Stack Comprehensive suite of AI tools enabling site analysis, content generation, SEO improvement, and client management through natural language commands. Includes Duda Copilot chat, MCP server integration, and AI-powered site building capabilities for web professionals.
- AI Widget Builder AI-powered tool for creating custom widgets, allowing users to build custom, interactive elements with unlimited design flexibility and native integration into Duda-built websites.
- Duda AEO (Answer Engine Optimization) Answer Engine Optimization tool helping websites win visibility in AI-powered search results, with IndexNow support for communicating changes directly to search engines and AI platforms.
- White Label Platform Fully end-to-end white label editor allowing agencies and SaaS platforms to fully own their customer experience without Duda branding, with extensive team and client collaboration capabilities.
- Duda eCommerce First-party eCommerce and membership solution enabling websites to sell anything, everywhere with customizable shopping carts and payment processing via Stripe.
- Duda Bookings Native booking tool for small businesses to manage appointments directly on their websites, integrated with Cal.com for scheduling capabilities.
- Duda App Store Marketplace providing access to third-party applications and services developed by partners, enabling users to extend platform functionality and drive recurring revenue.
- The Simple Editor (DIY) Simple interface for non-technical users, enabling DIY website building with an AI Simple Editor for easier client self-service on agency-built sites.
- Duda Automation Smart automation suite including REST APIs, MCP server integration, Zapier connections, dynamic pages, and data connectors for efficient workflow automation across client sites.
- Duda Academy AI-powered customer training platform with first-of-its-kind AI tutor capable of generating custom learning plans and providing real-time 24/7 personalized assistance for web professionals building on Duda.
- Populate Template with AI AI feature that injects tailored content into AI-generated websites without changing website structure, improving site performance and SEO; initially available to partners via API before global rollout.
Quantifiable outcome
- 50% less time building websites
- +8 more outcomes
Companies that use Duda
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Duda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature9 records
Duda partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Epos NowcorePartnership announced February 2026 to empower SMBs with AI-driven instant eCommerce integration. Epos Now's POS customers gain access to Duda's website builder capabilities for seamless online presence.
- SnipcartcoreAcquisition of Snipcart, an eCommerce solution, to enhance platform capabilities. Integration planned for early 2022 to enable eCommerce features like customizable shopping carts and integrations for customers worldwide.
- DoorLoopcoreDoorLoop, a hospitality and property management platform, integrated Duda's native website builder, reducing customer churn by 50% and doubling rental applications for customers.
- StripecoreStripe serves as the payment processor for Duda's native eCommerce and payment solution, handling transaction processing, settlement, and payment network management.
- AppFoliocoreProperty management platform using Duda for website solutions. Success story partner showing industry case study.
- AWS (Amazon Web Services)coreUltra-reliable AWS hosting infrastructure for Duda's website platform, providing enterprise-grade security and automatic backups.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Duda competitors and assessment
Company assessmentDirect peers
- Wix: Wix is the largest direct competitor to Duda, offering a drag-and-drop website builder with AI site generation, eCommerce, bookings and agency-level tools (Wix Studio) that overlap with Duda's professional/agency target segments.
- Squarespace: Squarespace is a premium DIY website builder with built-in eCommerce, scheduling and recently launched AI design tools; it competes for the same SMB end-customer that Duda's agencies serve, especially in creative/portfolio and small commerce segments.
- Webflow: Webflow is a visual web development platform for designers and agencies that overlaps most directly with Duda's professional tier, offering CMS, eCommerce, hosting and now AI site-building features aimed at high-end web professionals.
- GoDaddy Websites + Marketing: GoDaddy's website builder, Airo AI tools and agency program (GoDaddy Pro) compete head-to-head with Duda for SMBs, hosting providers and digital agencies, leveraging GoDaddy's enormous domain and hosting customer base.
- WordPress.com (Automattic): WordPress.com offers hosted site-building with AI capabilities serving a similar mix of bloggers, SMBs and agencies; the broader Automattic ecosystem (WooCommerce, Jetpack, AI tools) competes on end-to-end site, commerce and automation similar to Duda's stack.
- Vendasta: Vendasta is a white-label SaaS platform for agencies and MSPs that bundles a website builder with CRM, marketing and reputation tools, making it the closest analog to Duda's white-label OEM model and partner-first GTM.
- Weebly (Block / Square): Now part of Block, Weebly is a drag-and-drop website builder with integrated eCommerce that competes for the same SMB and small-agency end of the market as Duda's Simple Editor and managed offerings.
Emerging players
- Bubble: Bubble is a leading low-code/no-code platform for building full web applications rather than marketing sites; it overlaps with Duda on the AI-assisted visual development positioning and competes for technical agency/dev team workloads.
Broad incumbents
- HubSpot CMS Hub: HubSpot's CMS Hub is a broader marketing/CRM platform with built-in website building, AI content tools and AEO features, competing with Duda for SaaS and mid-market customers that want an all-in-one growth stack rather than a dedicated builder.
Others
- BigCommerce: BigCommerce is a SaaS commerce platform whose headless commerce, storefront and multi-channel tools overlap with Duda's Snipcart-powered eCommerce offering and adjacent hosting/infrastructure relationships used by Duda's commerce-focused agency customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Duda social profiles
Digital presenceDuda compliance and trust
Trust signalCompliance3 records
Duda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duda leadership team
Management profileNumber of profiles
Profiles7 records
Duda subsidiaries and ownership
Company hierarchySubsidiaries1 record
Duda funding detail
Funding detailFunding overview
Funding rounds8 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duda M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duda
What does Duda do?
Duda provides an AI-ready, white-label website builder platform built on AWS infrastructure that enables digital marketing agencies, SaaS platforms, hosting providers, and POS systems to create, manage, and scale responsive websites efficiently. The platform includes a drag-and-drop editor, a proprietary AI Stack (Copilot, AI Widget Builder, MCP server), built-in SEO and AEO tools, eCommerce with Stripe payments, native Bookings via Cal.com, and a REST API for programmatic control. Subscriptions are sold on tiered monthly and annual plans with a 14-day free trial and 30-day money-back guarantee.
Is Duda a public or private company?
Duda is a private company. It is classified as venture growth investor backed and is currently operating.
When was Duda founded?
Duda was founded in 2008. It employs 251 to 500 people.
Where is Duda based?
Duda is headquartered in Palo Alto, United States, in the North America region.
How does Duda make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are eCommerce Payment Processing, add-On Services and affiliate Commissions.
Who are Duda's main competitors?
Direct peers on record are Wix, Squarespace, Webflow, GoDaddy Websites + Marketing, WordPress.com (Automattic), Vendasta and Weebly (Block / Square). Bubble is listed as an emerging player. HubSpot CMS Hub is listed as a broad incumbent. BigCommerce is listed as an others.
Does Duda have an API?
Yes. Duda offers a REST API capable of creating accounts, spinning up sites, updating content, and more. The platform also provides a snippets API endpoint enabling power users to inject code into existing sites programmatically. A Custom Widget builder allows packaging custom code into reusable elements. MCP server available for combining with third-party AI tools. Developer documentation is at developer.duda.co/docs/partner-api-introduction.
What industry is Duda in?
Duda's product category is Website Builder Platform. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools), with a secondary code of HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services). Its NAICS code is 51821 and its SIC code is 7372.