Caravan & Camping Industry Association

Name

Caravan & Camping Industry Association

Legal name

The Caravan Camping & Touring Industry & Manufactured Housing Industry Association of NSW Ltd

Website

https://caravancampingnsw.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

The Caravan & Camping Industry Association (CCIA NSW) is a private non-profit peak industry body representing over 400 holiday parks and 200+ RV dealers, manufacturers, and service providers across New South Wales, Australia. It operates an online holiday parks directory, four annual expos, and the annual NSW Holiday Guide.

Ownership category

akta.pro rank

Headquarters

HQ city

Rosehill

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Fees: The association generates revenue through membership fees from holiday parks, RV dealers, manufacturers, service providers, and other industry participants.
2. Event and Expo Revenue: Revenue from organizing and hosting major caravan and camping expos and shows, including exhibitor fees, ticket sales, and event sponsorships.
3. Holiday Guide Publishing: The association publishes the annual NSW Caravan & Camping Parks & Products Holiday Guide, which includes listings from over 400 parks and 200+ dealers, manufacturers and service providers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CCIA NSW is a peak industry association representing the caravan, camping, manufactured housing and land lease living communities in New South Wales, Australia. It delivers member-based services including an online holiday park directory covering 365+ parks, an RV buyers guide, a trade directory of dealers and service providers, four annual consumer expos and shows, an annual printed and digital Holiday Guide, and an annual Awards of Excellence program. It also runs consumer marketing campaigns such as 'Feel More Live More' in partnership with major holiday park chains.

Product overview

The Caravan & Camping Industry Association (CCIA NSW) operates a unified platform consisting of a holiday parks directory, an RV buyers guide, trade directory, and a content blog, complemented by a unique Camping Concierge Translator tool. The association organizes four major annual events (Supershow Sydney, Illawarra Expo, Canberra Expo, and Newcastle Expo) and publishes an annual NSW Holiday Guide. The core offering is a directory connecting campers with over 365 holiday parks, RV products, and industry services across NSW, supported by educational resources and industry awards.

Differentiator

Problem solved

Functional benefit

Brands

• Feel More Live More: Campaign branding for 2026 promoting caravan and camping lifestyle in NSW
• Camp Chatter
• Camping Concierge Translator

Products and services

• NSW Holiday Parks Directory A comprehensive online searchable directory of over 365 holiday parks across New South Wales, filterable by accommodation type (cabins, powered sites, safari tents, tiny homes), facilities, and geographic region including North Coast, South Coast, Sydney & Surrounds, Inland NSW, and Canberra & The Snowy. It serves both consumers seeking accommodation and industry members seeking visibility.
• Trade Directory (RV Dealers, Manufacturers, Services) A member directory of trade participants including RV dealers, manufacturers, service providers, and accessory suppliers across the caravan and camping industry in NSW, covering camper trailers, caravans, motorhomes, repairs, insurance, and storage.
• RV Buyers Guide An educational guide resource for purchasing recreational vehicles, including product type comparisons, buyer considerations, RV terminology and definitions, travel tools, service and repair provider listings, and links to national towing guides. Aimed at consumers considering RV purchases.
• CCIA NSW Awards of Excellence An annual industry awards program with categories for holiday parks, trade dealers and manufacturers, land lease communities, and individual/employee achievements, recognizing best practice in customer service, product offerings, innovation, community engagement, and business success across the NSW caravan, camping, manufactured housing, and land lease living industries.
• Caravan Camping Holiday Supershow Sydney Annual flagship consumer expo held at Rosehill Gardens Racecourse, showcasing the latest caravans, motorhomes, campervans, camping gear, and accessories, complemented by seminars and demonstrations for caravan and camping enthusiasts.
• Illawarra Caravan Lifestyle Expo Three-day lifestyle expo held at Kembla Grange Racecourse showcasing caravans, motorhomes, campervans, camper trailers, and touring accessories for the Illawarra and southern NSW consumer market.
• Canberra Caravan Lifestyle Expo Lifestyle expo held at Exhibition Park in Canberra, bringing together caravan enthusiasts and industry experts to showcase products and trends in the caravan, camping and outdoor recreation space.
• Newcastle Caravan Lifestyle Expo Expo held at Newcastle Entertainment Centre & Showground featuring exhibitors and the latest trends in caravanning, camping, and outdoor adventure gear for the Hunter and Newcastle consumer market.
• NSW Caravan & Camping Parks & Products Holiday Guide An annual comprehensive printed and digital publication covering over 400 holiday parks and 200+ caravans, camping and RV dealers, manufacturers, and service and repair providers throughout NSW, including 19 touring maps covering all regions to help travelers plan caravan and camping trips.
• Camping Concierge Translator A translation/slang tool that helps campers decode terminology used in the caravan and camping community, translating common terms such as 'Mini bar = An esky' and 'Robe = A poncho' into everyday language.

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Ingenia HolidayscoreGTM or Marketing PartnerMajor holiday park chain participating as campaign partner in the 'Feel More Live More 2026' marketing campaign to promote caravan and camping holidays in NSW.
• Holiday HavencoreGTM or Marketing PartnerHoliday park chain participating as campaign partner in the 'Feel More Live More 2026' marketing campaign.
• Reflections Holiday ParkscoreGTM or Marketing PartnerHoliday park chain participating as campaign partner in the 'Feel More Live More 2026' marketing campaign.
• Discovery ParkscoreGTM or Marketing PartnerHoliday park chain participating as campaign partner in the 'Feel More Live More 2026' marketing campaign.
• NRMA Parks & ResortscoreGTM or Marketing PartnerHoliday park chain participating as campaign partner in the 'Feel More Live More 2026' marketing campaign.
• Tweed Holiday ParkscoreGTM or Marketing PartnerHoliday park chain participating as campaign partner in the 'Feel More Live More 2026' marketing campaign.
• Tasman Holiday ParkscoreGTM or Marketing PartnerHoliday park chain participating as campaign partner in the 'Feel More Live More 2026' marketing campaign.
• Destination NSWflagshipGTM or Marketing PartnerGovernment tourism body serving as platinum sponsor of the 2026 CCIA NSW Awards of Excellence, providing support for industry recognition events.
• Caravan Industry Association of AustraliacoreStrategic or Co-development PartnerNational industry body collaborating on awards programs and industry initiatives. CIAA logo appears in conjunction with CCIA NSW awards.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• RV Industry Association (RVIA): US national trade association for RV manufacturers, suppliers and dealers. Closest international direct peer in trade-association structure, member services, trade shows, standards work, and consumer marketing campaigns, despite operating in a different geography.
• The Caravan Club: UK caravan and motorhome membership organization with owned sites, consumer services, insurance, and training. Closest international peer combining trade-association representation with consumer-facing membership benefits in the caravan category.
• Caravan Industry Association of Australia (CIAA): National peak body for the caravan, camping, manufactured housing and land-lease living industry in Australia. CCIA NSW collaborates with CIAA on awards and industry initiatives, making it the natural national/state counterpart peer for an industry-association business model and membership offering.
• Camping and Caravanning Club (UK): UK camping and caravanning membership organization operating a network of campsites and representing outdoor recreation interests. Directly comparable in dual membership-and-recreation advocacy model to an industry association like CCIA NSW.

Broad incumbents

• Tourism Australia: Australian national tourism marketing agency running global campaigns such as 'There's Nothing Like Australia'. Broader incumbent in destination promotion that CCIA NSW's NSW-focused campaigns sit alongside rather than compete with.
• Kampgrounds of America (KOA): Largest North American campground franchise and consumer marketing network, with membership-style loyalty programs (KOA Rewards). Comparable function in aggregating and promoting a national campground ecosystem, albeit via a commercial franchise model rather than an industry association.

Others

• Good Sam Club: North American RV consumer membership and travel services club. Adjacent peer in combining a consumer membership base, RV/travel directory, and ecosystem marketing — relevant for benchmarking CCIA NSW's consumer-facing directory and membership products.
• Destination NSW: NSW state government destination marketing body and platinum sponsor of CCIA NSW's Awards of Excellence. Adjacent ecosystem participant that funds and co-promotes caravanning tourism rather than competing for the same membership base.

Regional players

• Tourism Council WA: Western Australian peak tourism industry body. Comparable state-level tourism industry council function (membership, policy advocacy, awards, events) in an adjacent Australian market.
• Tourism Industry Council of South Australia (TiCSA): South Australian tourism industry association representing operators and advising government. Comparable state-level tourism industry council function and structure in an adjacent Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/caravan.camping
• LinkedInau.linkedin.com/company/cciansw
• TikToktiktok.com/@campingnsw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caravan & Camping Industry Association