What Ingenia Holiday Parks does

Ingenia Holiday Parks is the holiday accommodation operating brand of Ingenia Communities Group, an ASX-listed Australian owner, operator, and developer of diversified real estate. The brand operates a portfolio of 20-plus holiday parks across Queensland, New South Wales, and Victoria, located primarily in premium east coast destinations including Noosa, Byron Bay, the Bellarine Peninsula, the South Coast of NSW, and the Great Ocean Road. Accommodations span cabins (standard and luxury), powered and unpowered camping/caravan sites, glamping tents including safari tents, and in some locations annual home sites for purchase. Park amenities commonly include swimming pools, splash parks, water slides, jump pads, playgrounds, games rooms, camp kitchens, sports courts, and EV charging at select locations.

The business runs on a direct-to-consumer model. Customers book through the ingeniaholidays.com.au platform, by phone to individual park locations, or via gift cards. The company operates several structured pricing tiers including Best Flexible Rate, Early Bird, Stay 4 Save 20%, Semi Flexible (7- and 30-day), and Kids Stay Free, targeting families, pet owners, glamping enthusiasts, and caravanners/grey nomads. Several parks operate under the BIG4 Holiday Parks network affiliation, which provides access to the BIG4 Holiday Perks loyalty program. Marketing is multi-channel, leveraging Facebook, Instagram, TikTok, YouTube, a content blog, and email, alongside sports sponsorships with the South Sydney Rabbitohs and Surf Life Saving NSW.

Revenue is derived from short-term holiday accommodation stays and ancillary on-site food and beverage. No financial figures are publicly disclosed. Ingenia Holiday Parks is part of a larger group that includes Ingenia Lifestyle (seniors housing), Ingenia Gardens (aged care), and Ingenia Rentals, providing corporate scale, cross-portfolio infrastructure, and ASX-listed parent backing, though the holiday parks division itself does not appear to be separately disclosed.

Name

Ingenia Holiday Parks

Legal name

Ingenia Communities Group

Website

https://ingeniaholidays.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Ingenia Holiday Parks operates 20-plus holiday parks across Australia's east coast (Queensland, New South Wales, Victoria), offering cabins, camping, glamping, and caravan sites to domestic families, pet owners, and leisure travelers via direct-to-consumer booking.

Ownership category

akta.pro rank

Product category

Holiday Park Accommodation

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Safari Camps & Tented Lodges (THAGAOAF)

Keywords

• Holiday park accommodation
• Caravan park bookings
• Cabin rentals australia
• Camping and glamping
• Family holiday parks

Headquarters

HQ city

Victoria

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Short-term Holiday Accommodation: Revenue generated from renting holiday accommodation including cabins, powered/unpowered sites, glamping tents, and camping facilities across their portfolio of holiday parks in Queensland, New South Wales, and Victoria. Booking terms include Best Flexible Rate (first night deposit, refundable until 2PM day prior), Early Bird (full payment, non-refundable), Stay 4 Save 20%, Semi Flexible (7-day and 30-day variants), and Kids Stay Free promotions. Additional revenue from gift cards and on-site food and beverage outlets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ingenia Holiday Parks operates a portfolio of 20+ holiday parks across Queensland, New South Wales, and Victoria, providing short-term accommodation including cabins, powered and unpowered camping and caravan sites, and glamping options. Parks feature family-friendly amenities such as swimming pools, splash parks, jump pads, playgrounds, games rooms, camp kitchens, sports courts, and on-site dining. Several parks operate under the BIG4 brand affiliation, offering member benefits.

Product overview

Ingenia Holiday Parks is part of Ingenia Communities, operating as a holiday accommodation provider across Australia with parks in Queensland, New South Wales, and Victoria. The portfolio includes both Ingenia-branded parks and BIG4-branded parks. Core offerings consist of cabin accommodation, powered/unpowered camping and caravan sites, and glamping options. Parks feature various amenities including swimming pools, splash parks, water slides, jump pads, playgrounds, games rooms, camp kitchens, sports courts (tennis, basketball, pickleball), and EV charging stations at select locations. The company also offers pet-friendly accommodation options year-round at many parks. Additional services include gift cards and online booking through the website.

Differentiator

Problem solved

Functional benefit

Brands

• BIG4 Ingenia Holidays: A branded subset of Ingenia Holiday Parks operating under the BIG4 holiday park network affiliation.
• Ingenia Lifestyle
• Ingenia Gardens
• Ingenia Rentals

Products and services

• Ingenia Holidays Noosa Holiday accommodation park on the Sunshine Coast in Queensland offering cabins, camping, glamping, and caravan sites for families and travelers. Includes heated swimming pool, jump pad, games room, and outdoor movie nights.
• BIG4 Ingenia Holidays Queenscliff Beacon BIG4-branded holiday park on the Bellarine Peninsula and Great Ocean Road in Victoria offering cabins, camping, and caravan sites with indoor swimming pool, gym, interactive arena, kids games room, and event facilities.
• Ingenia Holidays Ulladulla Coastal holiday and caravan park on the South Coast of NSW spanning 12 acres with splash park, water slides, gym, tennis court, basketball court, and swimming pool for families.
• Ingenia Holidays Byron Bay Holiday and caravan park in North Coast NSW offering glamping options, dog agility park, swimming pool, EV charging, jump pad, basketball court, and skate park.
• BIG4 Ingenia Holidays Lake Conjola BIG4-branded lakeside holiday park on the South Coast of NSW with splash park, jump pad, kiosk, swimming pool, games room, and access to Conjola Beach.
• Ingenia Holidays Tomakin Waterfront holiday park on the banks of the Tomaga River, South Coast NSW, with swimming pool, camp kitchen, boat ramp access, and outdoor games room.
• Ingenia Holidays Merry Beach Absolute beachfront holiday park in Kioloa, South Coast NSW, with swimming pool, jump pad, bike pump track, beach view sites, and proximity to Murramarang National Park.
• Swan Bay Holiday Park Year-round pet-friendly holiday park in Victoria with swimming pool, playground, jump pad, off-leash dog area, fishing, and direct boat ramp and jetty access.
• Cabin Accommodation Self-contained cabin accommodation available across all Ingenia Holiday Parks locations, offering various configurations for families and groups.
• Camping and Caravan Sites Powered and unpowered camping and caravan sites available across holiday park locations for tents, caravans, and motorhomes.
• Glamping Accommodation Glamorous camping accommodation options including safari tents, providing a premium outdoor experience at select park locations such as Byron Bay.
• Holiday Park Gift Cards Gift cards redeemable at any Ingenia Holiday Park, valid for three years from the issue date and available for purchase online.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• South Sydney RabbitohscoreGTM or Marketing PartnerIngenia Holiday Parks is a proud partner of the South Sydney Rabbitohs NRL team. The partnership includes promotional activities and event takeovers at park locations. Notable event: Rabbitohs Takeover at BIG4 Ingenia Holidays Lake Conjola from 27-29 November 2026 featuring player clinics and fan events.
• Surf Life Saving NSW (SLSNSW)minorGTM or Marketing PartnerIngenia Holiday Parks is a proud partner of Surf Life Saving NSW, supporting beach safety awareness and coastal community initiatives.
• BIG4 Holiday ParkscoreChannel Partner/ Reseller/ DistributorSeveral Ingenia Holiday Parks operate under the BIG4 brand (BIG4 Ingenia Holidays Queenscliff Beacon, BIG4 Ingenia Holidays Torquay, BIG4 Ingenia Holidays Lake Conjola, BIG4 Ingenia Holidays Inverloch). BIG4 Holiday Parks is a major Australian holiday park network offering member benefits and a loyalty program (BIG4 Holiday Perks).
• Ingenia CommunitiescoreStrategic or Co-development PartnerIngenia Holiday Parks is part of Ingenia Communities Group, which includes Ingenia Lifestyle (seniors communities), Ingenia Gardens (aged care), and Ingenia Rentals. Ingenia Communities is an ASX-listed owner, operator, and developer of real estate across Australia. The group acknowledges traditional custodians of lands on which they operate.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Tasman Holiday Parks: Holiday park operator with strong concentration in New Zealand and some Australian locations. Comparable cabins/camping/glamping offering but primarily NZ-focused, limiting direct east-coast Australia overlap.
• Kennedy Holiday Park: Single-park operator on the NSW South Coast offering cabins, camping, and caravan sites. Comparable product offering but limited to one location, serving a more localized customer base than Ingenia's network.

Others

• Tourism Australia: Australian Government tourism marketing agency. Not a direct competitor but a key ecosystem participant whose domestic tourism campaigns directly influence Ingenia's addressable demand.

Direct peers

• Discovery Parks (G'Day Group): Operated by G'Day Group, Discovery Parks is one of Australia's largest holiday park networks with 60+ parks. Directly comparable offering of cabins, caravan sites, and family amenities across Australia's premier destinations.
• BIG4 Holiday Parks: Australia's largest holiday park network and Ingenia's channel partner at four Ingenia parks. Directly comparable as an aggregated network of caravan/holiday parks offering cabins, powered sites, and family amenities, with a shared loyalty program (BIG4 Holiday Perks).
• NRMA Parks and Resorts: NRMA-owned network of holiday parks across NSW and key east-coast destinations. Directly comparable coastal caravan/holiday park portfolio targeting families and domestic travelers.
• Reflections Holidays: NSW-focused holiday park operator (formerly Crown Lands) with parks in coastal and lakeside settings. Directly comparable product offering and customer base within Ingenia's core NSW footprint.

Emerging players

• Halcyon House: Boutique luxury accommodation on the NSW North Coast (Cabarita Beach). Comparable coastal NSW positioning targeting premium domestic travelers, though significantly smaller scale and luxury-skewed vs. Ingenia's broader portfolio.

Broad incumbents

• G'Day Group: Parent company of Discovery Parks and broader tourism/hospitality operator including El Questro and Kings Canyon resort brands. Larger, more diversified incumbent with overlapping holiday park business.
• Mantra Group (Accor Vacation Rentals & Resorts): Major Australian accommodation operator with resort and apartment-style offerings across coastal destinations. Broad incumbent with overlapping customer base in family/leisure coastal travel, though positioned at higher price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ingeniaholidayparks
• Facebookfacebook.com/ingeniaholidays
• Instagraminstagram.com/ingeniaholidays
• TikToktiktok.com/@ingeniaholidays

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ingenia Holiday Parks