Pong

What Pong does

Pong is a Dutch IT consultancy headquartered in Rijswijk, Netherlands, founded in 2015, with a headcount in the 11–50 range. The firm operates three core service lines: Data Governance, Data & AI, and Test Automation, complemented by an intermediary model that matches its professionals to client assignments. Its delivery is anchored on the Microsoft Azure ecosystem and Snowflake, and it has developed a proprietary Data Governance Maturity Scan as a repeatable assessment offering. Pong positions itself as a people-centric boutique with emphasis on unlimited training budgets and internal community structures, led by named consultants such as Senad Cerimovic (Lead Consultant Data Governance) and James Brinkman (Community Directeur for the Test community).

Pong's customer base is concentrated among large Dutch public-sector and regulated enterprises. Named clients include central government bodies (Gemeente Den Haag, the Ministries of BZ and BiZa, UWV, SVB, Politie, DJI, DUO, ProRail, RVO), financial institutions (Rabobank, De Nederlandsche Bank), telecom operators (KPN, Ziggo), and energy players (NUON). The firm is privately held with no disclosed funding rounds, revenue figures, or M&A activity. Public job postings indicate active recruitment across Data Governance, Microsoft BI, Data Engineering, and Test Automation throughout 2023–2024, consistent with steady scaling of delivery capacity within the Dutch market rather than geographic expansion.

The business model is project-based consulting and professional services, monetized through day-rate or fixed-fee engagements, plus margin on staff placed via the intermediary/match channel. There is no disclosed SaaS, subscription, or usage-based revenue stream. Technology architecture is largely client-side and platform-delivered (Azure data stack, Snowflake), with the Data Governance Maturity Scan being the only proprietary, productized asset. The overall profile is that of a specialized Dutch data and testing boutique serving Top-500 Dutch enterprises and government, competing primarily on talent quality, ecosystem credibility, and reference-ability rather than on proprietary technology.

Name

Pong

Legal name

Pong

Website

https://pong.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pong is a Dutch IT consultancy (Rijswijk, est. 2015, 11–50 staff) delivering Data Governance, Data & AI, and Test Automation services—plus an intermediary match model—to Dutch government, financial services, telecom, and energy clients via Microsoft Azure and Snowflake.

Ownership category

akta.pro rank

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional IT Consulting Services: Pong generates revenue by providing consulting services to organizations. Consultants are placed with clients to deliver Data Governance, Data & AI, and Test Automation services. The company operates as an intermediary, handling administrative, contractual, and financial matters for both clients and consultants. Revenue is derived from billable consulting hours and project engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Pong is a Dutch IT consultancy that provides professional services in three areas: Data Governance (designing and implementing governance frameworks plus a proprietary Data Governance Maturity Scan), Data & AI (data engineering, analytics, and data science on Microsoft Azure and Snowflake platforms), and Test Automation (automated software testing using Selenium, FitNesse, Robot Framework, and Cypress). It also runs an Intermediary service that matches IT professionals with client assignments and handles the contractual and administrative side.

Product overview

Pong is an IT services company offering three core service lines: Data Governance, Data & AI, and Test Automation. Data Governance serves as the foundation for all data solutions, helping organizations formalize behavior around defining, producing, and using data to minimize risks and maximize data usability. Data & AI leverages Microsoft Azure tools (including Azure Data Lake Storage, Azure Data Factory, Azure Synapse Analytics, Azure Databricks, Azure Machine Learning, and Power BI) and Snowflake's Data Cloud platform to enable data-driven decision-making through data engineering, analytics, and machine learning. Test Automation optimizes software development processes by automating tests for faster feedback and higher quality deliverables. The company also offers a proprietary Data Governance Maturity Scan to assess organizational readiness across six key dimensions.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Governance Consulting service that helps organizations manage, protect, monitor, and control their data, including designing, implementing, and improving data governance frameworks, and applying the proprietary Data Governance Maturity Scan.
• Data & AI Data and AI consulting service that helps organizations create additional value and improve decision-making by collecting, analyzing, and interpreting large data sets using advanced algorithms and models, covering Microsoft Data & AI, Snowflake, and Data Science.
• Test Automation Consulting service that helps businesses optimize their software development process by automating tests, providing faster feedback and higher-quality software deliverables.
• Intermediary Services Service that matches IT professionals with client assignments and manages the administrative, contractual, and financial handling for both clients and consultants, with a dedicated personal contact point.

Quantifiable outcome

• Organizations can make faster and better decisions through data-driven approaches
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationPong is a specialist in Microsoft technologies including Azure Cloud Platform, SQL Server ecosystem (SSAS, SSIS, SSRS), Power BI, and related Data & AI tools. The partnership enables delivery of Microsoft-centric data solutions to Dutch organizations.
• SnowflakecoreTechnology or IntegrationPong specializes in Snowflake Data Cloud implementations, leveraging its cloud-based data platform capabilities for flexible and scalable data access. Snowflake partnership enables handling structured, semi-structured, and unstructured data for AI initiatives.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Winvision: Dutch Microsoft data, cloud, and business applications consultancy of comparable size, with overlapping enterprise and public-sector clients in the Netherlands.
• Infotopics: Dutch Microsoft BI and data engineering consultancy with similar team scale and Microsoft-centric stack, serving many of the same Dutch enterprise and government accounts.
• Consider IT: Dutch Microsoft-focused consultancy with data, BI, and Azure practices of similar scale, competing for the same Dutch enterprise data engagements.
• Incentro: Dutch-headquartered digital transformation consultancy with Microsoft and data practices, comparable in scale, addressing Dutch enterprise digital and data modernization programs.
• Profource: Dutch Microsoft-focused BI and data consultancy with similar team scale and methodology-oriented positioning, serving Dutch mid-market and enterprise data transformations.
• ilionx: Dutch data, analytics, and integration consultancy with deep Microsoft Azure focus; comparable size and overlapping customer base in Dutch enterprise and government, directly competing on data and BI engagements.
• Motion10: Dutch data and analytics consultancy focused on the Microsoft + Snowflake ecosystem; very similar in services (BI, data platform, AI implementation) and size, addressing overlapping mid-market and enterprise Dutch clients.

Broad incumbents

• Ordina: Long-standing Dutch IT services firm with a sizable data, BI and managed services practice serving Dutch government and enterprise; larger than Pong but competes for the same mid-market Dutch data engagements.
• Deloitte Netherlands: Big Four advisory firm with a large Dutch data, analytics and AI practice serving the same Top-500 government and financial institutions as Pong, though typically on larger-scale transformation mandates.
• Capgemini Invent / Netherlands: Global systems integrator with a substantial Dutch practice (including the former Ordina), competing for the largest Dutch data and AI transformation programs and overlapping government and financial accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pong