Grupo TVCable
Xtrim (Grupo TVCable) is an Ecuadorian ISP headquartered in Quito delivering residential and enterprise internet over fiber optic and HFC networks, with subscription plans from 300 to 800+ Mbps bundled with streaming content (Zapping, Paramount+, Disney+, HBO Max).
- Company typePrivate
- Founded1987
- HeadquartersQuito, Ecuador
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Grupo TVCable does
Grupo TVCable, operating commercially as Xtrim, is an Ecuadorian internet service provider headquartered in Quito at Av. Eloy Alfaro N44-406 y De Las Higueras. The legal entity is Servicios de Telecomunicaciones Setel S.A., a privately held company with no public listing. Xtrim delivers connectivity over a 100% fiber optic network with HFC (Hybrid Fiber Coaxial) capability, offering residential plans at five tiers from 300 Mbps (Plan Essential at $17.85/month) up to 800+ Mbps across Advanced and three Elite variants (Paramount, Pro, Plus), with enterprise plans sold through a separate empresa.xtrim.com.ec portal.
The commercial model is subscription-recurring, monetized through monthly internet fees, bundled streaming content (proprietary Zapping platform plus Paramount+, Disney+, HBO Max, and Liga Ecuabet sports), and an enterprise channel for corporate customers. Distribution is omnichannel: self-serve web checkout, WhatsApp sales, toll-free call center (600 4000), physical experience centers, a distributor program, and a dedicated business sales portal. The company holds ISO 37001 anti-bribery certification (Canal Ético) and operates across Ecuador with no disclosed international footprint.
Customer base is described as 'miles de hogares' (thousands of households), indicating a long-tail residential subscriber mix with no publicly named enterprise accounts. No funding rounds, M&A, leadership changes, or public revenue figures are disclosed; the company appears to be a privately held, sub-scale challenger in Ecuador's ISP market using heavy promotional discounting (40-45% off list, free installation/router, up to $100 switching bonus, fourth bill free) to acquire customers from incumbent operators.
Grupo TVCable firmographics
Firmographics- Name
- Grupo TVCable
- Legal name
- Servicios de Telecomunicaciones Setel S.A.
- Website
- https://grupotvcable.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Xtrim (Grupo TVCable) is an Ecuadorian ISP headquartered in Quito delivering residential and enterprise internet over fiber optic and HFC networks, with subscription plans from 300 to 800+ Mbps bundled with streaming content (Zapping, Paramount+, Disney+, HBO Max).
- Ownership category
- akta.pro rank
Grupo TVCable industry classification
Industry- Product category
- Telecommunications / Broadband Internet Services
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Cable Internet ISPs (HFC Retail Providers) (HDAIADAF)
- akta.pro secondary industries
- Cable MSOs (Hybrid Fiber-Coax) (MPABAGAA), Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
Keywords
Where Grupo TVCable is headquartered
LocationHeadquarters
- HQ city
- Quito
- HQ country
- Ecuador
- HQ region
- Latin America
Offices1 record
Markets served
Grupo TVCable business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Internet Subscription Services: Monthly recurring subscription fees for internet plans ranging from 300 to 1000+ megabits per second. Revenue generated through tiered pricing with discounts for new customers switching from other operators, including free installation and router.
- Streaming Service Subscriptions: Bundled streaming services (Zapping, Paramount+, Disney+, HBO Max) included with premium plans as value-added services to reduce churn and increase ARPU.
- Business/Enterprise Services: Dedicated corporate internet plans and services sold through enterprise sales channel with tailored solutions for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan Essential 300 Mbps - Entry-level fiber optic plan with basic streaming |
| Subscription | Monthly | Plan Advanced 500 Mbps - Mid-tier plan with higher speed and savings |
| Subscription | Monthly | Plan Elite Paramount 800 Mbps - Premium plan with Paramount+ included |
| Subscription | Monthly | Plan Elite Pro 800 Mbps - Premium plan variant |
| Subscription | Monthly | Plan Elite Plus 800 Mbps - Top-tier premium plan |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Grupo TVCable product offering
Product offeringCore offering
Grupo TVCable (operating as Xtrim) sells fiber optic and HFC-based residential and business internet subscriptions in Ecuador across multiple speed tiers (300 Mbps to 1000+ Mbps), bundled with proprietary Zapping streaming and third-party entertainment platforms (Paramount+, Disney+, HBO Max, Liga Ecuabet). Its core revenue comes from monthly recurring broadband subscriptions sold through online checkout, WhatsApp, call center, physical experience centers, and a dedicated enterprise sales channel.
Product overview
Xtrim (Grupo TVCable) offers a portfolio of residential internet plans based on fiber optic and HFC (Hybrid Fiber Coaxial) connectivity technologies. The product lineup includes multiple speed tiers: Plan Essential (300 Mbps), Plan Advanced (500 Mbps), and three Elite plans at 800 Mbps (Paramount, Pro, and Plus variants). Plans can be purchased individually or bundled with streaming services including Zapping, Paramount+, Disney+, HBO Max, and Liga Ecuabet sports content. The company also provides a standalone Zapping streaming service for customers not subscribed to internet plans. Speed test functionality is available for customers to measure their connection performance.
Differentiator
Problem solved
Functional benefit
Brands
- Zapping: Streaming platform included with certain Xtrim plans
- TVCable
Products and services
- Plan Essential 300 Mbps
Quantifiable outcome
- Up to 45% savings compared to regular plan prices
- +3 more outcomes
Companies that use Grupo TVCable
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Grupo TVCable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Grupo TVCable partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Paramount+coreParamount+ streaming platform is included with select premium plans (Plan Elite Paramount), providing access to Paramount's content library as a bundled value-added service for Xtrim subscribers.
- Disney+coreDisney+ access is included with certain premium plans, bundling Disney's streaming content with Xtrim internet packages for family entertainment.
- HBO MaxcoreHBO Max streaming service is bundled with select Xtrim plans, providing premium entertainment content as part of the service package.
- ZappingcoreZapping is Xtrim's proprietary streaming platform included with plans, offering live TV and on-demand content. It has its own standalone service (zappingsva.xtrim.com.ec) and upgrade capabilities.
- Liga EcuabetcoreSports content from Liga Ecuabet is included with certain plans, providing live sports streaming and Ecuadorian football coverage as a differentiated entertainment offering.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Grupo TVCable competitors and assessment
Company assessmentBroad incumbents
- Liberty Latin America: Regional cable and broadband operator across the Caribbean and Latin America with combined cable, fiber, and content operations. Comparable as a multi-country cable/broadband consolidator with similar HFC and FTTH product mix.
- Claro Ecuador: América Móvil's Ecuadorian mobile and fixed-line operator offering fiber, HFC, and mobile broadband. Directly comparable as a multi-play telecom serving the same Ecuadorian residential and business market with overlapping HFC and fiber products.
- Tigo (Millicom): Millicom's Latin American fixed and mobile telecom brand operating in Ecuador offering broadband, cable TV, and mobile. Comparable as a multi-play residential and SME operator with overlapping bundled content offerings.
- Movistar Ecuador: Telefónica's Ecuadorian operation providing fiber, HFC, and mobile services. Comparable as a multi-play competitor in the same Ecuadorian market with overlapping residential broadband and bundled content offerings.
- CNT (Corporación Nacional de Telecomunicaciones): Ecuadorian state-owned telecommunications company offering fixed broadband, pay-TV, and mobile services. Directly comparable as a national-scale ISP and pay-TV operator competing in the same residential and enterprise segments.
Regional players
- DirecTV Ecuador: Latin American satellite pay-TV provider (also offering streaming bundles) operating in Ecuador. Comparable as a content distribution and pay-TV competitor in the same Ecuadorian residential market, though utilizing satellite rather than cable/fiber infrastructure.
- VTR (Liberty Latin America): Chilean cable and broadband operator under Liberty Latin America offering HFC, fiber, and pay-TV with bundled content. Comparable product mix and bundled strategy, but geographically focused on Chile.
- ETB (Empresa de Telecomunicaciones de Bogotá): Colombian fiber and HFC broadband provider with pay-TV and bundled digital services. Comparable as a national-scale fiber/cable operator with similar multi-tier residential broadband offerings, though focused on Colombia.
- Megacable: Mexican cable operator providing HFC and fiber broadband plus pay-TV and streaming bundles. Comparable as a regional cable/ISP business model with bundled content strategy, but operating in Mexico rather than Ecuador.
Direct peers
- Netlife Ecuador: Ecuadorian fiber-to-the-home (FTTH) ISP focused on residential broadband in major cities. Closest direct peer given its Fiber optic-only residential positioning and similar speed-tier pricing structure in the same Ecuadorian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Grupo TVCable social profiles
Digital presenceGrupo TVCable compliance and trust
Trust signalCompliance1 record
Grupo TVCable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo TVCable leadership team
Management profileNumber of profiles
Grupo TVCable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo TVCable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo TVCable
What does Grupo TVCable do?
Grupo TVCable (operating as Xtrim) sells fiber optic and HFC-based residential and business internet subscriptions in Ecuador across multiple speed tiers (300 Mbps to 1000+ Mbps), bundled with proprietary Zapping streaming and third-party entertainment platforms (Paramount+, Disney+, HBO Max, Liga Ecuabet). Its core revenue comes from monthly recurring broadband subscriptions sold through online checkout, WhatsApp, call center, physical experience centers, and a dedicated enterprise sales channel.
Is Grupo TVCable a public or private company?
Grupo TVCable is a private company. It is classified as unknown and is currently operating.
When was Grupo TVCable founded?
Grupo TVCable was founded in 1987. It employs 1,001 to 5,000 people.
Where is Grupo TVCable based?
Grupo TVCable is headquartered in Quito, Ecuador, in the Latin America region.
How does Grupo TVCable make money?
Three revenue lines are on record. Internet Subscription Services are the primary driver. The others are streaming Service Subscriptions and business/Enterprise Services.
Who are Grupo TVCable's main competitors?
Broad incumbents on record are Liberty Latin America, Claro Ecuador, Tigo (Millicom), Movistar Ecuador and CNT (Corporación Nacional de Telecomunicaciones). Regional players are DirecTV Ecuador, VTR (Liberty Latin America), ETB (Empresa de Telecomunicaciones de Bogotá) and Megacable. Netlife Ecuador is listed as a direct peer.
Does Grupo TVCable have an API?
No public API is recorded for Grupo TVCable.
What industry is Grupo TVCable in?
Grupo TVCable's product category is Telecommunications / Broadband Internet Services. Its primary akta.pro industry code is HDAIADAF, Cable Internet ISPs (HFC Retail Providers), with a secondary code of MPABAGAA, Cable MSOs (Hybrid Fiber-Coax). Its NAICS code is 51711 and its SIC code is 4841.