Grupo TVCable

What Grupo TVCable does

Grupo TVCable, operating commercially as Xtrim, is an Ecuadorian internet service provider headquartered in Quito at Av. Eloy Alfaro N44-406 y De Las Higueras. The legal entity is Servicios de Telecomunicaciones Setel S.A., a privately held company with no public listing. Xtrim delivers connectivity over a 100% fiber optic network with HFC (Hybrid Fiber Coaxial) capability, offering residential plans at five tiers from 300 Mbps (Plan Essential at $17.85/month) up to 800+ Mbps across Advanced and three Elite variants (Paramount, Pro, Plus), with enterprise plans sold through a separate empresa.xtrim.com.ec portal.

The commercial model is subscription-recurring, monetized through monthly internet fees, bundled streaming content (proprietary Zapping platform plus Paramount+, Disney+, HBO Max, and Liga Ecuabet sports), and an enterprise channel for corporate customers. Distribution is omnichannel: self-serve web checkout, WhatsApp sales, toll-free call center (600 4000), physical experience centers, a distributor program, and a dedicated business sales portal. The company holds ISO 37001 anti-bribery certification (Canal Ético) and operates across Ecuador with no disclosed international footprint.

Customer base is described as 'miles de hogares' (thousands of households), indicating a long-tail residential subscriber mix with no publicly named enterprise accounts. No funding rounds, M&A, leadership changes, or public revenue figures are disclosed; the company appears to be a privately held, sub-scale challenger in Ecuador's ISP market using heavy promotional discounting (40-45% off list, free installation/router, up to $100 switching bonus, fourth bill free) to acquire customers from incumbent operators.

Name

Grupo TVCable

Legal name

Servicios de Telecomunicaciones Setel S.A.

Website

https://grupotvcable.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Xtrim (Grupo TVCable) is an Ecuadorian ISP headquartered in Quito delivering residential and enterprise internet over fiber optic and HFC networks, with subscription plans from 300 to 800+ Mbps bundled with streaming content (Zapping, Paramount+, Disney+, HBO Max).

Ownership category

akta.pro rank

Product category

Telecommunications / Broadband Internet Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Cable Internet ISPs (HFC Retail Providers) (HDAIADAF)

akta.pro secondary industries

Cable MSOs (Hybrid Fiber-Coax) (MPABAGAA), Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Fiber optic internet
• Broadband services
• Residential connectivity
• Business internet
• Streaming platform

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Internet Subscription Services: Monthly recurring subscription fees for internet plans ranging from 300 to 1000+ megabits per second. Revenue generated through tiered pricing with discounts for new customers switching from other operators, including free installation and router.
2. Streaming Service Subscriptions: Bundled streaming services (Zapping, Paramount+, Disney+, HBO Max) included with premium plans as value-added services to reduce churn and increase ARPU.
3. Business/Enterprise Services: Dedicated corporate internet plans and services sold through enterprise sales channel with tailored solutions for business customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Grupo TVCable (operating as Xtrim) sells fiber optic and HFC-based residential and business internet subscriptions in Ecuador across multiple speed tiers (300 Mbps to 1000+ Mbps), bundled with proprietary Zapping streaming and third-party entertainment platforms (Paramount+, Disney+, HBO Max, Liga Ecuabet). Its core revenue comes from monthly recurring broadband subscriptions sold through online checkout, WhatsApp, call center, physical experience centers, and a dedicated enterprise sales channel.

Product overview

Xtrim (Grupo TVCable) offers a portfolio of residential internet plans based on fiber optic and HFC (Hybrid Fiber Coaxial) connectivity technologies. The product lineup includes multiple speed tiers: Plan Essential (300 Mbps), Plan Advanced (500 Mbps), and three Elite plans at 800 Mbps (Paramount, Pro, and Plus variants). Plans can be purchased individually or bundled with streaming services including Zapping, Paramount+, Disney+, HBO Max, and Liga Ecuabet sports content. The company also provides a standalone Zapping streaming service for customers not subscribed to internet plans. Speed test functionality is available for customers to measure their connection performance.

Differentiator

Problem solved

Functional benefit

Brands

• Zapping: Streaming platform included with certain Xtrim plans
• TVCable

Products and services

• Plan Essential 300 Mbps

Quantifiable outcome

• Up to 45% savings compared to regular plan prices
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Paramount+coreTechnology or IntegrationParamount+ streaming platform is included with select premium plans (Plan Elite Paramount), providing access to Paramount's content library as a bundled value-added service for Xtrim subscribers.
• Disney+coreTechnology or IntegrationDisney+ access is included with certain premium plans, bundling Disney's streaming content with Xtrim internet packages for family entertainment.
• HBO MaxcoreTechnology or IntegrationHBO Max streaming service is bundled with select Xtrim plans, providing premium entertainment content as part of the service package.
• ZappingcoreTechnology or IntegrationZapping is Xtrim's proprietary streaming platform included with plans, offering live TV and on-demand content. It has its own standalone service (zappingsva.xtrim.com.ec) and upgrade capabilities.
• Liga EcuabetcoreTechnology or IntegrationSports content from Liga Ecuabet is included with certain plans, providing live sports streaming and Ecuadorian football coverage as a differentiated entertainment offering.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Liberty Latin America: Regional cable and broadband operator across the Caribbean and Latin America with combined cable, fiber, and content operations. Comparable as a multi-country cable/broadband consolidator with similar HFC and FTTH product mix.
• Claro Ecuador: América Móvil's Ecuadorian mobile and fixed-line operator offering fiber, HFC, and mobile broadband. Directly comparable as a multi-play telecom serving the same Ecuadorian residential and business market with overlapping HFC and fiber products.
• Tigo (Millicom): Millicom's Latin American fixed and mobile telecom brand operating in Ecuador offering broadband, cable TV, and mobile. Comparable as a multi-play residential and SME operator with overlapping bundled content offerings.
• Movistar Ecuador: Telefónica's Ecuadorian operation providing fiber, HFC, and mobile services. Comparable as a multi-play competitor in the same Ecuadorian market with overlapping residential broadband and bundled content offerings.
• CNT (Corporación Nacional de Telecomunicaciones): Ecuadorian state-owned telecommunications company offering fixed broadband, pay-TV, and mobile services. Directly comparable as a national-scale ISP and pay-TV operator competing in the same residential and enterprise segments.

Regional players

• DirecTV Ecuador: Latin American satellite pay-TV provider (also offering streaming bundles) operating in Ecuador. Comparable as a content distribution and pay-TV competitor in the same Ecuadorian residential market, though utilizing satellite rather than cable/fiber infrastructure.
• VTR (Liberty Latin America): Chilean cable and broadband operator under Liberty Latin America offering HFC, fiber, and pay-TV with bundled content. Comparable product mix and bundled strategy, but geographically focused on Chile.
• ETB (Empresa de Telecomunicaciones de Bogotá): Colombian fiber and HFC broadband provider with pay-TV and bundled digital services. Comparable as a national-scale fiber/cable operator with similar multi-tier residential broadband offerings, though focused on Colombia.
• Megacable: Mexican cable operator providing HFC and fiber broadband plus pay-TV and streaming bundles. Comparable as a regional cable/ISP business model with bundled content strategy, but operating in Mexico rather than Ecuador.

Direct peers

• Netlife Ecuador: Ecuadorian fiber-to-the-home (FTTH) ISP focused on residential broadband in major cities. Closest direct peer given its Fiber optic-only residential positioning and similar speed-tier pricing structure in the same Ecuadorian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@XtrimEcuador
• Facebookfacebook.com/xtrimecinternet
• LinkedInlinkedin.com/company/xtrimecuador/posts
• Instagraminstagram.com/xtrimecuador

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo TVCable