Edwards Ranch Dental

What Edwards Ranch Dental does

Edwards Ranch Dental Group (legal entity), operating under the DBA Edwards Ranch Dental, is a private single-location dental practice headquartered at 5701 Edwards Ranch Rd, Fort Worth, TX. Founded in 1984 by Dr. Brent Hicks (DDS, University of Texas Health Science Center San Antonio, 1984), the practice has delivered general and specialty dentistry to the Fort Worth community for over 40 years and reports serving thousands of patients across long-tenured relationships. The practice operates as an independent, owner-operated clinic with no disclosed parent company, PE/VC sponsorship, or institutional investment.

The practice offers comprehensive dental services organized across five service categories: preventative dentistry (cleanings, exams, sealants, fluoride, oral cancer screening, gum disease treatment), restorative dentistry (fillings, root canals, dentures, crowns/bridges, extractions, implants), cosmetic dentistry (veneers, whitening, aesthetic dentistry), specialty dentistry (emergency care, sedation, TMD, wisdom teeth, traumatic injuries, sleep apnea), and orthodontic dentistry (clear aligners). Diagnostic and fabrication technology includes digital X-rays, intraoral scanners for 3D impressions, cone-beam computed tomography (CBCT) for implant planning, and CAD/CAM systems for crown fabrication. The practice operates standard Mon-Thu 8am-5pm, Fri 8am-2pm hours out of a single physical office.

Revenue is generated through three channels: traditional fee-for-service dental care (transaction-based across preventive, restorative, cosmetic, and specialty services), insurance reimbursement via accepted PPO/DMO plans from major carriers with claims filed on behalf of patients, and a recurring subscription product called the Aspire Dental Wellness Plan ($46/month adult, $36/month child, $74/month gum disease, all with 12-month commitment). The practice also supports direct-to-patient acquisition through an online appointment booking system, an active educational blog, and patient referral programs including an SMS referral mechanism.

Name

Edwards Ranch Dental

Legal name

Edwards Ranch Dental Group

Website

https://edwardsranchdental.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Edwards Ranch Dental Group is a privately held, single-location dental practice in Fort Worth, TX, founded in 1984 by Dr. Brent Hicks. It delivers comprehensive preventative, restorative, cosmetic, specialty, and orthodontic dentistry to thousands of patients through fee-for-service, insurance, and a subscription wellness plan.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Restorative dental procedures
• Orthodontic dental care
• Dental wellness membership

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Fee-for-Service: Traditional fee-for-service dental care revenue from comprehensive dental services including preventive, restorative, cosmetic, and specialty dentistry. Accepts most dental insurance plans.
2. Aspire Dental Wellness Plan Membership: In-house membership subscription plan offering discounted rates on treatments in exchange for monthly or annual fees. Includes preventive care at no additional cost and up to 20% off other treatments. No deductibles, no yearly maximums, no waiting periods.
3. Insurance Reimbursement: Revenue collected through insurance claims filed on behalf of patients. Accepts most major dental insurance carriers including PPO plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Edwards Ranch Dental Group operates as a comprehensive dental practice delivering preventative, restorative, cosmetic, specialty, and orthodontic dental services to patients in the Fort Worth, TX area. The practice also offers the Aspire Dental Wellness Plan, an in-house membership subscription that provides preventive care and discounted treatments for patients without dental insurance.

Product overview

Edwards Ranch Dental Group operates as a dental practice offering comprehensive oral healthcare services organized into five main service categories: Preventative Dentistry (cleanings, exams, sealants, fluoride, oral cancer screening, gum disease treatment), Restorative Dentistry (fillings, root canals, dentures, crowns, bridges, extractions, implants), Cosmetic Dentistry (veneers, teeth whitening, aesthetic dentistry), Specialty Dentistry (emergency care, sedation, TMD, wisdom teeth, sleep apnea), and Orthodontic Dentistry (clear aligners). The practice also offers an in-house Aspire Dental Wellness Plan membership program providing discounted rates on treatments. Advanced technologies include digital X-rays and custom-fabricated mouthguards and night guards using 3D imaging.

Differentiator

Problem solved

Functional benefit

Brands

• Aspire Dental Wellness Plan: An in-house dental membership plan offering discounted rates on treatments and services for patients without dental insurance.

Products and services

• Preventative Dentistry Preventive dental services including dental cleanings, dental exams, dental sealants, fluoride treatments, oral cancer screening, and gum disease scaling and root planing, delivered to patients in the Fort Worth, TX area.
• Restorative Dentistry Restorative dental treatments including composite fillings, root canal therapy, dentures, dental crowns and bridges, extractions, and dental implants, for patients needing repair or replacement of damaged or missing teeth.
• Cosmetic Dentistry Cosmetic and aesthetic dental treatments including dental veneers, teeth whitening, and aesthetic dentistry procedures for patients seeking to improve the appearance of their smile.
• Specialty Dentistry Specialty dental services including emergency dental care, sedation dentistry, temporomandibular joint dysfunction (TMD) treatment, wisdom teeth removal, treatment of traumatic dental injuries, sensitive tooth pain, and snoring prevention / sleep apnea care.
• Orthodontic Dentistry / Clear Aligners Orthodontic treatment using clear aligners, transparent removable devices that straighten teeth through a series of custom-made aligners, typically achieving results in approximately 18 months for adults.
• Aspire Dental Wellness Plan In-house subscription membership plan providing preventive dental care (cleanings, exams, X-rays, fluoride, oral cancer screening) at no additional cost and up to 20% off other treatments, with three tiers: Standard Adult Plan ($46/month), Child Plan ($36/month), and Gum Disease Plan ($74/month). Includes no deductibles, no yearly maximums, and no waiting periods.
• Clear Aligners Transparent, removable orthodontic devices that straighten teeth using a series of custom-made aligners, typically producing results in approximately 18 months for adults.
• Dental Implants Titanium posts surgically placed into the jawbone to act as artificial tooth roots, providing a stable foundation for custom dental crowns, with placement planned using CBCT imaging for accurate angle, depth, and positioning.
• Dental Crowns and Bridges Custom-fabricated dental crowns and bridges produced using CAD/CAM technology to restore and replace damaged or missing teeth.
• Custom Mouthguards Professionally fabricated protective dental devices designed using 3D imaging technology, used for sports protection.
• Night Guards Custom-made professional night guards designed using advanced 3D imaging technology to protect teeth from damage caused by clenching or grinding during sleep (bruxism).
• Emergency Dental Services Emergency and urgent dental care providing reliable relief from toothache pain and other acute dental emergencies.
• Sedation Dentistry Sedation-based dental treatment options for patients with dental anxiety or those undergoing extensive procedures.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Major Dental Insurance CarrierscoreOthersThe practice accepts most major dental insurance plans including PPO and DMO plans. They work with insurance carriers to file claims on behalf of patients and maximize coverage benefits. Specific carrier names are listed as logos but not individually named in the source text.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Smile Brands Dental: DSO supporting affiliated dental practices across multiple states with general, specialty, and orthodontic services; comparable to Edwards Ranch in service breadth and as a consolidator peer.
• Aspen Dental Management: Large multi-brand DSO operating Aspen Dental and ClearChoice Dental Implant Centers; a strategic comparable for practice consolidation dynamics and a potential acquirer category for an independent general practice.
• Heartland Dental: Largest U.S. DSO supporting hundreds of general and specialty dental offices nationwide; a logical acquirer or strategic partner for an independent practice like Edwards Ranch looking to monetize or scale operations.
• MB2 Dental Solutions: Dentist-owned DSO with deep Texas presence that partners with independent practitioners; directly comparable as both a peer service model and the type of consolidator most likely to acquire an established Texas practice.
• Pacific Dental Services: Major national DSO supporting thousands of dentist owners across general and specialty practices; comparable business model layer (DSO enabling independent practitioners) and a potential acquirer of established practices like Edwards Ranch.
• Western Dental & Orthodontics: Large multi-state dental services organization providing general dentistry and orthodontics with focus on affordability and in-house membership/value plans; highly comparable to Edwards Ranch's Aspire Dental Wellness Plan approach.

Emerging players

• Affordable Dentures & Implants: National chain focused on dentures, extractions, and implants with an emphasis on transparent value-based pricing; overlaps with Edwards Ranch's restorative and implant service line and its uninsured-patient value proposition.

Direct peers

• Jefferson Dental & Orthodontics: Texas-based dental chain with a strong DFW footprint offering general dentistry, orthodontics, and in-house membership/affordable care plans, making it a direct peer in both service mix and uninsured-patient monetization strategy.
• Dental Depot: Regional DSO operating multiple general dentistry offices in the Dallas–Fort Worth metroplex, directly overlapping Edwards Ranch Dental's geographic service area and comprehensive service offering (preventive, restorative, cosmetic, orthodontic).

Others

• Archy Health (formerly Stynt): Technology-enabled dental staffing and operations platform used by independent and group practices to source hygienists, assistants, and front-office staff; relevant as an enabling peer addressing the staffing constraints Edwards Ranch faces as a single-owner practice.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@edwardsranchdental
• Facebookfacebook.com/EdwardsRanchDental

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edwards Ranch Dental